AAE Speakers Bureau
AAE Speakers Bureau is a Chapel Hill-based speakers bureau and talent booking agency that matches event professionals with keynote speakers, celebrities, and thought leaders from a network of 7,500+, earning commissions on successful bookings for corporate, educational, non-profit, and government events worldwide.
- Company typePrivate
- Founded2002
- HeadquartersChapel Hill, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AAE Speakers Bureau does
AAE Speakers Bureau (legally All American Speakers Bureau, also doing business as All American Entertainment) is a Chapel Hill, North Carolina-based speakers bureau and talent booking agency founded in 2002. The firm operates as an intermediary between event professionals and a network of more than 7,500 speakers, celebrities, athletes, and thought leaders, sourcing talent for corporate conferences, educational events, non-profit galas, and government gatherings. Its service spans speaker matching, fee negotiation, and logistics coordination for live, hybrid, and virtual formats, with clients ranging from Fortune 500 enterprises to universities and federal/state agencies.
The company runs a platform-plus-services model. The platform is a searchable online catalog (allamericanspeakers.com) organized by topic, location, budget, and curated thematic lists, supported by inquiry and quote request forms that route prospects to a bench of dedicated booking agents. Pricing is structured in eight tiered fee bands from $5,000-$10,000 up to $200,000 and above, with live and virtual fees priced separately. The technology stack is conventional web-based (no public API, SDK, or disclosed AI/ML components) and is augmented by SEO, social media, and Google Reviews as primary marketing channels.
AAE earns revenue through commissions on successful speaker bookings, a transaction-based take rate applied to talent fees it routes on behalf of clients. Since founding, the company states it has booked well over $500M of celebrity talent across thousands of live, hybrid, and virtual events. Distribution is sales-led and direct: dedicated phone lines, website forms, and a self-serve browse layer feeding agent-assisted conversions. The firm is privately held with no disclosed funding rounds, M&A, or public-company status, and operates with a headcount in the 11-50 range under a stable leadership team of Greg Friedlander (President), Margo Dunnigan (COO), and Richard Michelli (CTO).
AAE Speakers Bureau firmographics
Firmographics- Name
- AAE Speakers Bureau
- Legal name
- All American Speakers Bureau
- Website
- https://allamericanspeakers.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AAE Speakers Bureau is a Chapel Hill-based speakers bureau and talent booking agency that matches event professionals with keynote speakers, celebrities, and thought leaders from a network of 7,500+, earning commissions on successful bookings for corporate, educational, non-profit, and government events worldwide.
- Ownership category
- akta.pro rank
AAE Speakers Bureau industry classification
Industry- Product category
- Talent Booking and Speakers Bureau Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Speaker, Program & Abstract Management Services (THAHACAI)
- akta.pro secondary industries
- Entertainment Booking & Speaker/Talent Management (HSACAAAI), Abstract, Speaker & Session Management Systems (THAHAFAI)
Keywords
Where AAE Speakers Bureau is headquartered
LocationHeadquarters
- HQ city
- Chapel Hill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AAE Speakers Bureau business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Speaker Booking Commission: AAE acts as a talent agency收取佣金，从成功的演讲者预订中获取收入。作为代表活动专业人员利益的机构，AAE帮助企业活动、会议和机构活动预订主题演讲者、名人和表演者，并从每笔完成的预订中收取服务费用。
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Entry-level speakers for smaller events |
| Transaction based/ take rate | Pay-as-you-go | Mid-tier professional speakers |
| Transaction based/ take rate | Pay-as-you-go | Established keynote speakers |
| Transaction based/ take rate | Pay-as-you-go | High-demand professional speakers |
| Transaction based/ take rate | Pay-as-you-go | Celebrity and top-tier keynote speakers |
| Transaction based/ take rate | Pay-as-you-go | Major celebrity speakers |
| Transaction based/ take rate | Pay-as-you-go | A-list celebrity and headline speakers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
AAE Speakers Bureau product offering
Product offeringCore offering
AAE Speakers Bureau is a full-service speakers bureau and talent booking agency that connects event professionals with keynote speakers, celebrities, athletes, and thought leaders for corporate meetings, conferences, and special events. Its core offering is agent-assisted speaker matching, fee negotiation, and booking coordination for live, hybrid, and virtual events, supported by an online searchable catalog of 7,500+ speakers.
Product overview
AAE Speakers Bureau (All American Speakers) operates as a speakers bureau and talent agency offering a platform-plus-services model. The core offering is the talent booking service supported by an online speaker directory/catalog that clients search by topic, location, and budget. Additional curated speaker lists provide pre-selected recommendations for trending topics. The company has connected thousands of events with speakers since 2002 and has booked over $500M of celebrity talent. The primary service is booking fees for live and virtual speaking engagements, with personalized agent support throughout the booking process.
