Mission Allergy

What Mission Allergy does

Mission Allergy is a privately held, direct-to-consumer manufacturer and retailer of allergen-avoidance products, founded in 1999 and headquartered in Hawleyville, Connecticut. The company sells a comprehensive catalog of physical allergen-barrier goods organized around five use cases: bedding encasings, pillows and comforters, clean-home accessories (vacuums, masks, cleaning products), air control (HEPA air cleaners, dehumidifiers, pollen filters), skin care for eczema, and pet products for dust-mite-allergic animals. Pricing spans $7.95–$379.95 per SKU with multiple size variants. All products are sold exclusively through the company's own e-commerce website and phone-order customer service (8:30am–5pm ET, Mon–Fri), with no retail or third-party distribution.

The company's core technology is a proprietary Premium Microfiber barrier fabric with a 2-micron mean pore size — claimed to be the smallest among commercially available microfiber encasings — that blocks dust mite and animal dander allergens while remaining air- and vapor-permeable. A second-tier Barrier II fabric (6-micron pore size) addresses price-sensitive buyers, and proprietary DreamFill and ComfortFill fillings complete the allergen-proof pillow and comforter line. Selected products carry lifetime (Premium Microfiber encasings) or ten-year (Barrier II) warranties and are made in the USA. Mission Allergy also distributes third-party brands it has medically vetted, including 3M facemasks, Capture carpet cleaner, Extech gauges, Nilfisk accessories, Respilon face scarves, and AD RescueWear's FDA Class I Wrap-E-Soothe wet-wrap therapy garments.

Mission Allergy operates as a content-led DTC business grounded in medical credibility. The company is founded and led by Dr. Jeffrey D. Miller, MD, FAAAAI, FACAAI, a board-certified allergist who also runs an in-house research program on dust mite and allergen avoidance. Endorsements from allergists at UCLA School of Medicine and Scripps Clinic, combined with features in Men's Health, ABC News, The New York Times, and Health Magazine, drive top-of-funnel demand. Customer segments include adults with allergic rhinitis or asthma, parents of children with atopic dermatitis, and pet owners with dust-mite-allergic animals. Customer-acquisition relies on physician referrals via a state-by-state Allergy Practice Partners directory, editorial/PR coverage, and on-site educational content (guides, videos, slideshows), rather than paid performance marketing. The company has 11–50 employees and no disclosed external funding.

Name

Mission Allergy

Legal name

Mission: Allergy

Website

https://missionallergy.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Mission Allergy, founded 1999 and led by a board-certified allergist, is a direct-to-consumer manufacturer and retailer of doctor-recommended allergen-avoidance products — proprietary microfiber bedding encasings, allergen-proof pillows and comforters, air cleaners, and FDA Class I wet-wrap therapy garments — sold exclusively through its own e-commerce site to U.S. allergy, asthma, eczema, and pet-allergy consumers.

Ownership category

akta.pro rank

Product category

Allergen-avoidance home health products

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Fabric Coating Mills (31332)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL)

Keywords

• Allergen avoidance products
• Allergen-proof bedding encasings
• Dust mite control
• Allergy control bedding
• Eczema wet-wrap therapy

Headquarters

HQ city

Hawleyville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Mission Allergy generates revenue through direct-to-consumer sales of allergen-avoidance products including bedding encasings, pillows, comforters, air cleaners, vacuum cleaners, cleaning products, skin care products for eczema, and pet products. Products are sold at various price points ranging from $7.95 to $379.95.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mission Allergy manufactures and distributes scientifically-based allergen-avoidance products for individuals with allergies, asthma, and eczema. Its core offering centers on proprietary Premium Microfiber barrier-fabric bedding encasings, pillows, and comforters that block allergen passage (dust mites, animal dander, mold, pollen) while remaining breathable, complemented by air cleaners, dehumidifiers, cleaning products, personal protection (masks/face scarves), FDA Class I Wrap-E-Soothe wet-wrap therapy garments for eczema, and allergen-barrier pet beds.

