VICE Media
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
VICE Media firmographics
Firmographics- Name
- VICE Media
- Website
- https://vicetv.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
VICE Media industry classification
Industry- Product category
- Documentary Television Production
- NAICS
- Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB)
- akta.pro secondary industry
- Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)
Keywords
Where VICE Media is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
VICE Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Television Content Production & Licensing: VICE produces original documentary and docuseries content including 'Dark Side of the Ring' through Vice Studios. Content is distributed through VICE TV and licensed to partners such as Bell Media's Crave. VICE Distribution handles worldwide distribution of produced content.
- Branded Content Partnerships: VICE partners with brands and organizations like NHRA to produce original series documenting their events, seasons, or milestones, generating revenue through content production deals and broadcast rights.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
VICE Media product offering
Product offeringCore offering
VICE Media produces original documentary and docuseries content through Vice Studios, including the long-running wrestling documentary franchise 'Dark Side of the Ring' and the NHRA racing series 'Chasing Speed'. The company distributes this content worldwide via its owned VICE TV television channel and through VICE Distribution, and licenses programming to distribution partners such as Bell Media's Crave.
Product overview
VICE Media operates VICE TV as its core television platform featuring original documentary and entertainment content. The portfolio includes the docuseries franchise 'Dark Side of the Ring' (a high-performing wrestling documentary series in its seventh season) and the sports documentary series 'Chasing Speed' (a NHRA drag racing collaboration). Content is produced by Vice Studios, distributed through Bell Media's Crave and VICE Distribution, and broadcast on VICE TV.
Differentiator
Problem solved
Functional benefit
Products and services
- Dark Side of the Ring A documentary docuseries franchise exploring controversial and untold stories from professional wrestling history, produced by Vice Studios in partnership with Bell Media's Crave and distributed worldwide by VICE Distribution. Aimed at general TV audiences and wrestling fans.
- Chasing Speed A six-part sports documentary series documenting the 2025 NHRA drag racing season, showcasing high-speed racing personalities and events. Aimed at motorsports fans and general documentary audiences.
- VICE TV The television channel and distribution platform for VICE content, featuring original programming including docuseries, sports documentaries, and entertainment content distributed worldwide.
Quantifiable outcome
- Docuseries renewed for 7th season with three-part premiere focused on TNA and Jeff Jarrett
Companies that use VICE Media
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
VICE Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VICE Media partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Bell Media's CravecoreBell Media's Crave serves as a co-production partner with Vice Studios for 'Dark Side of the Ring' Season 7. The series launches with a three-part premiere on July 7 at 9 p.m. ET, covering Total Nonstop Action (TNA) Wrestling and co-founder Jeff Jarrett, followed by additional episodes on wrestlers including Paul Orndorff, Ray Traylor, Missy Hyatt, Necro Butcher, and Samoa Joe.
- National Hot Rod Association (NHRA)coreVICE TV has partnered with NHRA to document the 2025 NHRA drag racing season in a six-part series titled 'Chasing Speed'. The series showcases the sport's high-speed racing and personalities, premiering on January 21, 2026. This collaboration aligns with NHRA's upcoming 75th season, which begins in March 2026.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
VICE Media competitors and assessment
Company assessmentDirect peers
- Endemol Shine Group: International production and distribution group producing unscripted, docuseries, and entertainment formats. Comparable in producing episodic nonfiction and licensing internationally to platforms and broadcasters.
- Banijay Group: Largest independent content producer globally, with extensive unscripted, factual, and docuseries output distributed worldwide. Comparable as a content factory model that supplies broadcasters and streamers across geographies.
- Fremantle: Global production and distribution company behind formats like 'American Idol' and a large unscripted/docuseries slate. Directly comparable as a multi-territory producer and licensor of docuseries and reality television to broadcasters and streamers.
- ITV Studios: International television production and distribution arm of ITV, producing and licensing docuseries, entertainment, and factual programming worldwide. Comparable global distribution model and unscripted/docuseries focus.
- Imagine Entertainment: Independent film and television producer (Ron Howard/Brian Grazer) producing documentaries, docuseries, and premium unscripted content. Comparable in producing high-quality documentary/docuseries for premium platforms, though with stronger feature-film pedigree.
- All3Media: UK-headquartered global television production and distribution company with a portfolio of factual, documentary, and docuseries labels. Comparable in producing and distributing premium docuseries to international buyers.
Broad incumbents
- Lionsgate: Independent studio producing and distributing film, television, and docuseries content globally across theatrical, television, and streaming channels. Comparable in producing and licensing docuseries, though operating across a much broader entertainment portfolio.
- BBC Studios: Commercial arm of the BBC producing and globally distributing premium factual, documentary, and natural-history programming. Overlaps with VICE on factual/docuseries content and global content licensing, though operating at far larger scale and from a public-service heritage.
- Discovery (Warner Bros. Discovery): Major media conglomerate with networks and streaming services built around factual, documentary, and unscripted content. Comparable as both a buyer and competitor of docuseries, with overlapping genre expertise.
- A+E Networks: US-based media company operating cable networks (A&E, History, Lifetime) and producing extensive docuseries and factual programming. Comparable as a buyer/producer of docuseries and operator of owned television channels, though at much larger scale and broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
VICE Media social profiles
Digital presenceVICE Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
VICE Media leadership team
Management profileNumber of profiles
Profiles1 record
VICE Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VICE Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VICE Media
What does VICE Media do?
VICE Media produces original documentary and docuseries content through Vice Studios, including the long-running wrestling documentary franchise 'Dark Side of the Ring' and the NHRA racing series 'Chasing Speed'. The company distributes this content worldwide via its owned VICE TV television channel and through VICE Distribution, and licenses programming to distribution partners such as Bell Media's Crave.
Is VICE Media a public or private company?
VICE Media is a private company. It is classified as unknown and is currently operating.
When was VICE Media founded?
VICE Media was founded in -1. It employs 11 to 50 people.
Where is VICE Media based?
VICE Media is headquartered in Brooklyn, United States, in the North America region.
How does VICE Media make money?
Two revenue lines are on record. Television Content Production & Licensing is the primary driver. The others are branded Content Partnerships.
Who are VICE Media's main competitors?
Direct peers on record are Endemol Shine Group, Banijay Group, Fremantle, ITV Studios, Imagine Entertainment and All3Media. Broad incumbents are Lionsgate, BBC Studios, Discovery (Warner Bros. Discovery) and A+E Networks.
Does VICE Media have an API?
No public API is recorded for VICE Media.
What industry is VICE Media in?
VICE Media's product category is Documentary Television Production. Its primary akta.pro industry code is MPADADAB, Docuseries & Episodic Nonfiction (TV/Streaming), with a secondary code of MPAKAGAF, Motorsports Media Rights & Broadcasting (Series-Owned/Controlled). Its NAICS code is 51212 and its SIC code is 7812.