Vinery Stud
Vinery Stud is a privately held thoroughbred breeding farm in Scone, NSW, Australia, standing nine elite stallions and selling yearlings and weanlings through Inglis and Magic Millions auction houses. Following the 2026 Kia Ora Stud consolidation, it operates a unified stallion roster serving commercial breeders, racehorse owners, and international buyers across Australia and Asia-Pacific.
- Company typePrivate
- Founded2000
- HeadquartersScone, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vinery Stud does
Vinery Stud is a privately held thoroughbred breeding and nursery operation headquartered at 684 Segenhoe Road, Scone, New South Wales, in Australia's premier horse breeding region. Founded in 2000 by Dr. Thomas Simon, the farm operates an integrated stallion station and commercial bloodstock sales model, standing nine active thoroughbred stallions with 2026 service fees ranging from $5,500 (Headwater, Casino Prince) to $110,000 (Ole Kirk). The roster spans proven sires such as All Too Hard (35+ stakes winners, progeny earnings over $120 million) and emerging stallions including Golden Slipper winner Farnan ($77,000) and newly launched Tropicus ($27,500). Vinery sells yearlings and weanlings through Australia's major auction houses — Inglis Easter Yearling Sale, Magic Millions Gold Coast, Inglis Classic, and Inglis Premier — where it has been a Top 10 Vendor at Inglis Easter for five consecutive years.
The business generates revenue through three streams: stallion service fees charged to broodmare owners, yearling and weanling sales at public auction (where the farm achieved 96% clearance at Magic Millions Gold Coast), and broodmare sale drafts. Distribution combines direct stallion nominations with channel relationships through Inglis and Magic Millions. In 2026, Vinery consolidated its stallion operations with neighboring Kia Ora Stud following Kia Ora's investment, relocating Farnan, Captivant, and Tropicus to Vinery's Segenhoe Valley facility to create a unified roster producing more than 13% Stakes horses to runners. Leadership transitioned in 2025 with Peter Orton's 25-year departure and Adam White's appointment as Interim General Manager. Across 25 years, Vinery has produced over 80 Stakes-winning graduates including champions Atlantic Jewel, Shamus Award, Russian Revolution, and Artorius.
Vinery Stud firmographics
Firmographics- Name
- Vinery Stud
- Legal name
- Vinery Stud
- Website
- https://vinery.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vinery Stud is a privately held thoroughbred breeding farm in Scone, NSW, Australia, standing nine elite stallions and selling yearlings and weanlings through Inglis and Magic Millions auction houses. Following the 2026 Kia Ora Stud consolidation, it operates a unified stallion roster serving commercial breeders, racehorse owners, and international buyers across Australia and Asia-Pacific.
- Ownership category
- akta.pro rank
Vinery Stud industry classification
Industry- Product category
- Thoroughbred Stud Farming
- NAICS
- Horses and Other Equine Production (112920)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Horse Breeding & Stud Farms (AFAEAGAA)
- akta.pro secondary industries
- Stallion Services & Semen Collection/Distribution (AFAEAGAB), Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH), Yearling/Weanling Raising & Sales Prep (AFAEAGAD)
Keywords
Where Vinery Stud is headquartered
LocationHeadquarters
- HQ city
- Scone
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Vinery Stud business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Stallion Service Fees: Vinery stands elite thoroughbred stallions and collects service fees from breeders who mate mares with their stallions. Fees range from $5,500 to $110,000 depending on the stallion's profile and proven performance.
- Yearling and Weanling Sales: Vinery breeds, raises, and sells thoroughbred yearlings and weanlings through major Australian auction houses including Inglis and Magic Millions. The farm retains a percentage of ownership in some horses.
- Broodmare Sale Drafts: Vinery offers draft horses at National Broodmare Sale and Inglis sales, selling breeding stock to other operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ole Kirk - Champion First Season Sire |
| One time/ perpetual license | Pay-as-you-go | Farnan - Golden Slipper Winner |
| One time/ perpetual license | Pay-as-you-go | All Too Hard - Proven Sire |
| One time/ perpetual license | Pay-as-you-go | Tropicus - New Stallion 2026 |
| One time/ perpetual license | Pay-as-you-go | Exceedance - Rising Star |
| One time/ perpetual license | Pay-as-you-go | Hawaii Five Oh - I Am Invincible Son |
| One time/ perpetual license | Pay-as-you-go | Star Turn - Consistent Value Sire |
| One time/ perpetual license | Pay-as-you-go | Captivant - Group 1 Winning Juvenile |
| One time/ perpetual license | Pay-as-you-go | Headwater - Proven Breed-to-Race |
| One time/ perpetual license | Pay-as-you-go | Casino Prince - Value Plus Sire |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Vinery Stud product offering
Product offeringCore offering
Vinery Stud is a thoroughbred breeding and nursery operation that stands elite stallions (Ole Kirk, Farnan, All Too Hard, Exceedance, Tropicus, Captivant, Hawaii Five Oh, Star Turn, Headwater) and breeds, raises, and sells yearlings and weanlings through major Australian auction houses. Stallion service fees range from $5,500 to $110,000 inc GST per nomination for the 2026 season. The farm operates from 684 Segenhoe Road, Scone NSW and shares stallion operations with Kia Ora Stud following 2025-2026 consolidation.
