Armasight
Armasight is a US manufacturer and direct-to-consumer retailer of Gen 3 night vision and thermal imaging optics serving hunting, law enforcement, and military customers through e-commerce, dealer, and MIL/LE channels.
- Company typePrivate
- Founded2011
- HeadquartersSouth San Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Armasight does
Armasight is a US-based manufacturer and direct-to-consumer retailer of night vision and thermal imaging optics serving hunting, law enforcement, and military customers. Founded in 2011 and operating as Armasight Holdings, LLC from Tempe, Arizona, the company sells Gen 3 night vision monoculars, binoculars, goggles, clip-on devices, and rifle scopes alongside a thermal imaging product line built on its proprietary ArmaCORE thermal cores and Iron Wolf technology platform. The product portfolio is organized into three night vision tiers — Bravo, Pinnacle, and Pinnacle Elite — with Pinnacle Elite tubes sourced exclusively from Elbit Systems of America (the same F5032 variant used in the US Marine Corps Squad Binocular Night Vision Goggles program). Thermal products include the Sidekick series, marketed as the world's smallest 12-micron thermal monocular, and the Pro Series line (Contractor Pro, Operator Pro, Warden Pro, Jockey Pro) featuring 640-resolution ArmaCORE thermal cores. Pricing spans from approximately $69 for accessories to over $11,000 for premium binocular goggles like the PVS-31D Pinnacle Elite, and all products are subject to International Traffic in Arms Regulations (ITAR).
Armasight generates revenue primarily through one-time hardware sales across three channels: direct e-commerce at armasight.com, an authorized dealer network, and a dedicated Military/Law Enforcement contact channel with a Government Past Performance page for institutional buyers. Sales are US-only, with international orders not accepted. The company relies on third-party partners for critical components — Elbit Systems of America for image intensifier tubes, Wilcox Industries for NVG mounts (the exclusive G95), Rayvn Group for modular bridge mount systems, and OTTE Gear for helmet bags — while assembling and marketing the finished systems under the Armasight brand. Supporting services include a Custom Build configurator, pre-configured PVS-14 + Sidekick kits, and the Armasight University content platform for demand generation across consumer and institutional segments.
Leadership is concentrated, with founder Dmitry Rocklin serving as CEO and Mark Tarakanov as Vice President of Sales. The company has limited disclosed capital history, with only a single $1M funding round in April 2012 and no subsequent institutional rounds, indicating a lean, self-funded operating model. Recognition includes the 2024 Outdoor Life Editors' Choice award for Most Innovative Product (Sidekick 640).
Armasight firmographics
Firmographics- Name
- Armasight
- Legal name
- Armasight Holdings, LLC
- Website
- https://armasight.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Armasight is a US manufacturer and direct-to-consumer retailer of Gen 3 night vision and thermal imaging optics serving hunting, law enforcement, and military customers through e-commerce, dealer, and MIL/LE channels.
- Ownership category
- akta.pro rank
Armasight industry classification
Industry- Product category
- Tactical Night Vision and Thermal Imaging Optics
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids) (HLAHAJAN)
- akta.pro secondary industry
- Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders) (CRAMAKAC)
Keywords
Where Armasight is headquartered
LocationHeadquarters
- HQ city
- South San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Armasight business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Night Vision Optics Sales: One-time hardware sales of night vision monoculars, binoculars, goggles, clip-ons, and rifle scopes. Products range from entry-level Bravo tube systems (~$1,500-$3,000) to premium Pinnacle Elite configurations (~$4,000-$11,000). Revenue is generated through direct consumer e-commerce and dealer network sales.
- Thermal Imaging Products Sales: One-time hardware sales of thermal monoculars, clip-ons, and weapon sights using proprietary ArmaCORE thermal cores. Products include Sidekick series (~$1,700-$2,500), Operator/Commander/Contractor series (~$3,000-$4,000), and Warden Pro series (~$3,500-$3,800).
