CRM Studios

What CRM Studios does

CRM Studios (legal entity Circle R Media, LLC) is a privately held, full-service video production company headquartered at 6301 Riverside Drive inside Mercury Studios in Irving, Texas, with additional operations in Louisiana. Founded in the early 1990s as Circle R Media inside RadioShack to program in-store television content, the company evolved into CRM Studios and now serves a Fortune 500-heavy client base spanning healthcare (Willis-Knighton Health System, UTSW, Texas Health Resources, Alcon, Medtronic, Arcutis), retail (GameStop, Dillard's, Pizza Hut, Tetra Pak, Justin Boots), aerospace and defense (Lockheed Martin), telecommunications (AT&T), technology (Tyler Technologies), and nonprofits (American Heart Association, National PKU Alliance). The company claims 500+ clients and decades-long anchor relationships including 10+ years with GameStop and nearly 20 years with Dillard's.

The company's product offering is structured around six core service lines: video production (location and studio shoots including helicopters, underwater, and sterile environments), a 3,000-square-foot soundstage and four-camera HD control room inside Mercury Studios' C Stage, post-production editing/audio/2D-3D animation, media placement and buying, production crew staffing, and photography services. The technology stack is built on Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator, Audition, Media Encoder), Cinema 4D, Boris FX Sapphire, Ross Carbonite 2S switching, Panasonic 3800 HD cameras, and Vimeo for client review — all standard broadcast-grade production tools with no proprietary platform or AI differentiation.

CRM Studios generates revenue through custom-quoted, project-based professional services engagements initiated via a free discovery session. GTM is consultative and sales-led, targeting enterprise and mid-market clients in the Dallas-Fort Worth region with national on-location reach. Long-tenured accounts generate repeat volume (e.g., 200+ physician profile videos for a single healthcare client), but there is no disclosed recurring subscription, SaaS, or platform component. The company has no external funding, is founder/management-owned, and operates with an 11–50 person team led by Founder Steve Dunning and CEO Scott Burress.

Name

CRM Studios

Legal name

Circle R Media, LLC

Website

https://crmstudios.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

CRM Studios is a privately held, full-service video production company in Irving, Texas, serving Fortune 500 clients across healthcare, retail, aerospace, and telecom with strategy, production, post-production, soundstage, and media placement services under one roof.

Ownership category

akta.pro rank

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Project-based professional services for video production including commercials, corporate videos, branded content, training videos, and more. Pricing varies by project scope, duration, crew requirements, equipment needs, and post-production complexity. Custom quotes provided after discovery session.
2. Soundstage & Facility Rental: Rental of 3,000 sq ft soundstage (C Stage at Mercury Studios) and 5,600 sq ft facility. Can be rented alone or with equipment and crew packages. Stage manager required for all shoots.
3. Media Placement Services: Strategic media planning and buying services including broadcast TV, cable TV, radio, digital video/audio, print, and sports/multicultural marketing. Helps clients place commercials across various media channels.
4. Post-Production Services: Editing, audio recording/ADR/looping, 2D and 3D animation services provided as standalone or bundled with production services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CRM Studios is a full-service video production company delivering strategy, production, and post-production under one roof. Core offerings include location and studio video production from a 3,000 sq ft soundstage with HD control room inside Mercury Studios (Irving, TX), post-production editing with audio and 2D/3D animation, media buying and placement across broadcast, cable, radio, digital, print and sports channels, production crew staffing, and still photography services.

