Olive Fertility Centre

What Olive Fertility Centre does

Olive Fertility Centre is a privately held Canadian fertility clinic founded in 2013 and headquartered in Vancouver, British Columbia. It operates four clinic locations across the province (Vancouver, Surrey, Victoria, and Kelowna) plus a Northern BC affiliate (Blossom Fertility in Prince George), and positions itself as BC's largest fertility centre. The clinic provides a comprehensive suite of assisted reproductive technology services including in vitro fertilization (IVF), intrauterine insemination (IUI), intracytoplasmic sperm injection (ICSI), superovulation, fertility testing and diagnostics, egg freezing (oocyte cryopreservation), donor and surrogacy solutions, LGBTQ2SIA+ family building, single parents by choice services, recurrent pregnancy loss care, and complementary wellness offerings such as acupuncture.

The technical foundation is a state-of-the-art IVF laboratory employing advanced reproductive technologies including Comprehensive Chromosome Screening (CCS/PGT-A) for embryo chromosomal analysis, egg vitrification, blastocyst culture, Endometrial Receptivity Analysis (ERA), and Non-Invasive Prenatal Testing (NIPT). Reported outcomes include a 75% pregnancy rate with CCS for high-risk patients (women over 40 or those with recurrent miscarriage or prior failed IVF), a 5% miscarriage rate when CCS is used, and 99% diagnostic accuracy for chromosomal problems. Approximately 90% of embryo transfers are frozen embryo transfers and the clinic performs roughly 2,200 egg retrievals annually.

The business model is predominantly fee-for-service, with an IVF cycle priced at approximately $12,000-$15,000 (including orientation, egg retrieval, blastocyst culture, fresh embryo transfer, and medication), plus add-on charges such as ~$4,000 for CCS. The clinic is a participating provider in the BC Ministry of Health Publicly Funded IVF Program (effective March 8, 2024), which offers up to $19,000 in government funding per eligible BC resident based on a four-tier income schedule. Revenue is also generated through IUI, egg freezing, donor/surrogacy coordination, fertility testing, and integrated wellness services. Go-to-market is sales-led via a referring physician network (including a Rocket Doctor partnership for virtual referrals across BC, Alberta, and Ontario), supplemented by content marketing, educational webinars, media appearances, and community engagement through patient support circles. Customers are individual patients and couples segmented by clinical need (heterosexual couples facing infertility, LGBTQ2SIA+ individuals/couples, single parents by choice, women delaying parenthood) and by geography (primarily BC residents eligible for public funding).

Name

Olive Fertility Centre

Legal name

Olive Fertility Centre

Website

https://olivefertility.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Olive Fertility Centre is a privately held Canadian fertility clinic operating four BC locations that provides IVF, IUI, egg freezing, donor/surrogacy, and genetic screening services to individuals, heterosexual couples, LGBTQ2SIA+ families, and single parents by choice.

Ownership category

akta.pro rank

Product category

Fertility Clinic Services

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Fertility treatment services
• In vitro fertilization
• Reproductive medicine
• Fertility preservation
• Assisted reproductive technology

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fertility Treatment Services: Fee-for-service fertility treatments including IVF, IUI, ICSI, egg freezing, and other assisted reproductive technologies. Single round of IVF costs approximately $12,000-$15,000 including orientation, egg retrieval, blastocyst culture, fresh embryo transfer and medication. Additional enhancements like PGT-A and ERA add to the base cost.
2. BC Ministry of Health Publicly Funded IVF: Participating clinic in the BC Ministry of Health Publicly Funded IVF Program, helping eligible patients access one-time funding of up to $19,000 for a single IVF cycle based on income level.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Olive Fertility Centre is a British Columbia-based fertility clinic chain offering assisted reproductive treatments including IVF, IUI, ICSI, superovulation, egg freezing, donor and surrogacy solutions, fertility diagnostics, and specialized care for LGBTQ2SIA+ family building and single parents by choice. The clinic operates four physical locations across BC and participates in the BC Ministry of Health Publicly Funded IVF Program, with a state-of-the-art IVF laboratory delivering among the highest pregnancy rates in Canada.

Product overview

Olive Fertility Centre operates as a comprehensive fertility care platform with locations in Vancouver, Victoria, Kelowna, and Surrey, British Columbia. The core offering centers on In Vitro Fertilization (IVF) as the primary treatment pathway, supplemented by IUI, ICSI, and superovulation. The clinic offers an integrated portfolio of diagnostic services (fertility testing, semen analysis), genetic screening technologies (PGT-A, CCS, NIPT), and fertility preservation options (egg freezing, sperm freezing). Support services include donor and surrogacy solutions, LGBTQ2SIA+ family building, single parents by choice services, and wellness modalities (acupuncture, mindfulness). The clinic participates in the BC Publicly Funded IVF Program providing government-subsidized treatment. A secure patient portal enables remote access to health records and care team communication.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF) Advanced fertility treatment involving egg stimulation, egg retrieval, laboratory fertilization, embryo culture to blastocyst stage, and embryo transfer into the uterus or cryopreservation for future use, targeted at individuals and couples unable to conceive naturally.
• Intrauterine Insemination (IUI) First-line fertility treatment where washed sperm is placed directly into the uterus at ovulation to improve pregnancy chances, targeted at individuals and couples experiencing infertility.
• Intracytoplasmic Sperm Injection (ICSI) Advanced IVF procedure where a single sperm is injected directly into an egg to achieve fertilization, used particularly for male factor infertility.
• Superovulation Fertility treatment using injectable medications to stimulate the ovaries to produce multiple eggs, combined with monitoring, ovulation triggering, and timed intercourse or IUI.
• Egg Freezing (Oocyte Cryopreservation) Fertility preservation option for individuals who wish to preserve their reproductive potential for elective or medical reasons such as career planning, not yet having a partner, or preparing for treatments that may affect fertility such as cancer therapy.
• Donor & Surrogacy Solutions Third-party reproduction services including egg donor programs, sperm donor services, and gestational carrier/surrogacy arrangements to help individuals and couples build families where they cannot do so on their own.
• Fertility Tests & Diagnostics Comprehensive fertility assessments including blood hormone testing, transvaginal ultrasound, antral follicle count, hysterosalpingogram (HSG), and semen analysis to identify causes of infertility and create personalized treatment plans.
• 2SLGBTQIA+ Family Building Inclusive fertility services designed for LGBTQ2SIA+ individuals and couples, including donor sperm, donor eggs, surrogacy, and fertility preservation for gender-diverse individuals.
• Single Parents by Choice

