Pip Decks

What Pip Decks does

Pip Decks (trading as Chxrles LTD, UK Registered Company number 11587388) is a private Manchester, UK-based company founded in 2019 by former UX designer Charles Burdett. It designs, publishes, and sells physical card decks of expert-authored business tactics under the Pip Decks® brand, with 12+ decks covering domains including storytelling, negotiation, workshop facilitation, team leadership, strategy, brand, productivity, innovation, and idea generation. Each deck contains 54 tactics presented as connected cards that suggest next steps in a choose-your-own-adventure format, backed by video tutorials, digital card versions, and templates for Miro, MURAL, FigJam, Lucidspark, and Microsoft Whiteboard via the Pip Decks Web App.

The company sells primarily through direct-to-consumer e-commerce at pipdecks.com with global shipping and pricing of $49.99–$149 per deck, supplemented by an employer reimbursement program, a product recommendation quiz, and a dedicated enterprise sales motion for L&D, corporate gifting, and event markets that offers volume pricing and custom branding. More than 250,000 decks have been sold across 100+ countries, with named customers including Google, Apple, Microsoft, Meta, BBC, Disney, IKEA, Nike, Ogilvy, ING, Stanford University, TEDx, HM Government, and IBM. The go-to-market combines product-led growth with a 9,000+ member Slack community, 213,000+ social followers, and expert practitioner partnerships. Pip Decks is bootstrapped with no external funding recorded and operates with a small team of 1–10 employees.

Name

Pip Decks

Legal name

Chxrles LTD

Website

https://pipdecks.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Pip Decks designs and sells physical card decks of expert-authored business tactics across storytelling, negotiation, workshops, and strategy, serving consultants, entrepreneurs, and Fortune 500 enterprise teams in over 100 countries via direct e-commerce and an enterprise sales channel.

Ownership category

akta.pro rank

Product category

Professional Development Training Materials

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Collectible Card Games (CCGs/LCGs) Retail (CRALALAG)

Keywords

• Professional development cards
• Workshop facilitation tools
• Team leadership training
• Business strategy frameworks
• Entrepreneurship coaching materials

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Physical Card Deck Sales: One-time purchase of premium physical card decks with prices ranging from $49.99 to $149. Products include Storyteller Tactics ($149), Copywriting Tactics ($139), Workshop Tactics, Team Tactics, Negotiation Tactics, Productivity Tactics, Strategy Tactics, Brand Tactics, Innovation Tactics, Idea Tactics, One-to-Ones Pack ($99), and Icebreakers Pack ($99).
2. Enterprise / Volume Sales: Bulk purchases for organizations with volume pricing, custom branding options for company logos on physical decks, and custom packages tailored to organizational needs.
3. Digital Access / Subscription: Digital Library access through the Pip Decks Web App with video tutorials, digital card versions, and Miro templates. Some digital-only products available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Pip Decks sells physical card decks of expert-authored business tactics — each deck contains 54 step-by-step frameworks on a specific topic such as storytelling, workshops, leadership, negotiation, strategy, branding, productivity, innovation, idea generation, or copywriting. Every physical purchase includes access to a digital companion (the Pip Decks Web App) with video tutorials, digital card versions, AI-assisted tactic recommendations, and ready-made templates for popular online whiteboards, and the system is sold both direct-to-consumer and to enterprise L&D/training buyers.

Product overview

Pip Decks is a portfolio of physical card deck products and digital tools for business professionals. The core offering consists of multiple tactic card decks (Storyteller Tactics®, Team Tactics™, Workshop Tactics®, Strategy Tactics®, Brand Tactics®, Productivity Tactics®, Innovation Tactics, Idea Tactics®, Negotiation Tactics, and Copywriting Tactics) each containing 54 actionable frameworks and techniques. Additional products include the One-to-Ones Pack and Icebreakers Pack as supplementary modules, plus limited editions (Laws of UX®) and expansions (Retros, Archetypes). The decks are complemented by a Digital Library/Web App providing video tutorials, digital card versions, and templates for virtual collaboration tools. The ecosystem is designed to help entrepreneurs, consultants, and teams apply expert-backed frameworks in areas like storytelling, leadership, workshops, and strategy through a portable, card-based format.

