Texas DPS Credit Union

Name

Texas DPS Credit Union

Legal name

Texas DPS Credit Union

Website

https://txdpscu.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130)

akta.pro primary industry

Employer/Occupational Credit Unions (FSABAEAB)

akta.pro secondary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending products
• Credit union membership
• Savings and checking accounts
• Mortgage and auto loans

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Loans: The primary revenue stream comes from interest earned on various loan products including auto loans, home loans, personal loans, recreational vehicle loans, and credit cards. The credit union offers competitive rates and earns interest spreads between lending rates and cost of funds.
2. Share Savings and Certificate Interest: Members deposit savings into various account types including Membership Savings, Share Certificates, and IRAs. The credit union pays dividends on these deposits and utilizes these funds for lending activities.
3. Fee-based Services: The credit union generates revenue through various fees including Bill Pay service fees ($2/month), overdraft fees, ATM fees at out-of-network locations, wire transfer fees, and safety deposit box rentals.
4. Loan Protection Products: Revenue generated from GAP Plus, Mechanical Repair Coverage, and Debt Protection products sold to loan customers to protect against vehicle total losses, unexpected repairs, and financial hardships.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Texas DPS Credit Union is a member-owned, not-for-profit financial cooperative that provides retail banking products and services to Texas Department of Public Safety employees, public safety association members, and Austin-area residents. Its core offerings include deposit accounts (savings, checking, money market, share certificates, IRAs), consumer loans (auto, recreational vehicle, home, home equity, personal, credit-builder), Visa credit and debit cards, loan protection products, and investment and insurance services through partner providers. Members access the credit union through an Austin branch, a mobile banking app, online banking, and the CO-OP Shared Branch and surcharge-free ATM networks.

