Ethos Giving

What Ethos Giving does

Ethos Giving is a Los Angeles-based philanthropy and social impact consulting firm founded in April 2019 by Emily Kane Miller, serving corporations, foundations, and high-net-worth individuals seeking to develop, execute, and measure social impact programs. The firm offers an end-to-end service taxonomy structured around four phases — Dream It (strategy and audits), Build It (program development and communications), Love It (measurement and grants management), and Sub In (temporary staff augmentation) — delivered via custom, quote-based engagements that typically run on multi-year contracts. Customer segments include Fortune 500 and mid-market corporations with CSR mandates, private and family foundations, and wealthy individuals/families pursuing structured philanthropic strategies; the only named enterprise customer in the input is The Wonderful Company, where the founder and special advisor previously held executive roles.

The firm's core proprietary technology is Ethos Tracking, a SaaS platform launched in July 2022 and positioned as the first-of-its-kind, one-stop data tracking and management system for social impact professionals — a 'QuickBooks for social good' that systematizes impact activities for nonprofits, foundations, and corporations. Supporting intellectual property includes the Ethos Lever Model (a 13-lever strategic framework for creating social impact value) and The Good Brief (an open-source, values-driven methodology for authentic cause marketing introduced in October 2019). No AI/ML capabilities are described.

Ethos Giving operates a hybrid revenue model: professional services fees from bespoke consulting engagements constitute the primary stream, supplemented by recurring SaaS subscription revenue from Ethos Tracking. The go-to-market is sales-led and consultative for services, targeting CSR, philanthropy, and community-affairs decision-makers, while the software platform appears to support a self-serve motion with global reach via ethostracking.com. The company is privately held and bootstrapped — no funding rounds, parent company, or external investors are disclosed — and operates with approximately 4 core team members, making it a high-touch boutique rather than a scaled platform business at present.

Name

Ethos Giving

Legal name

Ethos Giving

Website

https://ethos-giving.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Ethos Giving is a Los Angeles-based social impact consultancy that helps corporations, foundations, and high-net-worth individuals design, execute, and measure philanthropic programs, supported by its proprietary Ethos Tracking SaaS platform and The Good Brief methodology.

Ownership category

akta.pro rank

Product category

Philanthropy and Social Impact Consulting

NAICS

Grantmaking and Giving Services (81321), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)

akta.pro secondary industries

Family Offices & Philanthropic Advisors (Grantmaking) (BPAGAKAD), Corporate Foundations & CSR Grantmaking (BPAGAKAC), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)

Keywords

• Social impact consulting
• Philanthropy advisory services
• Corporate social responsibility
• Impact measurement software
• Nonprofit strategy consulting

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Philanthropic Consulting Services: Full-service social impact consulting covering strategy development, program implementation, measurement and evaluation, and team augmentation services for corporations, foundations, and individuals. Services range from one-time projects to long-term partnerships.
2. Ethos Tracking Platform Subscription: SaaS subscription model for the Ethos Tracking platform - a turnkey social impact tracking system that organizations use to track, manage, and report on their impact data.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Ethos Giving provides end-to-end philanthropy and social impact consulting services for corporations, foundations, and high-net-worth individuals. Its service model spans four phases — Dream It (strategy), Build It (program development), Love It (measurement and management), and Sub In (staff augmentation) — supported by Ethos Tracking, a proprietary SaaS platform for tracking and reporting social impact data, and The Good Brief, an open-source cause-marketing framework.

Product overview

Ethos Giving operates as a philanthropy and social impact consultancy offering two primary service lines: Consulting and Tracking. The core tech product is Ethos Tracking, a SaaS platform for social impact data management. Supporting resources include The Ethos Lever Model (a strategic framework) and The Good Brief (an open-source downloadable tool).

Differentiator

Problem solved

Functional benefit

Brands

• Ethos Tracking: A first-of-its-kind, one-stop data tracking and management platform for social impact professionals.

