What Locations LLC does

Locations LLC is a Hawaii-based, full-service residential real estate brokerage founded in 1969 and headquartered in Honolulu, operating through a sales-led agent model across the major Hawaiian islands (Oahu, Maui, Kauai, Big Island, Molokai, Lanai). The firm connects individual home buyers, sellers, investors, luxury-property clients, military relocators, and rental-property owners with a network of dedicated agents, supported by four physical offices on Oahu (Corporate Honolulu, Hokua, Pearlridge/Aiea, Kapolei). Its technology stack centers on the locationshawaii.com platform, which integrates MLS data, advanced filtering across more than 11,900 listings, a personalized MyLocations Dashboard with saved-search and alert features, a home valuation tool, virtual tour capability, and an iOS mobile application; a dedicated Real Estate Research Department publishes market reports.

The business model is commission-based: Locations earns transaction-fee revenue on residential buy/sell closings and, through its LocationsRentals.com subsidiary, recurring fees from rental property management. Ancillary revenue-adjacent offerings include a Luxury Locations specialist program for high-value transactions, educational seminars (first-time homebuyer, 1031 exchange, senior living), military-relocation content, and a formal New Agent Training program that supports ongoing agent recruitment. Marketing is multi-channel — owned website, organic and paid social, email/newsletters, events/seminars, and community engagement via the Locations Foundation.

The company's stated value proposition rests on 50+ years of Hawaii-specific brand equity, depth of MLS-aggregated listing data, and a full-service agent experience. Go-to-market is regionally concentrated: there is no disclosed expansion outside Hawaii, no enterprise customer base, no public API or developer ecosystem, no disclosed funding rounds, and no published financials. Operational scale signals include 501-1,000 employees, multi-island coverage, and 11,974 active listings on the platform.

Name

Locations LLC

Legal name

Locations LLC

Website

https://locationshawaii.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Locations LLC is a Hawaii-based residential real estate brokerage founded in 1969 that connects individual home buyers, sellers, investors, and luxury-property clients with dedicated agents across the Hawaiian islands, supported by its MLS-integrated locationshawaii.com platform, a property management subsidiary, and a luxury real estate program.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Property management services
• Hawaii MLS listings
• Home valuation tools
• Luxury real estate

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: The company earns commissions from residential real estate transactions. Locations agents represent buyers and sellers in property transactions across Hawaii's major islands including Oahu, Maui, Kauai, Big Island, Molokai, and Lanai. The company also has a property management division (LocationsRentals.com).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Locations LLC operates a Hawaii-focused residential real estate brokerage that connects buyers and sellers with dedicated trained agents across the major Hawaiian islands. It monetizes primarily through real estate transaction commissions on buyer and seller representation, supplemented by a rental property management arm (LocationsRentals.com) and a specialized Luxury Locations Program for high-value transactions.

Product overview

Locations LLC operates a comprehensive Hawaii real estate platform consisting of the core MLS Search and Power Search products for property discovery, supported by a MyLocations Dashboard for personalized alerts and saved searches. The portfolio includes specialized services like the Luxury Locations Program for high-value transactions, Market Reports for analytics, Transaction Management for administrative support, and Property Management via the LocationsRentals.com subsidiary. Educational offerings include Seminars and New Agent Training programs. The company also provides supplementary tools including home valuation reports (What's Your Home Worth), Virtual Tours, and Real Estate Tools (mortgage and rent calculators), plus a mobile app for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Luxury Locations: Luxury property specialists program for high-value real estate transactions
• MyLocations Dashboard
• Locations Foundation

Products and services

• Hawaii Real Estate MLS Search Core property search platform enabling users to browse thousands of Hawaii real estate listings across Oahu, Maui, Kauai, Molokai, Lanai, and the Big Island, with filters for bedrooms, bathrooms, price, property type, and neighborhood. Used by individual home buyers, sellers, and Locations agents as the foundation of brokerage services.
• Power Search Advanced property search tool with over 11,900 listings featuring extensive filtering including tenure (fee simple/leasehold), living area, parking, furnishing, vacation rental, view types, building style, year built, and school district proximity, for buyers seeking granular control over their property discovery.
• What's Your Home Worth (Home Valuation) Hawaii's home valuation tool providing property value tracking with detailed comps and historical values to help sellers access accurate home valuation reports and support seller-side brokerage leads.
• Luxury Locations Program Specialized service for luxury property marketing and acquisition featuring full-time Luxury Locations Specialists experienced in high-value transactions, targeting high-net-worth buyers and sellers of premium Hawaii properties.
• Property Management (LocationsRentals.com) Rental property management services offered through the subsidiary brand LocationsRentals.com, including tenant placement, ongoing management, and maintenance for rental property owners across Hawaii.
• Market Reports Real estate market analysis reports including Oahu Real Estate Reports with statistics, forecasts, and plain-language interpretation of market trends, produced by a dedicated Real Estate Research Department and used to support buyer and seller decision-making.
• Locations Mobile App Mobile application for iOS and Android devices enabling property search and access to Hawaii listings on mobile devices, extending the MLS Search experience to mobile users.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RE/MAX Honolulu: Global franchise brokerage with significant Hawaii presence, operating in the same mid-market and luxury residential segments. Comparable competitor for both agents and clients.
• Coldwell Banker Island Properties: Hawaii-focused residential brokerage under the Coldwell Banker brand with multi-island coverage and a similar full-service, agent-led model. Most directly comparable competitor to Locations in terms of geographic footprint and product offering.
• Berkshire Hathaway HomeServices Hawaii Realty: National brand's Hawaii affiliate delivering residential brokerage on Oahu, Maui, Kauai, and Big Island. Similar horizontal market coverage and commission-based model to Locations.
• Hawaii Life Real Estate: Independently owned Hawaii-only brokerage operating across multiple islands with a strong digital/editorial brand. Comparable in market focus and likely size, and competes for the same buyer/seller audience on Oahu and neighbor islands.
• Island Sotheby's International Realty: Hawaii-based affiliate of Sotheby's International Realty with offices across the islands, focusing on luxury residential brokerage. Competes head-to-head with Locations' Luxury Locations Program in the premium segment.
• Corcoran Pacific: Hawaii affiliate of the Corcoran Group operating a luxury-leaning residential brokerage across multiple islands. Directly comparable in product mix and Hawaii market focus.
• Engel & Völkers Hawaii: International luxury-leaning brokerage with Hawaii shop locations. Overlaps with Locations on luxury residential inventory and affluent buyer representation across Oahu and Maui.

Broad incumbents

• Redfin: National consumer-facing real estate portal and brokerage. Not a Hawaii-focused operator, but its online search and listing aggregation directly competes for the buyer traffic that Locations captures via locationshawaii.com.
• Compass: Technology-led national brokerage that acquired Hawaii's Elite Pacific Properties. Represents the venture-backed, tech-forward model that traditional brokerages like Locations are increasingly competing against for agent talent and listing share.
• Zillow Group: Dominant online real estate marketplace that controls significant consumer search demand for Hawaii listings. Functions as both an upstream traffic source and an indirect competitor to agent-led brokerages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/locationshi
• Facebookfacebook.com/locationshawaii
• LinkedInlinkedin.com/company/locations-hawaii
• Instagraminstagram.com/locationshawaii
• Pinterestpinterest.com/locationshawaii

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locations LLC