Differentiator
Problem solved
Functional benefit
Products and services
- Core Talent Booking Service Full-service speakers bureau and talent agency that connects event professionals with keynote speakers, celebrities, and entertainers. Service includes personalized speaker matching, fee negotiation, and event execution support for corporate events, conferences, and special occasions.
- Speaker Directory and Catalog Searchable online catalog of thousands of thought leaders, industry experts, celebrities, and performers organized by topic, location, fee range, and specialty for event planners and corporate buyers.
- Curated Speaker Lists Pre-curated themed collections of speakers organized by trending topics such as AI, workplace wellness, adventure, Hispanic Heritage, and constitutional celebrations, providing event planners quick access to vetted talent.
Quantifiable outcome
- Over $500M of celebrity talent booked since 2002
- +1 more outcomes
Companies that use AAE Speakers Bureau
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
AAE Speakers Bureau technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AAE Speakers Bureau partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
AAE Speakers Bureau competitors and assessment
Company assessmentBroad incumbents
- Endeavor (WME): Global entertainment and talent agency that books speakers, celebrities, and thought leaders for events as part of a larger portfolio including sports, fashion, and media. Sets pricing benchmarks for top-tier talent that AAE books against.
- Creative Artists Agency (CAA): Global talent and entertainment agency representing actors, athletes, speakers, and brands. Overlaps with AAE on high-end celebrity speaker bookings but operates across a much broader portfolio (film, TV, sports, brand strategy).
Direct peers
- The Keynote Agency: Boutique speakers bureau focused on technology, business, and innovation thought leaders. Competes for the same mid-to-upper-tier keynote spend from corporate event planners.
- Celebrity Talent International: Talent booking agency that books celebrities, athletes, and entertainers for corporate events, fundraisers, and private functions. Comparable fee-based commission model and similar customer segments.
- Big Speak: Speakers bureau and business education marketplace with searchable catalog by topic and fee range. Direct competitor in the mid-market and enterprise keynote booking space.
- Leading Authorities: Washington DC-based speakers bureau booking keynote speakers, business leaders, and experts for conferences and corporate events. Direct competitor with similar catalog breadth and event-planner customer base.
- The Lavin Agency: Canadian-based speakers bureau representing experts in business, politics, science, and culture. Comparable exclusive-representation model for high-profile keynote talent.
- Washington Speakers Bureau: Long-established speakers bureau specializing in political leaders, business executives, and thought leaders for corporate and association events. Highly comparable buyer-side model and Fortune 500 client focus.
- Stern Speakers & Advisors: Speaker and advisor agency representing business thought leaders, authors, and academics. Competes for the same enterprise keynote and conference programming spend.
- Harry Walker Agency: Premier speakers bureau founded in 1946, representing A-list keynote and celebrity speakers for corporate events. Direct competitor with similar buyer-side booking model and comparable enterprise customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AAE Speakers Bureau social profiles
Digital presenceAAE Speakers Bureau financial estimates
Financial estimateRevenue estimate
Valuation estimate
AAE Speakers Bureau leadership team
Management profileNumber of profiles
Profiles3 records
AAE Speakers Bureau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AAE Speakers Bureau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AAE Speakers Bureau
What does AAE Speakers Bureau do?
AAE Speakers Bureau is a full-service speakers bureau and talent booking agency that connects event professionals with keynote speakers, celebrities, athletes, and thought leaders for corporate meetings, conferences, and special events. Its core offering is agent-assisted speaker matching, fee negotiation, and booking coordination for live, hybrid, and virtual events, supported by an online searchable catalog of 7,500+ speakers.
Is AAE Speakers Bureau a public or private company?
AAE Speakers Bureau is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AAE Speakers Bureau founded?
AAE Speakers Bureau was founded in 2002. It employs 11 to 50 people.
Where is AAE Speakers Bureau based?
AAE Speakers Bureau is headquartered in Chapel Hill, United States, in the North America region.
How does AAE Speakers Bureau make money?
One revenue line is on record: speaker Booking Commission.
Who are AAE Speakers Bureau's main competitors?
Broad incumbents on record are Endeavor (WME) and Creative Artists Agency (CAA). Direct peers are The Keynote Agency, Celebrity Talent International, Big Speak, Leading Authorities, The Lavin Agency, Washington Speakers Bureau, Stern Speakers & Advisors and Harry Walker Agency.
Does AAE Speakers Bureau have an API?
No public API is recorded for AAE Speakers Bureau.
What industry is AAE Speakers Bureau in?
AAE Speakers Bureau's product category is Talent Booking and Speakers Bureau Services. Its primary akta.pro industry code is THAHACAI, Speaker, Program & Abstract Management Services, with a secondary code of HSACAAAI, Entertainment Booking & Speaker/Talent Management. Its NAICS code is 561920 and its SIC code is 7900.