BusinessDen
BusinessDen is a Denver-based digital news outlet founded around 2015 that covers local business across real estate, law, startups, and other verticals via a subscription website, daily newsletter, branded content products, and hosted events.
- Company typePrivate
- Founded2017
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What BusinessDen does
BusinessDen is a Denver, Colorado-based digital news outlet founded around 2015 that covers the local business community across multiple verticals including commercial real estate, residential real estate, law, startups, banking, brewing, cannabis, and outdoor recreation. The publication operates a news website backed by a small editorial team of beat reporters, supported by a daily newsletter and branded content verticals such as The Pipeline, The Herd, and The Docket. It also produces hosted events including the 'Future of Cherry Creek' and 'DenX Retreat' programs.
The business model rests on three revenue streams: individual paid subscriptions priced at $135 per year or $35 per month, local advertising and sponsored content sold through a dedicated sales function, and ticketed community events. The publication is privately held and self-funded, with no disclosed external investment, and operates with a headcount in the 1-10 range. Its leadership team is led by founder and editor Aaron Kremer, with Thomas Gounley serving as editor and senior reporter overseeing commercial real estate coverage, alongside reporters Justin Wingerter, Matt Geiger, and Max Scheinblum, and Liz Thurston as Director of Advertising and Partnerships.
BusinessDen has incrementally expanded its editorial bench and product surface since founding, adding reporter capacity in late 2023 and late 2024, formalizing advertising sales, and diversifying into event programming. There is no evidence of geographic expansion beyond the Denver market or of AI/ML capabilities integrated into the editorial workflow. The core product is fundamentally human-led local journalism distributed via a website, email newsletter, and in-person events, monetized through a mix of small-dollar subscriptions and local B2B advertising.
BusinessDen firmographics
Firmographics- Name
- BusinessDen
- Legal name
- BusinessDen
- Website
- https://businessden.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BusinessDen is a Denver-based digital news outlet founded around 2015 that covers local business across real estate, law, startups, and other verticals via a subscription website, daily newsletter, branded content products, and hosted events.
- Ownership category
- akta.pro rank
BusinessDen industry classification
Industry- Product category
- Local Business News Media
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
Keywords
Where BusinessDen is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BusinessDen business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Revenue: BusinessDen generates revenue primarily through paid memberships. The company offers two subscription tiers - Annual ($135/year with 68% discount from $420) and Monthly ($35/month). Members receive unlimited access to original reporting, daily newsletters with top stories, and invitations to live events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Membership - $135/Year |
| Subscription | Monthly | Monthly Membership - $35/Month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
BusinessDen product offering
Product offeringCore offering
BusinessDen is a Denver-based digital news publication that produces original local business journalism across verticals including commercial real estate, residential real estate, law, startups, banking, brewing, cannabis, government, marketing, outdoor recreation, restaurants, and retail. Its core offering is a subscription-gated news website complemented by a daily email newsletter, sponsored content placements, and member-exclusive live events, serving Denver-area business leaders, executives, and entrepreneurs.
Product overview
BusinessDen operates as a single, unified digital news platform delivering daily business news coverage for Denver, Colorado. The core offering is the BusinessDen News Website, which serves as the central hub for all content including articles, news tips, and community submissions. The platform's primary revenue model consists of two subscription tiers: Annual Membership ($135/year, $285 savings) and Monthly Membership ($35/month), both providing unlimited article access and the Daily Newsletter. Additional product features include The Pipeline for news submissions, The Herd for HR announcements, The Docket for legal news, and BusinessDen Events for live industry gatherings. Sponsored Content rounds out the content portfolio as a third-party advertising format.
Differentiator
Problem solved
Functional benefit
Products and services
- BusinessDen.com News Website Denver's premier source for breaking business news, updated daily, covering real estate, startups, law, banking, brewing, cannabis, government, marketing, outdoor recreation, restaurants, and retail. The site is the central hub for all BusinessDen content, including articles, news tips, community submissions, sponsored content, and member access.
- Membership Subscription Paid membership granting subscribers unlimited access to original reporting and the daily email newsletter, offered on an Annual basis at $135 per year (a 68% discount from the $420 list price) and on a Monthly basis at $35 per month with no long-term commitment. Annual and Monthly Memberships include invitations to live member events.
