Corbeau
Corbeau USA, LLC is a 60-year-old Utah-based manufacturer that designs and sells aftermarket high-performance automotive racing and off-road seats, custom vehicle brackets, harness belts, and accessories to car enthusiasts, motorsport competitors, and off-road adventurers, with adjacent gaming and forthcoming office chair lines.
- Company typePrivate
- Founded1964
- HeadquartersBluff Dale, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Corbeau does
Corbeau USA, LLC is a privately held manufacturer of high-performance seating founded in 1964 and headquartered in Bluffdale, Utah. The company designs and sells aftermarket automotive seats spanning reclining, fixed back racing, suspension, bench, and bucket configurations, together with vehicle-specific custom brackets, harness belts (2-point through SFI 16.1 5-point), and a wide accessory catalog (seat heaters, inflatable lumbar, seat savers, replacement covers). Corbeau claims the industry's largest seat and bracket selection with custom fitments for nearly every vehicle ever made, anchored by composite fiberglass shells, high-density foam contouring, and premium material options including cloth, vinyl, leather, microsuede, and neoprene.
The business operates a hybrid go-to-market model: direct-to-consumer e-commerce through a Shopify storefront, phone-based inside sales, an authorized dealer/retailer network where seats are displayed for in-person testing, and a community-led ambassador/affiliate program offering 10% cashback on referrals. Pricing is unit-based, ranging from roughly $249 for entry-level fixed back off-road seats up to $1,399+ for premium fixed back racing seats and $1,800+ per pair for high-end reclining models; Affirm financing is offered to soften ticket size on gaming chairs.
Beyond its automotive core, Corbeau has diversified into adjacent consumer categories: the G-Series gaming chairs (G.0, G.1R, G.1X) launched around 2024 with a patent-pending dual lumbar support system, an officially licensed collegiate 'Gameday' line (BYU, Georgia, Notre Dame, Utah, Utah State), and an office chair product line announced for 2026. Revenue is not publicly disclosed; the company employs 11-50 staff, does not list any institutional investors, and has no recorded funding rounds, acquisitions, or restructuring events.
Corbeau firmographics
Firmographics- Name
- Corbeau
- Legal name
- Corbeau USA, LLC
- Website
- https://corbeau.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Corbeau USA, LLC is a 60-year-old Utah-based manufacturer that designs and sells aftermarket high-performance automotive racing and off-road seats, custom vehicle brackets, harness belts, and accessories to car enthusiasts, motorsport competitors, and off-road adventurers, with adjacent gaming and forthcoming office chair lines.
- Ownership category
- akta.pro rank
Corbeau industry classification
Industry- Product category
- Aftermarket Automotive Seating
- NAICS
- Motor Vehicle Seating and Interior Trim Manufacturing (336360), Motor Vehicle Seating and Interior Trim Manufacturing (33636)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Automotive Seating Systems Manufacturing (Frames/Mechanisms/Foam/Complete Seats) (IMACAKAA)
- akta.pro secondary industry
- Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)
Keywords
Where Corbeau is headquartered
LocationHeadquarters
- HQ city
- Bluff Dale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Corbeau business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Automotive Seats: One-time purchase of aftermarket racing, reclining, fixed back, suspension, and bucket seats for street, race, and off-road vehicles. Reclining seats sold in pairs; fixed back seats sold individually.
- Gaming Chairs: One-time purchase of G-Series gaming chairs (G.0, G.1R, G.1X) and Gameday licensed collegiate chairs (BYU, Georgia, Notre Dame, Utah, Utah State)
- Seat Accessories: Seat belts (2-point to 5-point harnesses), seat brackets, seat heaters, lumbar supports, seat savers/covers, matching materials, and miscellaneous accessories
- Financing Services: Partnership with Affirm for installment payment plans (starting at $37-61/month) to make higher-ticket purchases more accessible
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level fixed back seats (Baja SS, Baja JP) |
| Unit Pricing | Pay-as-you-go | Mid-range reclining seats (Moab, Forza, Safari) |
| Unit Pricing | Pay-as-you-go | Premium reclining seats (Trailcat, RRS, GTS II, Baja XRS) |
| Unit Pricing | Pay-as-you-go | Fixed back racing seats (FX1 Pro, FXR, DFX, Evolution X) |
| Unit Pricing | Pay-as-you-go | G.0 Gaming Chair |
| Unit Pricing | Pay-as-you-go | G.1X Gaming Chair |
| Unit Pricing | Pay-as-you-go | Gameday Licensed Gaming Chairs |
| Unit Pricing | Pay-as-you-go | Seat Accessories |
| Unit Pricing | Pay-as-you-go | Harness Belts |
| Unit Pricing | Pay-as-you-go | Outlet/Blemished Products |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Corbeau product offering
Product offeringCore offering
Corbeau manufactures and sells high-performance aftermarket automotive seats including reclining, fixed back racing, suspension, bench, and bucket configurations, sold directly through its e-commerce site, phone, and authorized dealers. The company also produces G-Series gaming chairs (G.0, G.1R, G.1X) and officially licensed Gameday collegiate chairs, and has announced an office chair line for 2026. Supporting product lines include vehicle-specific custom seat brackets, harness belts (2-point through SFI 16.1 certified 5-point), and accessories such as seat heaters, lumbar supports, and seat savers.