Product overview

Texas DPS Credit Union operates as a full-service financial institution offering a comprehensive suite of banking products and services. The core portfolio includes savings products (Membership Savings, Youth Savings, Holiday Savings, Enhanced/Money Market Savings, Easy Save Round Up Program, Share Certificates, and IRAs), checking accounts (Simply Checking and Youth Checking), and lending products (Auto Loans, Recreational Vehicle Loans, Home Loans/Mortgages, Home Equity Loans, Personal Loans, Credit Builder Loans). Card products span Visa credit cards (Empower, Enhanced Rewards, Evolve Secured), debit cards, and MasterCard gift cards. The credit union provides insurance and protection products including GAP Plus, Mechanical Repair Coverage, Debt Protection, TruStage Auto & Home Insurance, and Share Insurance. Investment and planning services are offered through ClearVista Financial. Convenience features include Mobile Banking, Online Banking, Bill Pay, Direct Deposit, Card Management, Safety Deposit Boxes, and financial calculators. The institution serves members in Austin and throughout Texas, with access to 5,550+ Co-op Shared Branch locations nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Savings Account Primary share savings account that establishes membership and provides access to all credit union products and services. Earns up to 0.10% APY with a $5 minimum opening deposit and no monthly fees.
• Youth Membership Savings Account Savings account designed for children and teens, earning 2.00% APY on the first $500 deposited and $2 deposits for each A grade earned in core subjects through the A-for-A's rewards program.
• Holiday Savings Account Specialized savings account for holiday-related spending, with funds distributed in November and earning up to 0.20% APY on balances up to $2,500.
• Enhanced Savings Account (Money Market) Money market savings account requiring a $2,500 minimum opening deposit, offering up to 0.20% APY that can rise to 1.00% APY with Member Rewards for completing 15+ qualifying transactions per month.
• Easy Save Round Up Program Automated savings program that rounds up debit card purchases to the nearest dollar and transfers the difference into a linked savings account, with a promotional 5% APY on the first $500 saved.
• Share Certificates Term deposit accounts (certificates of deposit) with terms from 6 months to 3 years, earning from 3.50% to 3.60% APY with a $500 minimum deposit.
• Individual Retirement Accounts (IRAs) Traditional and Roth IRA savings and certificate options for retirement planning, with IRA savings earning 0.10% APY and IRA certificates earning up to 3.55% APY with a $500 minimum opening deposit.
• Simply Checking Free consumer checking account with no monthly fees or minimum balances, providing a Visa debit card plus access to Bill Pay, the Easy Save Round Up Program, and mobile banking.
• Youth Checking Checking account for ages 13-17 with a Visa debit card supporting Apple Pay and Google Pay, a daily point-of-sale limit of $500, and an ATM withdrawal limit of $300.
• Auto Loans New and used vehicle financing with rates starting at 4.74% APR for excellent credit (1-42 month terms), including a 2.50% promotional rate discount available through July 31, 2026 for the America 250 celebration.
• Recreational Vehicle Loans Financing for RVs, campers, motorcycles, boats, and other recreational vehicles, with rates starting at 6.74% APR for motorcycles and ATVs and 7.24% APR for boats, RVs, trailers, and campers (1-42 month terms with excellent credit).
• Home Loans (Mortgages) Complete mortgage programs including purchase and refinance options with competitive rates, affordable down payments, and an easy online application process.
• Home Equity Loans Home equity financing for debt consolidation, home improvements, medical bills, and other major expenses, with rates as low as 5.24% APR (60-month term) for excellent credit, and 5.49% APR (120-month), 5.74% APR (180-month), and 6.24% APR (240-month) terms available.
• Personal Loans Unsecured signature loans and personal lines of credit from $500 to $20,000, with signature loan rates starting at 8.99% APR (1-12 month terms) and personal lines of credit at 10.99% APR fixed rate minimum.
• Credit (Re)Builder Loan Loan designed to help establish or rebuild credit history, available in $500 or $1,000 amounts with a fixed 6% APR and terms up to 12 months.
• Visa Empower Credit Card Low-interest Visa credit card with no annual fee and no balance transfer fee, with rates from 8.99% to 17.99% APR.
• Visa Enhanced Rewards Credit Card Rewards Visa credit card earning 1.5 points per dollar spent through uChoose Rewards, redeemable for merchandise, travel, and cash back, with rates from 12.99% to 17.99% APR.
• Visa Evolve Secured Credit Card Secured Visa credit card for building or improving credit, with a fixed 14.99% APR and credit limits from $500 to $5,000.
• Visa Contactless Debit Card Chip-enabled Visa debit card linked to checking accounts with contactless tap-to-pay technology, travel notification workflow for foreign transactions, and mobile wallet tokenization.
• MasterCard Gift Cards Prepaid MasterCard gift cards accepted anywhere MasterCard is accepted, available in multiple designs and denominations through the credit union.
• Direct Deposit Service for receiving paychecks, Social Security, and pension payments directly into credit union accounts, with funds typically available up to two days early.
• Mobile Banking App Full-service mobile banking application for Apple iOS and Android devices that supports balance viewing, mobile check deposit (same-day credit by 2:30pm Monday-Friday), fund transfers, bill pay, and card management.
• Financial Calculators Suite of online calculators including Auto Loan, Personal Loan, Mortgage, Credit Card Payoff, Savings Investment, and Debt Consolidation calculators.
• ClearVista Financial Investment Services Investment and retirement planning services delivered through ClearVista Financial and Cambridge Investment Research, offering stocks, bonds, mutual funds, annuities, 529 College Savings Plans, and managed brokerage accounts.
• TruStage Auto & Home Insurance Partnership-based offering of auto and home insurance products to credit union members through TruStage Insurance Agency, including 24/7 claims service and online account management.

