What Landaal Packaging Systems does

Landaal Packaging Systems is a third-generation, family-owned corrugated packaging converter headquartered in Flint, Michigan, operating multi-site manufacturing and service facilities in Burton and Bay City, Michigan. The company operates across three integrated pillars: Containing Solutions (a broad portfolio of standard and custom corrugated boxes including RSC, Bliss, Bulk Bins, RELF Die Cut, Rolled End Tuck Top, Pre-Glued, and Tear-Away Retail Ready cartons), Protecting Solutions (Corrugated Honeycomb, Partitions, Molded Foam, and the trademarked Green Cell Foam biodegradable cornstarch-based packaging), and Promotional Solutions (POP displays such as floor, pallet, shelf/PDQ, and specialty units, delivered through the wholly-owned Westcott Displays subsidiary acquired in 2021). Manufacturing is anchored by ESKO CAD/prepress software (ArtiosCAD Enterprise, Webcenter, Automation Engine) and high-speed equipment including the APSTAR HG2 1632 rotary die cutter at 12,000 pieces/hour, with capabilities spanning flexographic, lithographic, and digital printing. Revenue is generated through project-based, custom-quote pricing on enterprise and mid-market engagements, sold via direct field sales across eight vertical markets (Agriculture & Produce, Automotive, CPG, E-Commerce, Food & Beverage, Liquor/Wine/Spirits, Manufacturing & Industrial, and Retailers/Distributors), with the company also operating vertically integrated warehousing, kitting, fulfillment, owned trucking, and drop-shipment capabilities as add-on services. Named end customers include Coca-Cola, Powerade, Jack Daniels, Miller Lite, Coors Light, Dos Equis, Topo Chico, Moen, Jergens, and Traverse City Whiskey Co. The firm is privately held, with no external funding, holds FSC, SFI, and ISO 9001 certifications, and is led by third-generation family members Bob Landaal (President), Matt Landaal (VP Operations), Mark Landaal (VP Sales & Marketing), and Jason Landaal (Controller).

Name

Landaal Packaging Systems

Legal name

Landaal Packaging Systems

Website

https://landaal.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Landaal Packaging Systems is a third-generation, family-owned Michigan-based corrugated converter producing custom shipping containers, protective packaging, and POP displays, serving enterprise and mid-market customers across food & beverage, automotive, CPG, e-commerce, and industrial verticals with integrated design, manufacturing, warehousing, and distribution services.

Ownership category

akta.pro rank

Product category

Corrugated Packaging

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Other Paperboard Container Manufacturing (322219), Packaging and Labeling Services (56191)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

akta.pro secondary industries

Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap) (IMALACAH), Custom Engineered Transit Packaging & Packaging Design Services (IMALAFAM), Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB), Custom Crating & Export-Grade Packaging (HSAKADAC)

Keywords

• Corrugated packaging
• Protective packaging
• POP displays
• Contract packaging
• Warehousing fulfillment

Headquarters

HQ city

Burton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Corrugated Packaging Products: Sale of custom corrugated boxes and containers including shipping boxes, heavy-duty packaging, retail-ready cartons, and specialty configurations. Revenue generated per-order with pricing based on specifications, quantities, and materials.
2. Protective Packaging Products: Sale of protective solutions including corrugated honeycomb, partitions, molded foam, and Green Cell Foam. Sold as standalone products or integrated into customer packaging solutions.
3. Promotional POP Displays: Custom Point-of-Purchase displays manufactured through Westcott Displays division, including floor displays, pallet displays, shelf/PDQ displays, and specialty displays. Premium graphics with lithographic printing.
4. Warehousing & Fulfillment Services: On-site warehousing, inventory management, order picking, kitting, and fulfillment services. Includes EDI and e-commerce platform integration for seamless order management.
5. Shipping & Distribution Services: Logistics services including owned fleet of trucks and trailers, common carrier programs (truckload and LTL), drop shipment programs via FedEx, UPS, and USPS, and Just-in-Time manufacturing capabilities.
6. Contract Packaging Services: Comprehensive contract packaging solutions blending skilled labor with automation, sourcing additional materials, and managing projects from start to finish. Serves food, beverages, cosmetics, pharmaceuticals, and electronics industries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Landaal Packaging Systems designs and manufactures custom corrugated shipping and retail boxes (containing solutions), protective packaging such as Green Cell Foam, corrugated honeycomb, partitions and molded foam (protecting solutions), and point-of-purchase displays through its Westcott Displays division (promotional solutions). The company is vertically integrated, providing design, prototyping, printing, manufacturing, warehousing, fulfillment, shipping and distribution services from facilities in Flint, Burton and Bay City, Michigan.