Product overview

CRM Studios is a full-service video production company operating as a unified offering rather than a platform-plus-modules architecture. The company provides end-to-end video production and strategic communications services encompassing strategy and planning, full-scale video production (location and studio), soundstage and control room facilities, post-production editing, audio recording, and 2D/3D animation—all delivered by an in-house team of producers, directors, editors, animators, and engineers. Additional services include media placement and buying, production crew staffing, and professional photography. The company specializes in corporate videos, commercials, live broadcasts and streaming, product demonstrations, testimonials, healthcare content, nonprofit storytelling, brand videos, podcasts, FAQ content, and social media campaigns. Founded over 30 years ago as Circle R Media (inside RadioShack), the company now operates from studios in Irving, Texas and Louisiana, serving clients nationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Services Full-scale video production services including location shooting, scriptwriting, storyboards, helicopters, underwater shoots, and production in challenging environments for commercial and corporate clients, including international shoots for Fortune 500 brands.
• Soundstage & Control Room Professional studio facilities including a 3,000 sq ft soundstage (60' x 50' with 15-foot lighting grid clearance), 180-degree cyc wall, customizable 18.9' x 9.4' LED wall, and HD control room with a Ross Carbonite 2S four-camera setup (three ped cameras plus 26-foot jib camera).
• Post-Production Editing, Audio, & Animation Comprehensive post-production services including video editing with Adobe Premiere Pro, audio booth for ADR/looping, 2D and 3D animation using Adobe After Effects and Cinema 4D, motion graphics, and full Adobe Creative Cloud pipeline (Photoshop, Illustrator, InDesign, Lightroom, Audition, Media Encoder).
• Media Placement Services Strategic media planning and buying services covering broadcast TV (local and regional), cable TV, radio, digital video online, digital audio online, consumer magazines, newspaper, multicultural marketing, sports marketing, and display media.
• Production Crews Skilled professionals available for every aspect of production including Producers, Directors, Gaffers, Grips, Camera Operators, Cinematographers, Stage Managers, Script Supervisors, Teleprompter Operators, Audio Technicians, Technical Directors, Chyron Operators, Hair and Makeup Stylists, Screenwriters, Storyboard Artists, Editors, Animators, and Media Buyers.
• Photography Services Professional still photography services including corporate headshots, product photography, and event coverage, often combined with video shoots for efficient dual-shooting capability.
• Corporate Video Professional videos for corporate training, internal communication, and marketing purposes—ideal for onboarding, educating, and inspiring employees as well as building relationships with clients.
• Livestream Broadcast and Events Live streaming services for corporate events, product launches, and large-scale conferences with seamless real-time broadcasting to engage audiences globally, including IMAG (Live Event Image Magnification) capabilities.
• Commercial Production High-impact commercials for television, online platforms, and social media ads developed from concept through execution to drive brand awareness and influence buying decisions.
• Product Demonstrations & Explainer Videos Clear, engaging demonstration videos showcasing product features and benefits to simplify complex topics and increase customer confidence and trust.
• Testimonial Videos Authentic testimonial capture from satisfied clients to establish credibility, build trust with prospects, build authority with social proof, and influence new customers.
• Healthcare Video Production Educational, training, and marketing videos tailored for the healthcare industry including patient testimonials, physician profiles, and medical staff training to help healthcare organizations communicate more effectively with patients.
• Non-Profit Video Production Mission-driven video content for nonprofits to tell their story, showcase impact, engage donors, promote events, and build connections that drive action.
• Brand Videos Story-driven video content to boost brand awareness, build long-term relationships by highlighting company values, mission, and personality, and differentiate from competitors.
• Podcast Production High-quality podcast production from concept development to recording and editing, helping brands share messages for thought leadership and brand storytelling.
• FAQ Videos Clear, concise FAQ videos that address common questions, improve customer satisfaction, reduce support workload, and proactively address concerns for customer support and onboarding.
• Social Media Campaigns Short, engaging videos designed specifically for social media platforms including Instagram, Facebook, LinkedIn, and TikTok to increase brand visibility, engage audiences, and drive conversions.

Quantifiable outcome

• 49% faster revenue growth for businesses implementing video strategies
• +6 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mercury Studios (formerly The Studios at Las Colinas)coreStrategic or Co-development PartnerCRM Studios is headquartered inside Mercury Studios, an historic television production facility in Las Colinas. CRM occupies C Stage (3,000 sq ft soundstage) tied to their HD control room. Mercury Studios has hosted major productions including RoboCop, Born on the Fourth of July, and classic rock bands like The Rolling Stones and Eagles.
• Dillard'scoreStrategic or Co-development PartnerNearly 20-year partnership with Dillard's (Top 100 U.S. retailer with $6.2-6.5B annual sales) as fundamental part of regional and corporate training programs. CRM Studios provides ongoing video content system for internal training and corporate communications.
• FirstCom MusicminorOthersContracted stock music supplier for use in video productions. Part of network of creative service providers including iStock, Shutterstock, Adobe Stock, and Getty for copyrighted materials.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CRMStudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRM Studios