Cool Roof France

What Cool Roof France does

Cool Roof France (legal entity SAS CR-France) is a privately held French company founded in 2015 and headquartered in Le Faou, Brittany. It develops and applies thermo-reflective coatings that lower building interior temperatures and cut air-conditioning demand, using an eco-designed formulation with recycled oyster shells and no VOCs. The core CoolRoof system is a two-layer architecture — BaseCoat for adhesion and solar reflectance plus a TopCoat for durability — accompanied by CoolGlass and CoolWall products, the Kyteos analysis/measurement tool, and a CoolRoof DIY line aimed at individual homeowners through the CoolMakers community.

The company generates revenue through professional coating application services (sold at roughly 18 €/m²), sale of BaseCoat and TopCoat products via specialized distributors and approved applicator partners, recurring SRI-maintenance contracts at approximately 2 €/m²/year (typically 10-year horizons), and direct-to-consumer CoolRoof DIY products priced at 1-2 €/m². Go-to-market runs through regional sales representatives for enterprises and local authorities, a certified applicator partner network for installation, specialized distributors, and a self-serve DIY channel via the CoolMakers community.

Cool Roof France operates as a Société à Mission since 2023 within the ESS framework and reports deployment of more than 1 million m² across France, Europe, and West Africa. Named enterprise and public-sector references include Castorama Chalon-sur-Saône, Brico Dépôt Brive-La-Gaillarde, E.Leclerc Quimper, Péniche-Hôpital L'Adamant, and Gymnase Guimier Tremblay-en-France. The firm holds multiple sustainability and innovation recognitions (BCorp, Solar Impulse Efficient Solution Label, La French Tech 2030, Impact 40, Team for the Planet, Business For Good 2025 Gold) and obtained a 10-year SMA BTP decennial insurance (2024). Its 2025 PNACC3 recognition formally positions thermo-reflective coatings as a French climate-adaptation tool eligible for CEE subsidies, and in June 2025 the company became a shareholder of Mon Toit Frais.

Name

Cool Roof France

Legal name

SAS CR-France

Website

https://coolroof-france.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Cool Roof France is a privately held French company founded in 2015 that develops and applies thermo-reflective roof coatings (BaseCoat and TopCoat), plus CoolGlass and CoolWall lines, to lower building interior temperatures and cut cooling energy use for enterprises, local authorities, and individual homeowners via its certified-applicator network and CoolRoof DIY channel.

Ownership category

akta.pro rank

Product category

Thermo-reflective roof coatings

NAICS

Paint and Coating Manufacturing (32551), Roofing Contractors (23816)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Exterior Painting & Surface Coatings (HSAPAKAF)

Keywords

• Cool roof coatings
• Thermo-reflective coatings
• Roof maintenance services
• Building energy efficiency
• Roofing installation services

Headquarters

HQ city

Le Faou

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional coating application services: Complete cool roofing solution including product application by certified partners, with thermal performance studies and maintenance contracts.
2. Cool Roof product sales: Sale of BaseCoat and TopCoat products through specialized distributors for professional application.
3. CoolRoof DIY products: Self-application products sold directly to consumers for small-scale projects at low cost (1-2 €/m²).
4. Annual maintenance contracts: Recurring maintenance services to maintain SRI performance, including adapted cleaning without high pressure.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Cool Roof France develops, manufactures and applies thermo-reflective roof coatings under the CoolRoof brand, composed of a BaseCoat (adhesion and heat reflection) and TopCoat (durability) layer. The company sells the CoolRoof system to enterprises and local authorities via certified applicators, offers a low-cost CoolRoof DIY product to individual homeowners, and complements it with annual SRI maintenance contracts and thermal performance studies.

Product overview

Cool Roof France offers a suite of thermo-reflective building coating products under the CoolRoof brand. The core CoolRoof system consists of two complementary layers: BaseCoat (providing adhesion and thermo-reflective properties) and TopCoat (ensuring durability). The company also offers CoolGlass for glass surfaces and CoolWall for walls, all covered under the same SMA BTP decennial guarantee. For consumers, CoolRoof DIY provides an affordable, easy-to-apply version at 1-2 €/m². The Kyteos tool enables performance analysis and measurement of thermal impact.

Differentiator

Problem solved

Functional benefit

Brands

• CoolRoof DIY: A DIY version of the cool roofing solution for individual homeowners to apply themselves at low cost (1-2 €/m²).
• CoolMakers
• CoolRoof
• CoolGlass
• CoolWall

Products and services

• CoolRoof thermo-reflective coating system Two-layer thermo-reflective roof coating (BaseCoat + TopCoat) that reflects up to 90% of solar radiation, reducing interior temperatures by up to 8°C and air conditioning consumption by up to 40%. Sold to enterprises, local authorities and applied by certified applicator partners.
• BaseCoat Base layer of the CoolRoof system that provides adhesion to the substrate and delivers the thermo-reflective properties of the system.
• TopCoat Top protective layer of the CoolRoof system that ensures long-term durability and preserves reflective performance over time.
• CoolGlass thermo-reflective glass coating Cool reflective coating solution for glass surfaces, part of the Cool Roof product family covered by the SMA BTP 10-year structural warranty.
• CoolWall thermo-reflective wall coating Cool reflective coating solution for exterior walls, part of the Cool Roof product family covered by the SMA BTP 10-year structural warranty.
• CoolRoof DIY self-application kit Do-it-yourself version of the cool roofing solution for individual homeowners and participatory projects; priced at 1–2 €/m², simple to apply, and cleanable with water, brush or high-pressure cleaner.
• Annual SRI maintenance contract Recurring annual maintenance service that preserves the Solar Reflectance Index (SRI) of applied coatings through adapted, non-high-pressure cleaning, sold as a multi-year contract (e.g., 10 years at 2 €/m²/year).
• Professional cool roofing application service (Pack service) Turnkey service combining CoolRoof product application by certified partners, pre/post thermal performance studies via the thermal engineering bureau, and bundled annual maintenance. Example pricing: 18 €/m² application with multi-year maintenance.