Product overview
Vinery Stud is a premier thoroughbred nursery offering a unified portfolio of stallion services and bloodstock sales. The core offering centers on standing elite stallions for breeding—including proven sires like All Too Hard and rising stars like Ole Kirk and Farnan—while simultaneously conducting commercial yearling and weanling sales through Australia's major auction houses. The stud's integrated model combines stallion roster management with breeding services, providing breeders access to quality genetics and market access through the sale of resultant stock.
Differentiator
Problem solved
Functional benefit
Products and services
- Ole Kirk Stallion Service Stallion service for Ole Kirk, Champion First Season Sire and dual Group 1-winning son of Written Tycoon. Leading second-season sire with 7 stakes winners from first two crops including Group 1 Thousand Guineas winner Ole Dancer. Standing at $110,000 inc GST for the 2026 season.
- Farnan Stallion Service Stallion service for Farnan, Golden Slipper-winning Champion 2YO colt relocated from Kia Ora Stud. Has sired 10 stakes horses including seven 2YO stakes horses. Standing at $77,000 inc GST for the 2026 season. Australia's leading first-season sire by winners and stakes horses.
- All Too Hard Stallion Service Stallion service for All Too Hard, proven cornerstone sire. Has produced over 30 stakes winners and 60+ stakes performers with progeny earnings exceeding $120 million. Standing at $27,500 inc GST for the 2026 season.
- Exceedance Stallion Service Stallion service for Exceedance, son of Exceed And Excel. Has produced three Group winners with a 7.5% stakes horses to runners strike rate. Yearlings averaging $195,000 at Magic Millions. Standing at $22,000 inc GST for the 2026 season.
- Tropicus Stallion Service Stallion service for Tropicus, first-season sire relocated from Kia Ora Stud. Group 1 Oakleigh Plate winner and fastest/highest-rated son of Too Darn Hot. Standing at $27,500 inc GST for the 2026 debut season.
- Captivant Stallion Service Stallion service for Captivant, Group 1-winning juvenile relocated from Kia Ora Stud. Yearlings selling up to $340,000 with first runners progressing toward their three-year-old season. Standing at $11,000 inc GST for the 2026 season.
- Hawaii Five Oh Stallion Service Stallion service for Hawaii Five Oh, royally bred son of I Am Invincible. Dual Group 3 winner and Group 1 placed with $2.1 million in prizemoney. First foals arriving 2025. Standing at $16,500 inc GST for the 2026 season.
- Star Turn Stallion Service Stallion service for Star Turn, consistent value sire with 70% winners-to-runners strike rate. Leading sire of stakes horses among stallions under $25K with strong international appeal in Hong Kong (10 winners). Standing at $11,000 inc GST for the 2026 season.
- Headwater Stallion Service Stallion service for Headwater, proven breed-to-race stallion with 19 stakes horses and 5 millionaires. Approaching 100-winner milestone this season. Standing at $5,500 inc GST for the 2026 season.
- Vinery Yearling Sales Drafts Sale of thoroughbred yearlings bred and raised at Vinery Stud through major Australian auction houses including Inglis Easter Yearling Sale, Inglis Classic, Inglis Premier, and Magic Millions Gold Coast Yearling Sale. Vinery has finished in the Top 10 Vendors at Inglis Easter for five consecutive years.
- Vinery Weanling Sales Drafts Sale of weanling horses bred and raised at Vinery Stud through Inglis and Magic Millions weanling sales, providing younger stock to bloodstock buyers.
- Vinery Broodmare Sales Drafts Sale of Vinery-owned breeding stock (broodmares) at National Broodmare Sale and Inglis sales to transfer breeding stock to other operations.
