Acqua di Parma S.r.l.

What Acqua di Parma S.r.l. does

Acqua di Parma S.r.l. is an Italian luxury fragrance and lifestyle house founded in 1916 and headquartered in Milan, Italy. The company designs, produces, and distributes premium perfumes and colognes organized into six core fragrance collections — Colonia (the flagship 1916 citrus signature and its variants), Buongiorno, Signatures of the Sun, Blu Mediterraneo, Note di Colonia, and Le Nobili — sold as Eau de Cologne and Eau de Parfum formats alongside discovery sets and travel sizes. Beyond fragrance, the portfolio extends into body and hand care, luxury scented candles and diffusers, men's grooming under the Barbiere line, and lifestyle accessories under Art de la Table / Art of Living. Pricing sits firmly in the luxury tier, with flagship 100ml Eau de Parfum at USD 320 / EUR 300.

The company's go-to-market is primarily direct-to-consumer through owned e-commerce (acquadiparma.com) with country-specific storefronts spanning 26+ European countries plus China, Japan, and the United States, complemented by physical brand boutiques, a Barberia barber service offering, and a B2B Hotel Line supplying bespoke amenity and fragrance programs to luxury hospitality. E-commerce operations are managed by contracted partner FiloBlu S.P.A. Co-branded limited editions with Maserati (car diffuser) and Tenuta Luce (candles) extend brand reach into adjacent luxury categories. The company is privately held and wholly owned by LVMH (Moët Hennessy Louis Vuitton), operating within the conglomerate's selective retailing portfolio with 251-500 employees. Revenue is generated through one-time unit sales of fragrance, home, body, and grooming products, complemented by licensing/royalty-style revenue from the B2B Hotel Line. No disclosed revenue figures, patents, or proprietary technology platforms are present in the available data.

Name

Acqua di Parma S.r.l.

Legal name

Acqua di Parma S.r.l.

Website

https://acquadiparma.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

251–500 employees

Short description

Acqua di Parma is a 110-year-old Italian luxury fragrance and lifestyle house, owned by LVMH, that designs and distributes premium perfumes, body care, home fragrance, men's grooming, and lifestyle accessories through DTC e-commerce across 29+ countries, boutiques, and a B2B hotel line.

Ownership category

akta.pro rank

Product category

Luxury Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Natural & Clean Fragrance (CRABADAG), Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH), Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)

Keywords

• Luxury fragrances
• Premium colognes
• Fine body care
• Home fragrance candles
• Men's grooming

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Fragrance and perfume sales: Primary revenue stream from the sale of luxury perfumes and colognes across multiple fragrance families (Colonia, Buongiorno, Signatures of the Sun, Blu Mediterraneo, Note di Colonia, Le Nobili) in various formats including Eau de Parfum, Eau de Cologne, and travel sizes. Sales are direct-to-consumer via owned e-commerce and physical boutiques, and potentially through department store wholesale.
2. Home collection (candles, diffusers, accessories): Revenue from luxury scented candles, room diffusers, car diffusers, and home fragrance accessories. The home collection includes multiple sub-lines such as Italian Moments, Blu Mediterraneo, Cube, Chapeau!, and Fall candles.
3. Body care and personal care products: Revenue from hand wash, body wash, body lotions, body creams, deodorants, hand creams, and soap bars across signature fragrance lines.
4. Barberia (men's grooming) products and services: Revenue from Italian shaving products including shaving cream, shaving gel, after-shave emulsions, beard serum, face wash, and moisturizing face cream. Services include barber shop reservations (Barberia).
5. Gifting and limited editions: Revenue from curated gift sets, discovery sets, limited-edition seasonal collections, and personalization services such as engraving. Gift sets are organized by occasion (birthday, little somethings, special occasions) and recipient.
6. Hotel and hospitality line (B2B): Revenue from supplying luxury hotel amenity lines and bespoke fragrance collections to the hospitality sector, branded as the Hotel Line.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Acqua di Parma produces and sells luxury Italian perfumes, colognes, body and hand care products, home fragrance items (candles, reed diffusers, car diffusers), men's grooming products and barber services, and lifestyle accessories. Its six fragrance collections — Colonia, Buongiorno, Signatures of the Sun, Blu Mediterraneo, Note di Colonia, and Le Nobili — form the core, supplemented by hospitality (Hotel Line) and personalization (engraving, gifting) services.

Product overview

Acqua di Parma S.r.l. is a luxury Italian fragrance and lifestyle house offering a multi-collection fragrance portfolio centered around its flagship Colonia line, complemented by personal care (body, hand, and barber products), home fragrance (candles, diffusers, car diffusers), and lifestyle accessories. The product architecture is organized into six fragrance collections — Colonia, Buongiorno, Signatures of the Sun, Blu Mediterraneo, Note di Colonia, and Le Nobili — alongside a Body Collection of bath and body care, a Home Collection spanning candles and diffusers, a Barbiere men's grooming line, and an Art de la Table / Art of Living lifestyle category. The brand also offers limited editions, personalized engraving services, a Hotel Line for hospitality partners, and a car fragrance line (Airound). All collections share signature Italian-inspired scent profiles and are distributed through the brand's e-commerce platform (powered by FiloBlu S.P.A.) and retail boutiques across Europe, with LVMH as parent company.

