TowerCares Foundation

What TowerCares Foundation does

TowerCares Foundation is a 501(c)(3) nonprofit charitable foundation headquartered at 7901 Sandy Spring Rd., Laurel, Maryland (EIN 47-4164006), affiliated with Tower Federal Credit Union. The foundation operates with a 100% volunteer-run structure and no paid staff, distributing cumulative donations of $4,613,952 since inception across two core program areas: children in need ($184,229 to date) and military heroes, veterans, and their families ($476,448 to date). Its mission is to support children in need and military/veteran families in the Baltimore/Washington and Northern Virginia communities.

The foundation's primary outputs are direct grants to a network of vetted nonprofit partner organizations (including Seeds 4 Success, The Headstrong Project, MCVET, Warrior Canine Connection, Ronald McDonald House Charities of Greater Washington D.C., Hospice of the Chesapeake Foundation, and Fort Meade Alliance Foundation), an annual scholarship program awarding five $5,000 scholarships to college-bound and enrolled students, and recurring cause-marketing campaigns such as the February Have a Heart campaign benefiting Johns Hopkins Children's Center. There is no proprietary technology platform; donor and grantee interactions are managed through a standard WordPress-based website (towercaresfoundation.org) and a third-party scholarship application portal.

Revenue is generated entirely through donations rather than commercial sales, with streams comprising individual donations (website and AmazonSmile), workplace giving via the Combined Federal Campaign (CFC# 23594) and Maryland Charity Campaign (MCC# 47-4164006), and corporate/in-kind contributions. The foundation does not pay for advertising and relies on community engagement, event-driven campaigns (GivingTuesday, Prime Day, Have a Heart), and the institutional credibility of its Tower FCU affiliation to attract donors. No paid advertising, no venture or institutional funding, and no M&A activity are evident in the available data.

Name

TowerCares Foundation

Legal name

TowerCares Foundation

Website

https://towercaresfoundation.org

Company type

Private

Founded year

2016

Operating status

Operating

Short description

TowerCares Foundation is a 100% volunteer-run 501(c)(3) nonprofit affiliated with Tower Federal Credit Union that grants donations to vetted partner organizations and awards scholarships supporting children in need and military heroes, veterans, and their families in the Baltimore/Washington and Northern Virginia region.

Ownership category

akta.pro rank

Product category

Charitable Foundation Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

akta.pro secondary industries

College Access, Scholarships & Student Success Nonprofits (BPAGADAE), Community Foundations (BPAGAKAB)

Keywords

• Nonprofit foundation services
• Charitable grant programs
• Community fundraising support
• Military family assistance
• Youth education scholarships

Headquarters

HQ city

Laurel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The foundation accepts direct monetary donations from individuals via its website (towercaresfoundation.org/donate/) and through AmazonSmile during Amazon Prime Day events.
2. Workplace Giving Campaigns: Participating charity in the Combined Federal Campaign (CFC# 23594) and Maryland Charity Campaign (MCC# 47-4164006), enabling federal and state employees to make payroll deductions to the foundation.
3. Corporate and In-Kind Donations: Corporate donations and in-kind contributions are received directly; the foundation is 100% volunteer-run so donations pass through to grant recipients.
4. Grant Disbursements to Partner Organizations: The foundation awards grants to vetted nonprofit partner organizations serving children in need and military heroes and their families.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

TowerCares Foundation operates as a 501(c)(3) nonprofit foundation that collects donations from individuals, federal and state employees, and corporate donors, and redistributes those funds as grants to vetted nonprofit partner organizations serving children in need and military heroes/veterans and their families in the Baltimore/Washington and Northern Virginia regions. The foundation also runs a college scholarship program awarding five $5,000 scholarships annually, and conducts seasonal fundraising campaigns including GivingTuesday and the Have a Heart campaign benefiting Johns Hopkins Children's Center.

Product overview

TowerCares Foundation is a 501(c)(3) nonprofit charitable organization operated by Tower Federal Credit Union. The foundation offers grant programs supporting children in need and military heroes/families, a scholarship program awarding $5,000 scholarships to college students, and community support campaigns such as the Have a Heart campaign benefiting Johns Hopkins Children's Center. As a charitable foundation rather than a technology company, it does not offer tech products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Children in Need Grant Program

Quantifiable outcome

• $4,613,952 in total donations to date across all programs
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, minor and flagship.

