MediaMart

What MediaMart does

MediaMart (Công ty Cổ phần MEDIAMART Việt Nam) is a privately-held Vietnamese joint stock company founded in 2007 and headquartered at 29F Hai Bà Trưng, Hanoi. It operates the largest branded electronics retail supermarket chain in Vietnam with 334 physical store locations nationwide, supplemented by an e-commerce platform (mediamart.vn) and phone sales (hotline 1900 6788). The company sells consumer electronics, home appliances, smartphones, laptops, smart home devices, and audio equipment from over 30 international brands including Samsung, LG, Panasonic, Sony, Daikin, Hitachi, Electrolux, Apple, and Xiaomi, alongside its proprietary Coex private-label brand spanning air conditioners, refrigerators, washing machines, and small appliances.

The business model is a multi-brand, multi-category omni-channel retail operation. Revenue is generated through one-time transactional hardware sales (not recurring), with pricing mechanics including standard retail pricing, promotional discounts up to 50%, 0% interest installment payment plans (trả góp 0-0.5%), free installation services, and a 30-day product exchange policy. MediaMart serves primarily individual B2C consumers (household electronics and appliance purchases) with a secondary B2B corporate sales channel for bulk and project procurement. The company does not disclose proprietary technology platforms, AI/ML capabilities, or revenue figures, and operates without disclosed external institutional investors or parent company ownership. Business registration records show 20 amendments since founding, with the most recent dated October 5, 2025, indicating ongoing corporate evolution.

Distribution is exclusively domestic within Vietnam, with no international footprint claimed. Marketing leverages a multi-channel approach combining the company website, Facebook, YouTube, Zalo, TikTok, seasonal sales events (Summer Sale, World Cup promotions, holiday campaigns), and a dedicated phone sales force. The company's competitive positioning centers on physical store density, multi-brand assortment breadth, flexible consumer financing, and integrated after-sales services including delivery, installation, and warranty support.

Name

MediaMart

Legal name

Công ty Cổ phần MEDIAMART Việt Nam

Website

https://mediamart.vn

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

MediaMart is a privately-held Vietnamese electronics retail chain operating 334 supermarkets across Vietnam, selling consumer electronics and home appliances from international brands alongside its own Coex private-label brand, primarily serving individual B2C consumers through physical stores, e-commerce, and phone sales.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Big-Box Electronics + Major Appliances Retail (CRACAAAB)

akta.pro secondary industries

Consumer Electronics & Appliances Online Retailers (CRAFADAD), Big-Box Electronics + Small Appliances Retail (CRACAAAC), Streaming Media Players & Set-Top Boxes Retail (CRACAEAC)

Keywords

• Consumer electronics retail
• Home appliance store
• Electronics supermarket
• Smart home devices
• Private label appliances

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Electronics and Appliances Retail: MediaMart generates revenue through the sale of consumer electronics, home appliances, and related products. The business model includes physical retail store sales, online e-commerce transactions, and installment payment plans. Revenue is one-time transactional rather than recurring, with additional services including delivery, installation, and extended warranties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MediaMart operates a nationwide chain of 334 electronics and home appliance supermarkets across Vietnam, selling consumer electronics, IT products, and household appliances through physical retail stores and the mediamart.vn e-commerce site. Its assortment spans international brands (Samsung, LG, Panasonic, Sony, Daikin, Hitachi, Electrolux, Sharp) and its own Coex private-label brand covering air conditioners, refrigerators, washing machines, TVs, and small appliances. The offering is rounded out by delivery, professional installation, interest-free installment payment plans, warranty support, and a 30-day product exchange policy.

