Asita

What Asita does

Asita S.r.l. is a privately held Italian distributor and service provider of precision measurement and diagnostic instrumentation, founded in 1975 and headquartered in Faenza, Italy (Via Malpighi 170). The company represents a portfolio of international measurement brands — most prominently HIOKI (Japan), Guide Sensmart (China), and Circutor (Spain), with DURA as a minor line — and sells exclusively through a dedicated nationwide Italian field sales network (Rete vendita). The product range covers thermal imaging cameras (PT, H, PS, and E series, plus acoustic cameras), electrical safety testers (insulation, leakage current, dielectric rigidity), digital multimeters, clamp meters, power quality and network analyzers, data loggers, LCR meters, and oscilloscopes.

The company layers proprietary technology on top of its distribution franchise. Asita-branded elements include the Apex Vision thermal imaging platform built on the ApexCore S1 detector, Nexus 1.0 platform, and SharpIR 2.0 algorithm; the AS5200-Link relay test software for photovoltaic CEI 0-21 / CEI 0-16 compliance; and the AsiLink PRO PC data-management tool for Declaration of Conformity workflows. It also operates an ISO-accredited calibration laboratory (Centro Taratura LAT) providing recurring metrological traceability services. Deep familiarity with Italian and European regulatory frameworks (CEI 64-8, CEI 0-21, CEI 0-16, CEI EN 62446, D.M. 37/08) is repeatedly emphasized in technical content.

Revenue is generated through one-time hardware sales priced via direct quote (no public e-commerce, no list pricing), augmented by recurring calibration-lab services. Asita serves five primary use-case verticals — Battery Testing & EV, Renewable Energy / PV Installers, Automotive Electrification, Electrical Safety Testing, and Energy Efficiency & Building Diagnostics — plus thermography & NDT as a secondary segment. End customers are professional installers, maintenance technicians, and engineering laboratories procured through regional sales agents. Issued share capital is €1,040,000; the company has no disclosed institutional investors, parent company, subsidiaries, or acquisitions.

Name

Asita

Legal name

Asita S.r.l.

Website

https://asita.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Asita is an Italian distributor and service provider of precision measurement and diagnostic instrumentation — electrical safety testers, thermal cameras, multimeters, and ISO-accredited calibration services — representing international brands such as HIOKI and Guide Sensmart for professional installers, technicians, and laboratories across Italy.

Ownership category

akta.pro rank

Product category

Measurement Instrumentation Distribution

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Testing Laboratories and Services (54138), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Services-Testing Laboratories (8734), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

akta.pro secondary industries

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Third-Party Certification, Code Compliance & Regulatory Inspection (ASME/API/ISO) (EUAEAHAN)

Keywords

• Measurement instrumentation distribution
• Thermal imaging cameras
• Electrical safety testing
• Photovoltaic testing equipment
• Calibration laboratory services

Headquarters

HQ city

Faenza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Distribution of Measurement Instrumentation: Asita generates revenue primarily through the distribution and resale of precision measurement and diagnostic instruments, including thermal cameras, multimeters, oscilloscopes, clamp meters, insulation testers, power analyzers, and related accessories. Products are sourced from international manufacturers (HIOKI, Guide Sensmart, Circutor, DURA) and sold through a direct field sales network. Revenue is generated through one-time product sales with no recurring subscription component for the instruments themselves.
2. Accredited Calibration Services (LAT): Asita provides ISO-accredited calibration laboratory services (Centro Taratura LAT) for measurement instrumentation, helping customers maintain metrological traceability and regulatory compliance. This represents a recurring service revenue stream tied to periodic calibration requirements of precision instruments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Asita distributes and supports precision electrical, electronic, and thermal measurement instrumentation in Italy, including digital multimeters, clamp meters, insulation testers, power quality analyzers, LCR meters, oscilloscopes, data loggers, and infrared thermal imaging cameras from brands such as HIOKI, Guide Sensmart, Circutor, and DURA. The company complements this hardware portfolio with its own proprietary compliance software (AS5200-Link, AsiLink PRO), solution bundles for electrical safety, photovoltaic, and energy efficiency applications, and an in-house ISO-accredited calibration laboratory (Centro Taratura LAT) for instrument traceability.

