Axis My India

Name

Axis My India

Legal name

Axis My India Ltd.

Website

https://axismyindia.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

Keywords

• Consumer data intelligence
• Election forecasting services
• Market research solutions
• Brand measurement analytics
• Media measurement studies

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Election Forecasting & Intelligence: Provides exit poll predictions and election analysis for state assembly elections and general elections across India. Services include pre-election surveys, exit polls, and post-election analysis for political parties, media houses, and government bodies.
2. Consumer Research Services: Customized market research solutions including brand measurement, consumer sentiment tracking, media measurement studies, and social impact consulting. Revenue generated through project-based engagements with brands and institutions.
3. People Empowerment Platform ('a' App): Free mobile application providing citizens access to government schemes, healthcare, employment opportunities, and utilities. While the app is free for citizens, it serves as a data collection and engagement platform potentially enabling future monetization through partnerships with government and brands.
4. Social Impact Consulting: CSR effectiveness studies and social welfare program evaluation for corporate clients and government bodies, helping organizations measure and improve the impact of their social initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Axis My India is a consumer data intelligence company that conducts large-scale face-to-face polling and research across 700+ districts in India. It delivers election forecasting and exit polls, syndicated and customized market research, brand measurement and consumer sentiment tracking, social impact/CSR studies, and the 'a' People Empowerment Platform—a mobile app built in partnership with Google Cloud using GenAI to provide citizens access to government schemes and services in 13+ Indian languages.

Product overview

Axis My India operates as a Consumer Data Intelligence company offering a diversified portfolio of research and technology solutions. The core offerings include Election Forecasting & Exit Polls (a flagship service with proven accuracy across 8,478 elections) and the 'a' App People Empowerment Platform built in partnership with Google Cloud using GenAI technology. The portfolio spans brand measurement solutions including Consumer Sentiment Tracker and Brand Measurement Solutions with Consumer Trust Index; market research services including Customised Market Research, CSR Effectiveness Study, and Employee Satisfaction Survey; media measurement services including All Media Measurement Study (AMMS) and Content Preference Tracker; and operational excellence services including Sales Team Audit, Product Sampling, and Availability & Visibility at Retailer. Additional offerings include Business Consultancy Services. All services leverage the company's presence across 700+ districts and are delivered through a combination of on-ground research capabilities and advanced analytics platforms.

Differentiator

Problem solved

Functional benefit

Brands

• a App: People Empowerment Platform (PEP) built in partnership with Google, providing access to government schemes, jobs, healthcare, and services in 13+ Indian languages to 30 million households.

Products and services

• Election Forecasting & Exit Polls Pre-election surveys, exit polls, and post-election analysis providing predictions across Assembly Elections, General Elections, Municipal Elections, and US Presidential Elections in India. Served to political parties, media houses, and government bodies.
• 'a' App (People Empowerment Platform) Mobile platform built in partnership with Google Cloud using GenAI and Vertex AI-based real-time translation across 13+ Indian languages. Provides citizens access to verified government schemes, jobs, healthcare, and utilities.
• Brand Measurement Solutions Real-time brand health tracking, brand equity valuation, and Consumer Trust Index covering 40+ categories with a 1 million+ sample across 700+ districts, supported by Ernst & Young advisory.
• Consumer Sentiment Tracker Monthly sentiment report capturing consumer confidence, behavior, and outlook across Health, Media, Mobility, and Consumption sectors, enabling early trend detection.
• Customised Market Research Tailor-made research solutions including Usage & Attitude studies, Product testing, Opportunity Assessment, and Brand Health measurement for specific brand requirements.
• CSR Effectiveness Study Evaluation of CSR initiative impact through need-based assessments, implementation design, execution monitoring, and impact evaluation for corporate and government clients.
• Employee Satisfaction Survey Employee feedback tool capturing experience, satisfaction, and needs; deployable for channel partners and clients to enable 360-degree stakeholder satisfaction assessment.
• Content Preference Tracker Continuous viewership panel tracking content preferences and future intent across TV, Cinema, and OTT platforms for media owners and advertisers.
• All Media Measurement Study (AMMS) India's largest syndicated media study measuring consumption habits across TV, Print, OTT, Digital, Social Media, Apps, Radio, Cinema, and OOH with annual sample of 1 million+ respondents across 700+ districts.
• Sales Team Audit Real-time sales team monitoring aligned with qualitative and quantitative KPIs, goals, and revenue targets for performance evaluation, gap identification, and corrective action.
• Product Sampling Measurable media solutions combining awareness, sampling, and research trial processes with third-party back checks to drive product experience and brand recall.
• Availability & Visibility at Retailer Monitoring of brand availability, visibility, and in-store display at retailer level across 700+ districts for last-mile performance improvement.
• Business Consultancy Services Strategic Go-to-Market consultancy powered by real-time research data for market entry positioning, channel and pricing optimization, and performance tracking.