Product overview

Mission: Allergy is a doctor-recommended allergen-avoidance company offering scientifically based products controlled by leading allergy specialists. The company sells a comprehensive portfolio of physical products organized into five main categories: (1) Start With The Bed - covering pillow, mattress, and boxspring encasings (Premium Microfiber and Barrier II lines), pillows (DreamFill, ComfortFill, White Goose Down), comforters, mattress pads, blankets (Organic Cotton, Luxury Soft), bedskirts, sheets; (2) Clean Home - including vacuum cleaners, personal protection (3M dust masks, Respilon face-scarves, Mission Allergy facemasks), cleaning products (Capture Carpet Cleaner, Dust Cloths, Dust Mitts), allergen test kits, bathroom supplies; (3) Air Control - air cleaners (Windmill), dehumidifiers, air filters including Window Screen Pollen Filters; (4) Skin Care - Wet-Wrap Therapy products (Wrap-E-Soothe FDA Class I Medical Device garments) and skin moisturizers; (5) Pet Products - Anti-Allergen Pet Beds and barrier pads for pets with dust mite allergies. The core technology is Premium Microfiber barrier fabric with 2-micron mean pore size blocking allergens while allowing air passage. The company was founded and led by Dr. Jeffrey D. Miller, Board Certified Allergist.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Microfiber Pillow Encasings Premium quality microfiber pillow encasings with mean pore size of 2 microns, preventing allergen escape while allowing air and moisture passage. Features bound seams, quality zippers, and interior/exterior zipper flaps. Lifetime warranty. Made in USA. For individuals with allergies to dust mites, animal dander, and other allergens seeking to enclose bedding.
• Premium Microfiber Mattress Encasings Premium quality microfiber mattress encasings with mean pore size of 2 microns, the smallest of any commercially available microfiber encasing. Strong yet lightweight and soft as silk, with bound seams and extra-long zippers. Lifetime warranty. Made in USA. For allergy and asthma sufferers seeking to enclose their mattress.
• Allergen-Proof Pillows - DreamFill Pre-encased pillows made with Premium Microfiber barrier fabric, completely impermeable to allergens. DreamFill interior stuffing provides soft, moldable support. As soft as silk, prevents mite colonization without the need for an additional encasing.
• Allergen-Proof Pillows - ComfortFill Pre-encased pillows with Premium Microfiber barrier fabric. ComfortFill stuffing offers fuller, more substantive pillow with more support, preferred by side sleepers. An economical allergen-proof pillow option.
• Allergen-Proof Pillows - White Goose Down Pillows covered with Premium Microfiber barrier fabric filled with sterilized White Goose Down, washed to twice industry standard. Allows allergic individuals to enjoy down comfort without allergy symptoms.
• DreamFill Microfiber Allergen-Proof Comforters Comforters made with Premium Microfiber barrier fabric, completely impermeable to allergens and unable to be colonized by dust mites. Filled with DreamFill ultra-fine fibers as soft as silk. Available in white, natural, blue-gray. Made in USA.
• DreamFill Microfiber Allergen-Proof Light-Weight Comforters Lightweight comforters with less fill than regular comforters but heftier than typical blankets. Made from Premium Microfiber barrier fabric preventing dust mite colonization. Quilted 8 inch box pattern. Made in USA.
• Premium Microfiber Comforter Covers Allergen-proof comforter covers made from Premium Microfiber fabric for existing comforters. Imperceptible in use, prevents allergen escape. Available in white, natural, blue-gray. Made in USA.
• Premium Microfiber Allergen-Proof Mattress Pads Mattress pads made with the same premium microfiber barrier fabric as encasings, completely impermeable to allergens. Cannot become colonized with mites, so no weekly washing is needed. Fits mattresses up to 18 inches deep. Made in USA.
• Microfiber Bedskirts Microfiber bedskirts made from barrier fabrics that cannot be colonized by mites. Do not require frequent washing unlike typical dust-ruffles. Covers top of boxspring with white top panel and colored side panels. 14 inches from seam to bottom. Made in USA.
• Anti-Allergen Pet Beds for Atopic Dermatitis Pet beds with inner allergen-barrier made of Premium Microfiber fabric preventing dust mite allergen exposure. Outer cover is washable every 1-2 weeks. Available in nylon or quilted polyester top. For pets allergic to dust mites, not for humans allergic to pets.
• Fitted Mattress Encasings for Air Beds, Water Beds or Travel Anti-allergy mattress encasings constructed like fitted sheets for easy placement. Made from Premium Microfiber barrier fabric, ideal for travel, waterbeds, airbeds where zippered encasings are impractical. Lifetime warranty. Made in USA.
• Barrier II Pillow Encasings Pillow encasings with mean pore size of 6 microns, providing allergen barrier at a midline price. Same quality construction as Premium Microfiber encasings, with bound seams and zipper flaps. Ten-year warranty. Made in USA.
• Barrier II Mattress Encasings Mattress encasings with mean pore size of 6 microns providing effective allergen barrier at moderate price. High quality sewing construction with bound seams and zipper flaps. Ten-year warranty. Made in USA.
• Barrier II Boxspring Encasings High quality boxspring encasings with Barrier II fabric. Durable, odor-free alternative to vinyl encasings. High quality zippers with interior flaps. Ten-year warranty. Made in USA.
• Barrier II Fabric Bunkyboard Encasings for Bunk Beds Breathable yet allergen-proof covers for bunk beds with a "bunkyboard" beneath the mattress. Made from Barrier II fabric with high-level sewing construction. Twin size only.
• Allergen-Proof Comfort Cushion Round cushion for kids with an inner allergen-barrier lining preventing mite/dander allergen passage. Removable cotton outer cover is washable. Can also serve as mite-, flea-, and bedbug-proof pet bed. Available in denim or natural colors.
