TrackTraceRx
TrackTraceRx provides DSCSA-compliant pharmaceutical supply-chain traceability software, including the TrackRX portal, RapidRX AR mobile scanner, erpRX ERP, and the forthcoming RapidAI product, serving 600+ manufacturers, distributors, and dispensers across the US, Brazil, and the Middle East.
- Company typePrivate
- Founded2007
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TrackTraceRx does
TrackTraceRx is a pharmaceutical supply-chain traceability and DSCSA-compliance software provider founded in 2007 and headquartered in Orlando, Florida. The company's platform addresses serialization, traceability, authentication, and reporting requirements that span pharmaceutical manufacturers, distributors, 3PLs, and dispensers across the US, Brazil, and the Middle East. Operations are grounded in EPCIS-based data exchange, with stated coverage of 100,000+ trading partner locations and over 100 million processed transactions across 600+ customers.
The product portfolio centers on three deployed modules and one forthcoming product. TrackRX is the cloud-based traceability portal that anchors DSCSA workflows and trading-partner integration. RapidRX is an AR-equipped mobile scanner used at the pharmacy or warehouse floor for serialized unit authentication. erpRX is an ERP system built on the Odoo platform that extends the company's footprint into operational finance and inventory workflows. RapidAI, slated for release in May 2026, is positioned as an AI-augmented extension to the compliance stack. The business operates on a SaaS subscription model complemented by professional services and integration work; customer relationships cited at 15+ years indicate renewal-led revenue mechanics rather than transactional pricing.
The company supplements its direct platform with an explicit partner ecosystem, including Omnicell for pharmacy-automation interfaces, LSPedia for serialization interoperability, and Odoo for ERP infrastructure. International offices in Brazil (2021) and Dubai support Latin American and Middle Eastern pharmaceutical supply chains, and management has signaled intent to extend traceability capabilities into food, automotive, and cosmetics verticals. Recognition in the RXinsider 2026 Pharmacy500 list, covering 300+ dispensers, reflects commercial traction within the US specialty and retail pharmacy segment.
TrackTraceRx firmographics
Firmographics- Name
- TrackTraceRx
- Legal name
- TrackTraceRx Inc.
- Website
- https://tracktracerx.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrackTraceRx provides DSCSA-compliant pharmaceutical supply-chain traceability software, including the TrackRX portal, RapidRX AR mobile scanner, erpRX ERP, and the forthcoming RapidAI product, serving 600+ manufacturers, distributors, and dispensers across the US, Brazil, and the Middle East.
- Ownership category
- akta.pro rank
TrackTraceRx industry classification
Industry- Product category
- Pharmaceutical Traceability Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Recurring Payments & Variable Recurring Payments (VRP) Enablement (FSAGACAJ)
Keywords
Where TrackTraceRx is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TrackTraceRx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software-as-a-Service (SaaS) Subscriptions: Cloud-based traceability portal and mobile scanning solutions delivered as subscription services. Pricing likely tiered based on transaction volume and feature access. The company offers software solutions for DSCSA compliance requiring ongoing subscriptions for platform access, updates, and support.
- Professional Services: Implementation, training, and support services associated with deploying traceability solutions. The company emphasizes unlimited 24-hour support for ERPRX and free audit support for DSCSA compliance.
- Trading Partner Onboarding Services: Free trading partner onboarding is highlighted as a key differentiator, suggesting this may be bundled with subscriptions or used to drive adoption. The service contacts all trading partners and integrates them to receive track and trace data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | DSCSA Compliance Solution - TrackRX Portal |
| Subscription | Annual | RapidRX Mobile Scanning Solution |
| Subscription | Annual | ERPRX Powered by Odoo - Cloud ERP |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
TrackTraceRx product offering
Product offeringCore offering
TrackTraceRx provides cloud-based pharmaceutical traceability and DSCSA compliance software covering end-to-end supply chain visibility from manufacturing through distribution to patient delivery. Its core portfolio includes TrackRX (a traceability cloud portal integrated with 100,000+ trading partner locations), RapidRX (a mobile multi-scanner with Augmented Reality for DSCSA barcode scanning), and erpRX (a cloud ERP connector powered by Odoo). The platform also offers VRS for real-time product verification and free trading partner onboarding services.
