American-Newlong

What American-Newlong does

American-Newlong, Inc. is a privately held, Indiana-incorporated manufacturer of automated open-mouth bag packaging, bag making, bag sewing, and bag closing systems, operating as the North American arm of Japanese parent Newlong Machine Works, Ltd. (Tokyo). Founded in 1978 and headquartered in Mooresville, Indiana since a 2024 relocation from Indianapolis, the company sells hardware across four product categories — bag closing equipment (heat sealers, industrial sewing systems, portable and stationary bag closers), bag making equipment (roll-fed SOS, sheet-fed, and multi-wall paper bag machines), bag packaging equipment (net-weigh and gross-weigh automated systems), and robotic palletizing equipment supplied via a long-standing 1986 partnership with Fuji Robotics. Its technology differentiators are mechanical and process-engineering in nature, including the DS-9C single-needle bag closer at 2,600±100 rpm, the DS-9CW double-needle system at 2,500 rpm, the 7CM-TS integrated make-fill-close line claimed as the world's fastest at 30 bags per minute, and the 2026-launched WATS water-activated tape sealer that reports 75.8% lower energy consumption than conventional heat sealing.

The company's revenue model is anchored on one-time capital equipment sales with a recurring parts, training, and service tail. Equipment is sold direct via three account executives under quote-based pricing with Net 30 terms and FOB Indianapolis shipping; drop-shipments are limited to U.S. addresses. Recurring revenue streams include replacement parts (with bilingual support), a $2,000 two-day hands-on DS-9C repair training class, on-site and RMA-based equipment repair, and preventative maintenance for Fuji robotic palletizers. Warranties range from 90 days for portable equipment to 12 months from start-up (or 18 months from shipment) for advanced systems, with a 25% restocking fee on returned machinery.

American-Newlong serves enterprise and mid-market packaging operations across agriculture and grain, animal feed, fertilizer, food processing, chemicals, and heavy industrial/geotextile verticals. The customer base is described as "thousands of operations" with documented 20+ year installed life at accounts such as American Environmental Group and Umbarger Show Feeds. Distribution is primarily domestic direct sales in the U.S. and Canada, supplemented by a Miami office (Newlong Latin) and the parent company's global footprint for international coverage; export sales and overseas drop-shipment are explicitly not offered at the U.S. entity.

Name

American-Newlong

Legal name

American-Newlong, Inc.

Website

https://american-newlong.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

American-Newlong, Inc. is a privately held Indiana-based manufacturer of automated bag packaging, bag making, bag sewing, and bag closing systems, plus robotic palletizers, serving North American enterprise and mid-market operations across agriculture, feed, fertilizer, food, chemicals, and heavy industrial verticals as the U.S. arm of Japan's Newlong Machine Works.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of bag packaging machinery including automated baggers, heat sealers, bag closing machines, bag making equipment, and robotic palletizers. Products range from portable bag closers to fully automated high-speed packaging lines.
2. Parts Sales: Replacement parts for all equipment including wear parts, needles, loopers, and specialized components. Offered through parts sales department with bilingual customer support.
3. Training Services: DS-9C repair training classes offering hands-on instruction. Classes priced at $2,000 for 1-2 attendees with additional fees for extra attendees or DS-9C heads.
4. Repair Services: On-site repair by certified engineers, off-site repair through RMA process, and specialized repair services for robotic palletizers. Includes DS-9C repair and bagger/bag closing service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

American-Newlong manufactures and sells automated open-mouth bag packaging, bag making, bag sewing, and bag closing systems and machinery for industrial customers. Its portfolio includes heat sealers, industrial sewing systems, portable bag closers, stationary sewing heads, roll-fed/sheet-fed/multi-wall bag making machines, net weigh and gross weigh packaging systems, and Fuji robotic palletizers integrated with Newlong equipment. The company also provides parts, repair services, and operator training classes.

Product overview

American-Newlong is North America's bag packaging specialist, offering a comprehensive portfolio of automated open-mouth bag packaging, bag making, bag sewing, and bag closing systems. The product lineup is organized into four main categories: Bag Closing Equipment (heat sealers, industrial sewing systems, portable bag closers, and stationary sewing heads), Bag Making Equipment (Roll Fed SOS machines, Sheet Fed machines, and Multi-wall Paper Bag machines), Bag Packaging Equipment (Net Weigh and Gross Weigh packaging systems), and Robotic Palletizing Equipment in partnership with Fuji Robotics. The company also provides complementary services including equipment repair, training classes (DS-9C Training Class), and on-site field service support.

