Dr. Earth

What Dr. Earth does

Dr. Earth, Inc. is a privately held, California-incorporated organic gardening products company founded in 1991 and headquartered in Winters, California. The company manufactures and sells a portfolio spanning organic soils, hand-crafted dry fertilizers, liquid fertilizers, essential-oil-based insect/fungicide/weed controls, product kits, specialty items, and premium mulch and bark, targeted primarily at U.S. home gardeners growing vegetables, fruits, berries, roses, and indoor plants.

The company's core technical differentiation is its proprietary "Probiotic Living Soils" formulation platform, which combines beneficial micro-organisms, prebiotic sugars, raw unprocessed "super foods," and aloe vera concentrate to sustain microbial life in the soil and improve nutrient availability to plant roots. Adjacent proprietary technology includes mycorrhizal fungi blends, humic acid amendments, pH-balanced formulations, and essential-oil-based pest controls. The product line carries three independent third-party certifications: OMRI Listing (USDA National Organic Program compliance), CDFA Organic Input certification, and Non-GMO Project verification, alongside memberships in the Arbor Day Foundation, American Pet Products Association, and OceanBound Plastic.

Commercially, Dr. Earth generates revenue through one-time product sales across four channels — a direct-to-consumer e-commerce site (drearth.com), an authorized dealer portal serving retail partners, physical retail accessible via store locator, and the Amazon marketplace. Pricing is not publicly tiered; promotional mechanics include a free-with-purchase founder-authored book ('Healthy Garden, Healthy You,' valued at $29.99). The company employs 101–250 people, remains founder-owned under Milo Lou Shammas (Founder and Formulator), and has no disclosed institutional funding, parent company, or M&A history.

Name

Dr. Earth

Legal name

Dr. Earth, Inc.

Website

https://drearth.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Dr. Earth is a privately held, California-based organic gardening products company founded in 1991 that formulates and sells probiotic living soils, organic fertilizers, and essential-oil-based pest controls to U.S. home gardeners through direct e-commerce, dealer, retail, and Amazon channels.

Ownership category

akta.pro rank

Product category

Organic Gardening Products

NAICS

Fertilizer and Compost Manufacturing (32531), Pesticide and Other Agricultural Chemical Manufacturing (32532), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Chemicals (2870), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Organic & Regenerative Fertility Inputs (Manures, Plant/Animal Meals, Fish/Seaweed) (AFABAKAE)

akta.pro secondary industries

Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ), Organic & Bio-based Fertilizers (Manure/Compost/Biochar) (IMAEAEAF), Organic & Eco-Friendly Lawn Treatments (HSAIAGAH)

Keywords

• Organic gardening products
• Organic fertilizers
• Organic soils
• Natural pest control
• Garden care products

Headquarters

HQ city

Winters

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Organic Gardening Products Sales: Direct sales of organic soils, fertilizers, insect controls, and related gardening products through e-commerce website, dealer network, and retail partners.
2. Premium Mulch & Bark: Sales of premium mulch and bark products for gardening applications.
3. Educational Content & Book: Free book 'Healthy Garden, Healthy You' ($29.99 value) offered with any purchase; also published by founder Milo Lou Shammas.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dr. Earth manufactures and sells a comprehensive portfolio of organic gardening products including premium organic soils, hand-crafted dry and liquid fertilizers, natural insect/fungicide/weed controls using essential oils, premium mulch and bark, product kits, and specialty items. The company's products are built on proprietary Probiotic Living Soils technology that infuses beneficial micro-organisms, prebiotic sugars, and raw super foods into soils and fertilizers to support soil and plant health without synthetic chemicals.

Product overview

Dr. Earth is an organic gardening products company offering a comprehensive portfolio of living soil-based fertilizers and soils. The product lineup includes Organic Soils, Organic Fertilizers (dry hand-crafted formulas), Organic Killers (natural insect/fungicide/weed controls using essential oils), Liquid Fertilizers (for hose-end application), Product Kits, Specialty Items, and Premium Mulch & Bark. The company emphasizes probiotic living soils infused with beneficial micro-organisms, prebiotic sugars, raw super foods, and aloe vera concentrate to maintain soil health. A free book titled 'Healthy Garden, Healthy You' by Milo Shammas is offered with purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Soils Premium organic soils for every gardening project, available in a variety of sizes. For home gardeners and indoor/outdoor planting projects.
• Organic Fertilizers Hand-crafted dry organic fertilizers formulated for every plant or project in the garden. Built on probiotic living soils technology.
• Organic Killers (Insect Control) Natural insect, fungicide and weed control products that use essential oils to kill pests naturally without synthetic chemicals.
• Liquid Fertilizers Liquid fertilizers for indoor and outdoor projects any time of year, including hose-end sprayer application for up to 1,200 sq. feet.
• Product Kits Bundled product kits for comprehensive gardening solutions.
• Specialty Items Specialty organic gardening products for specific plant or project needs.
• Premium Mulch & Bark Premium mulch and bark products for soil coverage and moisture retention in gardens.

