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FirstBet

Full company profile

uuid000d1es

Namestring
FirstBet
Websiteurl
firstbet.co.za
Company typeenum
Private
Founded yearint
2016
Descriptiontext

FirstBet is associated with the web domain firstbet.co.za, which signals a South Africa-focused digital operation. The company name and country-code top-level domain (.co.za) are consistent with an online betting or wagering platform serving the South African market, but the source data provides no textual content from the website, no product descriptions, no service offerings, and no corporate disclosures. No core technology, proprietary features, integrations, or platform architecture details are available in the input.

There is no information on the company's business model: pricing models, revenue mechanics, customer segments, go-to-market channels, distribution approach, and marketing channels are all unpopulated in the source data. The company has no disclosed headcount, no office locations, no parent company or subsidiaries, no funding history, no management team information, no regulatory actions, no certifications or compliance details, and no social media profiles. The mobile-app indicator is explicitly marked as not available.

Because the aggregated input contains only a domain reference and largely empty structured fields, this description is limited to what can be inferred from the naming convention and domain. Any further characterization of products, technology stack, customer base, or financial profile would require primary-source content from firstbet.co.za that is not present in the provided data, and is therefore intentionally omitted to avoid fabrication.

Short descriptiontext

FirstBet operates a South Africa-focused online presence at firstbet.co.za, with the company name and domain indicating a betting or wagering platform; no product, technology, or financial details are available in the source data.

Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersCape Town, South Africa
HQ citystring
Cape Town
HQ countrystring
South Africa
HQ regionstring
Africa
Markets served

Serves global market

Keyword5 values
sports betting, online wagering, betting platform, gambling services, odds markets
Industry1 code
1Tipsters, Picks & Betting Advice Lead Gen
CodeMPAEAMAEPrimaryYes
NAICS code1 code
  • Gambling Industries7132
Product category
Online Sports Betting
Social media profiles1 record
Cost components4 values
Technology or R&D, Operations, Marketing or Sales, Personnel
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

FirstBet operates an online betting platform at firstbet.co.za. Based on the brand name and South African domain, the company is inferred to offer wagering/betting services to consumers. No specific product details, markets offered, or feature information were available in the source data.

Differentiator
Functional benefit
Problem solved
No data
Peers10 records
1Supabets
TypeDirect peer
Description

South African betting operator offering sports betting and casino products across retail and online. Comparable as a domestic online betting platform with a similar product mix.

2Hollywoodbets
TypeDirect peer
Description

One of South Africa's largest betting operators with both retail and online sports betting and casino offerings. Directly comparable as a domestic South African betting platform serving the same customer base.

3Betway South Africa
TypeDirect peer
Description

Global betting operator with strong South African presence offering sports betting and casino products. Comparable as a major online betting operator in the same market with similar product set.

4World Sports Betting
TypeDirect peer
Description

South African online sports betting platform offering pre-match, in-play, casino, and live games. Directly comparable as a domestic online betting operator with similar product scope.

5Playabets
TypeDirect peer
Description

South African betting operator offering sports betting and casino products. Comparable as a focused online betting platform in the South African market.

6Bet.co.za
TypeDirect peer
Description

South African betting platform with sports betting and casino offerings. Comparable as a domestic online betting operator in the same market.

7Lottostar
TypeDirect peer
Description

South African betting operator offering lottery-style betting and casino games. Comparable as a domestic online betting platform in the same market.

8YesPlay
TypeDirect peer
Description

South African betting operator offering sports betting and casino products. Comparable as a domestic online betting platform in the South African market.

9Interbet
TypeDirect peer
Description

South African betting operator with sports betting and casino offerings. Comparable as a domestic betting platform in the same market.

10Gbets
TypeDirect peer
Description

South African online betting platform offering sports betting and casino games. Comparable as a domestic online betting operator in the South African market.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights2 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

FirstBet

Online Sports Bettingfirstbet.co.za

FirstBet operates a South Africa-focused online presence at firstbet.co.za, with the company name and domain indicating a betting or wagering platform; no product, technology, or financial details are available in the source data.

What FirstBet does

FirstBet is associated with the web domain firstbet.co.za, which signals a South Africa-focused digital operation. The company name and country-code top-level domain (.co.za) are consistent with an online betting or wagering platform serving the South African market, but the source data provides no textual content from the website, no product descriptions, no service offerings, and no corporate disclosures. No core technology, proprietary features, integrations, or platform architecture details are available in the input.