Product overview
Corbeau is a 60+ year-old manufacturer of high-performance seating solutions based in Salt Lake City, Utah. The company operates two primary product lines: Automotive Seats (racing seats, reclining seats, suspension seats, bucket seats, bench seats) and Gaming Chairs (G.0, G.1R, G.1X, and Gameday branded chairs). The automotive lineup includes approximately 25 seat models ranging from $319 to $1,399+, supporting categories like reclining, fixed back, suspension, racing, and bench configurations. Supporting products include seat brackets, harness belts (2-point through 5-point SFI certified), and accessories (seat savers, heaters, lumbar support). The gaming line applies Corbeau's automotive seating expertise to ergonomic gaming and office chairs. An office chair line is announced for 2026 release.
Differentiator
Problem solved
Functional benefit
Products and services
- Reclining Seats
Quantifiable outcome
- 4.9 out of 5 stars average customer rating based on 2,304 reviews
Companies that use Corbeau
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Corbeau technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Corbeau partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Corbeau competitors and assessment
Company assessmentBroad incumbents
- Steelcase: Steelcase is one of the largest office furniture manufacturers globally, with deep B2B distribution and workplace research capabilities. Relevant as a major incumbent Corbeau will compete against in the planned 2026 office chair category expansion.
- Herman Miller: Herman Miller is a leading premium office furniture manufacturer (Aeron, Embody). Relevant as the dominant incumbent Corbeau will face in the 2026 office chair launch, and via the Logitech x Herman Miller Embody gaming collaboration, also a peer in the premium gaming chair space.
Direct peers
- NRG Innovations: NRG Innovations manufactures aftermarket racing seats, harnesses, and steering wheels for JDM and muscle car enthusiasts. Directly comparable to Corbeau in target customer (car enthusiasts), product mix (seats + harnesses + brackets), and D2C/dealer distribution.
- Recaro: Recaro is a direct competitor in performance and racing seats for automotive and motorsport applications. Both companies manufacture aftermarket reclining, fixed back, and bucket seats for street, race, and off-road vehicles with similar price points and distribution models.
- DXRacer: DXRacer is one of the original gaming chair specialists with broad product range and global distribution. Comparable to Corbeau's G-Series in gaming chair category, multi-tier pricing ($300-$600), and focus on ergonomic support for extended sessions.
- Secretlab: Secretlab is the dominant direct-to-consumer gaming chair brand globally, offering premium ergonomic gaming chairs. Directly comparable to Corbeau's G-Series gaming chair line in product category, D2C channel strategy, and premium price positioning ($400-$550).
- Kirkey Racing Products: Kirkey is a North American manufacturer of custom-built racing seats, brackets, and harnesses for oval track, drag racing, and road course applications. Directly comparable to Corbeau in off-road/racing seat category, vehicle-specific bracket offerings, and enthusiast dealer distribution.
- Bride: Bride is a Japanese manufacturer of high-end fixed back and reclining racing seats. Comparable to Corbeau's fixed back racing seat line (FX1 Pro, FXR) in product category, premium pricing, and motorsport customer base, though concentrated in JDM vehicles.
- Racetech: Racetech manufactures FIA-homologated motorsport seats primarily for professional and amateur racing. Comparable to Corbeau's competition-focused FX1 Pro, FXR, and DFX fixed back models in motorsport use case and premium pricing tier.
- Sparco: Sparco is a leading manufacturer of motorsport and racing seats, harnesses, and brackets — directly overlapping Corbeau's core product portfolio. Both serve racing enthusiasts, offer FIA-rated harnesses, and sell vehicle-specific mounting solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Corbeau social profiles
Digital presenceCorbeau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Corbeau leadership team
Management profileNumber of profiles
Corbeau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Corbeau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Corbeau
What does Corbeau do?
Corbeau manufactures and sells high-performance aftermarket automotive seats including reclining, fixed back racing, suspension, bench, and bucket configurations, sold directly through its e-commerce site, phone, and authorized dealers. The company also produces G-Series gaming chairs (G.0, G.1R, G.1X) and officially licensed Gameday collegiate chairs, and has announced an office chair line for 2026. Supporting product lines include vehicle-specific custom seat brackets, harness belts (2-point through SFI 16.1 certified 5-point), and accessories such as seat heaters, lumbar supports, and seat savers.
Is Corbeau a public or private company?
Corbeau is a private company. It is classified as unknown and is currently operating.
When was Corbeau founded?
Corbeau was founded in 1964. It employs 11 to 50 people.
Where is Corbeau based?
Corbeau is headquartered in Bluff Dale, United States, in the North America region.
How does Corbeau make money?
Four revenue lines are on record. Automotive Seats are the primary driver. The others are gaming Chairs, seat Accessories and financing Services.
Who are Corbeau's main competitors?
Broad incumbents on record are Steelcase and Herman Miller. Direct peers are NRG Innovations, Recaro, DXRacer, Secretlab, Kirkey Racing Products, Bride, Racetech and Sparco.
Does Corbeau have an API?
No public API is recorded for Corbeau.
What industry is Corbeau in?
Corbeau's product category is Aftermarket Automotive Seating. Its primary akta.pro industry code is IMACAKAA, Automotive Seating Systems Manufacturing (Frames/Mechanisms/Foam/Complete Seats), with a secondary code of IMACANAJ, Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage). Its NAICS code is 336360 and its SIC code is 3714.