Hunt Adkins

What Hunt Adkins does

Hunt Adkins is a privately held creative brand consultancy headquartered at 15 South 5th Street, Floor 12, Minneapolis, Minnesota, founded in 1991. The firm operates with 11–50 employees and describes itself as interweaving modern culture, commerce, and technology to serve 'future-defining' brands. Its documented work spans more than 20 industry verticals, including healthcare, financial services, retail/franchise, food & beverage, B2B/manufacturing, beer & spirits, non-profit, education, events, and heavily regulated sectors.

The agency's service suite is organized across roughly a dozen named offerings: Strategy (audience targeting, concept testing, research, campaign planning), Digital (web, digital advertising, interactive experiences), UX/UI Design (including custom digital sales-enablement tools), Design (branding, packaging, identity systems), Copywriting, Identity, Naming, Social Media, TV + Video Production, Experiential Marketing, Research, Concept Testing, and Audience Targeting. Notable project deliverables include custom-built digital products such as the Hayward 'Partner Portal' sales-enablement tool and a bespoke 8-bit arcade-style trade show game ('Less Is Better Challenge') for the Hayward AquaRite S3 launch — illustrating capability beyond traditional advertising into interactive and digital product work.

The firm's commercial model is professional services, delivered through direct client engagement (enterprise field sales) on a project or retainer basis. The client roster combines Fortune-500-scale enterprise buyers — Mayo Clinic, UnitedHealth Group, Blue Cross Blue Shield, Great Clips, Hayward, Duke Cannon, Minnesota State Fair, NorthRock Partners — with startup launches (Verist, Shrimpley's, Nautical Bowls) and non-profits (Wildflyer Coffee, ForeUs). Documented campaign outcomes include a 127% year-over-year Black Friday sales lift for Duke Cannon, a 15% attendance lift for Minnesota State Fair, $4B-to-over-$6B AUM growth at NorthRock Partners following rebrand, and 1.5B earned media impressions with ~300K coupon redemptions for Great Clips March Madness 2025. Hunt Adkins is independently owned with no disclosed institutional investment or parent company.

Name

Hunt Adkins

Legal name

Hunt Adkins

Website

https://huntadkins.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Hunt Adkins is a Minneapolis-based creative brand consultancy, founded 1991, that provides brand strategy, creative design, digital, UX/UI, video, experiential, research, and naming services to enterprise, startup, and non-profit clients across 20+ industries.

Ownership category

akta.pro rank

Product category

Brand Strategy & Creative Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

akta.pro secondary industries

Employer Brand Strategy & Talent Branding (BPAFAEAH), Field Sales & Brand Ambassador Programs (MPAAAJAG)

Keywords

• Brand strategy services
• Creative advertising agency
• Brand identity design
• Digital marketing services
• Campaign development

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Professional services revenue model providing brand strategy, creative design, digital marketing, campaign development, and marketing consulting to enterprise and mid-market clients. Services include copywriting, design, identity systems, naming, research, social media, TV/video production, UX/UI design, experiential marketing, and audience targeting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hunt Adkins is a Minneapolis-based creative brand consultancy providing brand strategy, creative design, digital marketing, and production services to corporate clients. Its work spans strategy formulation through execution, including identity systems, campaign development, digital experiences, content production, and audience research for brands across more than 20 industries. The firm functions as an integrated agency partner rather than a single-discipline vendor.

Product overview

Hunt Adkins is a creative brand consultancy offering a comprehensive suite of marketing and advertising services organized around strategic consulting and creative execution. The agency's core services include Strategy, Digital (encompassing UX/UI and web development), Design, Copywriting, Identity, Naming, Social Media, TV + Video Production, Experiential Marketing, Research, Concept Testing, and Audience Targeting. These services are delivered through project-based engagements across diverse industry verticals including Health Care, Health & Beauty, Retail, Food & Beverage, Franchise, B2B, Non-Profit, Financial, Events, and more. The agency specializes in full-brand campaigns, rebranding initiatives, product launches, digital transformation projects, and experiential marketing activations. Notable deliverables include custom digital sales enablement tools (Partner Portal) and experiential marketing activations like custom video games for trade shows.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Services Strategic planning service helping clients define positioning, audience, and brand direction as the foundation for downstream creative and campaign work.
• Research Services Audience and market research supporting brand strategy and audience-targeting engagements.
• Concept Testing Services Service testing creative concepts with target audiences to validate direction before campaign rollout.
• Audience Targeting Services Service defining and refining audience segments to inform campaign planning and media strategy.
• UX/UI Design Services User experience and interface design for digital products, websites, and interactive brand experiences.
• Design Services Visual design across print, digital, and campaign collateral in support of brand systems.
• Identity Services Brand identity development including logos, visual systems, and brand guidelines.
• Naming Services Brand, product, and campaign naming development with strategic and trademark-aware recommendations.
• Copywriting Services Copy development across campaigns, digital, video, and brand voice guidelines.
• Digital Services Digital marketing services spanning web, social, content, and digital campaign execution.
• Social Media Services Social media strategy, content creation, and channel management for brand clients.
• TV + Video Production Television, broadcast, and digital video production delivered in-house for client campaigns.
• Experiential Marketing Services Experiential and event-based brand activations for consumer-facing clients.

Quantifiable outcome

• Nearly 300K coupon redemptions and 1.5 billion earned media impressions from single Great Clips March Madness campaign
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Periscope: Minneapolis-headquartered creative agency (now part of Havas) with an integrated offering across brand strategy, advertising, digital, and production — directly overlapping Hunt Adkins' service portfolio and target mid-market/enterprise client profile.
• Carmichael Lynch: Minneapolis-based independent creative agency of comparable size with a similar full-service offering spanning strategy, creative, digital, and production for national and regional brands. Closely comparable given shared geography, scope, and independent operating model.
• Preston Kelly: Minneapolis-based independent creative agency offering brand strategy, advertising, digital, and design — directly comparable in size, geography, and independence to Hunt Adkins.
• Zeus Jones: Minneapolis creative agency delivering brand strategy, advertising, and content work for growth-stage and enterprise clients — directly comparable scale and integrated service offering.
• Fallon: Historic Minneapolis creative agency (now part of Dentsu Creative) serving enterprise clients with brand strategy and creative development — comparable offering though operating under a global holding-company structure.
• Colle+McVoy: Minneapolis creative agency with deep experience across consumer, healthcare, and B2B brands. Similar size, geography, and integrated model make it one of the closest direct comparables for Hunt Adkins.
• Yamamoto: Minneapolis-based creative and branding agency specializing in brand strategy, design, and integrated campaigns for consumer and B2B clients — closely comparable positioning to Hunt Adkins in the Twin Cities market.
• Hot Dish Advertising: Minneapolis creative agency serving national consumer and retail brands with brand, digital, and social work. Comparable mid-size independent competitor with overlapping client verticals.
• Martin Williams Advertising: Minneapolis creative agency with integrated brand strategy, advertising, and digital capabilities for enterprise and challenger brands. Similar service mix and regional/enterprise client overlap.
• Russell & Herder: Twin Cities-based advertising and branding agency offering strategy, creative, media, and digital services. Comparable size, geography, and independent operating model to Hunt Adkins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/huntadkins
• Instagraminstagram.com/hunt_adkins
• Xx.com/huntadkins

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunt Adkins