Jewel-Craft

What Jewel-Craft does

Jewel-Craft, Inc. is a privately held, family-owned B2B jewelry services company founded in 1947 and headquartered in a 50,000 sq. ft. facility in Erlanger, Kentucky. The company operates as an outsourced repair, manufacturing, and custom design center for retail jewelers across the United States, serving exclusively as a wholesale partner rather than selling to end consumers. Its service portfolio spans jewelry repair (ring sizing, prong retipping, chain and clasp work, stone replacement, cleaning, polishing), watch repair, custom design, CAD/CAM and 3D scanning-based manufacturing, laser engraving, lost-wax casting, jewelry appraisals, and corporate awards production. Departments include CAD, Casting, Laser Engraving, Polishing, Quality Control, Repair, Setting, Sizing, Shipping, and Watch Repair. Technology assets include laser welding systems for non-invasive gemstone-preserving repairs, 3D scanning integrated with CAD/CAM, and a proprietary online portal providing 24/7 real-time job tracking with intake/completion photography and direct messaging.

Name

Jewel-Craft

Legal name

Jewel Craft, Inc.

Website

https://jewel-craft.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Jewel-Craft is a family-owned B2B jewelry repair, manufacturing, and custom design center serving retail jewelers nationwide from a 50,000 sq. ft. facility in Erlanger, Kentucky, with 101–250 employees and four generations of family ownership since 1947.

Ownership category

akta.pro rank

Product category

Jewelry Repair & Manufacturing Services

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry and Silverware Manufacturing (339910)

SIC

Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Bridal & Engagement Jewelry Manufacturing (CRAKAIAC), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Jewelry repair services
• Custom jewelry manufacturing
• Laser engraving services
• CAD/CAM jewelry design
• Jewelry casting services

Headquarters

HQ city

Erlanger

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Repair Services: Comprehensive repair services for retail jewelers including ring sizing, stone setting, prong repair, chain repair, clasp replacement, watch repairs, cleaning and polishing. Provided exclusively B2B to jewelry retailers.
2. Custom Jewelry Manufacturing: Start-to-finish manufacturing services for jewelry retailers including CAD design, casting, stone setting, and finishing. Also includes designer line manufacturing for retail jeweler private labels.
3. Corporate Awards: Custom corporate award jewelry manufacturing including lapel pins, custom logo pieces, and branded recognition items for corporate clients of retail jewelers.
4. Laser Engraving Services: Personalization services including custom engravings, handwriting inscriptions, fingerprint memorials, and artistic designs on jewelry pieces.
5. Jewelry Appraisals: Professional appraisal services for estate and insurance documentation of jewelry pieces.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jewel-Craft is a B2B jewelry repair, manufacturing, and custom design centre serving retail jewelers nationwide. From a 50,000 sq. ft. facility in Erlanger, Kentucky, the company provides comprehensive services including ring sizing, stone setting, prong repair, chain and clasp repair, watch repair, CAD/CAM custom design, casting, laser engraving, and jewelry appraisals. Services are delivered exclusively to jewelry retailers, designers, and corporate clients (via retailers) — never directly to end consumers.

Product overview

Jewel-Craft is a B2B jewelry services company offering a comprehensive suite of repair, manufacturing, and customization services operating from a 50,000 sq. foot facility in Erlanger, Kentucky. The company's core offerings include jewelry repair (ring sizing, stone setting, prong retipping, chain/clasp repairs), watch repair, custom design using 3D scanning and CAD/CAM technology, laser engraving for personalization, casting services using lost-wax techniques, appraisals, and corporate awards manufacturing. Jewel-Craft serves exclusively as a B2B partner to retail jewelers, providing overflow repair capacity, custom manufacturing, and specialized services under one roof through departments including CAD, Casting, Laser Engraving, Polishing, Quality Control, Repair, Setting, Ring Sizing, Restringing, and Watch Repair.