Differentiator

Problem solved

Functional benefit

Brands

• Colonia Collection: The iconic founding fragrance collection featuring the original Colonia and its variations including Colonia Essenza, Colonia Intensa, Colonia Pura, and Colonia C.L.U.B.
• Buongiorno
• Signatures of the Sun
• Blu Mediterraneo
• Note di Colonia
• Le Nobili
• Barbiere
• Home Collection

Products and services

• Colonia Fragrance Collection The flagship fragrance collection of Acqua di Parma, featuring the iconic Colonia eau de Cologne and its variations (Colonia Essenza, Colonia Intensa, Colonia Pura, Colonia C.L.U.B., Colonia il Profumo), built around the original citrus-forward Italian scent. Targeted at affluent consumers seeking a heritage Italian cologne.
• Buongiorno Fragrance Collection A luxury Eau de Parfum collection of five scents inspired by the Italian art of living, composed by master perfumers Fabrice Pellegrin and Olivia Giacobetti. Targeted at premium fragrance consumers seeking a contemporary Italian daily-ritual interpretation.
• Signatures of the Sun Fragrance Collection A niche fragrance line featuring distinctive scents with rare and precious ingredients (Gelsomino a Freddo, Zafferano, Oud, Oud & Spice, Quercia, Sandalo, Luce di Rosa, Magnolia Infinita, Yuzu, Osmanthus, Lily of the Valley, Ambra, Crystal Incense), including standard and Ambrosia versions. Targeted at collectors and connoisseurs of niche perfumery.
• Blu Mediterraneo Fragrance Collection A Mediterranean-inspired fragrance collection capturing scents from Italian coastal regions (Bergamotto La Spugnatura, Fico di Amalfi, Arancia di Capri, Mirto di Panarea, Mandarino di Sicilia, Bergamotto di Calabria, Mandorlo di Sicilia), including La Riserva premium variants. Targeted at consumers drawn to citrus and natural Mediterranean ingredients.
• Note di Colonia Fragrance Collection A five-fragrance series (Note di Colonia I through V) offering variations on the classic Colonia scent profile, each interpreted by a different perfumer. Targeted at aficionados of the Colonia signature seeking differentiated olfactory nuances.
• Le Nobili Fragrance Collection A collection of floral-themed fragrances featuring Peonia Nobile (peony), Rosa Nobile (rose), and Magnolia Nobile (magnolia). Targeted at consumers seeking refined Italian floral scent profiles.
• Body Collection (Bath, Body and Hand Care) Personal care products including shower gels, body creams, body lotions, hand washes, hand creams, and deodorants, all scented with signature Acqua di Parma fragrances (Colonia, Buongiorno, Fico di Amalfi, Arancia di Capri, Mirto di Panarea). Includes refillable product options. Targeted at consumers extending their Acqua di Parma scent ritual into daily bathing and hand care.
• Home Collection — Candles Luxury scented candles organized into sub-collections including Italian Moments, Blu Mediterraneo, Cube, Chapeau!, and Autumn candles, with seasonal and limited-edition variants. Targeted at consumers seeking premium home scenting and seasonal gifting.
• Home Collection — Diffusers Reed diffusers and interior fragrance diffusers in Italian Moments and Blu Mediterraneo sub-lines offering the same signature scents as the fragrance collection for continuous home scenting. Targeted at consumers seeking premium interior fragrance solutions.
• Car Diffuser (Airound) Car fragrance diffusers in leather and ostrich leather finishes with seasonal color variations and a range of compatible refills (Bosco, Zafferano, Luce di Rosa, Luce di Colonia, Buongiorno, La Casa sul Lago, Fico di Amalfi, Mirto di Panarea, Arancia di Capri), including a Maserati-branded variant. Targeted at luxury car owners seeking a premium on-board fragrance.
• Barbiere (Men's Grooming) Collection Men's grooming collection including Italian shaving products (shaving gel, badger shaving cream), skincare (hydrating face cream, multi-action face cream, refreshing face wash), beard care (beard serum), and haircare (shampoo). Includes a Barberia booking service for immersive shaving experiences. Targeted at men seeking premium Italian-style grooming and barbering.
• Art de la Table & Art of Living Home lifestyle products including tableware (plates, coffee/tea sets, glasses), design objects (candle holders, trays, board games), travel accessories (beach items, fans, keychains, beauty cases), and small leather goods (travel cases, fragrance vials, candle accessories). Targeted at consumers curating a luxury Italian home and travel lifestyle.
• Gifting & Limited Editions Curated gift offerings including discovery sets, miniature fragrance sets, gift bundles, holiday advent calendars, personalized engraving services for fragrances, and seasonal limited editions such as La Caletta, Magnolia Infinita CNY, and destination-themed Chapeau! candles (Cortina, Courchevel, Gstaad). Targeted at gift-givers seeking premium Italian presents and limited collectibles.
