Wildlife Research Center

What Wildlife Research Center does

Wildlife Research Center, Inc. is a privately-held specialty consumer products company headquartered at 14485 Azurite Street NW in Ramsey, Minnesota, that develops and sells hunting scent control and game attraction products under the Scent Killer and Scent Reflex brands. The portfolio is organized into two core lines: scent elimination products (the premium Scent Killer Gold tier and the value Super Charged Scent Killer tier), and scent attractants and lures covering whitetail deer, elk, bear, mule deer, moose, and predator applications, plus masking scents, cover scents, and scent dispensers such as the battery-free Magnum Scrape-Dripper and Pro-Wick. Underlying the product line are four proprietary, registered technology platforms — Hunt Dry Technology Plus Plus (extended post-dry efficacy, validated at 99% effectiveness in Rutgers University testing), NO ZONE Technology (ozone-free air deodorization), Scent Reflex Technology (enhanced animal attraction response), and H-E Formula (multi-surfactant laundry blend without UV brighteners) — which together form a regimen-based system spanning body wash, antiperspirant, laundry detergent, sprays, dryer sheets, field wipes, and air/space deodorizers.

The business sells to a single end customer segment: recreational and professional hunters and outdoor enthusiasts seeking to avoid detection by game animals or to attract specific species through scent. Wildlife Research Center operates a direct-to-consumer e-commerce channel through wildlife.com alongside retail distribution through sporting goods stores, supported by organic social presence on Instagram, Facebook, YouTube, and Twitter plus an email newsletter for promotions and product announcements. Products are sold on a pay-as-you-go unit pricing model with SKU prices ranging from roughly $4 (Key-Wick dispenser) to about $70 (Scent Killer Gold gallon combo), plus bundle and value-pack configurations; no subscription or contract model is offered, and revenue is generated through transactional consumer product sales.

Operationally the company is structured as Wildlife Research Center, Inc., a Minnesota corporation operating under the DBA "Scent Killer Sports," with sub-brands including Scent Killer Gold and Super Charged Scent Killer. It is independently owned with no parent, subsidiaries, disclosed funding rounds, M&A activity, or institutional investment signals; the management team is not publicly disclosed in source data. The company also operates a Performance Sports Odor Control line that extends its scent elimination technology into athletic and sports apparel applications beyond the core hunting customer, representing a deliberate horizontal move into an adjacent consumer category.

Name

Wildlife Research Center

Legal name

Wildlife Research Center, Inc.

Website

https://wildlife.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wildlife Research Center is a privately-held Ramsey, Minnesota-based specialty CPG company that develops and sells scent elimination sprays, laundry and personal care products, attractant lures, and scent dispensers for recreational and professional hunters across the United States.

Ownership category

akta.pro rank

Product category

Hunting Scent Products

NAICS

Sporting Goods Retailers (45911)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

akta.pro secondary industries

Odor Eliminators & Neutralizers (Non-fragrance) (CRAJAEAF), Smoke, Pet & Kitchen Odor Control (Specialized Odor Solutions) (CRAJAEAJ)

Keywords

• Hunting scent products
• Scent elimination sprays
• Hunting attractant lures
• Scent dispenser devices
• Hunting cover scents

Headquarters

HQ city

Anoka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Hunting Products Sales: Wildlife Research Center generates revenue through direct sales of scent elimination and attraction products to hunters via e-commerce and retail channels. Products are sold as one-time purchases with various size and bundle options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Wildlife Research Center manufactures and sells hunting scent products including scent elimination sprays, laundry detergents, body washes, and antiperspirants, plus species-specific attractant lures, masking scents, cover scents, and mechanical scent dispensers for whitetail deer, elk, bear, mule deer, moose, and predator hunting. The company also offers a Performance Sports odor control line extending its scent elimination chemistry to general athletic apparel use.

Product overview

Wildlife Research Center is an industry leader in hunting scent products, offering two primary product lines: Scent Elimination products (including Scent Killer Gold and Super Charged Scent Killer sub-brands) and Scents and Lures products for big game hunting. The Scent Elimination portfolio includes sprays, laundry detergents, body washes, antiperspirants, dryer sheets, field wipes, and comprehensive value packs designed to eliminate human odors before hunting. The Scents and Lures category encompasses scent attractors (Golden Estrus, Trail's End #307, Special Golden Estrus), masking scents (Red Fox Urine, Coon Urine, Fresh Pine), scent dispensers (Magnum Scrape-Dripper, Pro-Wick, Golden Rope), and big game specific attractants for Elk, Bear, Mule Deer, and Predator hunting. The company also offers Performance Sports Odor Control products extending beyond hunting to general athletic use. Core technologies include Hunt Dry Technology Plus Plus (for extended scent elimination after drying), NO ZONE Technology (for air deodorizing), Scent Reflex Technology (for enhanced attractor effectiveness), and proprietary multi-surfactant blends.

Differentiator

Problem solved

Functional benefit

Brands

• Scent Killer Gold: Scent elimination products including sprays, laundry detergents, body washes, and field wipes
• Super Charged Scent Killer

Products and services

• Scent Killer Gold Spray

Quantifiable outcome

• 99% effective at stopping replicated human odor 20 days after drying (tested at Rutgers University)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wildlifehunting
• YouTubeyoutube.com/@wildliferesearchctr
• Facebookfacebook.com/WildlifeResearchCenter
• Instagraminstagram.com/wildliferesearchcenter
• LinkedInlinkedin.com/company/wild-life-research

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildlife Research Center