The New Atlantis

What The New Atlantis does

The New Atlantis is a quarterly journal of technology and society founded in 2003 and published by The Center for the Study of Technology and Society, a nonprofit organization. Its core product is a print-and-digital magazine featuring long-form essays and reviews on topics including AI, public health, energy, infrastructure, biotechnology, and science policy, with Issue No. 85 (Summer 2026) currently in circulation. The publication operates on a standard WordPress-based content management system and extends its editorial surface through six topic-specific blogs (Practicing Medicine, Futurisms, Text Patterns, Conceptions, Diagnosis, Power Politics), curated special-series collections such as 'How the System Works' and 'The Coronavirus Pandemic', and a books imprint including works such as Robert Zubrin's 'Merchants of Despair'.

The business model rests on individual readership. Revenue streams include annual print-and-digital subscriptions priced at $34, digital-only subscriptions at $24, individual back-issue sales processed through PayPal, and reader donations accepted in preset $50, $100, and $250 tiers via PayPal. The organization does not disclose subscriber counts, advertising revenue, or institutional subscriptions. There are no disclosed funding rounds, no paid advertising products, and no enterprise B2B offerings; the company's own material describes the publication as building 'a culture in which science and technology work for, not on, human beings.' Production runs on a lean 1-10 employee footprint with no public leadership roster.

The customer base is composed of intellectually engaged general readers seeking substantive technology-and-society analysis and a secondary segment of policy makers and academics who use the publication for research and policy reference. Go-to-market is product-led through content: the website (thenewatlantis.com), the email newsletter managed through MailChimp, and organic social sharing of article links serve as the top-of-funnel acquisition mechanism, converting readers to paid subscribers or donors. The company is privately held, headquartered in Washington, D.C., and operates without disclosed office locations beyond a U.S. base.

Name

The New Atlantis

Legal name

The New Atlantis

Website

https://thenewatlantis.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The New Atlantis is a quarterly journal of technology and society founded in 2003 and published by the nonprofit Center for the Study of Technology and Society. It delivers long-form essays via print and digital subscriptions, topic-specific blogs, curated series, and a books imprint to intellectually engaged readers and policy/academic professionals.

Ownership category

akta.pro rank

Product category

Public Policy Journal

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Science, Technology & Gaming Magazines (MPAJAEAL)

akta.pro secondary industries

Interactive & Enhanced Digital Publishing (multimedia, serialized, interactive fiction) (MPAJAMAL), Social Sciences (Psychology, Sociology, Political Science) (EDAGABAD)

Keywords

• Public policy journal
• Technology ethics magazine
• Long-form essays
• Science society commentary
• Print digital publication

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Print + Digital Subscription: Annual subscription providing both print and digital access to the magazine's content. Price point of $34 per year.
2. Digital-Only Subscription: Annual digital-only subscription providing online access to all content. Price point of $24 per year.
3. Back Issues: Individual past issues available for purchase through online order form, processed via PayPal.
4. Donations: Reader donations accepted through PayPal at various levels ($50, $100, $250), supporting the publication's mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The New Atlantis publishes a quarterly journal of technology and society in both print and digital formats, featuring long-form essays, reviews, and analysis on topics such as artificial intelligence, public health, innovation, energy, and infrastructure. Content is sold primarily through annual subscriptions ($34 print+digital, $24 digital-only), supplemented by back-issue sales and reader donations, and is supported by an online publication archive, specialized topic blogs, and a books imprint.

Product overview

The New Atlantis is a quarterly print and digital publication focused on technology and society. The core product is its magazine containing essays, reviews, and analysis, available through print subscription ($34/year) or digital subscription ($24/year). The publication maintains a website offering online articles and exclusives, several specialized blogs covering topics from medicine to energy policy, and a books division publishing works like 'Merchants of Despair'. Content is organized into special series collections examining interconnected systems like food, water, energy, and public health infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Practicing Medicine: A blog covering the inner workings of the field of medicine
• Futurisms
• Text Patterns
• Conceptions
• Diagnosis
• Power Politics

Products and services

• The New Atlantis Magazine (Print + Digital) Quarterly journal published in both print and digital formats featuring essays, reviews, and analysis on technology and society topics including AI, public health, innovation, energy, and infrastructure, available to individual subscribers.
• Digital-Only Subscription Annual digital-only subscription providing full online access to all New Atlantis content, including essays, reviews, and online exclusives, for individual readers at $24 per year.
• Back Issues Individual past quarterly issues of The New Atlantis available for one-time purchase by readers through the website's online order form, processed via PayPal.
• Specialized Topic Blogs

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Center for the Study of Technology and SocietycoreOthersThe New Atlantis is published by The Center for the Study of Technology and Society (tecsoc.org), a nonprofit organization. This is the parent organization that publishes and supports the magazine.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Atlantic: Long-form American magazine covering culture, technology, politics, and society. Closely comparable in its essayistic, ideas-driven format and subscription/donor revenue mix targeting intellectually engaged readers.
• MIT Technology Review: Long-running magazine and digital publication on emerging technology and its societal implications. Directly comparable mission, audience of policy-literate professionals, and subscription business model.
• Wired: Iconic technology and culture magazine spanning print and digital. Comparable in covering technology's impact on society, though with a broader consumer-tech lens than The New Atlantis's policy/humanities focus.
• Harper's Magazine: Monthly American magazine of long-form essays, fiction, and reporting. Comparable as a subscription-supported literary-intellectual periodical serving a similar niche of engaged general readers.
• The New York Review of Books: Biweekly essay journal covering ideas, culture, and current affairs. Comparable subscription-driven model, intellectual audience, and editorial approach of long-form, essay-driven content.
• Commentary Magazine: Monthly American magazine of essays on politics, culture, and Jewish intellectual life. Comparable as a subscription-backed ideas magazine with a similar essayistic, opinion-forward register.
• First Things: Monthly journal of religion, culture, and public life published by a nonprofit institute. Comparable mission-driven, nonprofit-backed journal model serving a niche intellectual audience.

Emerging players

• The Hedgehog Review: Journal of the Institute for Advanced Studies in Culture focused on technology, culture, and society. Closely comparable thematic scope and nonprofit-institute publishing model, though with a smaller subscriber footprint.
• The American Interest: Magazine covering American foreign policy, technology, and political culture. Comparable niche intellectual audience and essay-driven subscription model, though with a more geopolitics-forward lens.

Regional players

• The American Scholar: Quarterly literary and intellectual journal published by Phi Beta Kappa. Comparable quarterly cadence, essay-driven format, and intellectually engaged audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tnajournal
• Facebookfacebook.com/TNAjournal
• LinkedInlinkedin.com/company/the-new-atlantis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Atlantis