St Hubert SAS

What St Hubert SAS does

St Hubert SAS is a French food manufacturer specializing in spreadable fats, margarines, and vegetable-based cooking products. The company produces a multi-brand portfolio from a single 80,000 m² production site in Ludres, France, employing approximately 200 people, and generating revenue primarily through retail distribution (GMS - Grande et Moyenne Surface) in France, Italy, Belgium, Luxembourg, and Portugal. Its core brands include St Hubert Oméga 3 (omega-3 ALA-enriched spreads with cardiovascular health positioning), St Hubert 41 (light spread at 41% fat content), St Hubert Bio & Végétal (certified organic plant-based spreads), St Hubert L'Original (dairy-vegetable blend at 53% fat), St Hubert Epaisse & Gourmande 30% MG, and St Hubert Onctuosité Parfaite 15% MG. In Italy, the company operates through the Valle' brand (acquired from Kraft's solid fats business in 1996), holding market leadership in vegetable spreads and rolling pastry products, with a dedicated team in Milan.

The company holds the #1 position in the French margarine market with 44% value share (IRI data), underpinned by 120 years of brand heritage dating to its 1904 founding as La Laiterie St Hubert in Nancy. Its competitive positioning rests on health and nutrition innovation (PNNS charter signatory status since 2008, independently validated omega-3 preservation during cooking), ESG leadership (first palm-oil-free spreadable fat in French retail in 2016, first 70% cardboard packaging in 2020), and traceable sourcing (100% certified rapeseed supply chain partnership since 2015). Following periods within the Unigate and Marie group structures (1994-2006), St Hubert became an independent company in 2012, financed by investment funds and banks with management participation. Its core technology centers on food science and formulation expertise rather than any proprietary digital or AI platform, with no API, mobile application, or AI capability disclosed.

Name

St Hubert SAS

Legal name

ST HUBERT SAS

Website

https://sthubert.fr

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

101–250 employees

Short description

St Hubert SAS is a 120-year-old French food manufacturer and category leader in spreadable fats and margarine, holding 44% French market share and Italian leadership via the Valle' brand, distributing multi-brand health-positioned products across five European retail markets from a single Ludres production site.

Ownership category

akta.pro rank

Product category

Margarine and Spreadable Fats

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225)

SIC

Fats & Oils (2070), Food And Kindred Products (2000)

akta.pro primary industry

Hydrogenated & Interesterified Fats (Shortenings, Margarine Bases) (AFAJALAF)

akta.pro secondary industries

Structured Lipids & Oleogels (Fat Replacers, Organogels) (AFAJALAJ), Bakery & Confectionery Fats (CBR/CBS/CBE, Coating & Filling Fats) (AFAJALAG)

Keywords

• Spreadable fats
• Margarine products
• Plant-based spreads
• Omega-3 spreads
• Food manufacturing

Headquarters

HQ city

Rungis

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: St Hubert generates revenue through the sale of branded margarine, spreadable fat, and related food products to consumers via retail distribution channels. The company operates in the fast-moving consumer goods (FMCG) sector with multiple product lines including St Hubert Omega 3, St Hubert 41, St Hubert Bio, Le Fleurier, and Valle brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

St Hubert SAS manufactures and markets branded spreadable fats and margarine products in France and select European markets. The company produces a portfolio of consumer food products including omega-3 enriched spreads, light spreads with reduced fat content, certified organic plant-based spreads, and dairy-vegetable oil blends under brands such as St Hubert Oméga 3, St Hubert 41, St Hubert Bio & Végétal, St Hubert L'Original, and the Italian Valle' brand.

Product overview

St Hubert SAS is a French food manufacturing company specializing in spreadable fats and margarine products. The company operates a multi-brand portfolio strategy with core products including St Hubert Oméga 3® (omega-3 rich spreads available in multiple variants including Bio, palm oil-free, and DHA), St Hubert 41® (light spreads at 41% fat content), St Hubert Bio & Végétal® (certified organic plant-based products), St Hubert L'Original® (dairy-vegetable blend), St Hubert Epaisse & Gourmande 30% MG (thick cooking spreads), and St Hubert Onctuosité Parfaite 15% MG (ultra-light spreads). The company also holds sub-brands Le Fleurier® and Valle'® (Italian market leader). St Hubert positions itself as a leader in the French and Italian margarine markets, focusing on innovation in nutrition, plant-based products, and sustainable packaging.