• Hotel Line (B2B Hospitality) Bespoke fragrance and amenity collections designed for luxury hotels and hospitality establishments, allowing hotel partners to offer Acqua di Parma-scented environments and amenities to their guests. Targeted at luxury hotel procurement and brand experience teams.
• Colonia il Profumo Millesimato (Limited Edition) A limited edition fragrance launched in 2026 to mark Acqua di Parma's 110th anniversary, positioned as the pinnacle of the Colonia collection with a vintage, meticulously crafted formula. Targeted at brand loyalists and fragrance collectors.
• Colonia Futura (Sustainable Spray) A sustainable deodorant spray variant of the Colonia fragrance, positioned as an eco-conscious extension of the Colonia line with a lower environmental footprint. Targeted at consumers seeking a sustainability-led premium personal care spray.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• FiloBlu S.P.A.coreTechnology or IntegrationFiloBlu S.P.A. handles the e-commerce operations for Acqua di Parma's online boutique (acquadiparma.com). Located in Santa Maria di Sala (Venice), Italy, FiloBlu manages the technical infrastructure powering the luxury brand's digital commerce across all country-specific storefronts.
• MaseratiminorStrategic or Co-development PartnerAcqua di Parma collaborated with Maserati to create a co-branded car diffuser, offered as a limited-edition product in the home collection. This partnership combines Acqua di Parma's fragrance expertise with Maserati's luxury automotive brand positioning.
• Tenuta LuceminorStrategic or Co-development PartnerAcqua di Parma partnered with Tenuta Luce (a wine estate) to create limited-edition co-branded candles and diffusers, including Acqua di Parma meets Tenuta Luce candle and diffuser products, blending the brand's Italian fragrance heritage with wine country lifestyle themes.
• LVMHcoreOthersLVMH (Moët Hennessy Louis Vuitton) is the parent company of Acqua di Parma. Customer data may be shared with LVMH for profiling and marketing analysis purposes. LVMH ownership provides the brand with global luxury retail scale and distribution.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Guerlain: Heritage French luxury fragrance and cosmetics house also owned by LVMH, with comparable fine fragrance portfolio (Shalimar, Aqua Allegoria, L'Art et la Matière), body care, and selective D2C distribution. Closest structural parallel given shared parent.
• Santa Maria Novella: Italian heritage fragrance and personal care house (founded 1612) with parallel positioning to Acqua di Parma — Italian craft heritage, multi-category portfolio spanning fragrance, body care and home scents, and global luxury D2C retail.
• Penhaligon's: British heritage fragrance house (now under Puig) with comparable portfolio breadth across fine fragrance, body care, men's grooming, and home scent, plus a similar selective D2C and department-store distribution model.
• Creed: Independent luxury fragrance house (now Kering-owned) known for premium pricing, niche positioning and heritage-driven storytelling. Comparable selective D2C model and overlap with Acqua di Parma in luxury men's cologne.
• Acqua di Parma — Maison Francis Kurkdjian: LVMH-owned niche fine fragrance house positioned adjacent to Acqua di Parma within LVMH's perfume portfolio. Comparable niche positioning, premium price architecture, and selective D2C distribution.
• Hermès Beauty: Hermès-owned luxury fragrance and beauty division (Twilly, Terre d'Hermès, Hermessence). Directly comparable heritage maison positioning, premium pricing, D2C-led distribution, and selective body/skincare extensions.

Broad incumbents

• Tom Ford Beauty: Estée Lauder-owned luxury fragrance and beauty house with comparable premium positioning, signature men's cologne franchises, and body/home extensions — overlaps with Acqua di Parma in luxury cologne and gifting.
• Chanel Parfums Beauté: Independent luxury maison with category-defining fragrance franchises (No. 5, Coco Mademoiselle, Bleu de Chanel). Overlaps heavily with Acqua di Parma in luxury fine fragrance and body care, but operates at far greater global scale and marketing intensity.
• Parfums Christian Dior: Flagship LVMH fragrance and beauty house with globally dominant franchises (Sauvage, Miss Dior, J'adore). Overlaps with Acqua di Parma in luxury fine fragrance and body care but operates at significantly larger scale across more categories.

Emerging players

• Dr. Vranjes Firenze: Italian luxury home fragrance specialist with comparable positioning in luxury scented candles, room diffusers and Mediterranean-inspired scents. Direct overlap with Acqua di Parma's Home Collection category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/acquadiparma
• LinkedInlinkedin.com/company/acqua-di-parma
• Instagraminstagram.com/acquadiparma
• Xx.com/acqua_di_parma

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acqua di Parma S.r.l.