There is no information on the company's business model: pricing models, revenue mechanics, customer segments, go-to-market channels, distribution approach, and marketing channels are all unpopulated in the source data. The company has no disclosed headcount, no office locations, no parent company or subsidiaries, no funding history, no management team information, no regulatory actions, no certifications or compliance details, and no social media profiles. The mobile-app indicator is explicitly marked as not available.

Because the aggregated input contains only a domain reference and largely empty structured fields, this description is limited to what can be inferred from the naming convention and domain. Any further characterization of products, technology stack, customer base, or financial profile would require primary-source content from firstbet.co.za that is not present in the provided data, and is therefore intentionally omitted to avoid fabrication.

FirstBet firmographics

Firmographics
Name
FirstBet
Website
https://firstbet.co.za
Company type
Private
Founded year
2016
Headcount range
101–250 employees
Short description
FirstBet operates a South Africa-focused online presence at firstbet.co.za, with the company name and domain indicating a betting or wagering platform; no product, technology, or financial details are available in the source data.
Ownership category
akta.pro rank

FirstBet industry classification

Industry
Product category
Online Sports Betting
NAICS
Gambling Industries (7132)
akta.pro primary industry
Tipsters, Picks & Betting Advice Lead Gen (MPAEAMAE)

Keywords

  • Sports betting
  • Online wagering
  • Betting platform
  • Gambling services
  • Odds markets

Where FirstBet is headquartered

Location

Headquarters

HQ city
Cape Town
HQ country
South Africa
HQ region
Africa

Markets served

FirstBet business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Technology or R&D, Operations, Marketing or Sales, Personnel

FirstBet product offering

Product offering

Core offering

FirstBet operates an online betting platform at firstbet.co.za. Based on the brand name and South African domain, the company is inferred to offer wagering/betting services to consumers. No specific product details, markets offered, or feature information were available in the source data.

Differentiator

Problem solved

Functional benefit

Companies that use FirstBet

Customer profile

Ideal customer profiles1 record

FirstBet technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

FirstBet competitors and assessment

Company assessment

Direct peers

  • Supabets: South African betting operator offering sports betting and casino products across retail and online. Comparable as a domestic online betting platform with a similar product mix.
  • Hollywoodbets: One of South Africa's largest betting operators with both retail and online sports betting and casino offerings. Directly comparable as a domestic South African betting platform serving the same customer base.
  • Betway South Africa: Global betting operator with strong South African presence offering sports betting and casino products. Comparable as a major online betting operator in the same market with similar product set.
  • World Sports Betting: South African online sports betting platform offering pre-match, in-play, casino, and live games. Directly comparable as a domestic online betting operator with similar product scope.
  • Playabets: South African betting operator offering sports betting and casino products. Comparable as a focused online betting platform in the South African market.
  • Bet.co.za: South African betting platform with sports betting and casino offerings. Comparable as a domestic online betting operator in the same market.
  • Lottostar: South African betting operator offering lottery-style betting and casino games. Comparable as a domestic online betting platform in the same market.
  • YesPlay: South African betting operator offering sports betting and casino products. Comparable as a domestic online betting platform in the South African market.
  • Interbet: South African betting operator with sports betting and casino offerings. Comparable as a domestic betting platform in the same market.
  • Gbets: South African online betting platform offering sports betting and casino games. Comparable as a domestic online betting operator in the South African market.

Market position

Strengths3 records

Weaknesses4 records

Key risks4 records

Key highlights2 records

Customer concentration

FirstBet social profiles

Digital presence

FirstBet financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FirstBet leadership team

Management profile

Number of profiles

FirstBet funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FirstBet M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FirstBet

What does FirstBet do?

FirstBet operates an online betting platform at firstbet.co.za. Based on the brand name and South African domain, the company is inferred to offer wagering/betting services to consumers. No specific product details, markets offered, or feature information were available in the source data.

When was FirstBet founded?

FirstBet was founded in 2016. It employs 101 to 250 people.

Where is FirstBet based?

FirstBet is headquartered in Cape Town, South Africa, in the Africa region.

Who are FirstBet's main competitors?

