American Water Chemicals

What American Water Chemicals does

American Water Chemicals, Inc. (AWC), founded in 1993 and headquartered in Plant City, Florida, is a specialty membrane treatment chemicals supplier serving operators of reverse osmosis/nanofiltration (RO/NF) and microfiltration/ultrafiltration (MF/UF) systems. The company manufactures RO antiscalants, biocides, membrane cleaning chemicals, preservatives, dechlorination chemicals, pretreatment coagulants, and post-treatment corrosion inhibitors, all NSF-approved for potable water applications and certified to ISO 9001:2015, UL, Kosher, and Halal standards. Its competitive position rests on three proprietary assets: the Proton® Aqueous Membrane Chemistry Calculator, which models 130+ ion complexes and 50+ scales across pH 1–11 using novel indices (CCNI, API, SKI, CaSiO3, CaSi2O4); the ROSSEP lab simulation process, which guarantees antiscalant dosing by synthetically reproducing RO concentrate chemistry; and a comprehensive service portfolio (membrane autopsies, cleaning studies, pilot studies, system monitoring, off-site/on-site cleaning).

AWC sells directly to large industrial and municipal customers from Plant City and through five US regional distributors (Columbus, Austin, San Diego, Minneapolis, Phoenix) plus an international distributor network spanning North America, LATAM, EMEA, and APAC. End markets include municipal water treatment (primary), industrial water, food and beverage, oil and gas, agriculture, mining, microelectronics, and pharmaceuticals. The company operates as a subsidiary of Amaya Solutions, Inc. under the DBA American Water Chemicals (AWC), and in September 2023 launched Amaya Solutions Europe, SL as a REACH-compliant European subsidiary serving EMEIA and APAC regions. CEO Mohannad Malki leads technical and commercial direction, supported by a small senior team and approximately 101–250 employees globally; revenue is not publicly disclosed.

Name

American Water Chemicals

Legal name

American Water Chemicals, Inc.

Website

https://membranechemicals.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Water Treatment Chemicals

NAICS

Chemical Manufacturing (325), Soap and Cleaning Compound Manufacturing (32561), Other Basic Inorganic Chemical Manufacturing (325180)

SIC

Chemicals & Allied Products (2800), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Membrane Treatment Chemicals (RO/NF/UF) (IMAEAJAF)

akta.pro secondary industries

Membrane Treatment (UF/NF/RO for Potable) (EUANABAC), Effluent Polishing & Filtration (MBR/UF/RO/GAC) (EUANADAL), Industrial Wastewater & Effluent Treatment Services (BPALAHAD), Industrial Wastewater Treatment Chemicals (IMAEAJAC)

Keywords

• Water treatment chemicals
• Membrane treatment chemicals
• Reverse osmosis antiscalants
• Membrane cleaning services
• RO system design software

Headquarters

HQ city

Plant City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Membrane Treatment Chemicals: Sale of specialty chemicals including RO antiscalants, membrane cleaning chemicals, biocides, dechlorination chemicals, corrosion inhibitors, and pretreatment/coagulant chemicals. All products are NSF approved for potable water applications.
2. Technical Services: Membrane cleaning studies, system monitoring and optimization, pilot studies, membrane autopsies, laboratory services, ROSSEP process simulations, and on-site/off-site membrane cleaning services.
3. Proton Software Subscription: Cloud-based membrane chemistry calculation software available by subscription for system design and antiscalant projections.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

American Water Chemicals manufactures and supplies specialty water treatment chemicals for reverse osmosis (RO), nanofiltration (NF), microfiltration (MF), and ultrafiltration (UF) membrane systems. The company offers antiscalants, cleaners, and biocides, supported by technical services including membrane autopsy, cleaning studies, and ROSSEP pilot studies. AWC also provides the Proton SaaS subscription software for RO system modeling and design.