Differentiator

Problem solved

Functional benefit

Brands

• Storyteller Tactics®: A toolkit of storytelling recipes that help influence and inspire teams, stakeholders and customers
• Workshop Tactics®
• Team Tactics™
• Negotiation Tactics
• Productivity Tactics®
• Innovation Tactics
• Strategy Tactics®
• Brand Tactics®
• Idea Tactics
• Copywriting Tactics
• Laws of UX®
• Retros
• Archetypes
• One-to-Ones Pack
• Icebreakers Pack
• Pip Decks Web App

Products and services

• Storyteller Tactics® A 54-card deck of storytelling recipes and tactics that help users influence and inspire their team, stakeholders and customers through compelling narratives and presentations; sold with bundled Digital Library access.
• Team Tactics™ A 54-card deck of organisational and leadership tactics for designing, growing and nurturing effective teams with improved communication and psychological safety.
• Copywriting Tactics A physical card deck providing copywriting frameworks and tactics to help users create compelling written content for marketing and communication.
• Negotiation Tactics A 54-card deck of negotiation tactics, written with a practitioner with a 99% success rate across 700 high-stakes situations, to help users navigate negotiations, command trust and secure outcomes.
• Workshop Tactics® The flagship 54-card deck of workshop facilitation recipes that help teams lead productive collaborative sessions and design better products; bundled with Digital Library access.
• Productivity Tactics® A 54-card deck of techniques, frameworks and systems that help users work through to-do lists and get more done.
• Strategy Tactics® A 54-card deck of frameworks, prompts and exercises to help users understand what is happening strategically and decide what to do about it.
• Brand Tactics® A 54-card deck of brand-building recipes co-created with a globally-recognised brand consultant to help users get clear on value, express boldly and escape competition.
• Innovation Tactics® A 54-card deck of prompts, methods and exercises for guiding users through bringing new ideas to market.
• Idea Tactics® A 54-card deck of tactics for creative thinking and idea generation, focused on unlocking innovation and solving problems creatively.
• One-to-Ones Pack A focused pack of one-to-one meeting frameworks and tactics helping managers run more effective individual conversations with team members.
• Icebreakers Pack A digital-only pack of 250 icebreaker prompts across 9 categories, delivered through the Pip Decks Web App, for building energy, connection and creativity in workshops, meetings, training and events.
• Laws of UX® A limited edition card deck that explores principles of user experience design with colorful geometric patterns, sold through the Pip Decks e-commerce store.
• Retros An expansion pack to Workshop Tactics featuring retro-themed workshop facilitation cards used to run retrospective-style meetings.
• Archetypes An expansion card deck of character archetypes that supports Pip Decks methodologies such as storytelling and brand-building exercises.
• Pip Decks Web App / Digital Library The Pip Decks digital companion platform providing in-depth video tutorials, digital versions of cards, AI-driven tactic recommendations and Miro/MURAL/FigJam/Lucidspark/Microsoft Whiteboard templates that accompany every physical deck and standalone digital products.

Quantifiable outcome

• $2.5 million account won from one Hero & Guide card in Storyteller Tactics
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Skillshare: Online learning community for creative and business skills with project-based courses. Comparable as a learning platform targeting the same solo-founders, consultants, and SMB audience that Pip Decks serves.
• Coursera: Large-scale online education platform with deep penetration into enterprise L&D (Coursera for Business). Competes for the same Fortune 500 training budgets that Pip Decks targets with its enterprise deck bundles.
• Blinkist: Subscription service that distills nonfiction business books into 15-minute summaries. Comparable as a knowledge-distillation product for time-pressed professionals, but in a digital subscription format rather than physical card decks.
• MasterClass: Streaming platform featuring courses from world-renowned practitioners (writers, negotiators, strategists). Shares the expert-authored, premium positioning and self-improvement/professional development audience with Pip Decks, but delivered as video.
• LinkedIn Learning: Enterprise-focused video learning library tightly integrated with LinkedIn's professional network. The dominant incumbent for corporate L&D budgets that Pip Decks is positioning against with its enterprise sales motion.

Emerging players

• Brilliant: Interactive learning platform for math, science, and critical thinking with a strong self-directed, mastery-oriented pedagogy. Comparable as a curated, expert-authored skill-development product, but in STEM rather than business frameworks.
• Hyperakt: Design studio that has produced visual card decks and toolkits for strategy and brand work (e.g., Cards Against Inequity, brand archetype sets). Comparable as a creator of curated, design-led card products in the same professional toolkit space.

Direct peers

• The School of Life: Sells card decks and printed toolkits for self-improvement, emotional intelligence, and creative thinking. The most direct analogue to Pip Decks's card-deck-based knowledge-distillation format, with a similar premium pricing and gifting channel.
• IDEO Method Cards: Pioneered the professional card-deck toolkit format (51 Method Cards for design thinking). Closest historical analogue to Pip Decks's Workshop Tactics and other facilitation decks, serving the same consultant and design audience.

Others

• Sterling Publishing: Established trade publisher of novelty and gift card products including quiz and game decks. Comparable as a publisher and distributor of physical card-based products, but at much lower price points and broader mass-market audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pipdecks
• YouTubeyoutube.com/@pipdecks
• Facebookfacebook.com/PipDecks
• LinkedInlinkedin.com/company/pipdecks
• Instagraminstagram.com/pipdecks

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pip Decks