• Seeds 4 SuccesscoreStrategic or Co-development PartnerGrant recipient nonprofit providing child support and youth development programs. Supported as part of TowerCares Foundation's mission to serve children in need.
• Jacobs Ladder Youth FoundationcoreStrategic or Co-development PartnerGrant recipient nonprofit focused on youth empowerment. Supported through TowerCares Foundation's charitable grants.
• The Headstrong ProjectcoreStrategic or Co-development PartnerGrant recipient nonprofit providing mental health services for post-9/11 veterans. Aligns with TowerCares Foundation's mission to support military heroes.
• No Greater SacrificecoreStrategic or Co-development PartnerGrant recipient nonprofit supporting military families who have made the ultimate sacrifice. Supported through TowerCares Foundation donations.
• Experience CampscoreStrategic or Co-development PartnerGrant recipient nonprofit operating bereavement camps for children who have lost a parent or sibling. Supported by TowerCares Foundation.
• Stuttering Association for the YoungminorStrategic or Co-development PartnerGrant recipient nonprofit providing support and resources for young people who stutter. Supported through TowerCares Foundation grants.
• The Comfort Crew for Military KidscoreStrategic or Co-development PartnerGrant recipient nonprofit offering resources and support for children of military families. Supported through TowerCares Foundation.
• Ronald McDonald House Charities of Greater Washington, D.C.coreStrategic or Co-development PartnerGrant recipient nonprofit providing family accommodation and support near medical facilities in the Washington D.C. area. Supported through TowerCares Foundation.
• Community College of Baltimore County FoundationminorStrategic or Co-development PartnerGrant recipient focused on educational access and support for community college students. Supported through TowerCares Foundation.
• Howard County General HospitalminorStrategic or Co-development PartnerGrant recipient hospital in Howard County, Maryland. Supported through TowerCares Foundation grants.
• Sarah's House (Catholic Charities)coreStrategic or Co-development PartnerGrant recipient homeless shelter and family services in Maryland. TowerCares Foundation has made multiple donations including for infant daycare at Sarah's House.
• Warrior Canine ConnectioncoreStrategic or Co-development PartnerGrant recipient nonprofit providing mission-based therapeutic dog training for wounded warriors. Aligns with TowerCares Foundation's military hero mission.
• Maryland Center for Veteran Education & Training (MCVET)coreStrategic or Co-development PartnerGrant recipient nonprofit providing comprehensive services for homeless and in-need veterans in Maryland. Received $20,000 donation from TowerCares Foundation.
• Fort Meade Alliance FoundationcoreStrategic or Co-development PartnerGrant recipient nonprofit supporting the Fort Meade community and military families. TowerCares Foundation's mission aligns closely with its objectives.
• Hospice of the Chesapeake FoundationcoreStrategic or Co-development PartnerGrant recipient nonprofit providing hospice care and We Honor Veterans program. TowerCares Foundation supports veteran-focused hospice programs.
• Tower Federal Credit UnionflagshipStrategic or Co-development PartnerParent/affiliated organization of TowerCares Foundation. The foundation is branded under Tower Federal Credit Union's umbrella and uses its name, logo, and likely its operational infrastructure (volunteers, staff time). The foundation is headquartered at Tower FCU's address.
• AmazonSmilecoreGTM or Marketing PartnerAmazon's charitable donation program (AmazonSmile) allows shoppers to select TowerCares Foundation as their preferred charity, with Amazon donating 0.5% of eligible purchases at no additional cost to the shopper.
• Combined Federal Campaign (CFC)coreGTM or Marketing PartnerFederal government workplace giving campaign (CFC# 23594) enabling federal employees to donate to TowerCares Foundation through payroll deductions during the enrollment period September 1, 2021 through January 15, 2022.
• Maryland Charity Campaign (MCC)coreGTM or Marketing PartnerState of Maryland workplace giving campaign (MCC# 47-4164006) enabling Maryland state employees to donate to TowerCares Foundation via payroll deductions.
• Johns Hopkins Children's CentercoreStrategic or Co-development PartnerBaltimore's Children's Miracle Network hospital receives proceeds from the Have a Heart campaign organized by TowerCares Foundation each February, providing critical resources for children and their families.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Patelco Foundation: The Patelco Credit Union Foundation supports financial wellness, youth, and community programs in Northern California. Comparable as a credit-union-affiliated foundation with a similar mix of community grants and youth-focused giving.
• BECU Foundation: Charitable arm of BECU, a major Washington-state credit union. Comparable as a credit-union-affiliated foundation supporting community causes through grants and volunteer engagement, though with a different geographic focus.
• PenFed Foundation: PenFed Foundation is the charitable arm of Pentagon Federal Credit Union and runs a Military Heroes Fund and other community programs. It is the most direct peer: a credit-union-affiliated 501(c)(3) with overlapping military family and community-focused missions.
• Wright-Patt Credit Union Foundation: Affiliated with Wright-Patt Credit Union near Wright-Patterson Air Force Base, the foundation supports military families and educational causes. Directly comparable structure (credit union foundation + military focus), though operating in a different state.
• Navy Federal Credit Union Foundation: Affiliated with the world's largest credit union, this foundation supports military members and their families through financial education and community programs. Directly comparable as a credit-union-affiliated foundation with a military-focused mission.

Others

• Maryland Charity Campaign (MCC) Federated Charities: Other Maryland nonprofits participating in the same MCC workplace giving channel (e.g., Maryland Food Bank, Boys & Girls Clubs of Maryland). These are fellow registered participants competing for the same donor pool within TowerCares' primary geographic footprint.

Broad incumbents

• Wounded Warrior Project: A large national nonprofit serving post-9/11 veterans and military families. TowerCares directs funding to similar beneficiary populations through partner organizations like The Headstrong Project and Warrior Canine Connection, making it a downstream-aligned peer in the military support space.
• USAA Foundation: USAA's philanthropic arm focuses on military families and veteran transition. It is a larger, more established incumbent operating in the same military community space and represents a benchmark for scaled credit-union/financial-services philanthropy.
• Community Foundation for the National Capital Region: A large regional community foundation serving the greater Washington, D.C. area. Comparable as a Mid-Atlantic grantmaker serving overlapping geographies, but materially larger and more diversified than TowerCares.

Regional players

• Boys & Girls Clubs of America - Annapolis & Anne Arundel: National youth-services organization with a strong Mid-Atlantic presence serving children in need. Competitor for the same donor dollar and a partner of comparable size to TowerCares' children-in-need portfolio grants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TowerCares Foundation