PT Astra Honda Motor

Name

PT Astra Honda Motor

Legal name

PT. Astra Honda Motor

Website

https://recruitment.astra-honda.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Motorcycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Manufacturing (3361), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industries

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle manufacturing
• Motorcycle sales
• Honda motorcycles
• Two-wheeler distribution
• Automotive assembly

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Motorcycle Manufacturing and Sales: PT Astra Honda Motor generates revenue through the manufacture and sale of Honda motorcycles in Indonesia, operating as a joint venture between Astra International and Honda Motor Company.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PT Astra Honda Motor manufactures and sells Honda-branded motorcycles in Indonesia as a joint venture between Astra International and Honda Motor Company. The company operates an extensive dealer network across Indonesia for motorcycle sales and after-sales service, distributing Honda's two-wheeler lineup to Indonesian consumers and commercial buyers.

Product overview

PT Astra Honda Motor operates a single unified recruitment web portal called AHM Career Portal (https://recruitment.astra-honda.com/) rather than a multi-product platform. The portal provides end-to-end recruitment functionality including candidate registration and login, vacancy browsing across education levels (Sarjana/Diploma/SMA), document upload management (KTP, Kartu Keluarga, NPWP, Akta Kelahiran, Ijazah/SKL, Transkrip Akademik, SIM C), interview scheduling and rescheduling with blacklist warnings, job offer confirmation and benefit viewing, and FAQ/contact submission. The platform is built as a candidate-facing recruitment management system and does not encompass the company's core motorcycle manufacturing business.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda Motorcycles (Indonesia) Honda-branded motorcycles manufactured and sold by PT Astra Honda Motor in Indonesia, distributed through the Astra Honda dealer network with after-sales service support for individual consumers and commercial buyers across the Indonesian market.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Astra InternationalcoreStrategic or Co-development PartnerAstra International is a major Indonesian conglomerate and the founding partner in the joint venture. Astra holds significant equity stake in PT Astra Honda Motor and provides distribution infrastructure and operational expertise within the Indonesian market.
• Honda Motor CompanycoreStrategic or Co-development PartnerHonda Motor Company is the global Japanese partner providing motorcycle technology, brand licensing, and manufacturing expertise. As the technology and brand partner, Honda contributes product design, engineering, and quality standards to the joint venture.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• TVS Motor Company: Indian motorcycle manufacturer expanding across Southeast Asia; competes in the commuter and small-displacement motorcycle segments relevant to AHM's core market.
• Piaggio Group: Italian scooter and motorcycle manufacturer with Asian operations through the Vespa brand; competes in the premium scooter segment adjacent to AHM's lineup.
• Bajaj Auto: Indian motorcycle and three-wheeler manufacturer with growing presence in Indonesia and other emerging markets; competes in the value commuter segment.
• Kymco: Taiwanese scooter and motorcycle manufacturer with global distribution; comparable in scooter and small-displacement motorcycle categories relevant to Southeast Asian demand.

Others

• Astra International: Parent company of AHM and Indonesia's largest diversified conglomerate; comparable as an automotive distribution and financial services platform that channels AHM's dealer footprint.
• Honda Motor Co. Parent technology and brand partner of AHM; global motorcycle OEM whose product strategy, EV roadmap, and technology transfer directly shape AHM's competitive position.

Broad incumbents

• Suzuki Motor Corporation: Japanese motorcycle and automotive OEM with presence in Indonesia via PT Suzuki Indomobil Motor; competes in the motorcycle segment but across a broader portfolio globally.

Direct peers

• Yamaha Indonesia (PT Yamaha Indonesia Motor Manufacturing): Yamaha's Indonesian motorcycle manufacturing and distribution subsidiary, the closest direct competitor to AHM in the same Indonesian motorcycle market with comparable product range and dealer network.
• Kawasaki Motors: Japanese motorcycle manufacturer with Indonesian distribution through PT Kawasaki Motor Indonesia; competes in the powersports and commuter motorcycle segments.
• Hero MotoCorp: World's largest motorcycle manufacturer by volume; operates primarily in India but has international expansion ambitions, making it a comparable global two-wheeler OEM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pt-astra-honda-motor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Astra Honda Motor