What iLending does

iLending (legal entity Fleet Financial Inc., DBA iLending and iLendingDIRECT) is a US-based FinTech auto loan refinancing marketplace founded in 2006 and headquartered in Englewood, Colorado. The company operates a direct-to-consumer platform that matches borrowers with a network of more than 50 competing lenders, including credit unions, banks, and other financial institutions, in order to refinance existing auto loans, motorcycles, boats, and ATVs. The platform accepts online applications via a soft credit pull that does not impact the borrower's score, then connects applicants with a dedicated Loan Consultant who guides them through a documented five-step process of consultation, loan selection, document collection, application submission, and approval. Average funded customers save approximately $148 per month, with some customers achieving over $300 in monthly reductions and $8,500 over the life of a loan.

The product surface extends beyond refinancing to a suite of financed add-on products, including GAP waivers, vehicle service contracts, vehicle repayment protection, complete care bundles, and paint and fabric protection. AI-powered Voice Agents and AI SMS Agents (introduced in 2024) handle initial inbound customer interactions, application intake, and educational content, supplementing rather than replacing the human Loan Consultant workforce. Lender-side integrations use CUDL, DealerTrack, and MeridianLink to onboard and route applications, supported by SOC 1 and SOC 2 compliance and NMLS registration (ID 1716867).

iLending makes money primarily through transaction fees on completed refinancings paid by lender partners, supplemented by revenue from ancillary products bundled into the funded loan. Distribution combines direct-to-consumer digital acquisition (organic search, paid search, the company's own landing pages), a direct-mail program with unique PINs, referral partnerships with LendingTree, and a customer referral program. The company operates additional offices in Austin, Texas and Columbia, South Carolina and is backed by J.C. Flowers & Co., whose representatives Tom Harding and John Oros hold board seats alongside President Nick Goraczkowski. Marketing claims of approximately $148 in average monthly savings and a projected $50M+ in annual consumer savings underscore a customer base concentrated in subprime and near-prime borrowers seeking lower rates, payment reductions, co-signer removal, or protection products.

Name

iLending

Legal name

Fleet Financial Inc.

Website

https://ilendingcarloanrefinancing.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

iLending is a US FinTech that operates an online auto loan refinancing marketplace, matching consumers with a network of 50+ credit unions and banks through dedicated Loan Consultants, AI-assisted intake, and ancillary protection products. It serves primarily subprime and near-prime borrowers seeking lower monthly payments.

Ownership category

akta.pro rank

Product category

Auto Loan Refinancing

NAICS

Sales Financing (522220)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Auto Loan Refinance (Rate/Term) (FSAKAIAG)

Keywords

• Auto loan refinancing
• Consumer auto lending
• Vehicle loan marketplace
• Powersports refinancing
• Auto finance intermediary

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Auto Loan Refinancing Transaction Fees: iLending earns revenue when a refinancing transaction is completed. The company facilitates the connection between borrowers and lenders (credit unions, banks, financial institutions) and earns a fee from the lender or as part of the loan structure. Admin/doc fees, title transfer fees, and state fees may also be charged as part of the completed refinance package. No application fee is charged for initial quotes.
2. Ancillary Products (GAP, Extended Warranty, Paint & Fabric Protection, Complete Care): iLending offers GAP waivers, vehicle service contracts, vehicle repayment protection, tire and wheel coverage, windshield repair, paintless dent repair, key protection, and paint/fabric protection as add-on products bundled into the refinance loan. Revenue from these protective products is included in the loan structure.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

iLending is a FinTech auto loan refinancing company that connects consumers with a nationwide network of 50+ lenders (credit unions, banks, and financial institutions) to refinance existing auto, motorcycle, boat, and ATV loans at lower rates or payments. The company operates a five-step inside-sales process in which customers apply online (soft credit pull, no score impact), are matched with a dedicated Loan Consultant, receive competing loan offers from the lender network, and complete paperwork digitally. Beyond refinancing, iLending sells bundled vehicle protection add-ons such as GAP waivers, vehicle service contracts, repayment protection, complete care, and paint/fabric protection.

Product overview

iLending is a FinTech auto loan refinancing company operating under the parent entity Fleet Financial Inc. (d/b/a iLending). The company offers a unified platform centered on auto loan refinancing, connecting consumers with a network of over 50 lenders including banks and credit unions. The core Auto Loan Refinancing product is supplemented by specialized refinancing services for motorcycles, boats, and ATVs. iLending also provides a suite of vehicle protection add-on services including GAP Waivers, Vehicle Service Contracts, Vehicle Repayment Protection, Complete Care, and Paint and Fabric Protection. The company positions itself as serving consumers across the full credit spectrum, including those who have been underserved by traditional financial institutions. An online Car Refinance Calculator tool helps customers estimate potential savings before applying.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Loan Refinancing Primary offering that helps consumers refinance their existing auto loans to obtain lower interest rates and reduced monthly payments. iLending works with a network of 50+ lenders to surface competitive rates not typically available directly to the public. Average customer savings of $148 per month. APR range 4.99%-19.24%, loan amounts $5,000-$150,000, terms 12-96 months.
• Motorcycle Refinancing Specialized refinancing service for motorcycle loans, helping riders lower monthly payments, reduce interest rates, and potentially decrease overall cost of motorcycle ownership.
• Boat Refinancing Refinancing service for boat loans, enabling boat owners to potentially lower interest rates and reduce overall boat ownership costs.
• ATV Refinancing Refinancing option for All-Terrain Vehicles (ATVs), UTVs, and other powersport vehicles, helping owners reduce monthly payments and potentially skip payments.
• GAP Waiver Guaranteed Asset Protection waiver that covers the difference between a vehicle's insurance payout and the remaining loan balance in case of total loss or theft. Waives losses up to $50,000, covers vehicles up to $100,000 in value, and includes primary insurance deductible coverage up to $1,000. Approximate cost as low as 45 cents/day or ~$14/month. Not available in New York state.
• Vehicle Service Contract Extended protection coverage that helps pay for repairs after a breakdown, covering full or partial costs for parts and labor once the manufacturer's warranty expires.
• Vehicle Repayment Protection Unemployment and life event protection that provides up to three months of car payments or pays off the vehicle entirely if the borrower cannot continue making payments due to qualifying events such as involuntary unemployment, disability, or accidental death. Coverage up to $12,500, loan terms up to 96 months, financed amounts up to $125K.
• Complete Care Comprehensive auto care coverage bundle including tire and wheel repair/replacement, windshield repair, paintless dent repair, key protection, and roadside assistance with no deductible.
• Paint and Fabric Protection Protective coating package for vehicle interiors and exteriors, guarding against environmental damage, stains, fading, and wear, with included limited warranty coverage.

