Sentury Tire USA

What Sentury Tire USA does

Sentury Tire USA is the US sales, marketing, and distribution arm of Qingdao Sentury Tire Co., Ltd., a Chinese-founded tire manufacturer established in 2009 that ranks among the top 40 tire companies globally. The company markets a portfolio of six brands—Sentury, Delinte, Landsail, Groundspeed, Pantera, and AvanTech—comprising more than 3,000 SKUs across passenger, ultra-high-performance, SUV/CUV, light truck, commercial TBR, and aircraft tires (notably Boeing 737-700/800/900 main landing gear). Manufacturing is concentrated in Industry 4.0 "Smart Factory" facilities in Thailand and China (33 million tires/year combined capacity), with a newer Morocco facility supplying the US market and reducing logistics risk. The Hialeah, Florida headquarters supports four US distribution centers—Hialeah, California, and a 150,000 sq ft Dallas facility opened November 2025.

The business model is B2B-led hardware sales through three channels: an exclusive retail partnership with Discount Tire/America's Tire for the flagship Sentury brand; a wholesale distributor and dealer network served via warehouse programs (daily inventory visibility in California and Florida) and factory direct programs (customized orders, 65-day fulfillment guarantee); and associate dealer programs such as HYPERDRIVE (Delinte) and Elyte (Landsail). Distribution is supported by proprietary digital platforms—ACCESS 360 (launched 2022) for ordering and tracking, and the Sentury World Web App (Phase One, October 2025) for warranty claims and partner enablement. SmartWay-certified commercial tires, EPA-related fleet positioning, and a Discount Tire Total Recycling Initiative (May 2025) point to a growing commercial/fleet and sustainability orientation. Pricing is quote-based and not publicly disclosed; revenue figures are likewise undisclosed. The company is privately held as a US subsidiary of its Chinese parent, with no independent public listing.

Name

Sentury Tire USA

Legal name

Sentury Tire USA

Website

https://senturytireusa.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Sentury Tire USA is the US distribution arm of Qingdao Sentury Tire Co., Ltd., marketing six tire brands across 3,000+ SKUs in passenger, light truck, commercial, and aircraft segments through Discount Tire exclusivity, wholesale distributors, dealers, and factory direct programs.

Ownership category

akta.pro rank

Product category

Automotive Tires

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313), Tire and Tube Merchant Wholesalers (423130)

SIC

Tires & Inner Tubes (3011), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Commercial Truck & Bus Tires Manufacturing (IMANAKAC), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Automotive tires
• Passenger tires
• Commercial truck tires
• Tire manufacturing
• Aircraft tires

Headquarters

HQ city

Hialeah

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tire Product Sales: Manufacturing and selling tires across multiple brands (Sentury, Delinte, Landsail, Groundspeed, Pantera, Avantech) through exclusive retail partnerships, distributors, and factory direct programs. Products include passenger, light truck, SUV/CUV, commercial, and aircraft tires.
2. Warehouse/Distribution Programs: Warehouse programs allowing distributors to supplement factory orders with inventory from US-based warehouses in California and Florida for faster delivery times
3. Factory Direct Programs: Customized orders fulfilled directly from state-of-the-art factories in China, Thailand, and Morocco with 65-day guaranteed delivery timeframe

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Sentury Tire USA manufactures and distributes a family of tire brands (Sentury, Delinte, Landsail, Groundspeed, Pantera, and AvanTech) spanning more than 3,000 SKUs. Products include passenger, light truck, SUV/CUV, commercial truck/bus radial (TBR), off-road, and aircraft tires, sold through exclusive retail partnerships, distributors, dealer networks, warehouse programs, and factory direct programs with manufacturing in Industry 4.0 Smart Factories in Thailand, China, and Morocco.

Product overview

Sentury Tire USA markets a family of tire brands comprising Sentury Tires, Delinte, Landsail, Groundspeed, Pantera, and AvanTech, spanning more than 3,000 SKUs. The portfolio includes summer and winter tires for passenger cars, ultra high-performance vehicles, SUVs, CUVs, light trucks, off-road vehicles, commercial truck/bus radial (TBR) tires, and aircraft tires (Boeing 737 main landing gear). Sentury Tires are sold exclusively at Discount Tire/America's Tire, while other brands serve broader distribution channels. The company operates factory direct and warehouse distribution programs, supported by the ACCESS 360 on-demand distributor portal and the Sentury World Web App for warranty claims. Manufacturing occurs in state-of-the-art Industry 4.0 Smart Factories in Thailand and China, with Morocco factory expansion supporting increased capacity.