- Accessories and Add-ons: Sales of accessories including NV/TI accessories, apparel, IR illuminators, mounts, batteries, helmet bags, and third-party branded products (OTTE Gear, Rayvn Group, Team Wendy helmets, Wilcox mounts).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Night Vision Monoculars - Bravo (Entry-Level Gen 3) |
| Unit Pricing | Pay-as-you-go | Night Vision Monoculars - Pinnacle (Mid-Range Gen 3) |
| Unit Pricing | Pay-as-you-go | Night Vision Monoculars/Goggles - Pinnacle Elite (Premium Gen 3) |
| Unit Pricing | Pay-as-you-go | Thermal Monoculars - Sidekick Series |
| Unit Pricing | Pay-as-you-go | Thermal Weapon Sights - Pro Series |
| Unit Pricing | Pay-as-you-go | Night Vision Clip-Ons |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Armasight product offering
Product offeringCore offering
Armasight develops, assembles, and sells Gen 3 night vision optics (monoculars, goggles, clip-ons, rifle scopes) and 12-micron thermal imaging devices (monoculars, clip-ons, weapon sights) using proprietary ArmaCORE thermal cores and Elbit-sourced Pinnacle Elite image intensifier tubes. Products are sold under the Armasight brand via own e-commerce, an authorized dealer network, and a dedicated MIL/LE sales channel for US military, law enforcement, and hunting/outdoor customers.
Product overview
Armasight is a manufacturer of night vision and thermal imaging optics for military, law enforcement, and hunting applications. The product portfolio centers on Gen 3 night vision devices including the PVS-14, MNVD, and BNVD series monoculars and goggles, alongside clip-on devices (CO-MINI, CO-LR, CO-MR) and Vulcan rifle scopes. Thermal imaging products include the Sidekick Pro, Warden Pro, Operator Pro, Jockey Pro, and Contractor Pro series featuring ArmaCORE thermal cores. Accessories include OTTE Gear helmet bags, Rayvn Group modular bridge mounts for dual-device configurations, and Wilcox Industries mounts. Products are available in Bravo, Pinnacle, and Pinnacle Elite grades with Ghost White Phosphor or Green Phosphor image intensifier tubes, and thermal cores ranging from 320 to 640 resolution with 12-micron pixel pitch.
Differentiator
Problem solved
Functional benefit
Products and services
- PVS-14 Gen 3 Night Vision Monocular Multi-purpose Gen 3 night vision monocular available in Bravo, Pinnacle, and Pinnacle Elite variants with white or green phosphor tubes; usable handheld, head-mounted, helmet-mounted, or adapted for camera systems. Meets MIL-PRF-49324D for applicable models.
- MNVD Series Night Vision Monoculars Lightweight multi-purpose night vision monoculars offered in 40-degree and 51-degree field-of-view variants; more compact than PVS-14 and configurable for handheld, head-mounted, or helmet-mounted use.
- BNVD Series Night Vision Goggles Binocular night vision goggles in 40mm and 51mm configurations designed for hands-free helmet-mounted operation, providing improved depth perception over monocular systems.
- PVS-31D Gen 3 Night Vision Goggles Binocular night vision goggles manufactured exclusively for Armasight by Elbit Systems of America, with variable diopters, built-in IR illuminator, and Pinnacle Elite thin-filmed image intensifier tubes rated for over 10,000 hours of operation.
- Night Vision Clip-Ons (CO-MINI, CO-LR, CO-MR) Clip-on night vision devices that mount in front of existing day optics to convert them to night vision capability; CO-MINI is the most compact commercially available clip-on, CO-LR for long-range, and CO-MR for medium-range applications.
- Vulcan Gen 3 Night Vision Rifle Scopes Stand-alone dedicated night vision rifle scopes that do not require an existing riflescope; available in 4.5x magnification with Pinnacle image intensifier tubes featuring Ghost White Phosphor technology.
- Sidekick Pro Thermal Monoculars Compact thermal imaging monoculars in 320 and 640 resolutions with 12-micron ArmaCORE thermal cores, 60Hz refresh rate, OLED display, under 250g weight, and built-in mini-rail for handheld or helmet-mounted use; Sidekick 640 achieves 709m human-target detection range.
- Warden Pro Thermal Monoculars Professional-grade thermal monoculars with 640-resolution ArmaCORE thermal cores designed for tactical professionals, hunters, and law enforcement operators in compact, lightweight packages.
- Operator Pro Thermal Clip-Ons Tactical thermal clip-on devices that transform existing day scopes into thermal imaging systems, with 640 resolution and multiple lens configurations for military, law enforcement, and professional use.
- Jockey Pro Thermal Clip-Ons Compact, lightweight thermal clip-on designed to transform existing 1-6x day scopes into high-performance thermal imaging systems.
