The Planning Shop International

What The Planning Shop International does

The Planning Shop International, founded in 1987 and headquartered in London, United Kingdom, is a healthcare brand and research agency operating in the for-profit private sector with 11-50 employees. The firm is positioned within the healthcare and pharmaceutical market research vertical, delivering consultancy services that connect brand strategy with actionable market insights for pharmaceutical and healthcare clients.

Available source material in this aggregation is largely centered on a related entity, Adelphi Research, which operates as a global strategic healthcare market research consultancy under Adelphi Group Ltd (Company Reg No: 1975338). This entity completed 461 studies across 2025, supports clients across pharmaceutical and healthcare brand strategy, and produces recurring thought-leadership outputs including the SIMCOM paper series, consultancy white papers, and agile congress insights from major medical meetings such as ESMO 2025 and EASD 2025. The business is service-based rather than software-based, with no proprietary technology platform identified in the source data; pricing models and revenue mechanics are not publicly disclosed.

Go-to-market relies on direct consultancy engagement supported by top-of-funnel content marketing via LinkedIn and YouTube, plus event-driven insight products tied to major industry congresses. The firm maintains GDPR and CCPA compliance documentation under the broader Adelphi Group privacy framework, which is a baseline requirement for serving global pharmaceutical clients. There is no disclosed evidence of funding rounds, M&A activity, leadership changes, or geographic expansion in the available source material, and the relationship between The Planning Shop International and the Adelphi Group entities is not explicitly defined in the data provided.

Name

The Planning Shop International

Website

http://www.planningshopintl.com

Company type

Private

Founded year

1987

Headcount range

11–50 employees

Short description

The Planning Shop International is a London-based healthcare brand and research agency founded in 1987, serving pharmaceutical and healthcare clients with market research and brand strategy consultancy services across a focused specialist team.

Ownership category

akta.pro rank

Product category

Healthcare Market Research Consultancy

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industry

Pricing & Contracting Strategy (HLAIAKAA)

Keywords

• Healthcare market research
• Pharmaceutical research services
• Brand strategy research
• Healthcare consultancy
• Patient insights research

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Marketing channels2 records

Core offering

The Planning Shop International is a healthcare brand and research agency that delivers global strategic market research consultancy services for pharmaceutical and healthcare clients. It conducts research studies — completing 461 studies across 2025 — and publishes thought-leadership white papers (such as the SIMCOM paper series and consultancy series) designed to drive change in brand strategy and transform complexity in healthcare markets into actionable insights.

Product overview

Adelphi Research is a global strategic healthcare market research consultancy that provides pharmaceutical and healthcare market research services. The company offers consultancy services including white papers and research publications such as the SIMCOM paper series. No distinct branded software products, platforms, or modules are identified in the source content — the offering appears to be a service-based consultancy model rather than a software product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Market Research Consultancy Global strategic market research consultancy service for pharmaceutical and healthcare organizations, delivering research studies that produce insights driving brand strategy transformation; evidenced by 461 studies completed across 2025.
• SIMCOM White Paper Series Research publication series offering in-depth analytical content on healthcare and pharmaceutical market research themes, distributed as thought-leadership white papers.
• Consultancy Series White Papers Series of consultancy white papers providing strategic perspectives on healthcare market research and brand strategy, including papers oriented toward upcoming-year client planning.
• Agile Congress Insights Specialized research capture at major healthcare conferences (such as ESMO and EASD) producing agile insights from healthcare professionals attending these events.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Beghou Consulting: Beghou Consulting is a pharma-focused commercial consulting and market research firm supporting brand strategy, launch planning, and analytics. Comparable boutique-scale competitor serving similar pharmaceutical client needs.
• Lumanity: Lumanity is a healthcare consulting and market research firm built through the merger of several boutique agencies, serving pharma clients with brand strategy and insights. Comparable as a focused healthcare research and advisory boutique.
• Trinity Partners: Trinity Partners is a healthcare strategy consulting firm offering market research, commercial strategy, and brand insights to pharmaceutical and biotech clients. Direct peer in scope and scale of bespoke healthcare market research engagements.
• Research Partnership: Research Partnership is a healthcare market research agency providing brand strategy and therapy-area insights to pharma clients. Direct peer offering similar bespoke market research services to global pharmaceutical brand teams.
• CMI / Compas: CMI/Compas is a healthcare media, market research, and insights firm focused on pharmaceutical brand teams. Direct peer in pharma-specific market research and commercial strategy offerings.
• Insight Research Group: Insight Research Group is a UK-based healthcare market research firm serving global pharmaceutical clients with qualitative and quantitative insights. Highly comparable in geography, scale, and dedicated healthcare focus.

Broad incumbents

• ZS Associates: ZS Associates is a global management consulting and market research firm specializing in healthcare and pharmaceuticals. Closely comparable in client base and brand strategy advisory offerings, though larger and with proprietary analytics platforms.
• Ipsos Healthcare: Ipsos Healthcare is the dedicated pharma and healthcare arm of Ipsos, providing market research, patient experience, and brand strategy services. Direct overlap with the subject's healthcare market research focus, but operates at global scale across multiple industries.
• Kantar (Health Division): Kantar's health practice delivers global market research, brand strategy, and communications research for pharmaceutical and consumer health clients. Comparable to the subject as a strategic healthcare research partner, though Kantar operates a much broader portfolio across industries.
• IQVIA: IQVIA is the global leader in healthcare data, analytics, and market research, including primary market research for pharma clients. It is a broad incumbent in the same healthcare insights space where The Planning Shop International operates, but at vastly greater scale and with proprietary data assets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theplanningshop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Planning Shop International