Conserva Irrigation
Conserva Irrigation is a US franchise network providing residential and commercial irrigation installation, repair, and seasonal maintenance services across 35+ states, with a focus on water conservation, smart irrigation technology, and a proprietary System Efficiency Score diagnostic delivered through independently owned franchise locations.
- Company typePrivate
- Founded2010
- HeadquartersGlen Allen, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Conserva Irrigation does
Conserva Irrigation is a US-based franchise network specializing in residential and commercial irrigation and sprinkler services with an explicit focus on water conservation. Founded in 2010 and headquartered in Glen Allen, Virginia, the brand is franchised through Outdoor Living Brands, Inc. as part of the Empower Brands portfolio of home and business services franchises. Independently owned and operated franchisees deliver a full-service portfolio including sprinkler installation, repair, seasonal summerization and winterization, drip irrigation, drainage solutions, backflow testing, and mid-season inspections across 35+ US states. A free sprinkler system inspection is the core customer acquisition tool, generating a proprietary System Efficiency Score (SES) diagnostic that the franchise uses to upsell repair work and tiered annual maintenance subscriptions (Nice 'N Easy $250/year, Full Season $429-$450/year, All Pro $495-$599/year).
The company's underlying technology is not proprietary AI or software but rather a service methodology built atop third-party smart irrigation hardware from Toro and Hunter (including Hunter's Hydrawise weather-based controllers, moisture sensors, and zone-control valves). The SES inspection framework is the closest thing to internal intellectual property, providing a standardized scoring rubric communicated to homeowners to identify water waste and convert inspections into recurring contracts. Marketing emphasizes claimed water savings of 40-60% per smart irrigation upgrade and 30% through routine maintenance, citing EPA WaterSense data that households can waste up to 25,000 gallons annually. The company has not disclosed any APIs, software-as-a-service products, or developer integrations.
Commercially, Conserva generates revenue through three concurrent streams: (1) one-time franchise fees and ongoing royalties paid by franchisees to the franchisor entity (Outdoor Living Brands, Inc.); (2) service-based revenue collected by individual franchisees from inspections, repairs, and installations; and (3) recurring subscription-style revenue from tiered annual maintenance packages that bundle seasonal startups, winterizations, multiple mid-season inspections, and discount access to repairs and upgrades. Pricing is standardized at the package level but varies by local franchise and market (e.g., $429 in Temple vs. $450 in West Austin for the same Full Season tier). Customer concentration is diffuse across residential homeowners, with a secondary commercial property manager segment; go-to-market is local-field-service oriented through franchise territories, supported by SEO-optimized location pages, a content blog, referral-driven lead generation, and free inspection offers.
Conserva Irrigation firmographics
Firmographics- Name
- Conserva Irrigation
- Legal name
- Conserva Irrigation
- Website
- https://conservairrigation.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Conserva Irrigation is a US franchise network providing residential and commercial irrigation installation, repair, and seasonal maintenance services across 35+ states, with a focus on water conservation, smart irrigation technology, and a proprietary System Efficiency Score diagnostic delivered through independently owned franchise locations.
- Ownership category
- akta.pro rank
Conserva Irrigation industry classification
Industry- Product category
- Irrigation Services
- NAICS
- Water Supply and Irrigation Systems (221310)
- akta.pro primary industry
- Sprinkler System Installation (New Systems) (HSAIAEAB)
- akta.pro secondary industries
- Irrigation Systems Installation & Maintenance (IMAIAIAC), Irrigation Systems Installation & Maintenance (BPABADAE), Irrigation Design, Installation & Maintenance Services (Engineering, Retrofit, Repair) (AFAAACAL)
Keywords
Where Conserva Irrigation is headquartered
LocationHeadquarters
- HQ city
- Glen Allen
- HQ country
- United States
- HQ region
- North America
Offices23 records
Markets served
Conserva Irrigation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Service-based Revenue: Revenue generated from irrigation services including inspections, repairs, installations, summerization, winterization, and maintenance. Services are delivered by certified technicians at individual franchise locations. Pricing varies by location and service type.
- Seasonal Maintenance Packages: Recurring annual revenue from maintenance subscription plans (e.g., Nice 'N Easy, Full Season, All Pro packages) that include multiple inspections, priority scheduling, and discounts on repairs/upgrades. Subscription-like recurring revenue model for franchisees.