• Reversible Allergen-Proof Barrier Pad Allergen-proof pads acting as a barrier against dust-mite allergens in carpets, couches, and upholstered furniture. Water-repellent yet machine-washable microfiber. Natural on one side, Blue-Gray on the other. Also approved for use as pet beds or crate liners.
• Organic Cotton Blanket Blankets made of Certified Organic Cotton, naturally soft and comfortable. Lightweight, ideal for summer use. Pre-shrunk and machine washable. Available only in natural beige color with no dyes. 100% organic cotton.
• Luxury Soft Blanket Polartec blankets with luxurious cashmere-like feel in lightweight yet warm design. Quick drying and non-pilling. Can withstand repeated warm water washing necessary to kill dust mites. Available in ivory, beige, denim colors. Made in USA.
• NatureSoft Sateen Z-Hem Sheet Sets and Pillow Cases 200TC Sateen sheets made with 100% Organic Cotton. Features 4 inch Z-hem for luxury. Fitted sheets with all-around elastic and 17 inch deep pockets. Not allergen-proof, requires regular laundering.
• NatureSoft Luxury Stripe Sateen Sheet Sets and Pillow Cases 300 thread-count Sateen sheets woven from 100% Certified Organic Cotton with subtle stripe pattern. Generously sized to fit up to 17 inches deep. Not allergen-proof, requires regular laundering.
• Comforter Clips Easy-to-use snap-on clips to keep comforter secure inside comforter cover. Prevents shifting and bunching. Set of 4.
• Dust Mask - 3M 3M Niosh N100 facemask preventing inhalation of small allergen particles, bacteria and viruses. Lightweight with rubber face seal, adjustable nose clip and straps for correct fit. One-way exhalation valve prevents moisture buildup.
• Respilon Anti-Smog and Anti-Allergen Face-Scarf Face-scarf and respirator containing a nanofiber filtering membrane blocking smog particles and allergens. Captures 99.9% of airborne particles. Made of Lycra spandex with nanofiber membrane, suitable for walking, jogging, cycling.
• Mission: Allergy Public Facemask Washable and reusable facemasks made from Premium Microfiber fabric, created during the Covid-19 pandemic. Lightweight, comfortable with Velcro tabs for adjustable fit. Better barrier than ordinary fabric masks. Not equivalent to N95/N100 masks.
• Capture Carpet Cleaner Dry carpet cleaning treatment proven to remove dust mite allergen. Powder with microscopic porous particles absorbs dirt and allergen. Left on carpet 30 minutes then vacuumed out. Kit includes Soil Release Pre-Mist, 4lb dry cleaner, and brush.
• MISSION: ALLERGY Dust Cloths (2 pack) Microfiber dust cloths with millions of wedge-shaped sections catching and retaining dust particles without chemicals or sprays. Includes a general-purpose cloth and fine-nap cloth for electronics. Washable and reusable. 16x16 inches each.
• MISSION: ALLERGY Dust Mitts (2 pack) Dust mitts made from super-soft microfiber fabric with over 220,000 fibers per square inch. Fit over hands like a mitten and retain dust without chemicals or sprays. Ideal for allergic families. Washable and reusable.
• Extra Snap-off liner for Mold-Resistant Spa Shower Curtain Snap-off liner for Mold-Resistant Spa Shower Curtain allowing rotation while one is being laundered. Water-repellent and resistant to mildew and bacteria. Attaches with snaps for easy refresh.
• Temperature and Humidity Gauge - Extech Digital gauge displaying percent relative humidity, temperature and time. Large easy-to-read displays. Memory stores min/max measurements. Important for dust mite and mold control. 3x4 inches with built-in stand and wall mounting bracket.
• Window Screen Pollen Filter Window screen pollen filter trapping 96% of pollen while allowing fresh air entry. Fits between window and windowsill of double hung windows. Rustproof aluminum frame with replaceable filter cartridge. Also keeps out insects, rain, wind.
• Nilfisk Vac Bags for the GD930 Replacement disposable vacuum bags for Nilfisk GD930 vacuum cleaner.
• Wrap-E-Soothe Wet-Wrap Therapy Garments FDA Class I Medical Devices for wet-wrap therapy of eczema/atopic dermatitis. Made of Tencel lyocell fibers, softer than cotton, holding more water. Garments include body suits, tops, bottoms, and sleeves with flat seams and no interior tags. Made in USA.
• Wrap-E-Soothe Sleeves (two pack) Sleeves for localized arm or leg treatment in wet-wrap therapy. FDA Class I Medical Device. Sizes range from Small (5-7 inches) to X-Large (9.5-12 inches). Made from Tencel lyocell. For elbows, knees, ankles.
• Allergen-Proof Comfort Cushion, Extra Washable Outer Cover Additional washable outer covers for the Allergen-Proof Comfort Cushion available in natural and denim colors. Allows cushion use while the other cover is being washed.
• Allergen Test Kits Test kits designed specifically for allergy to measure dust mite allergens, animal dander allergens, mold allergens, and pest allergens to guide allergen-avoidance measures.
• Air Cleaners Air cleaners for allergy control, including Windmill brand. Help reduce airborne allergens through HEPA filtration and CADR ratings.
• Dehumidifiers Dehumidifiers to control humidity levels important for dust mite and mold control in allergy management.
• Air Filters Air filters including HEPA filters and replacement filters for air cleaners. Also includes Window Screen Pollen Filters.
• Vacuum Cleaners Vacuum cleaners and vacuum bags for allergen control in home cleaning.
• Cleaning Products Cleaning products including Capture Carpet Cleaner, Dust Cloths, Dust Mitts for allergen removal.
• Personal Protection Personal protection products including dust masks, face-scarves, and facemasks for allergen protection.
• Bathroom Supplies Bathroom supplies including Mold-Resistant Spa Shower Curtain with snap-off liner for allergy control.
• Skin Moisturizers Skin moisturizers for eczema control and atopic dermatitis management.

