Icons Beauty Group

What Icons Beauty Group does

ICONS Beauty Group is a privately held Singapore-domiciled holding company that delivers innovative and sustainable product solutions to the beauty, personal care, and pharmaceutical industries through three wholly owned operating subsidiaries. ICONs America LLC operates a 160,000 sq. ft. injection-molded-tube manufacturing facility in Charlotte, North Carolina, and a Taiwan branch, producing In-Mold Label (IML) tubes and other sustainable mono-material packaging. ICONS|ICS (formerly International Cosmetic Suppliers Ltd., founded in 1991) supplies global primary packaging for color cosmetics, skincare and haircare with custom tooling and design services, and holds top-tier sustainability credentials (EcoVadis Platinum, ISCC PLUS, SEDEX, UN Global Compact). ICONS|Rauxel Pty Ltd, based near Sydney, Australia, is a GMP 22716-certified contract manufacturer of premium haircare and skincare, with over 90% of products being custom formulations based on Australian botanicals and natural extracts. The group is majority-owned by Asian private equity firm ShawKwei & Partners (which built the platform via acquisitions starting in 2020) alongside founder Sue Nichols, who stepped up to Vice Chair in November 2025 when Scott Lingren was appointed CEO.

The group's underlying technology centers on sustainable primary packaging: injection-molded IML tubes with 100% PP mono-material construction; mono-material recyclable PET compacts and PP tubes; refillable formats such as the EcoRefill Powder Pot with twist-and-lock base; ocean-recovered HDPE tubes; and a co-developed monomaterial compact with Eastman using Cristal One Renew resin with 100% certified recycled content. Contract manufacturing at ICONS|Rauxel draws on Australian botanical sourcing and GMP 22716 compliance to develop and produce premium personal care formulations.

ICONS Beauty Group generates revenue through B2B enterprise sales to brand customers across beauty, cosmetics, skincare, haircare, and pharmaceutical end-markets. Revenue streams combine one-time tooling/setup fees and design and development services with recurring production orders for primary packaging, plus formulation development and turnkey manufacturing for contract-manufactured finished products. The company sells directly to brand customers with no intermediary distribution channel, supported by a global sales motion anchored at major beauty packaging trade shows (MakeUp in LA, NY and Paris, Cosmoprof Asia) and certified manufacturing facilities in the United States, Australia, Hong Kong, Taiwan and China. Named customers include Glossier, for whom ICONs|ICS designed and produced custom Balm Dotcom lip balm tubes. Pricing is quote-based, determined by product specifications, order volume, customization, and material sourcing, and is not publicly disclosed.

Name

Icons Beauty Group

Legal name

ICONS Beauty Group

Website

https://iconsbeautygroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

ICONS Beauty Group is a Singapore-domiciled, PE-backed holding company that delivers sustainable primary packaging and turnkey formulation services to beauty, personal care and pharmaceutical brands globally through three subsidiaries: ICONS America (US IML-tube manufacturing), ICONS|ICS (global packaging), and ICONS|Rauxel (Australian contract manufacturing of haircare and skincare).

Ownership category

akta.pro rank

Product category

Beauty Packaging Manufacturing

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

akta.pro secondary industry

Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)

Keywords

• Sustainable beauty packaging
• Cosmetic contract manufacturing
• Primary packaging solutions
• Haircare skincare formulations
• Beauty industry manufacturing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Primary Packaging Manufacturing & Sales: ICONS Beauty Group generates revenue through manufacturing and selling primary packaging solutions including tubes, bottles, jars, compacts, and accessories to beauty and personal care brands. Revenue is derived from custom tooling, product development fees, and production orders. The company operates on a project-based manufacturing model with both one-time tooling/setup fees and recurring production orders.
2. Contract Manufacturing - Finished Products: ICONS|Rauxel generates revenue through contract manufacturing of premium haircare, skincare, and body care products. Over 90% of products are custom formulations developed in-house. Revenue comes from formulation development, manufacturing, and turnkey product solutions for brands.
3. Design & Development Services: Revenue from custom tooling design, product development, and engineering services provided to beauty brands requiring bespoke packaging solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Icons Beauty Group is a B2B manufacturer and supplier of sustainable primary packaging (IML tubes, compacts, jars, bottles, and accessories) and a contract manufacturer of premium haircare, skincare, and body care products for beauty and personal care brands. Operating through three wholly owned subsidiaries — ICONS America (USA packaging), ICONS|ICS (global packaging), and ICONS|Rauxel (Australian formulation manufacturing) — the group delivers end-to-end solutions from custom tooling, product development, and sustainable formulation through packaging production and supply chain management.

Product overview

ICONS Beauty Group is a cosmetic, beauty, and wellness group of companies delivering innovative and sustainable product solutions through three wholly owned subsidiaries: ICONS America LLC (primary packaging manufacturer specializing in injection molded In-Mold Label tubes with USA manufacturing), ICONS|ICS (global sustainable primary packaging for cosmetics, skincare, and haircare), and ICONS|Rauxel (Australian contract manufacturer of haircare and skincare formulations using botanicals). The company provides end-to-end capabilities from product development and manufacturing to packaging, filling, and supply chain solutions, with a focus on sustainability, quality, and innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Mold Label (IML) Tubes
• Mono-material Refillable PET Compacts
• EcoRefill Powder Pot
• Ocean Recovered Plastic Tubes
• Glossier Balm Dotcom Lip Balm Tubes
• Bloom 2.0 Collection
• Aware 2.0 Collection
• Mono-Material Metal-Free Pumps
• Exclusive Glass Packaging
• Mono-material PP Curvy Pansticks
• PET Jars with Flip-top PP Caps
• Lip Care Applicator Tubes
• ICONS|Rauxel Contract Manufacturing Services
• Design and Development Services

Quantifiable outcome

• Top 1% ranking by EcoVadis out of 130,000+ rated companies
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• EastmancoreStrategic or Co-development Partner · 5 November 2023ICONS|ICS partnered with Eastman, a specialty materials company, to co-innovate and launch an innovative monomaterial cosmetic compact. The compact uses Eastman Cristal One Renew resin with 100% certified recycled content. This collaboration pushes boundaries of eco-friendly packaging and was nominated for Luxe Pack in green Awards.
• GlossiercoreStrategic or Co-development Partner · 14 June 2023ICONS|ICS partnered with Glossier to custom design tubes for their Balm Dotcom lip balm line, launched early 2023. The collaboration included hands-free slant tip applicators, bespoke ribbed caps with embossed logos, and incorporation of HDPE PCR for sustainability.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/icons-beauty-group-ltd
• Instagraminstagram.com/iconsbeautygroup

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icons Beauty Group