Product overview

MediaMart is a major Vietnamese electronics retail chain (Công ty Cổ phần MEDIAMART Việt Nam) operating 334 superstore locations across Vietnam. The company operates as a multi-brand electronics retailer offering both proprietary Coex private-label products and third-party branded electronics and home appliances. The core product portfolio includes Smart TVs (Google TV, Android TV, QLED, OLED), air conditioners, refrigerators, washing machines, evaporative air coolers, laptops, smartphones, water purifiers, air fryers, smart home devices, dishwashers, and karaoke audio systems. MediaMart's own Coex brand competes alongside established brands including Samsung, LG, Panasonic, Sony, Daikin, Hitachi, Electrolux, Sharp, and others. The retailer operates an omni-channel platform combining physical retail stores with online shopping capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Coex private-label electronics and appliances MediaMart's own Coex-branded home appliance and electronics line, including air conditioners, refrigerators, washing machines, blenders, rice cookers, air purifiers, and TVs positioned at competitive price points for Vietnamese consumers.
• Smart TVs (Tivi) Smart televisions including Google TV, Android TV, QLED, OLED, and LED models from brands such as Samsung, LG, Sony, Coex, TCL, Sharp, Xiaomi, and Casper, sold to Vietnamese consumers for home entertainment use.
• Air Conditioners (Điều hòa nhiệt độ) Air conditioning units including split units, portable units, standing units, ceiling cassette units, and multi-split systems from brands such as Panasonic, Daikin, Coex, Casper, LG, Samsung, Gree, Sharp, Funiki, AQUA, and Toshiba. Free installation is offered for selected models.
• Refrigerators (Tủ lạnh) Refrigerators ranging from mini units to side-by-side and multi-door models from brands including Coex, Hitachi, Panasonic, Electrolux, LG, Sharp, Samsung, Toshiba, AQUA, Midea, Mitsubishi, and Casper, sold to household and corporate buyers.
• Washing Machines (Máy giặt) Washing machines including front-load, top-load, and washer-dryer combo units from Coex, LG, Electrolux, Panasonic, Samsung, Toshiba, Aqua, and Sharp.
• Evaporative Air Coolers and Fans (Quạt mát, Quạt điều hòa) Evaporative air coolers and fans including tower fans, standing fans, wall-mounted fans, and ceiling fans from Coex, Funiki, Sunhouse, Kangaroo, and Boss.
• Laptops and Computers (Laptop và Máy tính) Laptop and desktop computers from Apple (MacBook), Asus, Dell, Lenovo, Acer, HP, MSI, Gigabyte, LG, and SingPC, including gaming laptops and AI-enabled laptops.
• Smartphones (Điện thoại thông minh) Smartphones including iPhone, Samsung Galaxy, OPPO, Xiaomi, ZTE nubia, Realme, Vivo, and Masstel devices.
• Water Purifiers (Máy lọc nước) Water purifiers including RO systems, hydrogen water purifiers, and hot-cold water dispensers from Kangaroo, Coex, Sunhouse, Hòa Phát, and Roler.
• Air Fryers (Nồi chiên không dầu) Oil-free air fryers in various capacities from Roler, Philips, Kangaroo, Sunhouse, Funiki, Coex, and Tefal.
• Smart Home Devices (Thiết bị thông minh) Smart home devices including WiFi cameras, smartwatches, smart switches, smart bulbs, smart plugs, and electronic door locks from iMou, Ezviz, and Apple Watch.
• Dishwashers (Máy rửa bát) Dishwashers including built-in, standalone, and countertop models from Bosch, Roler, and Junger.
• Karaoke Speakers and Audio Equipment (Loa Karaoke và Âm thanh) Karaoke speakers and audio equipment including portable speakers, soundbars, and karaoke systems from Acnos, Best, Dalton, and Fenda.
• Microwaves and Ovens (Lò vi sóng, Lò nướng) Microwave ovens (mechanical and electronic, with or without grill function) and ovens including built-in, cabinet, glass, and bread-baking models sold across major appliance brands.
• Freezers and Wine Cabinets (Tủ đông, Tủ mát, Tủ rượu) Standalone freezers, commercial coolers, and wine storage cabinets from Coex, Sanaky, LG, Kangaroo, Alaska, Roler, and Kadeka.
• Clothes Dryers (Máy sấy quần áo) Clothes dryers using vented, condenser, and heat-pump technologies from Coex, Electrolux, LG, Samsung, Panasonic, AQUA, and Galanz, including combined washer-dryer units.

Quantifiable outcome

• 30-day product exchange policy provides customer satisfaction assurance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pico: Pico is a major Vietnamese consumer electronics and appliance retail chain operating supermarkets nationwide. It competes with MediaMart in the same brick-and-mortar big-box electronics category with comparable brand assortment.
• Nguyễn Kim: Nguyễn Kim is a long-established Vietnamese electronics and appliance retailer with physical stores and a strong e-commerce presence. It directly competes with MediaMart in multi-brand electronics and appliance retail across Vietnam.
• HC (Hoàng Hà Mobile sister chain): HC is a Vietnamese electronics retailer that competes with MediaMart across consumer electronics and appliance categories, sharing similar target customers and multi-brand omni-channel retail format.
• Điện Máy Xanh: Điện Máy Xanh is Mobile World Group's consumer electronics and appliance retail chain in Vietnam, operating thousands of stores nationwide. It is MediaMart's closest direct competitor with overlapping omni-channel model, brand assortment, and target customer base.

Regional players

• PowerBuy: PowerBuy is one of Thailand's largest consumer electronics and appliance retailers with nationwide store presence. Comparable to MediaMart in terms of omni-channel retail model, multi-brand assortment, and installment payment offerings.
• Best Denki: Best Denki is a major consumer electronics and appliance retail chain operating across Southeast Asia (Singapore, Thailand, Malaysia). It is a regional peer offering comparable big-box electronics retail format with multi-brand assortment and installation services.
• Courts Asia: Courts is a Southeast Asian big-box electronics, appliance, and furniture retailer with operations across Singapore, Indonesia, Malaysia, and Vietnam. It is comparable to MediaMart in store format, product mix, and installment-financed retail model.

Emerging players

• Shopee Vietnam: Shopee is a leading Southeast Asian e-commerce marketplace that increasingly competes with MediaMart in online consumer electronics and appliance sales. It represents a different model (pure marketplace vs. inventory-led) but targets the same Vietnamese consumer electronics buyers.

Broad incumbents

• Harvey Norman: Harvey Norman is a large multi-category electronics, appliance, and furniture retailer with franchise operations across Asia-Pacific. It shares MediaMart's big-box physical retail model and focus on major appliances and consumer electronics.
• TGDĐ (Thế Giới Di Động): The Gioi Di Dong (Mobile World Group parent) is Vietnam's largest mobile phone and electronics retailer with thousands of stores. While primarily mobile-focused, its parent operates Điện Máy Xanh, making the broader group MediaMart's most powerful direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/CongtyMediamart
• Facebookfacebook.com/DienmayMediaMart
• TikToktiktok.com/@mediamart.official
• Xx.com/mediamartonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaMart