Mjam
Mjam, operating as foodora.at, is an Austrian online food delivery and pickup marketplace connecting individual urban consumers with local restaurants across 40+ Austrian cities, operating as a regional subsidiary of Delivery Hero's pan-European foodora brand.
- Company typePrivate
- Founded2012
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mjam does
Mjam, founded in 2012 in Austria, operates an online food delivery and pickup marketplace now branded as foodora.at following a 2021 corporate rebrand under Delivery Hero's pan-European brand consolidation strategy. The platform connects individual urban consumers with local restaurants across 40+ Austrian cities including Vienna, Graz, Linz, Salzburg, Innsbruck, Klagenfurt, Villach, Wels, and Sankt Pölten, plus a long tail of secondary markets. Core product offerings include restaurant delivery, in-person pickup, and a 'Shops' vertical for non-food retail items such as groceries and convenience goods. The technology stack is a standard two-sided marketplace accessible via web and mobile app, with restaurant browsing, ratings and reviews, order tracking, and multiple payment options including cash, credit card, PayPal, and Sofortüberweisung.
Mjam is a wholly owned regional entity of Delivery Hero, the Berlin-headquartered global online food ordering marketplace. Through the foodora brand, Mjam benefits from shared technology infrastructure, restaurant partnerships, and operational scale across European markets including Norway, Finland, Sweden, Hungary, and the Czech Republic. The go-to-market is direct-to-consumer and self-serve, with marketing concentrated in digital channels (website, app, email/newsletter, social, blog/SEO) and promotional mechanics including first-order free delivery, tiered discount deals (20–30% off), and student-specific discount programs.
Revenue is generated through a transaction-fee model combining restaurant commissions on listed orders and consumer-paid delivery fees ranging from €1.49 to €5.99 per order, with promotional free-delivery incentives for first-time users. Pricing is restaurant-specific rather than uniformly disclosed, and there is no public reporting of revenue, headcount, or unit economics for the Austrian entity. As a subsidiary rather than a standalone operating company, Mjam's strategic moves (rebrand, vertical expansion into Shops, geographic expansion, promotional intensity) are functionally aligned with Delivery Hero group-level decisions.
Mjam firmographics
Firmographics- Name
- Mjam
- Legal name
- Mjam
- Website
- https://mjam.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mjam, operating as foodora.at, is an Austrian online food delivery and pickup marketplace connecting individual urban consumers with local restaurants across 40+ Austrian cities, operating as a regional subsidiary of Delivery Hero's pan-European foodora brand.
- Ownership category
- akta.pro rank
Mjam industry classification
Industry- Product category
- Online Food Delivery Marketplace
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Restaurant Meal & Prepared Food Delivery (CRAFAFAB)
Keywords
Where Mjam is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Mjam business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Commission & Delivery Fees: Platform charges restaurants a commission for listing and fulfillment. Customers pay delivery fees ranging from €1.49 to €5.99 per order, with free delivery promotions for first orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable per-order pricing based on restaurant and delivery distance |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Mjam product offering
Product offeringCore offering
Mjam (operated as foodora in Austria) operates an online food delivery marketplace that connects consumers with third-party restaurants and local shops for on-demand delivery and pickup. Customers can search restaurants by zip code or city, place orders via the foodora.at website or mobile app, and pay through multiple methods including cash, credit card, PayPal, or Sofortüberweisung. Delivery fees range from €1.49 to €5.99 per order, with first-order free delivery offered as an acquisition incentive.
Product overview
Mjam operates a multi-category food delivery marketplace platform (branded as foodora.at in Austria) offering delivery and pickup services from partner restaurants. The platform spans multiple Austrian cities and covers diverse cuisine categories including pizza, burgers, sushi, Asian, Mexican, Turkish, vegetarian, and Austrian cuisine. Additional services include non-food shop deliveries for groceries and convenience items.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Delivery (Lieferung) On-demand delivery of prepared meals from third-party restaurants to consumer addresses in Austrian cities, ordered via the foodora.at website or mobile app, with multiple payment options including cash, credit card, PayPal, and Sofortüberweisung.
- Food Pickup (Abholung) Self-pickup option allowing consumers to order from third-party restaurants on the foodora.at platform and collect the meal directly from the restaurant, bypassing delivery fees.
- Shops (Local Commerce Delivery) Delivery of non-restaurant goods such as grocery and lifestyle items from third-party local shops to consumers in Austrian cities via the foodora.at platform.
Companies that use Mjam
Customer profileSegments1 record
Ideal customer profiles1 record
Mjam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mjam partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Delivery HerocoreParent company of foodora. Delivery Hero is a global online food ordering and delivery marketplace. The foodora brand operates as part of the Delivery Hero network, benefiting from shared technology infrastructure, restaurant partnerships, and operational scale across multiple countries.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Mjam competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mjam social profiles
Digital presenceMjam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mjam leadership team
Management profileNumber of profiles
Mjam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mjam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mjam
What does Mjam do?
Mjam (operated as foodora in Austria) operates an online food delivery marketplace that connects consumers with third-party restaurants and local shops for on-demand delivery and pickup. Customers can search restaurants by zip code or city, place orders via the foodora.at website or mobile app, and pay through multiple methods including cash, credit card, PayPal, or Sofortüberweisung. Delivery fees range from €1.49 to €5.99 per order, with first-order free delivery offered as an acquisition incentive.
Is Mjam a public or private company?
Mjam is a private company. It is classified as corporate owned and is currently operating.
When was Mjam founded?
Mjam was founded in 2012. It employs 11 to 50 people.
Where is Mjam based?
Mjam is headquartered in Vienna, Austria, in the Europe region.
How does Mjam make money?
One revenue line is on record: restaurant Commission & Delivery Fees.
Does Mjam have an API?
No public API is recorded for Mjam.
What industry is Mjam in?
Mjam's product category is Online Food Delivery Marketplace. Its primary akta.pro industry code is CRAFAFAB, Restaurant Meal & Prepared Food Delivery. Its SIC code is 5961.