Product overview

Landaal Packaging Systems offers a comprehensive packaging solutions portfolio built around three core pillars: Containing Solutions (corrugated packaging), Protecting Solutions (protective packaging), and Promotional Solutions (POP displays). The corrugated packaging lineup includes diverse box styles such as Bliss Box, Bulk Bins, Five Panel Folder, Full Overlap Slotted Carton, Full Telescope Design Box, Half Slotted Container, One Piece Folder, Pre-Glued Cartons, Regular Slotted Containers, RELF Die Cut, Rolled End Tuck Top, Self Locking Tray, Snap Lock Bottom, and Tear-Away/Retail Ready Cartons. Protective packaging offerings include Corrugated Honeycomb, Corrugated Partitions & Assemblies, Molded Foam Packaging, and Green Cell Foam. The Promotional Solutions line, provided through Westcott Displays (acquired in 2021), encompasses Floor Displays, Pallet Displays, Shelf/PDQ Displays, and Specialty POP Displays. These products are delivered through five service modules: Planning & Discovery, Design & Prototyping, Printing & Manufacturing, Warehousing & Fulfillment, and Shipping & Distribution. The company serves industries including Agriculture & Produce, Automotive, Consumer Packaged Goods, E-Commerce Distribution, Food & Beverage, Liquor/Wine/Spirits, Manufacturing & Industrial Components, and Retailers & Distributors.

Differentiator

Problem solved

Functional benefit

Products and services

• Bliss Box Leak-resistant corrugated container for Landaal customers, designed to contain leaks and boost compression strength by a minimum of 25% with hot-melt adhesive sealing. Used by brands needing shipping and storage containment across Landaal's industry verticals.
• Bulk Bins (Gaylord Box) Double or triple wall bulk bins for shipping bulk products, holding 1,500 to 3,000 lbs per tote and stackable up to three high; marketed as 100% sustainable for industrial and agricultural customers.
• Custom Expendable Pallet Boxes Custom bulk pallet kits designed to fit standardized pallet footprints with internal packaging components for safe transit of heavy parts, automotive or industrial components.
• Five Panel Folder Shipping box for long, heavy or flat items featuring a scored design with a fifth panel as closing flap, providing stacking strength and protection.
• Full Overlap (FOL) Slotted Carton Corrugated shipping box with longest outer flaps that overlap within one inch, providing enhanced stacking strength and edge protection for rough handling.
• Full Telescope Design Box Two-piece corrugated container where a full-depth cover slides completely over the base, offering enhanced compression strength for stacking large or heavy items.
• Half Slotted Container (HSC) Corrugated shipping and storage container with flaps on bottom and no top flaps, designed to be paired with trays as tops to create covered boxes.
• One Piece Folder Shipper for books and flat products with a flat bottom and flaps that wrap around the item like a protective shield. Used for e-commerce flat products such as those shipped by Fathead.
• Pre-Glued (Pre-Assembled) Corrugated Carton Auto-bottom box with pre-assembled bottom for fast assembly, enabling efficient merchandise loading in hand assembly operations and used by CPG retailers such as Gonzo and Sazon.
• Regular Slotted Containers (RSC) Standard #1 shipping box with uniform flap depth, where the two longest outer flaps converge in the middle and are sealed with tape; used for popcorn products (Like Air), consumer goods (Block & Barrel), and spirits packaging (Traverse City Whiskey Co.).
• RELF Die Cut Custom mailer boxes with easy-fold die cut design; side panels roll and tuck into the bottom while top panel ears tuck into roll-over edges. Used by Van Leewen and Cabinite for retail and DTC packaging.
• Rolled End Tuck Top (RETT) Innovative shipping box design that maximizes interior space by omitting dust flaps, tailored for e-commerce customers such as Union Assembly with a premium unboxing experience.
• Self Locking Tray Retail-ready corrugated display box crafted from a single piece of board with die-cut scores that lock into the bottom section; ideal for multiple-unit product packs used by Moen and bSerene.
• Snap Lock Bottom Box 1-2-3 bottom box with four flaps that fold over each other and snap into place, designed to save time and eliminate the need for taping.
• Tear-Away & Retail Ready Cartons Easy-open packaging that allows consumers to open without sharp objects while keeping contents safely intact, with press-and-seal functionality. Used by Gonzo for tear-away retail ready cartons.
• Corrugated Honeycomb Strong, durable and rigid protective material with hexagonal honeycomb shape that enhances resistance while keeping weight minimal; supports heavy loads equaling those of wood while remaining economical and sustainable.
• Corrugated Partitions & Assemblies 100% recyclable corrugated partitions custom-designed with variable cell counts for optimum protection of fragile or heavy items during shipping.
• Molded Foam Packaging Custom molded foam cushions using G-Flex and molding foam materials for encapsulating protection of high-value or fragile products.
• Green Cell Foam® Registered-trademark biodegradable and compostable foam packaging made from non-GMO cornstarch; breaks down in four weeks in moist soil, fully compostable, recyclable with paper, and dissolves in water. Eco-friendly alternative to polyethylene and polystyrene.
• Floor Displays Large point-of-purchase floor displays for retail environments, suitable for high-volume sales items and promotional merchandising; manufactured by the Westcott Displays division with premium lithographic graphics for customers including Coca-Cola, Powerade and Jack Daniels.
• Pallet Displays Large POP displays for big retail outlets with full print options for attention-grabbing aesthetics, available in quarter, half and full-pallet formats; produced via the Westcott Displays division with lithographic printing.
• Shelf / PDQ Displays Quick retail stocking displays including tear-away cartons, countertop displays and club store trays; PDQ stands for "pretty darn quick". Produced by the Westcott Displays division for fast retail merchandising.
• Specialty POP Displays Custom specialty POP displays for unique product showcases including spanners, pole toppers, pallet toppers, and standees for retail environments, with examples used by Dos Equis, Miller Lite and Leinenkugel's.
• Planning & Discovery Service Service that involves understanding the customer's brand and requirements, identifying packaging challenges, and crafting custom packaging solutions with precision.
• Design & Prototyping Service Custom packaging and POP design services using ESKO ArtiosCAD Enterprise, Webcenter, Automation Engine and Studio Visualizer for renderings and prototypes to optimize time, cost, productivity and environmental impact.
• Printing & Manufacturing Service Custom printing and manufacturing with digital, lithographic and flexographic printing capabilities, two flexo folder gluers, two rotary die cutters and a specialty folder gluer.
• Warehousing & Fulfillment Service End-to-end supply chain management with EDI and e-commerce platform integrations, JIT warehousing, order picking, kitting, unitization, and inventory management.
• Shipping & Distribution Service Shipping operations with EDI/ASN platforms, Just-in-Time manufacturing, a fleet of owned trucks and trailers, common carrier programs (truckload and LTL), and drop shipment via FedEx, UPS and USPS.
• Contract Packaging Service Comprehensive contract packaging solutions blending skilled labor with automation, sourcing additional materials, and managing projects from start to finish for food, beverages, cosmetics, pharmaceuticals and electronics industries.