Product overview
TrackTraceRx offers a suite of cloud-based pharmaceutical traceability and supply chain solutions. The core portfolio consists of TrackRX (end-to-end traceability cloud portal), RapidRX (mobile multi-scanner with Augmented Reality), and erpRX (Odoo-powered ERP connector). These integrate with over 100,000 trading partner locations and support DSCSA compliance with EPCIS data exchange, VRS verification, and ATP readiness. Additional modules cover food traceability, automotive industry tracking, and cosmetics compliance. The company provides free trading partner onboarding and an SOP Creator tool for compliance documentation.
Differentiator
Problem solved
Functional benefit
Brands
- TrackRX: Cloud-based traceability portal for end-to-end supply chain tracking with EPCIS data exchange capabilities.
- RapidRX
- erprRX
- VRS
- SOP Creator
Products and services
- TrackRX (Track & Trace Cloud Portal) End-to-end cloud-based traceability portal that monitors product movement throughout the pharmaceutical supply chain, from manufacturing and packaging through handling, distribution, prescription, and final delivery. Integrated with 100,000+ trading partner locations and supports EPCIS data exchange. Built for pharmaceutical companies, pharmacies, wholesalers, and manufacturers requiring DSCSA compliance.
- RapidRX (Multi-Scanner with Augmented Reality) Mobile software solution that uses Augmented Reality on smartphones or tablets to scan DSCSA-required barcodes, reducing the need for dedicated scanner hardware. Automatically flags shipment issues with AR overlays and provides real-time notifications for VRS and tracing requests. Targeted at pharmaceutical dispensers, pharmacies, and supply chain operators handling serialized products.
- erpRX (Powered by Odoo) Cloud-based ERP system powered by Odoo, integrated with Track & Trace and RapidRX mobile scanning. Offers over 30 management modules and connects internal ERP and WMS systems with the traceability ecosystem through a database endpoint connector. Includes free unlimited 24-hour support. Targeted at pharmaceutical companies seeking an integrated ERP-and-traceability solution.
- VRS (Verification Router Service) Real-time product verification service that allows dispensers to query manufacturers directly using serial numbers to confirm product authenticity. Provides rapid, authoritative answers to authenticity questions during receiving operations. Targeted at dispensers required by DSCSA to verify suspect or illegitimate products.
- DSCSA Compliance Software Comprehensive compliance offering for the Drug Supply Chain Security Act, featuring VRS readiness, Authorized Trading Partner (ATP) verification, EPCIS data exchange, and free trading partner onboarding. Targeted at pharmaceutical companies, wholesalers, repackagers, and dispensers required to comply with DSCSA serialization requirements.
Quantifiable outcome
- 40% faster inventory management with RapidRX
- +3 more outcomes
Companies that use TrackTraceRx
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles1 record
TrackTraceRx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
TrackTraceRx partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- OmnicellcoreTrackTraceRX collaborates with Omnicell for DSCSA-compliant interfaces as part of Omnicell's OmniSphere next-generation cloud native software workflow engine. The partnership enables integration between Omnicell's medication management platform and TrackTraceRX's traceability solutions for improved pharmaceutical supply chain compliance.
- LSPediacoreTrackTraceRX collaborates with LSPedia for DSCSA-compliant interfaces as part of Omnicell's ecosystem showcase at ASHP Midyear 2024. LSPedia is another DSCSA solution provider enabling interoperability between supply chain partners.
- OdoocoreERPRX is powered by Odoo, utilizing Odoo's cloud ERP platform as the foundation for TrackTraceRx's traceability-integrated management solution. Odoo provides the ERP infrastructure with 16000+ applications and 7 million active users, while TrackTraceRx adds the Track & Trace module and RapidRX integration.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
TrackTraceRx competitors and assessment
Company assessmentDirect peers
- TraceLink: TraceLink is a leading provider of pharmaceutical supply chain serialization and DSCSA compliance software, operating a large trading-partner network. It is the most direct competitor to TrackTraceRx in EPCIS exchange, VRS, and ATP verification for pharma manufacturers and dispensers.
- LSPedia: LSPedia is a DSCSA compliance solution provider offering serialization, VRS, and EPCIS capabilities. It is both a TrackTraceRx partner (showcased alongside at ASHP Midyear 2024) and a direct competitor in the same pharmaceutical compliance market.