Quantifiable outcome

• Up to 8°C reduction in interior temperature
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered strategic, core, major, innovation and support.

• Mon Toit FraisstrategicStrategic or Co-development Partner · 3 June 2025Cool Roof France became shareholder of Mon Toit Frais, strengthening the cool roofing ecosystem and collaborative approach to thermal building renovation.
• SMA BTPcoreOthers · 1 January 2024Insurance partner providing 10-year structural warranty (contrat Global Constructeur) covering CoolRoof, CoolGlass, and CoolWall products for all building types under French civil law articles 1792+.
• Institut Carnot i2CmajorStrategic or Co-development PartnerIndependent research institution conducting studies on membrane compatibility. Study demonstrates no degradation of waterproofing membranes after application, with improved UV stability, slightly increased rigidity (better resistance), and enhanced hydrophobic behavior. Findings confirm cool roofing extends membrane functional lifespan.
• Major robotics school (Partenaire grande école de robotique)innovationStrategic or Co-development PartnerAcademic partnership for development of automated maintenance robots for cool roofing installations. Pure research initiative to automate and optimize installation maintenance while reducing costs and environmental impact.
• ADEMEsupportOthersFrench Agency for Ecological Transition - listed among supporters/partners of Cool Roof France
• Région BretagnesupportOthersBrittany Regional Council - listed among supporters/partners based in company's home region
• Technopole Quimper-CornouaillesupportOthersLocal technology park/network in Quimper-Cornouaille area supporting innovative companies in Brittany

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Sika AG: Sika is a global specialty chemicals company with a substantial roofing and coatings portfolio, including reflective roof coatings and waterproofing systems. It is a direct category competitor to Cool Roof France in cool-roof coatings, but operates at global scale with industrial procurement, distribution, and R&D resources far beyond Cool Roof France's capacity.
• PPG Industries: PPG is a global paints and coatings manufacturer with a portfolio of reflective and cool-roof coatings for commercial and industrial buildings. It competes with Cool Roof France at the coatings-formulation level globally, but serves a much broader coatings customer base and does not specialize in French cool-roof installations.
• Saint-Gobain: Saint-Gobain is one of the largest French and global building materials conglomerates, with roofing, insulation, and exterior coating product lines. It overlaps with Cool Roof France on commercial building envelope solutions and serves the same enterprise and public-sector buyers, though cool-roof coatings are not its primary focus.
• Axter: Axter is a French manufacturer of waterproofing membranes and roofing systems. It is comparable to Cool Roof France as a domestic roofing-materials supplier serving commercial and infrastructure clients, though it focuses on traditional waterproofing membranes rather than thermo-reflective coatings.
• Tremco (Tremco Roofing): Tremco Roofing & Building Maintenance is a North American-focused provider of commercial roofing systems, including reflective and cool-roof coatings. It is comparable to Cool Roof France as a commercial-roof-coatings specialist serving enterprise customers, though it operates in a different geography and at larger scale.
• Sherwin-Williams: Sherwin-Williams is one of the world's largest coatings manufacturers, offering architectural and industrial coatings including reflective roof products. It is comparable to Cool Roof France as a manufacturer of surface coatings, but at vastly larger global scale and across many more end markets.
• Siplast (IKO Group): Siplast is a French manufacturer of bituminous waterproofing membranes and roofing systems, owned by the IKO Group. It overlaps with Cool Roof France on the commercial roofing substrate market in France and serves the same enterprise and public-sector buyer profiles, though its core is membrane-based rather than reflective coatings.
• SOPREMA: SOPREMA is a French-headquartered global leader in waterproofing, roofing, and insulation systems. It is comparable to Cool Roof France as a domestic French competitor offering commercial roofing and surface-protection solutions, but at significantly larger scale and across a broader product portfolio beyond cool-roof coatings.
• BASF (Master Builders Solutions): BASF, through its Master Builders Solutions construction chemicals unit, produces specialty coatings and roofing materials including reflective systems. It is comparable to Cool Roof France in providing chemistry-driven building-surface solutions, though its portfolio is far broader and includes concrete admixtures and sealants.

Direct peers

• Mon Toit Frais: Mon Toit Frais is a French specialist in cool-roof and thermal-renovation solutions for buildings, operating in the same niche as Cool Roof France and serving overlapping enterprise, public-sector, and residential customers in France. Cool Roof France became a shareholder of Mon Toit Frais in June 2025, indicating direct competitive and ecosystem overlap.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCw6XqN5FP0IFxVCHzv5ONrQ
• Facebookfr-fr.facebook.com/CoolRoofFr
• LinkedInlinkedin.com/company/cool-roof-france
• Instagraminstagram.com/coolroof.france

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cool Roof France