Differentiator

Problem solved

Functional benefit

Products and services

• Jewelry Repair Services

Quantifiable outcome

• 75+ years in business with four generations of family ownership
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Jewelers for ChildrenminorStrategic or Co-development Partner · 19 November 2020Charitable partnership where Jewel-Craft participates in annual fundraising initiatives to support children affected by illness, abuse, and neglect. Jewelers for Children has raised over $57 million since 1999 for partner organizations including St. Jude Children's Research Hospital, Make-A-Wish America, and Elizabeth Glaser Pediatric AIDS Foundation. Jewel-Craft has partnered with JFC for multiple years.
• Independent Jewelers Organization (IJO)coreChannel Partner/ Reseller/ DistributorIJO is the largest jewelry buying group with over 850 members worldwide. Jewel-Craft is a preferred vendor providing repair, manufacturing, and custom design services exclusively to IJO member jewelers. Jewel-Craft earned VIP Vendor of the Year recognition from IJO in 2024.
• Retail Jewelers Organization (RJO)coreChannel Partner/ Reseller/ DistributorRJO is a jewelry buying group providing support programs, marketing services, and industry updates to members. Jewel-Craft has been recognized as RJO Vendor of the Year multiple times (2019, 2021, 2022, 2023), demonstrating their status as a preferred vendor partner.
• American Gem SocietyminorOthersNonprofit trade association of fine jewelry professionals dedicated to setting and maintaining standards of ethical conduct, professional behavior, education, accreditation, and gemological standards.
• MJSA (Manufacturing Jewelers and Suppliers of America)minorOthersNational membership organization providing resources and support for U.S.-based jewelry professionals to compete successfully.
• PolygonminorOthersE-marketplace for the jewelry industry providing online marketing and sourcing capabilities to jewelry industry professionals.
• Jewelers Board of Trade (JBT)minorOthersMembership association providing jewelry businesses with access to industry-specific credit reporting, collections, and marketing services.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Signet Jewelers: Largest specialty jewelry retailer in the world (Kay, Zales, Jared). Owns significant in-house manufacturing and repair infrastructure, making it a potential competitor and a model for vertical integration that could reduce retailer demand for outsourced services like Jewel-Craft's.
• Brilliant Earth: Online direct-to-consumer fine jewelry retailer with in-house design and manufacturing. Represents the digital-native shift in jewelry retail that pressures traditional independent jewelers — Jewel-Craft's sole customer base.

Direct peers

• Stuller: Largest jewelry manufacturer and B2B supplier in North America, headquartered in Lafayette, LA. Directly comparable as a B2B provider of finished jewelry, findings, and manufacturing services to retail jewelers, though at substantially greater scale and SKU breadth than Jewel-Craft.
• Quality Gold: B2B jewelry wholesaler and manufacturer supplying retail jewelers with finished jewelry and custom manufacturing. Comparable B2B model to Jewel-Craft, though with more emphasis on wholesale finished goods than repair/tradework.
• Rio Grande: Major B2B jewelry supplier offering tools, materials, findings, and contract manufacturing services to retail jewelers. Overlaps with Jewel-Craft in custom manufacturing and CAD services but is primarily a catalog supplier rather than a dedicated repair/tradework center.
• Marc Daniels & Sons: Family-run B2B jewelry manufacturer and casting service for retail jewelers. Comparable in heritage, custom manufacturing, and tradework offerings to Jewel-Craft.
• Jewelers Workshop: Independent B2B jewelry repair and manufacturing service center serving retail jewelers. Closest direct competitor in the dedicated tradework and custom manufacturing space, with similar CAD, casting, and repair offerings.
• Superior Jewelry Co. B2B jewelry manufacturer producing private-label and custom pieces for retail jewelers. Comparable in custom manufacturing and private-label production services to Jewel-Craft's designer-line offering.
• David & Sons Fine Jewelers: Multi-generational B2B jewelry manufacturer producing finished and custom pieces for retail jewelers. Comparable in heritage and custom manufacturing focus, though with a different product mix and channel emphasis than Jewel-Craft.

Others

• MJSA (Manufacturing Jewelers and Suppliers of America): National trade association for jewelry manufacturers and suppliers, of which Jewel-Craft is a member. Comparable as the industry body governing standards, education, and supplier relationships in Jewel-Craft's core B2B manufacturing category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCngCIh40iHZ33wslglYJ7SA
• Facebookfacebook.com/Jewel-Craft-INC-1044860865903898
• LinkedInlinkedin.com/company/2041903
• Instagraminstagram.com/jewelcraft_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jewel-Craft