Differentiator

Problem solved

Functional benefit

Brands

• Sentury Tires: Flagship tire brand sold exclusively at Discount Tire/America's Tire locations nationwide
• Delinte Tires
• Landsail Tires
• Groundspeed Tires
• Pantera Tires
• AvanTech Tires
• Sentury World Web App
• ACCESS 360

Products and services

• Sentury Tires Premium tire brand for passenger cars, ultra high-performance vehicles, SUVs, CUVs, light trucks, and off-road vehicles with summer and winter tire options. Sold exclusively at Discount Tire/America's Tire nationwide.
• Delinte Tires Tire brand delivering modern design, bold performance, and dependable durability for passenger cars, light trucks, last-mile delivery vehicles, and commercial fleets. Targets younger demographic with ultra-high performance options.
• Landsail Tires Versatile tire brand combining smart engineering with refined ride quality and race-inspired traction for passenger, SUV, light truck, last-mile delivery, and commercial vehicles.
• Groundspeed Tires Tire brand including passenger, SUV, light truck, and commercial TBR tire lines. Features SmartWay certified products for fleet optimization, including the Voyager GT-AS all-season touring tire.
• Pantera Tires Tire brand within the Sentury family of brands offered alongside the company's main passenger and commercial tire offerings.
• AvanTech Tires Commercial tire brand with comprehensive TBR lineup including All-Position, Trailer, Closed-Shoulder, Open-Shoulder, Long Haul, and Mixed Service applications. Sales and marketing operated by Sentury Tire USA since January 2024.
• Delinte Centurion Series Light Truck tire series featuring CLIMAGRIP technology for multi-season performance. Includes H/T (Highway-Terrain), A/T (All-Terrain), X/T (Crossover), and Rough-Terrain models, with up to 60,000 mile warranty and 3-Peak Mountain Snowflake rating.
• Delinte Bandit Series Specialty Light Truck tire series including H/T (Highway), R/T (Rugged), XT (X-Treme), A/T (All-Terrain), and M/T (Mud-Terrain) options. Features 50-55K mileage warranties, Road Hazard Coverage, and 3-Peak Mountain Snowflake rating.
• Groundspeed Voyager GT-AS All-season Touring tire combining dry grip performance with rapid water dispersal technology. Designed for year-round drivers with computer-simulated tread for handling, even wear, and fuel economy, backed by 60K mileage warranty.
• Landsail Cargoblazer Commercial Lineup Commercial tire lineup featuring specialized KTM Tread Compounds. Includes AP360 (regional all-position), CSD780 (closed-shoulder drive), OSD550 (open-shoulder drive), TRL400 (regional trailer), and APM555 (mixed service all-position) tires.
• Aircraft Tires World class aircraft tires used on Boeing 737 700/800/900 series main landing gear. Produced to strict ISO and commercial aircraft tire manufacturing standards.
• Delinte TBR Lineup Truck and Bus Radial tires including seven models: DL-AP-R01 (All-Position Regional), DL-CSD-R01 (Closed-Shoulder Drive), DL-TRL-L01 (Long Haul Trailer), DL-AP-C01 (All-Position), DL-APW-C01 (All-Position Wide), DL-OSD-R01 (Open-Shoulder Drive), and DL-APM-C01 (All-Position Mixed Service).
• Groundspeed TBR Lineup Commercial tire line including GSVS03 (Open-Shoulder Regional), GSVX01 (Mixed-Service Drive), GSZX01 (Mixed-Service All-Position Wide), GSZX03 (Mixed Service All-Position), GSFS01 (SmartWay Certified), and GSKS02 (SmartWay Certified).
• ACCESS 360 Portal On-demand customer portal for distributors providing full ordering control, US warehouse inventory visibility, real-time shipment tracking, claims processing, and returns management. Launched January 2022.
• Sentury World Web App Central digital hub for distributors and dealers providing warranty claim submissions, team permissions management, DOT verification, and photo uploads. Phase one launched October 2025.
• Sentury Merch Merchandise e-commerce platform for branded products including Carhartt, Yeti, Oakley with Landsail and Delinte logos. Partners can redeem marketing dollars for products.