Product overview

Asita is an Italian distributor and provider of professional measurement and testing instruments, primarily representing international brands including HIOKI, Guide SensMart (thermal cameras), and Circutor. The product portfolio is organized into categories spanning thermal imaging (PT, H, PS, E series thermal cameras and acoustic cameras), electrical safety testing (insulation testers, ground resistance meters, leakage current meters), digital multimeters (DT series), photovoltaic testing equipment, power quality analyzers, data loggers, and LCR meters. The company also provides supporting software solutions like AsiLink PRO and Thermography for data management and thermal analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• PT850S 1024 x 768 px – APEX VISION Thermal Camera Advanced high-resolution thermal camera featuring ApexCore S1 IR detector, Nexus 1.0 platform, and SharpIR 2.0 algorithm with NETD ≤15 mK sensitivity and super-resolution up to 2048×1536 px, designed for professional thermographic inspections in industrial, building, and predictive-maintenance applications.
• PT850 1024 x 768 px Thermal Camera High-resolution Guide Sensmart thermal camera from the PT series with 1280×1024 IR detector, manual and automatic focus for detailed thermographic imaging in industrial inspection and predictive maintenance.
• H6 640×480 px Thermal Camera Industrial Hammer-series thermal camera with 640×480 IR sensor, IP54 rating, 2-meter drop-test certification, 13 MP visible camera, and built-in Wi-Fi for field inspections.
• PS600 640×480 Thermal Camera High-performance thermal camera with rotatable lens and screen, 13 MP visible camera module, and integrated laser rangefinder for precision inspection and maintenance measurements.
• E1S 120×90 px – APEX VISION Thermal Camera Entry-level Apex Vision thermal camera with IR-Perfclear super-resolution reconstruction, fixed focus, and 8-hour battery life for extended field inspections.
• E1 PLUS 120×90 px Thermal Camera Thermal camera with 120×90 IR resolution, Wi-Fi connectivity, and super-resolution up to 240×180 for clearer imaging in industrial and building diagnostics.
• Acoustic Cameras (Telecamere Acustiche) Acoustic cameras used to detect mechanical noise, gas leaks, and partial discharge (HA3) during industrial inspection and predictive-maintenance activities.
• ST5540 HIOKI Leakage Current Meter HIOKI leakage current meter for testing electromedical devices and general electrical-safety verification, supporting AC, DC, and DC+AC measurement modes in compliance with applicable safety standards.
• IR4053-10 HIOKI Photovoltaic Insulation Tester Digital insulation resistance meter designed specifically for photovoltaic panel and string testing, supporting 500Vdc and 1000Vdc test voltages with PASS/FAIL comparator function for live PV systems.
• DURA MI720 Insulation Tester / TRMS Multimeter Combined insulation resistance tester (selectable 50/100/250/500/1000VDC) and TRMS digital multimeter with VFD filter for inverter measurements, targeted at value-conscious industrial and maintenance professionals.
• IR4018-20 HIOKI Analog Insulation Tester Analog insulation resistance meter with 1000V test voltage and 2000MΩ maximum measurement range, using taut-band movement technology for durability in field service.
• AS5020 Ground Resistance and Soil Resistivity Meter Integrated earth resistance and soil resistivity tester using the volt-amperometric method, supporting 3-pole and 4-pole measurements with internal memory for 500 test results.
• DT4255 HIOKI Professional TRMS Digital Multimeter Professional TRMS digital multimeter with current limiter circuit for enhanced safety, 6000-count display, and CAT IV 600V / CAT III 1000V safety ratings.
• AsiLink PRO Data Management Software PC software for completing declarations of conformity using test results, compatible with AS5060, AS5060LIGHT, AS5020, and AS5025 instruments.
• Electrical Safety Testing Solution — Installations, Switchboards and Equipment Integrated systems for electrical safety verification including AS5160P and AS5180 for equipment testing, and AS5025/AS5060 for electrical installation compliance testing per CEI 64-8/6.
• Renewable Energy Testing Solution Specialized measurement tools for renewable energy including AS5200F and AS5210 relay testing systems, DC parameter analyzers, and high-voltage insulation testers up to 2000V for photovoltaic systems.
• Centro Taratura LAT — Accredited Calibration Laboratory ISO-accredited calibration laboratory providing periodic calibration of customer measurement instrumentation to maintain metrological traceability and regulatory compliance for professional measurement equipment.

