Tandemic

What Tandemic does

Tandemic is a Southeast Asia-based innovation and design thinking consultancy operating as Conceptrial Sdn. Bhd., with a regional headquarters in Kuala Lumpur and offices in Singapore, Bangkok, and Manila. The firm helps governments, international organizations, Fortune 500 companies, and social-impact organizations translate strategy into executable portfolios of interventions, using a five-phase design thinking methodology (Discover, Synthesise, Ideate, Prototype, Execute). Core offerings are three time-boxed programs: the Innovation Accelerator (a 12-week program with weekly coaching and a Design Thinking Toolkit), the Design Sprint (1-2 week intensive), and the Design Thinking Experience (a 2.5-day workshop), all delivered in-person or virtually across multiple Southeast Asian markets and languages.

The company's underlying technology is methodological rather than software-centric: a proprietary Design Thinking Toolkit of method and process cards and the Social Business Model Canvas, authored by CEO Kal Joffres and used in 80+ countries, form the codified IP layer. Tandemic has extended into technology-enabled delivery via WhatsApp-based tools and co-developed AI-powered development tools with UNDP, supported by a newly created Head of Technology role and GDPR/PDPA-compliant data practices.

The business model is professional services: revenue is generated through bespoke consulting engagements and structured training programs priced on enquiry, with no published rates. The go-to-market is sales-led and relationship-driven, targeting senior leadership and decision makers in enterprise, government, and multilateral buyers via direct outreach and website-led enquiry. Customers include UNDP, UNICEF, Asian Development Bank, World Vision, CIMB Bank, Standard Chartered, Microsoft, Mercedes-Benz, Sime Darby, and other Fortune 500 firms, with 6,000+ people trained cumulatively across 15+ years of practice. The company is privately held, founder-led, and has no disclosed external funding.

Name

Tandemic

Legal name

Conceptrial Sdn. Bhd.

Website

https://tandemic.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Tandemic is a Southeast Asia-based design thinking consultancy that helps governments, international organizations, and Fortune 500 firms translate strategy into executable innovation portfolios via three time-boxed programs: the Innovation Accelerator, Design Sprint, and Design Thinking Experience.

Ownership category

akta.pro rank

Product category

Innovation and Design Thinking Consulting

NAICS

Management Consulting Services (54161), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Innovation & Design Thinking Programs (EDAMAHAD)

Keywords

• Design thinking consulting
• Innovation strategy services
• Facilitation and training
• Portfolio design consulting
• Organizational transformation

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Training Programs: Revenue generated through structured training and facilitation programs including the 12-week Innovation Accelerator, 1-2 week Design Sprints, and 2.5-day Design Thinking Experience workshops. Programs are tailored to organizational needs and delivered to corporate and social-impact clients.
2. Consulting and Strategy Services: Strategy and portfolio design consulting engagements with governments, multinationals, and social organizations to help chart practical paths forward and translate strategy into coherent portfolios of interventions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Tandemic delivers design thinking-driven consulting and training programs to organizations, including the 12-week Innovation Accelerator, 1–2 week Design Sprints, and 2.5-day Design Thinking Experience workshops. It also provides strategy and portfolio design consulting, facilitation services, and innovation research for governments, multinationals, and social-impact clients across Southeast Asia.

Product overview

Tandemic offers a portfolio of consulting and training services focused on strategic foresight, portfolio design, facilitation, and innovation using design thinking methodology. Their core offerings consist of three programmes differentiated by duration and depth: the Innovation Accelerator (a 12-week programme with five phases, coaching, and a Design Thinking Toolkit), the Design Sprint (1-2 week intensive), and the Design Thinking Experience (2.5-day workshop). All programmes are built around the same design thinking approach and are delivered virtually or in-person across Southeast Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation Accelerator A 12-week programme guiding teams through five phases of design thinking (Discover, Synthesise, Ideate, Prototype, Execute) to move a specific product or service innovation towards pilot or commercialisation. Includes weekly coaching, the Design Thinking Toolkit, and co-design workshops with stakeholders. Designed for cross-functional teams inside client organizations.
• Design Sprint A 1-2 week intensive sprint where cross-functional teams rapidly design and test prototypes or discover new opportunities, compressing months of work into a short facilitated engagement. Targeted at enterprise teams needing fast progress on a defined innovation or product challenge.
• Design Thinking Experience A 2.5-day hands-on, experiential workshop for senior managers and staff to understand and experience the key elements of the design thinking approach. Built for leadership teams seeking an introductory immersion in design thinking methodology.

Quantifiable outcome

• 6,000+ people trained through programs
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• MicrosoftminorOthersListed as a trusted partner/client with logo displayed on Tandemic's website. Nature of partnership appears to be consulting/training engagement rather than formal alliance.
• Mercedes-BenzminorOthersListed as a trusted partner/client with logo displayed on Tandemic's website.
• United Nations Development Programme (UNDP)coreStrategic or Co-development PartnerTandemic designed AI-powered development tools with UNDP. This represents a significant co-development partnership with a major international organization on technology solutions for development.
• Asian Development BankcoreStrategic or Co-development PartnerTandemic has worked with Asian Development Bank on development strategies. Listed as trusted partner with logo displayed.
• Sime DarbyminorOthersListed as a trusted partner/client with logo displayed on Tandemic's website.
• Standard CharteredminorOthersListed as a trusted partner/client with logo displayed on Tandemic's website.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• IDEO: The original design thinking and innovation consultancy and the global reference point for the methodology Tandemic sells. Both firms run multi-week accelerators, design sprints, and innovation training for enterprises and governments, and both anchor their offering in a proprietary human-centered framework.
• frog (Capgemini Engineering): Design and innovation consultancy that delivers strategy, design sprints, and product innovation programs for global enterprises — directly comparable in offering, methodology, and target buyer to Tandemic, though at much larger scale.
• Innosight: Strategy and innovation consultancy founded by Clayton Christensen that helps enterprises build innovation capabilities and run growth-focused accelerators. Closely aligned with Tandemic's strategy + innovation accelerator model.

Emerging players

• Pentagram: Independent design consultancy operating across strategy, brand, and design — adjacent to Tandemic's design-led innovation practice and serving similar enterprise and government clients with comparable methodology, though more brand-oriented.
• Forum for the Future: International sustainability and systems-change consultancy that designs and facilitates multi-stakeholder innovation programs — closely comparable to Tandemic's social-impact and government-facing portfolio design work.

Broad incumbents

• Bain & Company: Global strategy consultancy with innovation and design capabilities that serves the same multinational and government buyer base Tandemic targets, particularly on transformation and innovation engagements.
• Accenture Strategy: Strategy arm of Accenture that delivers large-scale transformation, innovation, and design-led engagements to global enterprises — overlapping with Tandemic in target client and methodology.
• McKinsey & Company: Global strategy incumbent whose design practices and QuantumBlack compete for the same enterprise transformation and innovation mandates Tandemic targets, particularly with Fortune 500 and government clients.
• Doblin (Deloitte): Deloitte's innovation and design practice — delivers enterprise innovation strategy, design thinking programs, and portfolio design for large global clients. Same buyer profile as Tandemic but operating as part of a Big Four portfolio.
• Boston Consulting Group: Global strategy consultancy with dedicated innovation and design practices (BCG X, BCG Henderson Institute) that overlaps with Tandemic's strategy + portfolio design and innovation offering at the enterprise end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tandemic
• Facebookfacebook.com/tandemic
• LinkedInlinkedin.com/company/tandemic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tandemic