Asia Cement Public Company

What Asia Cement Public Company does

Asia Cement Public Company Limited is a Thailand-based cement and ready-mixed concrete manufacturer operating under the Bua brand and functioning as part of the Heidelberg Materials group, a global building materials conglomerate. The company manufactures bagged and bulk Portland cement (Bua Kaew, Bua Daeng Hytech Extra, Bua Super) and a range of specialty ready-mixed concrete products (Bua FastCrete for road and airport repair, Bua EcoCrete, Bua FloorCrete for industrial flooring) through its Pukrang Plant and subsidiary Jalaprathan Cement's Cha-am and Takli Plants, with downstream concrete operations run through Asia Cement Products and Chonpratan Concrete. Products meet Thai industrial standards มอก.15 (Portland cement) and มอก.213 (ready-mixed concrete).

The company sells primarily to construction-industry buyers — contractors, developers, builders, and infrastructure projects across residential, commercial, and industrial segments — through a hybrid channel mix that combines direct sales, own-truck delivery from batching plants, a network of distribution terminals (including the new Cha-am Terminal), LINE Official Account customer engagement, and two owned e-commerce storefronts (ecommerce.asiacement.co.th for cement, buaconcrete.asiacement.co.th for concrete). Pricing is transactional and per-unit: concrete pricing includes delivery within 15 km, with surcharges for sub-4-cubic-meter orders (350 THB/cu.m.), waiting-time fees after one hour, and per-sample testing fees for cube/cylinder compression tests.

Revenue mechanics are commodity-style: one-time product sales of bagged/bulk cement and per-cubic-meter concrete transactions with logistics pass-through. The business model is supplemented by ancillary services such as cement silo and dust collector supply. Asia Cement has recently emphasized ESG positioning, operating a 20 MW solar farm and pursuing a 2030 Sustainability Plan that includes low-carbon product formulations, tree-planting initiatives for carbon credit accumulation, and CSR-DPIM mining certifications — a posture consistent with its Heidelberg Materials parent's global decarbonization mandate and Thai regulatory expectations on industrial emissions.

Name

Asia Cement Public Company

Legal name

Asia Cement Public Company Limited

Website

https://asiacement.co.th

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Asia Cement Public Company Limited is a Thai cement and ready-mixed concrete manufacturer under the Bua brand, operating multiple plants and concrete subsidiaries as part of the Heidelberg Materials group, serving construction-industry customers across Thailand via direct sales, distribution terminals, and e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Sathon

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Cement Sales: Manufacturing and selling bagged and bulk cement products under the Bua brand through distribution network and e-commerce platforms.
2. Ready-Mixed Concrete: Production and delivery of ready-mixed concrete for construction projects, with delivery services to construction sites.
3. Concrete Delivery Services: Delivery of ready-mixed concrete with pricing including transportation to construction sites, with additional charges for waiting time and volumes below minimum thresholds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Asia Cement Public Company Limited manufactures and sells cement and ready-mixed concrete products under the Bua brand for construction industry customers in Thailand. Its portfolio includes bagged and bulk cement (Bua Kaew, Bua Daeng Hytech Extra, Bua Super) and specialty ready-mixed concrete (Bua FastCrete, Bua EcoCrete, Bua FloorCrete), complemented by cement silo and dust collector supply services and digital ordering via dedicated e-commerce platforms with direct delivery to construction sites.

Product overview

Asia Cement Public Company operates as a cement and construction materials manufacturer under the Bua (บัว) brand. The product portfolio consists of cement products including Bua Kaew (general cement), Bua Daeng Hytech Extra (low-carbon structural cement), and Bua Super (premium cement), along with ready-mixed concrete products such as Bua FastCrete (fast-setting concrete for road repair and infrastructure), Bua EcoCrete (eco-friendly concrete), and Bua FloorCrete (industrial floor concrete). The company offers related services including cement silo and dust collector supply, and maintains two e-commerce platforms enabling digital procurement of cement and concrete products respectively. The products follow Thai industrial standards including มอก.213 for ready-mixed concrete and มอก.15 for Portland cement.

Differentiator

Problem solved

Functional benefit

Brands

• Bua Kaew: Popular cement product brand of Asia Cement
• Bua Daeng Hytech Extra
• Bua Super
• Bua FastCrete
• Bua FloorCrete
• Bua EcoCrete

Products and services

• Bua Kaew (ปูนกาเว) Popular general-purpose cement product from Asia Cement's Bua brand, sold as bagged and bulk cement for construction industry use.
• Bua Daeng Hytech Extra (ปูนแดง ไฮเทค เอ็กซ์ตร้า) Low-carbon structural cement from the Bua brand designed for construction applications with reduced environmental impact.
• Bua Super (ปูนซูเปอร์) Premium cement product from the Bua brand line for higher-specification construction needs.
• Bua FastCrete (บัวฟาสท์กรีต) Fast-setting ready-mixed concrete formulated for road repair, airport maintenance, and precast infrastructure applications.
• Bua EcoCrete (ปูนอีโคกรีต) Eco-friendly ready-mixed concrete designed for environmentally conscious construction projects.
• Bua FloorCrete Ready-mixed concrete specifically formulated for industrial floor applications.
• Cement Silo and Dust Collector Supply Service Service offering for supply of cement storage silos and dust collection equipment to construction and industrial customers.
• Cement E-Commerce Platform Online platform enabling customers to purchase Asia Cement's cement products digitally.
• Bua E-Commerce (Concrete) Online platform for purchasing ready-mixed concrete products with delivery scheduling capabilities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Heidelberg MaterialscoreStrategic or Co-development PartnerAsia Cement is part of the Heidelberg Materials group, a global leader in building materials. Heidelberg Materials is shown as the parent company with the logo displayed on the company website.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Holcim: Global building materials giant with extensive cement and ready-mixed concrete operations. Comparable as a broad incumbent in the same industry space as Asia Cement, though focused on larger and more diversified markets.
• CRH plc: Leading global building materials group with cement, aggregates, and concrete operations across multiple geographies. Comparable as a diversified incumbent in cement and concrete, though operating at much greater scale and geographic breadth than Asia Cement.
• Cemex: Global cement and ready-mix concrete producer with operations across the Americas, Europe, and parts of Asia. Comparable as a broad incumbent in the same product categories as Asia Cement, though with a very different geographic footprint.
• Heidelberg Materials: Global leader in building materials and the parent company of Asia Cement. Operates broadly across cement, aggregates, and ready-mixed concrete worldwide; comparable as the anchor's corporate parent and as a benchmark for global cement economics.

Direct peers

• Siam Cement Group (SCG): Thailand's largest industrial conglomerate with a dominant cement and building materials business. Directly comparable to Asia Cement in product offering (cement and ready-mix concrete), target customers (Thai construction sector), and geographic market (Thailand).
• TPI Polene Public Company: Major Thai cement producer competing head-to-head with Asia Cement in the domestic market. Operates cement manufacturing and ready-mixed concrete businesses serving similar construction-industry customers in Thailand.
• Siam City Cement (INSEE Cement): One of Thailand's leading cement manufacturers under the INSEE brand. Directly comparable in cement production, ready-mix concrete operations, and construction-customer focus within Thailand.

Regional players

• Aditya Birla Group (UltraTech Cement): India's largest cement producer and one of the largest in Asia. Comparable in product categories (cement and ready-mix concrete) and emerging-Asia market dynamics, but operates primarily in India rather than Thailand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Cement Public Company