Quantifiable outcome

• Insulation resistance testing compliant with CEI EN 62446 Method 1 for live PV strings, enabling testing without generation shutdown

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HIOKIcoreChannel Partner/ Reseller/ DistributorHIOKI (Japan, founded 1935) is a leading Japanese manufacturer of precision electrical measurement instruments. Asita serves as an authorized distributor of the full HIOKI product range in Italy, including digital multimeters (DT42xx/DT42xx series), insulation testers (IR series), clamp meters, power analyzers, and earth resistance meters. HIOKI products are prominently featured across all product categories on Asita's website and represent a core pillar of the product portfolio.
• Guide Sensmart (Guide Infrared)coreChannel Partner/ Reseller/ DistributorGuide Sensmart is a Chinese manufacturer specializing in advanced thermal imaging cameras and acoustic cameras. Asita distributes Guide Sensmart products in Italy, including the flagship Apex Vision series thermal cameras, PT series (up to 1024×768 px MP detectors), Hammer (H) series, EasIR (E) series, PS series, and MobIR smartphone-compatible thermal cameras. This partnership provides access to Guide's proprietary IR detectors and PerIRVision/SharpIR image processing technologies.
• CircutorcoreChannel Partner/ Reseller/ DistributorCircutor (Spain) is a manufacturer specializing in energy management, power quality, and reactive power compensation solutions. Asita distributes Circutor products including the CVM/D41 series DC parameter analyzers and DHC-96 millivoltmeters for panel/DIN-rail installation, supporting energy monitoring and renewable energy applications in Asita's portfolio.
• DURAminorChannel Partner/ Reseller/ DistributorDURA is a manufacturer of rugged digital multimeters and insulation testers. Asita distributes DURA branded instruments in Italy, including the DURA MI720 (insulation tester + multimeter combo) and DURA MD710 professional TRMS multimeter, targeting value-conscious professionals in industrial and maintenance applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Elcontrol Energy: Italian manufacturer of power quality analyzers, energy meters, and network analyzers; comparable as a domestic Italian measurement company operating in the same end market (energy monitoring, power quality) but serving primarily as a manufacturer rather than multi-brand distributor.

Direct peers

• Chauvin Arnoux: French manufacturer of electrical measurement and energy management instrumentation; comparable as a Southern-European measurement specialist with own-brand product lines (multimeters, clamp meters, power analyzers) plus calibration services — competing in overlapping verticals like electrical safety and energy efficiency.
• Sonel: Polish manufacturer of electrical measurement instruments including insulation testers, multimeters, and power quality analyzers; comparable as a mid-sized European measurement company with similar product mix targeting electrical safety, PV, and industrial maintenance customers.
• HT Instruments: Spanish manufacturer and distributor of electrical measurement instruments with a comparable product range (multimeters, insulation testers, power quality analyzers, thermal cameras) and similar Southern-European go-to-market focused on electrical safety, PV, and industrial testing.
• Megger Group: UK-headquartered specialist in electrical test and measurement equipment (insulation testers, power quality, cable fault location, transformer testing); comparable as a focused European measurement specialist with similar end markets in electrical safety and utility infrastructure.
• Seaward Electronic: UK-based specialist in electrical safety testing equipment (portable appliance testers, hipot testers, solar PV testers); directly comparable in the electrical safety and PV compliance testing verticals with similar regulatory-expert positioning in UK BS standards.
• Metrel: Slovenian manufacturer of electrical measurement instruments including insulation testers, power quality analyzers, and appliance testers; comparable as a mid-sized European measurement specialist with overlapping verticals in electrical safety testing and appliance verification.
• GMC-I Messtechnik (Gossen Metrawatt): German manufacturer of measurement and test instrumentation for electrical safety, power quality, and industrial applications; comparable as a European precision measurement company with deep regulatory expertise in DIN/VDE standards, analogous to Asita's CEI specialization.

Broad incumbents

• Testo SE & Co. KGaA: German global leader in portable measurement technology (thermal imaging, flue gas, HVAC measurement); comparable in thermal imaging product category and overlapping industrial/HVAC diagnostics verticals, though operating at much larger scale than Asita.
• Fluke Corporation: US-based global leader in handheld electrical test and measurement instruments; comparable product range (multimeters, insulation testers, thermal cameras) but operates as a multinational incumbent with broader portfolio, OEM-direct distribution, and substantially larger scale than Asita.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/asitasrl
• LinkedInlinkedin.com/company/asita-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asita