Quantifiable outcome

• Barrier fabric blocks 99.97% of particles 0.3 microns and larger (HEPA-level filtration)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AD RescueWearcoreStrategic or Co-development PartnerMission Allergy sells AD RescueWear's Wrap-E-Soothe wet-wrap therapy garments made from Tencel lyocell fibers. These FDA Class I medical devices are used for eczema treatment under direction of allergists or dermatologists.
• Allergy Practice PartnersminorChannel Partner/ Reseller/ DistributorAllergy practice partners - allergists throughout the United States who recommend Mission Allergy products to their patients. Listed alphabetically and by state on the Mission Allergy website.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Rabbit Air: Premium DTC air purifier brand emphasizing HEPA filtration, quiet operation, and design-forward aesthetics. Overlaps with Mission Allergy's air-cleaner category at the premium end.

Broad incumbents

• Honeywell Home: Major HEPA air purifier and home air-quality brand sold through mass retail. Directly comparable to Mission Allergy's air-cleaner category, though at much larger distribution scale.
• 3M (Filtrete / Health Care): Diversified industrial giant whose Filtrete air filters, NIOSH respirators, and home filtration products overlap with Mission Allergy's air-control and personal-protection SKUs. Already a Mission Allergy supplier and a potential competitor in any branded allergen line.

Direct peers

• AllerEase: Allergen-barrier bedding line marketed at mass retail. Competes in the same allergen-proof encasing and pillow category but with broader drugstore and big-box distribution.
• Protect-A-Bed: Global mattress encasings and allergen-barrier bedding brand sold through retail and DTC. Directly competes in the premium allergen-proof encasing category, though with much broader retail distribution.
• AD RescueWear: Manufacturer of FDA-listed wet-wrap therapy garments for eczema/atopic dermatitis, sold via Mission Allergy. Directly competes in the company's skin-care pillar with overlapping Tencel-based products.
• CleanBrands: Premium allergen- and bed-bug-proof bedding encasings brand (parent of AllerSoft). Competes directly with Premium Microfiber and Barrier II encasings at the higher price tier.
• National Allergy Supply: Long-standing U.S. direct-to-consumer retailer of allergen-avoidance products including encasings, air purifiers, vacuums, and cleaning supplies. Closely comparable catalog, channel mix (DTC + phone), and target customer (allergy/asthma families).
• AchooAllergy: DTC retailer specializing in allergen-barrier bedding, HEPA air purifiers, vacuums, and cleaning products. Comparable product breadth across bedding, air, and cleaning, with similar doctor-recommended positioning.
• Allergy Guardian: Specialist allergen-barrier bedding and pillow/mattress encasings brand sold DTC and through select retailers. Directly overlaps with Mission Allergy's core encasing product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mission-allergy-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Allergy