Quantifiable outcome
- Over 80 Stakes-winning graduates produced in 25 years
- +3 more outcomes
Companies that use Vinery Stud
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Vinery Stud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vinery Stud partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kia Ora StudcoreVinery and Kia Ora Studs announced consolidation of their stallion operations. Kia Ora stallions Farnan, Captivant, and Tropicus relocated to Vinery. The two farms share a boundary fence in the Segenhoe Valley. Both farms have consistently delivered more than 13% Stakes horses to runners in recent years.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Vinery Stud competitors and assessment
Company assessmentDirect peers
- Newgate Farm: Australian stud farm operating a stallion roster (Capitalist, Russian Revolution-related lines) and selling yearlings through major auction houses; overlaps significantly with Vinery's stallion and sales offering.
- Coolmore Australia: Coolmore's Australian arm (Jerrys Plains, Hunter Valley) stands elite global stallions including flagship shuttlers and runs a commercial yearling/agistment operation; it is the largest direct comparable to Vinery in stallion fee scale and roster depth.
- Arrowfield Stud: Scone-based Hunter Valley stud standing Snitzel, Dundeel and other elite sires with a vertically integrated mare band and consignment drafts at major Australian sales; closest peer in terms of location, scale and product mix.
- Widden Stud: Widden Valley (NSW) stud farm standing sires including Trapeze Artist and Zoustar; competes for the same Hunter Valley stallion book and yearling draft buyers as Vinery.
- Yarraman Park Stud: Scone-based stud standing I Am Invincible and Hellbent; operates comparable stallion roster, yearling sales drafts, and direct nomination sales model — direct competitor for breeder nominations in the same Hunter Valley catchment.
- Aquis Farm: Canterbury (and former Hunter Valley) operation with a stallion roster and major sales drafts; competes directly for stallion nominations and yearling buyers in the same Australian market as Vinery.
- Kia Ora Stud: Scone-based stud that recently invested in Vinery and consolidated stallion operations; historically a direct competitor standing Farnan and Captivant, now a strategic owner-partner but still comparable on stallion roster and sales operations.
- Edinburgh Park Stud: NSW Hunter Valley stud with a stallion roster and Inglis/Magic Millions drafts; competes with Vinery for both stallion nominations and quality yearling buyers in the same regional ecosystem.
Regional players
- Eureka Stud (Cambooya, QLD): Queensland-based thoroughbred stud selling yearlings primarily through Magic Millions Gold Coast; comparable stallion and sales business but primarily serves the Queensland interstate market rather than NSW.
- Highgrove Stud: Australian stud operation offering stallion services, agistment, and yearling preparation; comparable offering but operates at smaller scale and on a different regional footprint than Vinery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vinery Stud social profiles
Digital presenceVinery Stud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinery Stud leadership team
Management profileNumber of profiles
Profiles3 records
Vinery Stud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinery Stud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinery Stud
What does Vinery Stud do?
Vinery Stud is a thoroughbred breeding and nursery operation that stands elite stallions (Ole Kirk, Farnan, All Too Hard, Exceedance, Tropicus, Captivant, Hawaii Five Oh, Star Turn, Headwater) and breeds, raises, and sells yearlings and weanlings through major Australian auction houses. Stallion service fees range from $5,500 to $110,000 inc GST per nomination for the 2026 season. The farm operates from 684 Segenhoe Road, Scone NSW and shares stallion operations with Kia Ora Stud following 2025-2026 consolidation.
Is Vinery Stud a public or private company?
Vinery Stud is a private company. It is classified as corporate owned and is currently operating.
When was Vinery Stud founded?
Vinery Stud was founded in 2000. It employs 11 to 50 people.
Where is Vinery Stud based?
Vinery Stud is headquartered in Scone, Australia, in the Oceania region.
How does Vinery Stud make money?
Three revenue lines are on record. Stallion Service Fees are the primary driver. The others are yearling and Weanling Sales and broodmare Sale Drafts.
Who are Vinery Stud's main competitors?
Direct peers on record are Newgate Farm, Coolmore Australia, Arrowfield Stud, Widden Stud, Yarraman Park Stud, Aquis Farm, Kia Ora Stud and Edinburgh Park Stud. Regional players are Eureka Stud (Cambooya, QLD) and Highgrove Stud.
Does Vinery Stud have an API?
No public API is recorded for Vinery Stud.
What industry is Vinery Stud in?
Vinery Stud's product category is Thoroughbred Stud Farming. Its primary akta.pro industry code is AFAEAGAA, Horse Breeding & Stud Farms, with a secondary code of AFAEAGAB, Stallion Services & Semen Collection/Distribution. Its NAICS code is 112920 and its SIC code is 200.