Differentiator

Problem solved

Functional benefit

Products and services

• DS-9C Stationary Bag Closing Head Single-needle stationary bag closing machine for industrial bag packaging lines, capable of up to 2,600 stitches per minute. Targeted at high-volume bag closing operations in agricultural, feed, fertilizer, food, and chemical packaging facilities.
• DS-9CW Double Needle Bag Closing Head Double-needle stationary bag closer for heavy-duty industrial bag closing at up to 2,500 r.p.m. with enclosed oil bath lubrication for low maintenance.
• DS-7 Automatic Swing Needle Bag Closer Industrial sewing head with automatic swing-needle mechanism providing sift-proof closures for bagged products. Designed for high-quality closure on a range of bag types.
• 7CM-TS Bag Making, Filling & Closing System Integrated one-line system that makes, fills, and closes bags at up to 30 bags per minute. Targeted at high-volume open-mouth bag packaging operations seeking throughput consolidation.
• 3CM-PDS Automated Double Spout Packaging System Fully automated bag packaging system with up to 2,000 bags/hour throughput for industrial bagging operations.
• Net Weigh Automated Packaging Systems Automated net weigh bagging line in which product is weighed individually and discharged into the bag at target weight with maintained bag control through closing.
• Gross Weigh Automated Packaging Systems Automated gross weigh bagging line that simultaneously fills and weighs product directly in the bag for high-throughput packaging.
• BD+7 Continuous Band Sealer Continuous band sealer with variable-speed, multi-axis adjustable conveyor and digital temperature control for sealing bags of varying widths and lengths.
• HS Series Heavy-Duty Heat Sealer Heavy-duty heat sealer producing a consistent 7mm wide strong band seal at speeds of 7-20 m/min, with spring-loaded quick-change band to minimize maintenance and downtime.
• PBC-3W Double Pinch Sealer Double pinch heat sealer with hot air pre-heat station that alarms and automatically shuts down if heat or air falls out of range, preventing damage and bad seals.
• WATS Water-Activated Tape Sealer Sustainable heatless bag sealer using water-activated tape for kraft paper bags. Achieves 75.8% lower energy consumption, 33.4% lower material costs, and 36.6% lower total costs versus conventional heat-sealing systems.
• Fuji Robotic Palletizers Robotic palletizing equipment line sourced via the 1986 Fuji Robotics partnership, including EC-201, EC-171, and EC-102 models with end-of-arm tooling and integration with Newlong bag packaging equipment.
• Bag Making Equipment (Roll Fed SOS, Sheet Fed, Multi-wall Paper Bag) Bag making machinery product line covering Roll Fed SOS bag machines, Sheet Fed bag machines, and Multi-wall Paper Bag machines for industrial bag production.
• Portable Bag Closers Portable bag closer product line for on-site or lower-volume industrial bag closing applications.
• DS-9C Repair Training Class Two-day hands-on repair training class for the DS-9C bag closing head, taught by certified technicians, priced at $2,000 for 1-2 attendees.
• DS-9C Repair Service Repair services for DS-9C bag closing equipment handled through a Return Material Authorization (RMA) process addressing mechanical and electrical issues.
• Bagger/Bag Closing On-Site Field Service On-site engineering service for diagnosing and resolving bagger and bag closing equipment issues directly at customer facilities to minimize downtime.
• Robot Service for Fuji Palletizers Service offering for Fuji robotic palletizers covering mechanical adjustments, electrical troubleshooting, and preventative maintenance.
• Replacement Parts Sales Replacement parts business selling wear parts, needles, loopers, and specialized components for all American-Newlong equipment, supported by a bilingual customer service team.

Quantifiable outcome

• 75.8% lower energy consumption with WATS Water-Activated Tape Sealer vs conventional heat-sealing
• +6 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature10 records

Partnerships

One partnership is on record.

• Fuji RoboticscoreTechnology or Integration · 1 January 1986American-Newlong has partnered with Fuji Robotics since 1986 to provide innovative concepts and solutions for robotic palletizing needs. They offer Fuji robotic technology including EC-201, EC-171, and EC-102 robot models along with end of arm tooling and integration with Newlong equipment. Services include mechanical adjustments, electrical troubleshooting, and preventative maintenance for Fuji robotic palletizers.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Haver & Boecker: Haver & Boecker's HAVER & BOECKER and BEHN + BATES brands supply industrial bag filling, weighing, and palletizing systems for dry bulk materials, overlapping with American-Newlong's agricultural, mineral, and chemical end-markets.
• Concetti S.p.A. Concetti designs and manufactures bag filling, closing, and palletizing lines for powders, granules, and flakes — directly comparable to American-Newlong's Net Weigh / Gross Weigh systems and palletizing offering.
• Payper: Payper is a Spanish manufacturer of bagging, sewing, closing, and palletizing equipment for open-mouth bags. Their product mix in heat sealing, sewing heads, and robotic palletizing closely parallels American-Newlong's four-pillar offering.
• Fischbein Company: Fischbein is the most direct US-based competitor to American-Newlong in industrial bag sewing and bag closing equipment, serving flour, feed, seed, chemicals, and pet food end-markets with overlapping heat-seal and sewing-head product lines.
• ADCO Manufacturing: ADCO Manufacturing builds cartoning, bag-in-box, and end-of-line packaging equipment targeting similar CPG and industrial customers in North America, intersecting American-Newlong's territory and product categories.
• STATEC BINDER: STATEC BINDER is an Austrian specialist in industrial bag closing, sewing, and palletizing equipment for paper, woven polypropylene, and plastic bags — a close functional match to American-Newlong's bag closing and palletizing systems.

Broad incumbents

• Syntegon (formerly Bosch Packaging Technology): Syntegon is a global packaging machinery giant offering bagging, filling, and palletizing systems across food, pharma, and consumer goods — a much larger incumbent that competes for enterprise capex where American-Newlong is also bidding.
• Bühler Group: Bühler Group is a large Swiss industrial machinery manufacturer covering grain handling, feed, and food processing with associated packaging and bagging equipment, competing for the same high-volume agricultural customers.
• Premier Tech: Premier Tech is a broader packaging and processing equipment manufacturer serving agriculture, food, and industrial markets with open-mouth bagging lines that directly compete with American-Newlong's bag packaging systems.
• GEA Group: GEA Group is a broad industrial equipment supplier whose packaging and handling technologies serve food, feed, and dairy customers, providing alternate bagging and palletizing solutions to the same North American enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/americannewlong
• YouTubeyoutube.com/channel/UCTg5LRseESiu8YE36QhjWpA
• Facebookfacebook.com/americannewlong
• LinkedInlinkedin.com/company/americannewlong
• Instagraminstagram.com/americannewlong

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American-Newlong