- BusinessDen Events Live in-person events for Denver's business community, including conferences and networking gatherings such as 'The Future of Cherry Creek' and 'DenX Retreat' at Devil's Thumb Ranch. Events are tied to membership benefits and are also monetized through event sponsorships.
Companies that use BusinessDen
Customer profileSegments3 records
Ideal customer profiles2 records
BusinessDen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BusinessDen partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
BusinessDen competitors and assessment
Company assessmentRegional players
- 5280 Magazine: 5280 is Denver's regional city magazine covering local lifestyle, real estate, and business. It overlaps with BusinessDen's audience of Denver executives and its residential and commercial real estate coverage.
Direct peers
- Denver Business Journal: Denver Business Journal is the established regional business-news outlet covering the same metro with a subscription/Digital First model. Directly comparable in mission, monetization, and target reader as BusinessDen.
- Axios Denver: Axios Denver operates a Smart Brevity-style local newsletter covering Denver business and politics. It directly competes with BusinessDen for the same Denver professional reader and email-newsletter attention.
- Colorado Sun: Colorado Sun is an independent, subscription-supported digital news outlet focused on Colorado. Comparable in size, independence, and subscription model; covers state-wide issues including business and policy that overlap with BusinessDen's beat.
Broad incumbents
- Patch.com: Patch operates hyperlocal digital news across U.S. communities, including Denver-area editions. It is a comparable local-news platform competing for the same hyperlocal business and development story attention.
- The Denver Post: The Denver Post is the dominant regional newspaper of record, with a business section covering the same commercial real estate, legal, and corporate news as BusinessDen. Larger portfolio and broader scope but overlapping business-news coverage.
- Westword: Westword is Denver's longstanding alternative weekly covering local business openings, restaurants, and development. Overlaps with BusinessDen in restaurants, retail, and real-estate coverage; broader cultural scope but competes for similar advertiser interest.
- Denver Gazette: Denver Gazette is a Colorado-based digital news outlet covering Denver and state news, including local business and government. Same geographic market and overlapping beats with BusinessDen, but with a broader newsroom and broader editorial scope.
Emerging players
- Hoodline: Hoodline is a data-driven local news network that has scaled into multiple U.S. metros. Comparable to BusinessDen in its neighborhood/metro-level business coverage and digital-first model, illustrating a potential growth template.
- Eater Denver: Eater Denver covers the Denver restaurant and food-business scene as part of the Eater network. It directly overlaps with BusinessDen's restaurant and retail coverage and competes for the same food-business advertiser interest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BusinessDen social profiles
Digital presenceBusinessDen financial estimates
Financial estimateRevenue estimate
Valuation estimate
BusinessDen leadership team
Management profileNumber of profiles
Profiles6 records
BusinessDen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BusinessDen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BusinessDen
What does BusinessDen do?
BusinessDen is a Denver-based digital news publication that produces original local business journalism across verticals including commercial real estate, residential real estate, law, startups, banking, brewing, cannabis, government, marketing, outdoor recreation, restaurants, and retail. Its core offering is a subscription-gated news website complemented by a daily email newsletter, sponsored content placements, and member-exclusive live events, serving Denver-area business leaders, executives, and entrepreneurs.
Is BusinessDen a public or private company?
BusinessDen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BusinessDen founded?
BusinessDen was founded in 2017. It employs 1 to 10 people.
Where is BusinessDen based?
BusinessDen is headquartered in Denver, United States, in the North America region.
How does BusinessDen make money?
One revenue line is on record: subscription Revenue.
Who are BusinessDen's main competitors?
5280 Magazine is listed as a regional player. Direct peers are Denver Business Journal, Axios Denver and Colorado Sun. Broad incumbents are Patch.com, The Denver Post, Westword and Denver Gazette. Emerging players are Hoodline and Eater Denver.
Does BusinessDen have an API?
No public API is recorded for BusinessDen.
What industry is BusinessDen in?
BusinessDen's product category is Local Business News Media. Its primary akta.pro industry code is MPAJADAC, Business, Financial & Trade News Publishers. Its NAICS code is 513110 and its SIC code is 2711.