Quantifiable outcome

• 75% pregnancy rate with CCS for high-risk patients over 40 or those with repeated miscarriages/failed IVF
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• BC Ministry of HealthcoreChannel Partner/ Reseller/ Distributor · 8 March 2024Participating clinic in the BC Ministry of Health Publicly Funded IVF Program. Olive submits applications on behalf of eligible patients for government funding of up to $19,000 for IVF treatment based on income level.
• Fertility Friends Foundation (FFF)coreGTM or Marketing PartnerOlive Fertility Centre partners with Fertility Friends Foundation, a Canadian charity dedicated to providing grants for expenses associated with assisted reproduction. This partnership supports families on their fertility journey by connecting patients with financial assistance resources.
• Acubalance Wellness CentrecoreStrategic or Co-development PartnerOn-site acupuncture services provided at Olive Fertility by Acubalance Wellness Centre. Partnership offers integrated fertility care combining Western IVF technology with Eastern medicine approaches including acupuncture, diet, stress management, and mind-body techniques to optimize fertility outcomes.
• Rocket DoctorcoreChannel Partner/ Reseller/ DistributorRocket Doctor provides no-fee virtual appointments and can refer patients to Olive Fertility for those who don't have access to a family doctor. Available exclusively to residents of British Columbia, Alberta, and Ontario.
• The Fertility PartnerscoreStrategic or Co-development PartnerOlive Fertility Centre is a proud partner in The Fertility Partners network, Canada's largest coast-to-coast network of fertility practices. Partners collaborate on growing access to care, research, and innovation to advance reproductive medicine and deliver leading patient outcomes.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Hannam Fertility Centre: Hannam Fertility Centre is a Toronto fertility clinic offering IVF, IUI, egg freezing, and third-party reproduction. Like Olive, it is part of The Fertility Partners network and competes in the Canadian private-pay ART market with similar service lines.
• TRIO Fertility: TRIO Fertility is a Toronto-based fertility clinic offering IVF, IUI, egg freezing, and donor services. It is a fellow member of The Fertility Partners network, making it a directly comparable Canadian private fertility clinic with overlapping services and patient segments.
• Mount Sinai Fertility: Mount Sinai Fertility is the reproductive medicine program affiliated with Toronto's Mount Sinai Hospital. It offers IVF, IUI, and advanced reproductive technologies and is a network partner in The Fertility Partners, providing a hospital-affiliated benchmark for Olive's clinical outcomes and scale.
• CReATe Fertility Centre: CReATe Fertility Centre is a Toronto-based fertility clinic and research institute offering IVF, ICSI, PGT, and donor services. It is also a member of The Fertility Partners network, competing directly with Olive for Canadian patients seeking advanced reproductive care.
• Genesis Fertility Centre: Genesis Fertility Centre is a Vancouver-based fertility clinic where Olive's co-founders (Dr. Yuzpe, Dr. Hitkari) previously practiced. It offers the same IVF/IUI/donor services in the same Vancouver market and is a direct local competitor.
• Pacific Centre for Reproductive Medicine (PCRM): PCRM is a British Columbia-based fertility clinic operating in Burnaby and other Lower Mainland locations. It competes head-to-head with Olive in the BC market across IVF, IUI, egg freezing, and donor services.
• Anova Fertility & Reproductive Health: Anova Fertility is a Canadian fertility clinic with locations in Ontario and other provinces, offering IVF, IUI, egg freezing, and donor programs. It is part of the broader Canadian private fertility landscape and directly comparable in service mix.

Broad incumbents

• The Fertility Partners: The Fertility Partners is the parent network of which Olive is a member — Canada's largest coast-to-coast network of fertility clinics. It operates across multiple provinces and provides strategic, operational, and innovation support to its partner clinics, representing both a parent affiliation and a broader competitive platform.
• CCRM Fertility: CCRM Fertility is a large U.S.-based fertility clinic network known for advanced reproductive technology, strong clinical outcomes, and integrated research. As a multi-site North American ART player, it sets the upper benchmark for scale, technology investment, and outcomes that Olive must compete against for medical talent and reputational standing.

Regional players

• ReproMed: The Toronto Institute for Reproductive Medicine: ReproMed is a Toronto-based fertility clinic offering IVF, IUI, and donor services. It serves the Ontario market and overlaps with Olive on service offerings, providing a useful regional benchmark for clinical performance and pricing in a different provincial funding environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OliveFertility

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olive Fertility Centre