Quantifiable outcome

• APSTAR HG2 1632 production capacity of 12,000 pieces per hour
• +3 more outcomes

Named customers25 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Westcott DisplayscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2021Acquired 100-year-old Westcott Displays in 2021, expanding the company's capabilities and market presence in promotional POP displays. Westcott is one of the Midwest's largest manufacturers and designers of point-of-purchase displays, still family-operated and managed by the Chirillo family. Provides Landaal's Promotional Solutions division with over 100 years of experience in promotional printing, die-cutting, finishing, and POP displays.

Scale indicators5 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• International Paper: One of the largest US-based pulp and paper producers with substantial corrugated packaging operations. Overlaps with Landaal's industrial and shipping box portfolio and competes for enterprise CPG and food & beverage accounts.
• Greif Inc. Industrial packaging manufacturer producing corrugated containers, bulk bins, and protective packaging. Directly comparable to Landaal's heavy-duty bulk bin and industrial component packaging offerings.
• Graphic Packaging: US paperboard packaging manufacturer focused on folding cartons and POP displays for CPG customers. Comparable to Landaal's Westcott Displays subsidiary in litho-laminated cartons and merchandising displays.
• Pratt Industries: Private US corrugated packaging manufacturer and recycler with vertically integrated operations. Closest large-scale private peer to Landaal given similar custom corrugated focus and family-ownership heritage.
• Smurfit Westrock: Combined Smurfit Kappa and WestRock entity is the world's largest containerboard and corrugated packaging producer. Competes with Landaal across corrugated boxes, POP displays (via WestRock Paperboard), and consumer packaging.
• Packaging Corporation of America: PCA is a leading US manufacturer of corrugated packaging products with national footprint and integrated containerboard mills. Direct competitor to Landaal's custom corrugated box offering, though PCA operates at significantly larger scale.

Regional players

• Cascades Inc. Canadian-based sustainable packaging manufacturer with corrugated and tissue operations. Competes with Landaal primarily in the North American market with emphasis on recycled-content and sustainable packaging.

Broad incumbents

• Sonoco Products Company: Diversified global packaging manufacturer with consumer, industrial, and protective packaging segments. Overlaps with Landaal in protective packaging and CPG end markets, though Sonoco operates across many packaging substrates.

Emerging players

• Ranpak Holdings: Specialty paper-based protective packaging provider focused on sustainable cushioning solutions. Comparable to Landaal's Green Cell Foam® and corrugated honeycomb protective packaging product lines.
• Pregis LLC: Protective packaging provider offering paper, foam, and air pillow solutions. Competes with Landaal's molded foam and honeycomb protective packaging products, particularly in e-commerce fulfillment applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LandaalPackaging
• LinkedInlinkedin.com/company/landaal-packaging-systems/?viewAsMember=true
• Instagraminstagram.com/landaalpackagingsolutions
• Xx.com/LandaalPkg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landaal Packaging Systems