Quantifiable outcome

• Soil health improves plant vitality and garden yields
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Arbor Day FoundationminorStrategic or Co-development PartnerDr. Earth is a partner member of the Arbor Day Foundation, an environmental organization focused on tree planting and environmental stewardship.
• American Pet Products Association (APPA)minorOthersDr. Earth displays membership with APPA, supporting their 'People & Pet Safe' positioning for organic products.
• Organic Materials Review Institute (OMRI)coreStrategic or Co-development PartnerDr. Earth products are OMRI Listed for use in organic production, meeting USDA National Organic Program standards.
• Non-GMO ProjectcoreStrategic or Co-development PartnerDr. Earth products are verified non-GMO through the Non-GMO Project verification program.
• OceanBound PlasticminorStrategic or Co-development PartnerDr. Earth is a member of OceanBound Plastic initiative for environmental responsibility in packaging.
• California Department of Food and Agriculture (CDFA)coreStrategic or Co-development PartnerProducts certified organic under CDFA organic certification program for California.
• Rebecca KollsminorGTM or Marketing PartnerGardening influencer and author who has partnered with Dr. Earth. Former host of nationally syndicated show 'Rebecca's Garden' and Gardening and Lifestyles editor for 'Good Morning America.' Currently publishes 'Seasons by Rebecca' magazine. Contributes articles and gardening tips using Dr. Earth products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Espoma: Espoma is a leading US organic and natural gardening products brand with a comparable portfolio of organic soils, fertilizers, and pest controls. Both companies compete head-to-head in the OMRI-listed, organic-focused home gardening segment served through garden centers and retailers.
• FoxFarm Soil & Fertilizer Company: FoxFarm is a specialty manufacturer of organic soils and fertilizers (Ocean Forest, Happy Frog) sold through garden centers and DTC. Like Dr. Earth, it is a premium organic input brand with a devoted home-grower following and a similar channel mix.
• Down To Earth Fertilizer: Down To Earth produces organic fertilizers, soil amendments, and specialty gardening inputs. It serves the same organic-focused home and small-farm customer base through retail and distributor channels, directly overlapping with Dr. Earth's product positioning.
• Gaia Green Organics: Gaia Green manufactures organic fertilizer blends and soil amendments widely used by home gardeners and small-scale growers. Its OMRI-listed product positioning makes it a direct competitor to Dr. Earth's organic fertilizer portfolio.
• Roots Organics: Roots Organics (by Aurora Innovations) sells organic potting soils and dry amendments targeting serious home growers. It shares Dr. Earth's premium organic positioning, specialty retail channel strategy, and soils-first brand identity.
• Black Kow Compost Company: Black Kow is a leading US cow manure-based compost and soil amendment brand sold through garden centers and big-box retail. It competes with Dr. Earth's organic soil and amendment offerings for the same home gardening consumer.

Broad incumbents

• Scotts Miracle-Gro: Scotts Miracle-Gro is the dominant mass-market lawn and garden care company (Scotts, Miracle-Gro, Ortho). It is a broad incumbent whose organic sub-lines and adjacencies compete with Dr. Earth through superior scale, shelf access, and marketing budget.
• Jobe's Company: Jobe's offers a broad line of fertilizer spikes, granular, and organic products sold through mass retail and garden centers. Its organic Biozome and Organics lines overlap with Dr. Earth's offerings in the same end markets.
• Whitney Farms: Whitney Farms (Scotts Miracle-Gro owned) is a mass-market organic gardening soils and fertilizer brand sold primarily through big-box retailers. It represents the incumbent's organic expansion that competes with Dr. Earth on price and shelf presence.

Emerging players

• Biobizz Worldwide: Biobizz is an organic-focused nutrient brand for soil and hydroponic gardening. While it is more concentrated on the cannabis/home-grow indoor segment, its organic input philosophy and probiotic-style product framing overlap with Dr. Earth's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Drearthorganics
• Xx.com/DoctorEarth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Earth