Santis Health

What Santis Health does

Santis Health is a Canadian-owned and Toronto-headquartered public affairs, strategic advisory, public policy, marketing, and communications consultancy founded in 2012 by Dan Carbin following his senior advisory roles in the Ontario government. The firm operates exclusively in the health care and life sciences sectors through a coast-to-coast team distributed across offices in Toronto, Calgary, Halifax, Ottawa, Prince Edward Island, Vancouver, and Victoria, and is led by Managing Partners Patrick Nelson and Dan Carbin alongside a senior advisory bench that includes former health-system CEOs (Dr. Brendan Carr, formerly CEO of Nova Scotia Health Authority, William Osler Health System, and Island Health) and 30-year health system veteran Catherine Brown (former EVP at Ontario Health). Reported headcount is in the 11-50 range.

The firm's core offerings are organized across five service lines: Communications and Public Relations, Strategic Transformation and Management Consulting, Government Affairs (federal and provincial), Policy Development and Analysis, and Community and Stakeholder Engagement. Beyond these consulting engagements, Santis operates three branded intellectual properties: AdvoKit, an online grassroots advocacy platform with AI-powered personalized letter writing and a candidate-lookup tool; "From the Burgundy Chairs," a podcast for health system leaders launched in 2020 with over 49 episodes; and the Santis-Nanos Canadian Health Perspective, a national public opinion survey launched in partnership with Nanos Research in May 2026.

Revenue is generated primarily through custom-quoted professional consulting engagements, retainer agreements, and multi-year contracts with enterprise clients across four vertical segments: healthcare providers and systems, life sciences companies (pharma, biotech, medtech), healthcare associations, and government/public sector. A secondary recurring revenue stream comes from subscription-based premium publications (Daily Health Highlights, Health on the Hill, Rapid Recaps) layered on top of free weekly newsletters. Pricing is not publicly disclosed. The go-to-market is enterprise field sales targeting senior leadership teams, boards, and government officials through relationship-based business development, supplemented by thought-leadership content, case studies, industry events, and a national podcast. Disclosed customers include Daiichi Sankyo, the Adult Vaccine Alliance, Neurological Health Charities Canada, the Canadian Association for Long Term Care, Thompson Regional Hospital District, and Breast Cancer Canada. The firm is privately held with no disclosed institutional investors or funding rounds.

Name

Santis Health

Legal name

Santis Health

Website

https://santishealth.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Santis Health is a Canadian-owned health care and life sciences consultancy founded in 2012, providing strategic advisory, government affairs, public policy, communications, and management consulting services to healthcare providers, life sciences companies, associations, and government clients across Canada.

Ownership category

akta.pro rank

Product category

Healthcare Consulting Services

NAICS

Advertising, Public Relations, and Related Services (5418), Health Care and Social Assistance (62)

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthcare & Life Sciences PR (BPAFADAJ)

akta.pro secondary industry

Hospital Shared Services, GPOs & System Support Organizations (HLAFAAAO)

Keywords

• Healthcare consulting
• Government affairs services
• Strategic advisory
• Public affairs consulting
• Policy development

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Advisory and Consulting Services: Professional consulting services provided to healthcare and life sciences organizations including government affairs, strategic transformation, communications, and policy development. Revenue generated through client engagements, retainer agreements, and project-based consulting fees.
2. Newsletter and Publications: Free weekly health care news updates available to general subscribers. Premium publications including Daily Health Highlights, Health on the Hill, and Santis' Rapid Recaps available as paid offerings to clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Santis Health is a Canadian-owned public affairs, strategic advisory, public policy, marketing, and communications consultancy that provides first-class counsel exclusively to clients in the health care and life sciences sectors. The firm delivers five core service areas — Communications & Public Relations, Strategic Transformation & Management Consulting, Government Affairs (federal and provincial), Policy Development & Analysis, and Community & Stakeholder Engagement — supporting hospitals, digital health innovators, multinational pharmaceutical and life sciences companies, healthcare associations, and government bodies across Canada.

Product overview

Santis Health is a Canadian owned and operated public affairs, strategic advisory, public policy, marketing and communications consultancy dedicated to providing first-class counsel and support exclusively in the health care and life sciences sectors. The company does not offer a software-as-a-service product or platform. Rather, it delivers professional consulting services organized around five core offerings: Communications and Public Relations, Government Affairs (federal and provincial), Policy Development and Analysis, Community and Stakeholder Engagement, and Strategic Transformation and Management Consulting. The company also operates the AdvoKit platform (an internal advocacy tool for client campaigns) and produces the From the Burgundy Chairs podcast series and the Santis-Nanos Canadian Health Perspective research initiative as thought leadership and client service extensions.