Direct peers on record are Supabets, Hollywoodbets, Betway South Africa, World Sports Betting, Playabets, Bet.co.za, Lottostar, YesPlay, Interbet and Gbets.

Does FirstBet have an API?

No public API is recorded for FirstBet.

What industry is FirstBet in?

FirstBet's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEAMAE, Tipsters, Picks & Betting Advice Lead Gen. Its NAICS code is 7132.

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Live signals
YogonetFIRST.bet sportsbook goes live with Grupo Slots in ArgentinaFIRST.bet launched its sportsbook engine with Grupo Slots, powering the online betting offering of its Jugadon brand in Argentina. The partnership expands FIRST.bet's presence in Argentina's regulated betting sector, following an earlier entry through a separate operator partnership.Yogonet"Operators are asking for control: They know their players and want to act without waiting on someone else's roadmap"FIRST.bet CEO Tom Light discussed operator demands for control over sportsbook front ends and AI-driven personalization at SBC Summit Lisbon. He said operators want speed to market and customization, and FIRST.bet is investing in stronger APIs, deeper localization, and SportOS. He expects operators who can turn ideas into live products fastest to win from 2027 onward.YogonetVyking launches self-built sportsbook frontend using FIRST.bet’s SportOSVyking developed its own sportsbook frontend using FIRST.bet's SportOS, giving it control over the player-facing product while FIRST.bet handles backend functions. The sportsbook is available to brands across Vyking's operator network via iFrame or SportOS feed. The companies will continue collaborating on new backend capabilities.YogonetFIRST.bet appoints Victor Arias to lead its commercial expansion in Latin AmericaFIRST.bet appointed Victor Arias as Vice President of LATAM and head of commercial LATAM, building on his prior role at Pragmatic Play. He will lead the company's commercial effort in Latin America, with Brazil anchoring its commitment to the region.YogonetAlea expands into sportsbook with FIRST.bet as exclusive technology providerAlea selected FIRST.bet as its exclusive sportsbook technology provider, expanding beyond game aggregation. The partnership gives operators access to FIRST.bet's sportsbook, citing Tier-1 technology and trading expertise. The move follows growing demand from Alea's operator network for sportsbook alongside casino content.YogonetSportsbook localisation 101: What operators need to get right in local marketsTom Light, CEO of FIRST.bet, argues that true sportsbook localisation goes beyond translation and payments, requiring product design to reflect local player behaviour. He cites Latin America as an example where player expectations vary by market, and warns that operators treating localisation as a surface layer risk friction and competitive disadvantage.iGBBet da Sorte returns to FIRST.betFIRST.bet and Bet da Sorte have renewed their partnership, with FIRST.bet resuming its role as the provider of sportsbook technology for trading, pricing, and risk management. This decision follows Bet da Sorte's trial of an alternative provider, signaling a return to the original partner to leverage superior trading performance in Brazil's competitive market.YogonetBet da Sorte returns to FIRST.bet for sportsbook trading and risk managementBet da Sorte has renewed its agreement with FIRST.bet to manage trading, pricing, and risk management for its sportsbook operations in Brazil. The operator returned to FIRST.bet after testing an alternative provider, citing the platform's superior trading performance and pricing precision as key factors. This partnership supports Bet da Sorte's competitive position in Brazil's regulated betting market while it continues using Single Software for its wider platform infrastructure.IgamingtodayBet da Sorte Returns to FIRST.bet to Power Sportsbook Operations in BrazilBet da Sorte has renewed its partnership with FIRST.bet, appointing the technology provider to manage its sports betting trading, pricing, and risk management operations in Brazil. This decision follows a trial period with an alternative provider, signaling Bet da Sorte's confidence in FIRST.bet's performance for its expanding national presence. The agreement reinforces FIRST.bet's position in Brazil's rapidly maturing regulated iGaming market.YogonetGANHEI renews FIRST.bet sportsbook technology partnership in BrazilGANHEI has renewed its sportsbook technology partnership with FIRST.bet for the regulated Brazilian market, with FIRST.bet providing a fully managed sportsbook including pre-match and live betting markets, pricing, and localized trading services. The arrangement allows GANHEI to configure the sportsbook around its brand while FIRST.bet supplies the underlying technology, trading functions, and operational support. Both companies stated the partnership is intended to strengthen product performance for customer acquisition, retention, and long-term growth in Brazil's sports betting market.