- Irrigation System Installation: One-time revenue from new irrigation system design and installation, including custom layouts, smart controllers, hardware components (sprinkler heads, valves, pipes, sensors).
- Hardware Sales: Revenue from replacement parts and hardware including sprinkler heads, valves, controllers, pipes, and specialized nozzles sold during service visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Nice 'N Easy - $250/year |
| Subscription | Annual | Full Season - $450/year |
| One time/ perpetual license | Pay-as-you-go | Winterization - $299 |
| Subscription | Annual | Spring Startup + Winterization - $399 |
| Subscription | Annual | Full Season - $429/year |
| Subscription | Annual | All Pro - $599/year |
| Subscription | Annual | 4 Annual Inspections - $495/year |
| One time/ perpetual license | Pay-as-you-go | Entry Package - $295 |
| Freemium | Pay-as-you-go | Free Sprinkler System Inspection |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Conserva Irrigation product offering
Product offeringCore offering
Conserva Irrigation is a franchise-based irrigation services company that installs, repairs, and maintains residential and commercial sprinkler systems with a focus on water conservation. Core services include free system inspections that produce a proprietary System Efficiency Score, followed by repairs, smart irrigation upgrades with weather-based controllers, seasonal summerization and winterization, drip irrigation, drainage solutions, and recurring annual maintenance packages.
Product overview
Conserva Irrigation is a franchise-based irrigation services company offering comprehensive residential and commercial irrigation solutions. The core offering centers on sprinkler system installation, repair, and maintenance services, complemented by smart irrigation technology integration. Service portfolio includes seasonal maintenance packages (Nice 'N Easy, Full Season, and Pro tiers), specialized services such as summerization, winterization, mid-season inspections, drip irrigation, drainage solutions, backflow testing, and free system inspections that generate a System Efficiency Score. The company operates through a network of regional franchise locations across multiple U.S. states (Virginia, Texas, Wisconsin, Utah, and others), each branded as 'Conserva Irrigation of [Location]'. Core technology focus is on smart irrigation systems utilizing weather-based controllers and sensors to achieve water savings of 40-60%. The company partners with equipment manufacturers Toro and Hunter but does not appear to offer API or developer integration capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Irrigation Services Comprehensive irrigation services for homeowners including sprinkler installation, repair, seasonal maintenance (summerization and winterization), drip irrigation, drainage solutions, and free system inspections for residential properties.
- Commercial Irrigation Services
- Free Sprinkler System Inspection
Quantifiable outcome
- Reduce water usage by up to 60% (typical savings 40-60%)
- +2 more outcomes
Companies that use Conserva Irrigation
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Conserva Irrigation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Conserva Irrigation partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Conserva Irrigation competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Conserva Irrigation social profiles
Digital presenceConserva Irrigation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conserva Irrigation leadership team
Management profileNumber of profiles
Profiles4 records
Conserva Irrigation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conserva Irrigation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conserva Irrigation
What does Conserva Irrigation do?
Conserva Irrigation is a franchise-based irrigation services company that installs, repairs, and maintains residential and commercial sprinkler systems with a focus on water conservation. Core services include free system inspections that produce a proprietary System Efficiency Score, followed by repairs, smart irrigation upgrades with weather-based controllers, seasonal summerization and winterization, drip irrigation, drainage solutions, and recurring annual maintenance packages.
Is Conserva Irrigation a public or private company?
Conserva Irrigation is a private company. It is classified as corporate owned and is currently operating.
When was Conserva Irrigation founded?
Conserva Irrigation was founded in 2010. It employs 11 to 50 people.
Where is Conserva Irrigation based?
Conserva Irrigation is headquartered in Glen Allen, United States, in the North America region.
How does Conserva Irrigation make money?
Four revenue lines are on record. Service-based Revenue is the primary driver. The others are seasonal Maintenance Packages, irrigation System Installation and hardware Sales.
Does Conserva Irrigation have an API?
No public API is recorded for Conserva Irrigation.
What industry is Conserva Irrigation in?
Conserva Irrigation's product category is Irrigation Services. Its primary akta.pro industry code is HSAIAEAB, Sprinkler System Installation (New Systems), with a secondary code of IMAIAIAC, Irrigation Systems Installation & Maintenance. Its NAICS code is 221310.