- Contractor Pro Thermal Weapon Sights High-performance thermal weapon sights engineered for tactical operators, law enforcement, and professional use, available in multiple magnification and lens configurations.
- Rayvn Group Modular Bridge Mount Lightweight all-aluminum modular bridge mount system with fully articulating pods, Type-3 hard coat anodizing, and quick IPD adjustment; enables simultaneous use of night vision and thermal devices on a single helmet in single or dual-pod configurations.
- OTTE Gear Night Vision Helmet Bag Night vision helmet bag designed and manufactured by OTTE Gear under the 'Armasight by OTTE Gear' brand, with 500D Cordura construction, internal divider, and removable NODs pouch for protecting helmets, night vision goggles, and accessories.
- NV & TI Accessories Comprehensive range of night vision and thermal imaging accessories including helmet mounts, battery caps, illuminators, lens accessories, protective gear, IR illuminators, batteries, and apparel such as Wilcox G95 mounts and Team Wendy helmet references.
- PVS-14 + Sidekick Modular Kits Pre-configured kits combining PVS-14 night vision monoculars with Sidekick thermal monoculars, Rayvn Group bridge mounts, Team Wendy helmets, and accessories for comprehensive night vision and thermal capability.
Quantifiable outcome
- Detection range of 709m on human-sized target with Sidekick 640 thermal monocular
- +4 more outcomes
Companies that use Armasight
Customer profileSegments3 records
Ideal customer profiles3 records
Armasight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Armasight partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Rayvn GroupcoreRayvn Group manufactures the Modular Bridge Mount system that enables Armasight devices (PVS-14, MNVD, Sidekick) to be used in single or dual-pod configurations. The partnership allows Armasight to offer integrated helmet mounting solutions combining night vision and thermal devices. Rayvn Group products are sold through the Armasight e-commerce platform.
- OTTE GearminorOTTE Gear designs and manufactures the Night Vision Helmet Bag sold under the 'Armasight by OTTE Gear' brand. The partnership provides tactical accessories that complement Armasight's core optics products. Products feature OTTE Gear's minimalist design philosophy ('Everything you need, nothing you don't').
- Wilcox IndustriescoreWilcox Industries designed and manufactures the G95 NVG Mount for Armasight, based on their industry-standard G24 mount. The G95 is offered in an exclusive Armasight gray color. Wilcox is also the supplier of the G24 Breakaway mount included with PVS-31D goggles. These mounts are critical helmet mounting solutions for Armasight night vision products.
- Elbit Systems of AmericacoreArmasight sources its Pinnacle Elite image intensifier tubes exclusively from Elbit Systems of America. These tubes are manufactured as a version of Elbit's F5032 system, which is part of the US Marine Corps' Squad Binocular Night Vision Goggles (SBNVG) program. Elbit tubes feature thin-film technology rated for 10,000+ hours of operation.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Armasight competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Armasight social profiles
Digital presenceArmasight compliance and trust
Trust signalCompliance2 records
Armasight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armasight leadership team
Management profileNumber of profiles
Profiles2 records
Armasight funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armasight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armasight
What does Armasight do?
Armasight develops, assembles, and sells Gen 3 night vision optics (monoculars, goggles, clip-ons, rifle scopes) and 12-micron thermal imaging devices (monoculars, clip-ons, weapon sights) using proprietary ArmaCORE thermal cores and Elbit-sourced Pinnacle Elite image intensifier tubes. Products are sold under the Armasight brand via own e-commerce, an authorized dealer network, and a dedicated MIL/LE sales channel for US military, law enforcement, and hunting/outdoor customers.
Is Armasight a public or private company?
Armasight is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Armasight founded?
Armasight was founded in 2011. It employs 11 to 50 people.
Where is Armasight based?
Armasight is headquartered in South San Francisco, United States, in the North America region.
How does Armasight make money?
Three revenue lines are on record. Night Vision Optics Sales are the primary driver. The others are thermal Imaging Products Sales and accessories and Add-ons.
Does Armasight have an API?
No public API is recorded for Armasight.
What industry is Armasight in?
Armasight's product category is Tactical Night Vision and Thermal Imaging Optics. Its primary akta.pro industry code is HLAHAJAN, Low Vision & Assistive Vision Devices (Magnifiers, Electronic Video Magnifiers, Wearable Vision Aids), with a secondary code of CRAMAKAC, Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders). Its NAICS code is 33451 and its SIC code is 3827.