Product overview

American Water Chemicals (AWC) is a water treatment chemicals and membrane solutions company offering a comprehensive portfolio organized around RO/NF and MF/UF membrane systems. The core product lines include RO Chemicals (antiscalants, biocontrol agents, membrane cleaning chemicals, preservatives, dechlorination chemicals) and MF/UF Chemicals (antiscalants, cleaning chemicals, CEB chemicals), supported by pretreatment and post-treatment chemical solutions. The company distinguishes itself through proprietary software (Proton® Antiscalant Software) and technical services including membrane cleaning studies, autopsy services, laboratory analysis, pilot studies, system monitoring, and the ROSSEP process. AWC serves diverse industries including municipal water, power, mining, oil & gas, food & beverage, pharmaceutical, and microelectronics.

Differentiator

Problem solved

Functional benefit

Brands

• Proton: World's most powerful membrane antiscalant projection software - aqueous membrane chemistry calculator for RO/NF system design and scaling calculations
• ROSSEP

Products and services

• Antiscalants Specialty chemicals formulated to prevent scale formation on RO, NF, MF, and UF membrane surfaces, used by municipal and industrial operators of membrane-based water treatment systems.
• Membrane Cleaners
• Biocides
• Membrane Cleaning Studies
• Membrane Autopsy
• ROSSEP Pilot Studies
• Proton Software

Quantifiable outcome

• Extended membrane cleaning intervals from 28 days to 20 weeks (5x improvement)
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Avista Technologies (Veolia): Avista Technologies is a direct competitor in RO/NF membrane antiscalants, cleaning chemicals, and membrane autopsy services — the same product categories AWC leads in. Now owned by Veolia, it competes head-to-head with AWC on municipal and industrial membrane treatment accounts globally.
• Professional Water Technologies (PWT): PWT specializes in membrane antiscalants, cleaners, and biofouling control chemistry for RO/NF systems, mirroring AWC's core chemical offering. Now operating under Veolia's umbrella, it overlaps directly with AWC's RO Chemicals product line and target customers.
• Genesys International: Genesys (formerly Genesys International) is a UK-based specialist in membrane antiscalants, cleaning chemicals, and membrane autopsy services — a close head-to-head peer for AWC's specialty chemical and membrane analysis offerings.
• King Lee Technologies: King Lee Technologies is a U.S. specialty chemical manufacturer producing RO/NF antiscalants, cleaners, and biocides, plus membrane autopsy services — a direct product-line competitor serving similar municipal and industrial membrane accounts as AWC.

Broad incumbents

• Veolia Water Technologies & Solutions: Veolia (which owns both Avista and PWT) is the largest global water treatment chemicals and solutions provider, bundling membrane chemistry with equipment, services, and full plant operations — making it both a peer and a channel competitor to AWC in municipal and industrial markets.
• Ecolab / Nalco Water: Ecolab's Nalco Water segment is one of the largest industrial water treatment chemical and services providers globally, selling antiscalants, biocides, cleaners, and digital water platforms into the same municipal and heavy-industrial accounts AWC targets.
• Solenis: Solenis is a privately held specialty chemicals firm serving water treatment and process industries with scale inhibitors, biocides, and cleaners — a broad incumbent competing with AWC in industrial water and process chemistry segments.
• Kurita Water Industries: Kurita is a major Japanese-headquartered water treatment chemicals and equipment company with global reach into membrane antiscalants, cleaners, and ultrapure-water chemistry — a broad incumbent peer with significant overlap to AWC's municipal and industrial customer base.
• Suez Water Technologies & Solutions (Veolia): SUEZ's Water Technologies & Solutions business (now part of Veolia) supplies membrane chemicals, equipment, and digital services to industrial and municipal customers, competing with AWC's specialty chemical and Proton software offerings across global markets.

Others

• Hydranautics / Nitto Group: Hydranautics (Nitto) is a leading RO/NF membrane element manufacturer — not a direct chemical competitor but a critical supply-chain partner whose membrane specifications influence the demand for AWC's chemistry products and services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/awc_news

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Water Chemicals