Quantifiable outcome

• 33 million tire production capacity annually from Thailand and China factories
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Liberty Tire RecyclingminorStrategic or Co-development Partner · 15 May 2025Through Discount Tire's Total Recycling Initiative, Sentury's end-of-life tires are recycled into usable materials such as crumb rubber and mulch for athletic tracks, playground surfaces, and artificial turf.
• Auto ÖstringerminorStrategic or Co-development Partner · 1 November 2023German partner collaborating on VW ID. Buzz Cargo Van build showcased at SEMA 2023 with Jamie Orr and Sentury Tire USA.
• Esteem GarageminorStrategic or Co-development Partner · 1 November 2023Doral, FL-based builder creating 2023 GMC Sierra 6x6 and 2023 Ford Raptor 6x6 feature vehicles for SEMA 2023 showcasing Delinte and Landsail tires.
• Rotiform, Thule, H&RminorGTM or Marketing Partner · 1 November 2023Aftermarket partners providing support for VW ID. Buzz Cargo Van build featuring Landsail tires at SEMA 2023.
• EPA SmartWayminorOthers · 23 August 2023Environmental Protection Agency program verifying SmartWay certified products through Groundspeed TBR brand, helping fleets reduce emissions and improve fuel economy.
• Jamie OrrcoreGTM or Marketing Partner · 1 January 2023Brand ambassador for Delinte and Landsail tires since 2023. Renowned VW enthusiast and professional car builder who creates custom builds featuring Sentury brands at SEMA and other events.
• SEMA Show Partners (HTW Motorsports, AudioLab, S&B, Magnaflow, Pedal Commander, AFE Power, Hammerhead, Warn, AMP Research, Vorstiner, Venomrex, GR Wraps, Xprite, Hornblasters, Icon Dynamics, Fittipaldi)minorStrategic or Co-development Partner · 25 November 2019Multiple industry partners collaborating on EXECU-CON Jeep Gladiator build for 2019 SEMA Show marketing campaign featuring Landsail Rogueblazer R/T tires.
• Discount Tire/America's TirecoreChannel Partner/ Reseller/ DistributorExclusive retail partnership where the entire Sentury Tire brand is sold at all Discount Tire/America's Tire locations nationwide. This is the exclusive retail channel for Sentury branded tires.
• CimcorpcoreTechnology or IntegrationTechnology partner providing 'dream factory concept' automation systems including six independent automation lines with monorail systems, enabling Industry 4.0 Smart Factory status.
• VMIcoreTechnology or IntegrationTechnology partner providing Maxx technology for radial passenger tire building that maximizes output capacity and green tire quality.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Sailun Tire: Chinese-based global tire manufacturer ranked top 20 globally with US distribution and multi-brand passenger/commercial portfolios. Sailun competes head-to-head with Sentury in value-tier passenger, LT, and TBR segments through similar factory-direct and warehouse programs.
• Linglong Tire: Chinese tire manufacturer with growing international footprint including Thailand and Serbia factories. Direct competitor to Sentury across passenger, light truck, and TBR categories with overlapping value-tier positioning.
• GT Radial (Giti Tire): Singapore-headquartered tire maker with China/Indonesia manufacturing and strong US distribution. Direct competitor in mid-tier passenger, LT, and TBR segments, similarly leveraging multi-brand strategies.
• Westlake Tire (Zhongce Rubber Group): US-distributed brand of Chinese parent Zhongce Rubber. Competes directly with Sentury's Delinte and Landsail brands in the value-tier passenger/LT market through similar mass-market distribution channels.

Broad incumbents

• Kumho Tire: Korean-established global tire maker with broad portfolio across passenger, performance, and commercial. Larger and more established than Sentury but competes for the same mid-tier dealer and fleet customers.
• Hankook Tire: Korean global tire manufacturer ranked top 7 worldwide. Competes across Sentury's passenger, LT, and TBR segments with stronger US brand equity but overlapping dealer channels.
• Nitto Tire: US-marketed brand of Toyo Tire with strong enthusiast and light truck positioning. Comparable to Delinte/Landsail in targeting younger demographics and aftermarket performance segments.
• Falken Tire (Sumitomo Rubber Industries): Mid-tier brand of Japanese parent Sumitomo. Competes with Sentury in performance and light truck segments, with deeper OEM relationships and brand recognition in the US.

Others

• Discount Tire / America's Tire: Largest US independent tire retailer and Sentury's exclusive retail channel partner. Listed as a peer because the strategic relationship effectively makes Discount Tire both customer and competitive benchmark for Sentury's channel strategy.

Emerging players

• Achilles Tires (PT Multi Starindo Prima): Indonesian tire brand with US distribution focused on value-tier passenger, UHP, and light truck. Smaller scale than Sentury but operates in the same value channel with similar target customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/senturytireusa
• Facebookfacebook.com/senturytireusa
• Instagraminstagram.com/senturytireusa
• LinkedInlinkedin.com/company/sentury-tire-usa-inc.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sentury Tire USA