Products and services

• Social Impact Consulting Services (Dream It / Build It / Love It / Sub In) Full-service philanthropy and social impact consulting for corporations, foundations, and high-net-worth individuals, covering social impact strategy, program development, grants management, measurement and evaluation, and interim staff augmentation.
• Ethos Tracking A SaaS platform for nonprofits, foundations, and corporations to track, manage, and report on social impact data — described as a 'QuickBooks for social good' that systematizes impact activities.

Quantifiable outcome

• First comprehensive platform for tracking 100% of social impact data
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• GreenPlacesminorStrategic or Co-development PartnerEthos Giving is a GreenPlaces certified business with concrete sustainability initiatives. GreenPlaces provides sustainability tracking and certification for small businesses.
• Jewish Federation of Greater Los Angeles (JFEDLA)coreStrategic or Co-development PartnerEmily Kane Miller partnered with JFEDLA to launch the HUG Fund (Helping Uplift Generations), a multimillion-dollar initiative supporting Jewish families rebuilding after the LA wildfires.
• Greater Los Angeles Hospital RegistrycoreStrategic or Co-development PartnerCo-founded during COVID-19 pandemic in May 2020. A free, volunteer-run online resource allowing LA County hospitals to list and quantify their PPE needs for individuals, groups, and companies to help fulfill.
• Miller InkminorStrategic or Co-development PartnerEmily Kane Miller's spouse Nathan Miller founded Miller Ink, a strategic communications firm. They have collaborated on webinars about COVID-19 response and social impact programs.
• Heart and HamsacoreStrategic or Co-development PartnerOrganization co-founded by Emily Kane Miller and actress Noa Tishby to provide a free registry and marketplace for Judaica for Jewish families affected by LA wildfires.
• After the Fire USAminorStrategic or Co-development PartnerEmily Kane Miller serves as a block captain working with After the Fire USA to help Palisades Fire survivors get answers to their questions about recovery resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FSG (Foundation Strategy Group): Social-impact strategy consulting firm advising foundations, corporations and nonprofits on strategy, evaluation, and collective action. Direct competitor in philanthropy/CSR advisory.
• The Bridgespan Group: Strategy consulting for nonprofits, philanthropists and social sector leaders. Comparable service offering around nonprofit strategy, foundation formation and impact advisory.
• Arabella Advisors: Boutique philanthropy advisory firm providing strategic guidance to philanthropists, foundations and corporations. Closest direct peer to Ethos Giving's bespoke consulting model for high-impact giving.
• TCC Group: Consulting firm focused on foundations, nonprofits and philanthropists on strategy, evaluation, and capacity building. Overlaps directly with Ethos Giving's foundation client segment and measurement focus.
• Benevity: Corporate-purpose software platform powering CSR, employee giving, volunteering and grantmaking. Comparable to the Ethos Tracking SaaS layer for corporate impact measurement and reporting.

Others

• RSF Social Finance: Social-enterprise financial services organization providing philanthropic advisory, donor-advised funds and impact-investing services to HNW donors — ecosystem peer in the philanthropic-advisory space.

Broad incumbents

• Salesforce.org (Salesforce Philanthropy Cloud): Enterprise CRM/Cloud vendor's nonprofit and philanthropy division offering employee engagement, grants management and impact-tracking at scale. Competes with the Ethos Tracking platform within large enterprises.
• Kindsight (formerly YourCause): Corporate CSR platform for employee engagement, volunteering, matching gifts and reporting. Direct functional competitor for the impact-tracking and reporting workflows Ethos Tracking targets.
• Bonterra (formerly Network for Good, Social Solutions, EveryAction): Suite of CSR, grants management and nonprofit-software products from the merged Bonterra portfolio. Competes with Ethos Tracking across corporate giving and nonprofit impact management.

Emerging players

• ImpactEdge (or Giving Republic / OG Consulting / ImpactPHL etc.): Smaller social-impact advisory and capacity-building firms serving foundations and nonprofits with strategy and measurement services — adjacent positioning to Ethos Giving's boutique model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ethosgiving
• Xx.com/EthosGiving
• Facebookfacebook.com/EthosGiving

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ethos Giving