Quantifiable outcome

• Auto loan rates as low as 4.74% APR with 2.50% promotional discount for America 250 celebration
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• ClearVista Financial / Cambridge Investment Research, Inc.coreStrategic or Co-development PartnerClearVista Financial operates as an independent financial services company inside Texas DPS Credit Union, providing investment advisory services through Cambridge Investment Research, Inc. (Broker/Dealer, FINRA, SIPC member). Services include retirement planning, investment management, stocks, bonds, mutual funds, annuities, 529 College Savings Plans, and life insurance. Financial advisors Mark Trice and Jesse Hamilton host monthly educational webinars for members.
• TruStage Insurance AgencycoreStrategic or Co-development PartnerTruStage provides auto and home insurance products to Texas DPS Credit Union members through a partnership program. Offers affordable property and casualty protection with easy access to insurance professionals, 24/7 claims service, and online account management. The program is offered by TruStage Insurance Agency, LLC and issued by leading insurance companies.
• Excess Share Insurance (ESI) CorporationcoreStrategic or Co-development PartnerESI provides additional deposit insurance coverage up to $250,000 beyond the standard NCUA $250,000 coverage, bringing total member protection to $500,000. This partnership provides enhanced security for member deposits at no additional cost.
• CUNA Mutual GroupcoreTechnology or IntegrationCUNA Mutual Group provides loan protection products including GAP Plus (Guaranteed Asset Protection) and Debt Protection offered through the MEMBER'S CHOICE program. Products help protect members from vehicle total losses, unexpected repairs, and financial hardships.
• CO-OP Shared Branch NetworkcoreChannel Partner/ Reseller/ DistributorCO-OP Shared Branches provide access to 5,550+ credit union locations nationwide where TXDPSCU members can conduct deposits, withdrawals, transfers, loan payments, and other transactions as if at their home credit union. Available across all 50 states, Puerto Rico, and Guam.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Credit Union of Texas: Texas-based credit union serving employer groups and communities across Dallas-Fort Worth and beyond. Operates a similar community/affinity full-service model with consumer lending, deposits, and digital banking comparable to Texas DPS CU.
• Security Service Federal Credit Union: Major federally chartered Texas-based credit union headquartered in San Antonio serving broad community and affinity groups across Texas. Directly comparable full-service credit union operating model and product suite to Texas DPS CU.
• GECU (Government Employees Credit Union): El Paso-based Texas credit union serving government employees and expanded community membership. Shares the employer/occupational origin and Texas geographic focus with Texas DPS CU and offers a comparable full-service product menu.
• SchoolsFirst Federal Credit Union: Large California-based occupational credit union serving school employees and their families. Analogous employer/occupational credit union charter with full-service banking and member-focused structure to Texas DPS CU.
• Firstmark Credit Union: Texas-based credit union founded to serve San Antonio Police Officers and Fire Fighters, sharing the public safety affinity charter and Texas deposit base with Texas DPS CU. Comparable occupational credit union model offering full deposit, lending, and digital services.
• Randolph-Brooks Federal Credit Union: Large Texas-based federal credit union serving Live Oak and broader San Antonio/Austin corridor communities. Comparable Texas community credit union with similar product breadth, deposit gathering, and lending operations.
• Police and Fire Federal Credit Union: Pennsylvania-based federal credit union serving police officers, fire fighters, and public safety personnel nationwide with direct affinity overlap. Comparable public safety occupational credit union model with comparable lending and deposit products.

Broad incumbents

• Pentagon Federal Credit Union (PenFed): Large national federally chartered credit union serving military, government, and public safety personnel across all 50 states. A broad incumbent offering overlapping deposit, lending, and investment products to affinity members nationwide.
• Alliant Credit Union: Large national digital-first credit union serving community, employer, and affinity groups with a robust online and mobile platform. A broader incumbent whose technology-led experience competes for share of wallet against smaller community CUs like Texas DPS CU.
• BCU (Baxter Credit Union): National employer-based credit union serving employees of partner companies with digital-first delivery. Comparable occupational/employer-affiliated credit union model with a strong national digital platform competing for the same affinity segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TXDPSCU?feature=mhee
• Facebookfacebook.com/txdpscu
• LinkedInlinkedin.com/company/texas-dps-credit-union

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas DPS Credit Union