Quantifiable outcome

• Average monthly savings of $148 per customer (calculated June 1 - December 31, 2025)
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National Automotive Finance Association (NAF)coreStrategic or Co-development Partner · 5 June 2026iLending President Nick Goraczkowski joined the NAF Association Board following the organization's landmark 30th Annual Conference in Irving, Texas. This board position gives iLending leadership involvement in the automotive finance industry's premier professional association, influencing industry standards and networking with key players.
• NewsweekminorGTM or Marketing Partner · 30 April 2026Newsweek featured iLending President Nick Goraczkowski and the company, providing media coverage and brand exposure. This represents earned media/pr coverage of the company's leadership and industry perspective.
• Credit Unions (Network of 50+)coreGTM or Marketing PartneriLending partners with credit unions nationwide through its Lender Partnership Program. Credit unions receive pre-qualified, loyal customer referrals matched to their lending specifications. iLending builds a low-risk, high-yielding auto loan portfolio for its lending partners by handling loan fulfillment, validation, and providing perfected titles on all funded loans. SOC 1 and SOC 2 compliant integrations via CUDL, DealerTrack, and MeridianLink platforms.
• Banks and Financial Institutions (Network of 50+)coreGTM or Marketing PartneriLending's Lender Partnership Program connects banks and financial institutions with qualified borrowers from iLending's nationwide customer base. Lenders specify their criteria and iLending matches borrowers accordingly. The program enables banks to grow their auto loan portfolio efficiently with validated, pre-screened applicants.
• LendingTreecoreGTM or Marketing PartneriLending operates as a preferred vendor on LendingTree's auto refinance marketplace, receiving qualified referrals of consumers seeking auto refinancing. LendingTree matches applicants to iLending based on credit profile and loan requirements. iLending maintains a 4.8/5 rating on the LendingTree platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bankrate (Red Ventures): Bankrate operates a large financial product comparison platform with deep auto refinance content and lender referral flows. Overlaps with iLending on organic SEO acquisition and lender referral economics; competes for the comparison-shopping auto refinance borrower.
• Credit Karma: Credit Karma (owned by Intuit) provides free credit monitoring and surfaces auto refinance offers through its marketplace, driving leads to lenders similar to iLending's network. Both rely on SEO, soft-pull prequalification, and review-platform trust-building to acquire customers.
• LendingTree: LendingTree operates the loan comparison marketplace where iLending is a preferred auto refinance vendor. Both companies serve consumers shopping across multiple lenders for auto refinance, with overlapping target segments and review-driven acquisition models. LendingTree is broader (multi-product) while iLending specializes in auto.
• SoFi: SoFi is a large consumer fintech offering personal loans, auto refinance, mortgage, and deposit products. Targets creditworthy consumers with direct lending, positioning alongside iLending at the prime/upper end of auto refinance though without the deep subprime specialization.
• LightStream (SunTrust/Truist): LightStream is a national online lender offering auto refinance loans directly to consumers without a captive dealer relationship. Competes for the same rate-shopping borrower that iLending serves, but as a single lender rather than a multi-lender aggregator.
• Capital One Auto Finance Navigator: Capital One operates a large captive auto finance business with online refinance origination tools and a national branch network. Competes for prime and near-prime auto refinance borrowers directly, with brand and balance-sheet advantages iLending's marketplace model lacks.

Direct peers

• RateGenius: RateGenius is a direct competitor offering auto loan refinancing through a network of lenders, with a comparable inside-sales consultant model serving similar subprime and near-prime borrowers. Both companies pursue the same value proposition: shopping multiple lenders on behalf of consumers to lower rates and payments.
• RoadLoans: RoadLoans, a brand of FMCC-affiliated First Bankcard, is a direct online auto lender focused on refinance and purchase financing through a digital application model. Competes with iLending for direct-to-consumer auto refinance demand via a similar online application plus lender-match flow.
• Auto Credit Express: Auto Credit Express operates a marketplace connecting subprime auto borrowers with lenders, with a heavy focus on used-car financing and refinancing for credit-challenged consumers. Comparable GTM via inside sales and lead aggregation, similar credit-tier target customer base.

Emerging players

• Upstart: Upstart is an AI-driven lending marketplace that began in personal loans and has expanded into auto refinance. Overlaps with iLending on auto refinance use case and on AI-driven underwriting/origination approach (similar to iLending's AI Voice/SMS agents), serving near-prime and subprime borrowers via partner lenders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/iLendingDIRECT
• Facebookfacebook.com/ilendingdirect
• LinkedInlinkedin.com/company/ilending

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iLending