Differentiator

Problem solved

Functional benefit

Brands

• St Hubert L'Original®: Spread with 53% fat content, delicious buttery and fresh taste with ultra-gourmet tender texture.
• St Hubert Oméga 3®
• St Hubert 41®
• St Hubert Bio & Végétal®
• St Hubert Épaisse & Gourmande 30% MG
• St Hubert Onctuosité Parfaite 15% MG

Products and services

• St Hubert Oméga 3® A spreadable fat naturally rich in omega-3 (ALA) that contributes to maintaining normal blood cholesterol levels and supports cardiovascular function. Available in multiple variants including doux (plain), demi-sel (semi-salted), sans sel (salt-free), sans huile de palme (palm oil-free), DHA, and Bio versions.
• St Hubert 41® A light spreadable fat with only 41% fat content, twice as light as butter, featuring a tender texture that is easy to spread and a fresh dairy taste.
• St Hubert Bio & Végétal® A certified organic spreadable fat made from plant-based agricultural ingredients (100% of agricultural ingredients are plant-based), with natural ingredients and no palm oil. Suitable for vegetarians and vegans.
• St Hubert L'Original® An innovative recipe combining dairy and plant-based know-how for a unique pleasure experience, featuring a delicious buttery and fresh taste with ultra-soft gourmet texture, reduced in fat at only 53% fat content.
• St Hubert Épaisse & Gourmande 30% MG A thick and gourmet spread combining dairy and plant-based ingredients with a thick and creamy texture that holds well during cooking, suitable for creamy dishes, gratins, stews, or raw use, with 30% fat content.
• St Hubert Onctuosité Parfaite 15% MG A spreadable fat with only 15% fat content for cooking, gratin, stews or raw use, offering 50% less fat than average thick specialty products.
• Le Fleurier® A spreadable fat brand created in partnership with Lesieur in 1989, combining vegetable fats and butter, reduced in fat and spreadable, also suitable for cooking.
• Valle'® An Italian brand acquired in 1996 through the Kraft solid fats business purchase, specializing in pastry, cooking fats, and puff pastry products. Market leader in Italy for vegetable spreads and puff pastry.

Quantifiable outcome

• 44% value market share in French margarine market (IRI 2022 data)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• LesieurminorStrategic or Co-development PartnerPartnership formed in 1989 with equal shares to create Vedial SA and launch Le Fleurier brand - combining vegetable fats and butter for cooking applications. Alliance ended as the two companies separated into independent entities.
• UnigateminorOthersGroup that acquired Ludres factory in 1994 and later merged with Marie brand. Unigate created Marie-St Hubert group in 2000, later rebranded Marie Groupe Uniq in 2003. St Hubert became independent again in 2006.
• Rapeseed SuppliercoreStrategic or Co-development PartnerSupported main supplier in developing certified and 100% traceable rapeseed supply chain in 2015, ensuring quality ingredients for omega-3 rich products.
• EquitableminorImplementation/ SI/ Consulting PartnerThird-party partner for consumer service management, handling customer inquiries and complaints.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lesieur (Avril Group): Lesieur is the historical French vegetable oils and fats leader and St Hubert's former 50-50 JV partner in Le Fleurier (1989). It remains a direct competitor in French spreadable fats and edible oils.
• Upfield: World's largest plant-based spreads company (Flora/Becel, Bertolli, ProActive, Country Crock) and the most direct global competitor to St Hubert in the margarine and spreadable fat category, including in France and Italy.
• Becel (Unilever): Becel/Flora is Unilever's heart-health margarine brand and competes head-to-head with St Hubert Oméga 3 in French and European grocery shelves, sharing the same cardiovascular health positioning.
• Bridel (Sodiaal): Bridel is a major French dairy butter and spread brand under Sodiaal, competing with St Hubert for the same spread-on-bread and cooking occasions in French retail.
• President (Lactalis): Lactalis's President brand is a leading French butter and spreadable dairy fat, directly competing with St Hubert across retail occasions and household penetration in France.
• Bertolli: Bertolli is a long-established olive oil and spreadable fat brand (currently with Upfield/Unilever) competing in the same premium plant-based spreads segment as St Hubert in Italy and Europe.

Broad incumbents

• Lurpak (Arla Foods): Lurpak is Arla Foods' premium European butter brand, the primary substitute and adjacent category competitor to St Hubert in the French, Italian, and broader European spread/fat category.
• Country Crock: Country Crock is a major US/global spreadable margarine brand under Upfield, addressing the same plant-based spreads consumer need as St Hubert but with a much broader geographic footprint.

Regional players

• Valio: Valio is a Finnish dairy cooperative with branded spreadable butters and plant-based products sold in European retail, providing a comparable branded spreads playbook outside the French/Italian core.
• Panzani (Cevital): Panzani is a leading Italian branded food company (pasta, sauces, oils) with overlapping Italian retail distribution and the same end-consumer occasion set as Valle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSW25Brnqfwg9oGGJwkiufw
• Facebookfacebook.com/StHubertFrance
• LinkedInlinkedin.com/company/st-hubert
• Instagraminstagram.com/sthubertfrance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Hubert SAS