Incling

What Incling does

Incling is a London-headquartered, privately-held digital market research company founded in 2013 that specializes in online qualitative research. The firm operates a proprietary online community platform built by researchers and in-house developers, offering tools for live chat, discussion forums, video and image tasks, screencast capture, concept evaluation with sentiment heat maps, ideas boards, media maps, surveys, and digital diaries. The platform supports 27 languages, can be set up in under 24 hours, and is fully customizable with bespoke branding. The company has reached more than 300,000 consumers across 92 countries.

Incling generates revenue through four streams: software-only platform subscriptions, platform hire bundled with managed services, fully managed research services (design, recruitment, moderation, translation, analysis and reporting), and standalone consultancy. Pricing is project-based and bespoke, with no publicly listed tiers. Its go-to-market is sales-led, combining a self-serve SaaS motion for mid-market clients with direct enterprise sales for managed engagements, supported by a remote-first team headquartered in London. The customer base spans enterprise and mid-market organizations across verticals including transportation (e.g., Stagecoach), media and publishing, and consumer brands.

In 2026 the company launched an AI Analysis Tools suite covering auto-transcription, auto-translation, AI-generated insight summaries, and text analytics, layered onto its compliance posture (ISO27001, GDPR, EU-only data storage, with client data excluded from open AI or ML training pipelines). The company has no disclosed external funding rounds and operates as an independent entity.

Name

Incling

Legal name

Incling Limited

Website

https://incling.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Incling is a London-based digital market research company founded in 2013 that operates a proprietary online community platform and provides managed qualitative research services to enterprise and mid-market clients across 92 countries and 27 languages.

Ownership category

akta.pro rank

Product category

Online Qualitative Research Platform

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Online qualitative research
• Market research platforms
• Online community research
• Insight consultancy
• Digital research services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Software: Software-only access to proprietary online community platform for experienced researchers who want access to latest research technology.
2. Platform Hire with Services: Platform access combined with managed services including design, recruitment, moderation, translation, and analysis.
3. Research Services: Fully managed online qualitative research studies with end-to-end service from design to reporting.
4. Consultancy: Expert consulting services alongside or independent of platform access.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Incling provides a proprietary online community platform purpose-built for qualitative market research and offers managed research services including research design, global and local participant recruitment, moderation, translation, and AI-powered analysis for enterprise and mid-market clients. The platform supports a defined set of qualitative methodologies including Digital Diaries, Customer Journeys, Collaborative Innovation, Discovery, User Experience, Evaluation and Positioning, and Localisation, with flexible engagement tiers covering platform-only access to full-service research delivery.

Product overview

incling is a digital research company offering a proprietary online community platform complemented by professional research services. The platform provides built-in research tools including Live Chat, Discussion, Video Task, Image Task, Screencast, Ideas Board, Concept Evaluation, Media Map, Survey, and Diary features. AI Analysis Tools power auto-transcription, auto-translation, AI summaries, and text analytics. The company also offers flexible managed services ranging from Software Only to Fully Managed options, covering research design, global recruitment, moderation, translation, and analysis and reporting. Research methodologies include Digital Diaries, Customer Journeys, Collaborative Innovation, Discovery, User Experience, Evaluation and Positioning, and Localisation.

Differentiator

Problem solved

Functional benefit

Products and services

• incling Online Community Platform

Quantifiable outcome

• Platform can be set up in under 24 hours
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature10 records

Partnerships

One partnership is on record.

• KokorocoreStrategic or Co-development Partner · 13 July 2026Partnership with Kokoro and Stagecoach for research on customer payment trials. The collaboration demonstrated how customer insight translated into measurable commercial value, supporting a smoother rollout while delivering cost savings and revenue protection.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fuel Cycle: Enterprise insights community platform supporting qualitative research, discussion boards, and ideation. Closely comparable in target market (enterprise insights teams) and platform-based community model.
• Recollective: Online qualitative research community platform offering async and live research activities. Highly comparable to Incling's platform in feature set, customer segments (enterprise and mid-market researchers), and methodology portfolio.
• dscout: Diary-based mobile research platform for in-the-moment qualitative insights. Closely comparable to Incling's Digital Diaries methodology and enterprise research customer base.
• Discuss.io: Enterprise-grade online qualitative research platform with consumer and B2B community capabilities. Closest direct competitor to Incling, sharing the online focus group, IDI, and community methodology focus.
• Remesh: AI-powered qualitative and quantitative research platform enabling live conversations with large audiences. Competes with Incling's AI analysis tools and online community methodologies, with a stronger quantitative tilt.
• itracks: Online qualitative research platform specializing in bulletin boards, focus groups, and IDIs. Direct competitor in the online qual platform category with overlapping customer segments.

Broad incumbents

• Toluna: Global online panel and insights platform offering both qualitative and quantitative research services. Comparable to Incling's managed services and global recruitment capabilities, though more quantitative-led.
• Qualtrics: Large-scale experience management platform offering survey, qualitative, and analytics tools. Competes with Incling in the market research technology category but addresses a much broader customer experience footprint.
• Forsta (formerly FocusVision): Enterprise research technology platform providing online qualitative, focus group, and survey capabilities. Directly overlaps with Incling's online communities and qualitative research offering, but with far greater scale and integrator partnerships.
• UserTesting (now part of Userzoom): Experience research platform for UX and customer feedback studies. Overlaps with Incling's User Experience methodology and global recruitment infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/incling

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incling