Quantifiable outcome

• 90%+ election forecasting accuracy across 847 elections including Lok Sabha 2014, 2019, 2024
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• GooglecoreTechnology or IntegrationStrategic partnership with Google to build the People Empowerment Platform ('a' App). The platform uses Google Cloud's secure infrastructure, Vertex AI-based real-time translation, and generative AI to provide verified, personalized citizen support in 13+ Indian languages. Partnership enables access to Google's cloud infrastructure and AI capabilities for serving 30 million households.
• Ernst & Young (EY)supportingStrategic or Co-development PartnerEY provides advisory support for the Consumer Trust Index and brand equity valuation services. The partnership adds credibility and analytical expertise to AMI's brand measurement solutions covering 40+ categories with 1 million+ sample across 700+ districts.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NielsenIQ: Global consumer measurement giant with substantial India operations, offering syndicated retail measurement, consumer panel data, and media research—directly comparable to Axis My India's AMMS syndicated study and Consumer Trust Index.

Direct peers

• Kantar: World-leading market research and brand measurement firm with deep India presence (Kantar Millward Brown, Kantar IMRB). Directly comparable across brand health tracking, consumer panels, and syndicated media studies.
• Ipsos: Global market research leader with significant Indian operations (formerly IMRB International). Competes directly in customized market research, brand measurement, public opinion polling, and consumer sentiment tracking.
• CVoter: India-based election forecasting and political intelligence firm that conducts opinion polls and exit polls for Indian state and general elections—the most direct head-to-head competitor in Axis My India's election prediction franchise.
• Today's Chanakya: Indian election research and forecasting firm known for NDA alliance seat projections and political intelligence. Direct rival in the election polling business where Axis My India holds its flagship 847-election track record.
• Hansa Research: Indian market research firm providing consumer insights, brand tracking, and media measurement across India. Comparable in offering customized research, brand studies, and syndicated audience measurement to enterprise clients.
• BARC India: India's television viewership measurement body, analogous to Nielsen ratings, operating a large household panel across India. Directly comparable in syndicated cross-media audience measurement and India's media currency landscape.

Emerging players

• CSDS-Lokniti: Academic-affiliated Indian electoral and social research program conducting large-scale National Election Studies and opinion polls. Partial overlap with Axis My India's election forecasting track and public opinion research methodology.
• Morning Consult: US-based, technology-led consumer intelligence and brand tracking firm conducting high-velocity surveys globally. Comparable in marrying rapid-fire consumer sentiment tracking with brand measurement—complementary methodology, overlapping end markets.
• YouGov: Global online panel-based research and consumer intelligence firm with India presence. Overlaps with Axis My India on consumer sentiment tracking, brand perception, and public opinion polling, though using digital panels rather than face-to-face fieldwork.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AxisMyIndia
• YouTubeyoutube.com/channel/UC3dYC_RK-XwaH5V5U1qG4pw
• Facebookfacebook.com/axismyindia1405
• LinkedInlinkedin.com/company/axismyindia1404?originalSubdomain=in
• Instagraminstagram.com/axismyindia.insights

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axis My India