Differentiator

Problem solved

Functional benefit

Brands

• From the Burgundy Chairs: A podcast for health system leaders created by Santis Health, providing insight, understanding, and thoughtful discussion on the issues affecting Canada's health system.
• The Santis-Nanos Canadian Health Perspective

Products and services

• Communications & Public Relations Strategic communications and public relations services that shape influential narratives for health care and life sciences clients through advocacy campaigns, public commentary, digital platforms, and flagship reports. Designed for hospitals, associations, life sciences companies, and government bodies needing to influence opinion and policy.
• Strategic Transformation & Management Consulting Management consulting engagement helping senior leadership teams and boards across hospitals, care providers, digital innovators, and multinationals turn insight into strategy and strategy into change within Canada's health care system.
• Government Affairs (Federal and Provincial) Federal and provincial government affairs services positioning clients to shape policy decisions, build alliances, and deliver meaningful change. Provides guidance to navigate Canada's complex political landscape, ensuring client voices are heard by decision-makers.
• Policy Development and Analysis Research and analytics services that help organizations assess the impact of new public policy, identify the most effective path to goals, and stay on the path to success. Includes the Santis-Nanos Canadian Health Perspective national survey research.
• Community and Stakeholder Engagement Engagement services that help clients navigate the health care system, overcome obstacles, and build partnerships to turn ideas into success stories. Leverages established relationships with key players across Canada's health, policy, and innovation sectors.
• AdvoKit Grassroots Advocacy Platform An online grassroots advocacy platform designed to streamline advocacy efforts toward federal and provincial government leaders. Features include AI-powered personalized letter writing and the ability for users to look up their local candidates based on location. Developed and deployed for client advocacy campaigns such as the Neurological Health Charities Canada campaign.
• From the Burgundy Chairs Podcast A podcast series for health system leaders created by Santis Health, featuring insight, understanding, and thoughtful discussion on issues affecting Canada's health system. Distributed on Apple Podcasts, Spotify, SoundCloud, and YouTube with over 49 episodes covering topics across the health system.
• Media Training Essentials Media and executive presence training programming led by Senior Advisor Avis Favaro, an acclaimed medical journalist. Designed to help health sector executives strengthen on-camera presence, interview performance, and executive communications.
• The Santis-Nanos Canadian Health Perspective A national public opinion survey initiative tracking Canadian attitudes and sentiment on health care delivery, priorities, and system innovation. Commissioned by Santis Health and powered by Nanos Research, with the inaugural wave conducted May 3-6, 2026 surveying 1,003 Canadian respondents.
• Premium Health Policy Publications Premium subscription-based publications including Daily Health Highlights, Health on the Hill, and Santis' Rapid Recaps. The weekly 'Top 10 This Week' newsletter and regional editions (BC, Atlantic Canada) are available as free updates, while premium products are sold to clients.

Quantifiable outcome

• Adult Vaccine Alliance campaign achieved 49.1M media impressions and 15M+ platform impressions
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nanos ResearchcoreStrategic or Co-development Partner · 3 May 2026Powering the Santis-Nanos Canadian Health Perspective, a national public opinion survey tracking Canadian attitudes on healthcare delivery, priorities, and system innovation. Combines Santis Health's sector expertise with Nanos Research's public opinion methodology. Commissioned by Santis Health, conducted May 3-6, 2026 with 1,003 Canadian respondents.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Earnscliffe Strategy Group: Canadian government relations and strategic communications firm with a strong healthcare practice. Comparable to Santis Health as a domestic public affairs competitor serving hospitals, associations, and life sciences clients across federal and provincial jurisdictions.
• Navigator Limited: Canadian public affairs and strategic advisory firm serving corporate, association, and government clients. Comparable to Santis Health in providing senior-led government relations, strategic communications, and policy advisory with a national footprint.
• Strategic Counsel: Toronto-based government relations and public affairs consultancy. Comparable to Santis Health in delivering federal/provincial government affairs, stakeholder engagement, and strategic advisory to Canadian clients, including healthcare and life sciences sectors.
• Hill & Knowlton Canada: Global public relations firm with a sizeable Canadian healthcare practice. Comparable to Santis Health in delivering healthcare communications, media relations, and public affairs services; Santis's own Office Manager previously worked in Hill & Knowlton's Health & Public Affairs team.
• FGS Longwoods: Canadian healthcare-focused public relations and communications firm. Comparable to Santis Health as a domestic healthcare-specialist PR and stakeholder engagement firm serving Canadian providers, associations, and life sciences companies.

Broad incumbents

• Edelman Canada: Global communications firm with a dedicated Canadian health practice. Comparable to Santis Health on healthcare communications and public affairs, but operates as part of a much broader multi-sector portfolio rather than an exclusively healthcare-focused boutique.
• Burson (formerly GCI Group): Global healthcare-specialist communications firm (formed via merger of WPP's healthcare-focused agencies). Comparable to Santis Health in healthcare PR, advocacy, and policy communications, but with significantly larger scale and international reach.
• Deloitte Canada (Health Care practice): Big-four consulting firm with a Canadian healthcare strategy and transformation practice. Comparable to Santis Health on management consulting and strategic transformation mandates for Canadian health systems, though at much larger scale and broader scope.

Emerging players

• Pollara Strategic Insights: Canadian research and public opinion firm with health sector experience. Comparable to Santis Health through research-driven health insights work, and is a natural adjacent peer given Santis's partnership with Nanos Research for the Canadian Health Perspective survey.

Regional players

• Impact Public Affairs: Canadian government relations and public affairs firm. Comparable to Santis Health in delivering federal/provincial advocacy, stakeholder engagement, and strategic advisory, typically as a smaller competitor in overlapping mandates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SantisHealth
• YouTubeyoutube.com/@santishealth9091
• LinkedInlinkedin.com/company/santishealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santis Health