- Rfxcel (Antares Vision Group): Rfxcel, now part of Antares Vision Group, provides serialization, traceability, and DSCSA compliance software for the pharmaceutical industry. It directly competes with TrackTraceRx in serving manufacturers and dispensers with VRS and EPCIS solutions.
- Movilitas: Movilitas offers pharmaceutical serialization, DSCSA compliance, and supply chain traceability software with consulting and integration services. It competes directly with TrackTraceRx in pharma track-and-trace implementations across global markets.
- Systech (Markem-Imaje): Systech, part of Markem-Imaje/Dover, provides serialization, authentication, and traceability solutions for pharmaceuticals including DSCSA compliance tooling. It is a long-standing competitor to TrackTraceRx in pharma packaging-line serialization and compliance software.
Broad incumbents
- Antares Vision Group: Antares Vision Group is a global provider of serialization, track-and-trace, and inspection systems across pharma and other regulated industries. It owns Rfxcel and competes more broadly with TrackTraceRx via integrated hardware-software inspection and compliance offerings.
- Körber Pharma: Körber Pharma provides manufacturing execution systems (MES), serialization, and supply chain software for pharmaceutical manufacturers. Its serialization and traceability stack competes with TrackTraceRx in the manufacturer segment of the pharma supply chain.
- Optel Group: Optel Group is a global provider of traceability solutions for pharmaceuticals, food, and other industries, combining hardware (vision systems) and software for serialization. It competes with TrackTraceRx in pharma DSCSA and adjacent track-and-trace verticals.
- SAP (Life Sciences / ATTP): SAP offers pharmaceutical serialization and traceability capabilities (including ATTP) within its broader ERP platform, serving large pharma manufacturers. It competes indirectly with TrackTraceRx's ERP-integrated compliance approach in the upper mid-market and enterprise.
Emerging players
- Axway (Serialization / B2B Integration): Axway provides API management and B2B integration platforms that underpin pharmaceutical EPCIS data exchange and trading-partner onboarding workflows. It competes with TrackTraceRx's API-first, network-based compliance approach in serving pharma integration needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TrackTraceRx social profiles
Digital presenceTrackTraceRx financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrackTraceRx leadership team
Management profileNumber of profiles
Profiles2 records
TrackTraceRx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrackTraceRx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrackTraceRx
What does TrackTraceRx do?
TrackTraceRx provides cloud-based pharmaceutical traceability and DSCSA compliance software covering end-to-end supply chain visibility from manufacturing through distribution to patient delivery. Its core portfolio includes TrackRX (a traceability cloud portal integrated with 100,000+ trading partner locations), RapidRX (a mobile multi-scanner with Augmented Reality for DSCSA barcode scanning), and erpRX (a cloud ERP connector powered by Odoo). The platform also offers VRS for real-time product verification and free trading partner onboarding services.
Is TrackTraceRx a public or private company?
TrackTraceRx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrackTraceRx founded?
TrackTraceRx was founded in 2007. It employs 11 to 50 people.
Where is TrackTraceRx based?
TrackTraceRx is headquartered in Orlando, United States, in the North America region.
How does TrackTraceRx make money?
Three revenue lines are on record. Software-as-a-Service (SaaS) Subscriptions are the primary driver. The others are professional Services and trading Partner Onboarding Services.
Who are TrackTraceRx's main competitors?
Direct peers on record are TraceLink, LSPedia, Rfxcel (Antares Vision Group), Movilitas and Systech (Markem-Imaje). Broad incumbents are Antares Vision Group, Körber Pharma, Optel Group and SAP (Life Sciences / ATTP). Axway (Serialization / B2B Integration) is listed as an emerging player.
Does TrackTraceRx have an API?
Yes. API-first architecture enabling seamless connectivity and data exchange with external systems. Allows integration with ERP, WMS, and other enterprise software systems.
What industry is TrackTraceRx in?
TrackTraceRx's product category is Pharmaceutical Traceability Software. Its primary akta.pro industry code is FSAGACAJ, Recurring Payments & Variable Recurring Payments (VRP) Enablement. Its NAICS code is 522320.