AddPay

Name

AddPay

Legal name

AddPay Pty Ltd

Website

https://addpay.co.za

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industries

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF), PSP Aggregators / PayFac Enablement (Gateway Layer) (FSAMACAK), Recurring Billing & Subscription Payments Enablement (FSAMACAF)

Keywords

• Payment processing services
• Android payment terminals
• POS hardware devices
• Cloud payment management
• Merchant payment network

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Hardware or Manufacturing, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Payment Processing/Transaction Fees: AddPay charges merchants transaction fees for processing card payments (credit, debit, international, and fleet cards) as well as alternative payment methods. This is the primary revenue stream from their payment network.
2. Hardware Sales: Sale of Android payment terminals and PIN pads including P5L, RX, E1Lite, P5SE, T2, SSK, N6, P5 models. Merchants purchase or lease the physical payment devices.
3. Platform/SaaS Subscriptions: Subscription-based access to PayCloud management platform and TMS (Terminal Management System) for cloud-based payment and device management.
4. Payment Facilitator Program: Revenue from the incubation program that trains and enables partners to become payment service providers (PSPs), including infrastructure and compliance services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

AddPay operates an end-to-end Android-based payment network for merchants, retailers, and financial institutions, providing a portfolio of Android payment terminals (P5L PIN Pad, RX, P5L, E1Lite, P5SE, T2, SSK, N6, P5), the Cashier mobile app, and cloud platforms (PayCloud, TMS, Collections, Onboarding, E-commerce) for in-person, online, and recurring payment acceptance. Revenue is generated through payment processing fees, hardware sales of terminals, SaaS subscriptions to its management platforms, and a Payment Facilitator Incubation Program that recruits and enables PSP partners across South Africa and Namibia.

Product overview

AddPay is a South African payment technology company offering an end-to-end payment network built on a platform-plus-modules architecture. The portfolio consists of nine Android-based hardware payment devices (P5L PIN Pad, RX, P5L, E1Lite, P5SE, T2, SSK, N6, P5) and the Cashier App for mobile payment acceptance. These hardware and app products are managed through three cloud platforms: PayCloud for centralized payment management, TMS (Terminal Management System) for remote device control, and Collections for automated recurring payments. Supporting platforms include Onboarding for merchant activation and E-commerce for online checkout integration. The ecosystem is connected to hundreds of Payment Network Partners, and AddPay operates an Incubation Program that helps partners become licensed Payment Facilitators. The company processes over R50 million in annual transactions across more than 5,000 clients.

Differentiator

Problem solved

Functional benefit

Brands

• PayCloud: Cloud-based platform for managing payments
• TMS
• Collections
• Onboarding

Products and services

• P5L PIN Pad Dedicated PIN pad payment device that accepts card payments and supports secure PIN entry for debit and credit card transactions. Targeted at merchants requiring a secure PIN entry companion device.
• RX Payment Terminal Android-powered payment device accepting multiple payment methods including cards and alternative payment options. Targeted at merchants needing a flexible Android terminal.
• P5L Payment Terminal Android-based payment terminal supporting various payment methods with built-in receipting and cloud connectivity. Targeted at merchants wanting integrated receipting and cloud-managed payments.
• E1Lite Payment Terminal Compact Android payment device designed for space-constrained retail environments while maintaining full payment acceptance capabilities. Targeted at small retailers with limited counter space.
• P5SE Payment Terminal Android payment terminal with enhanced security features for accepting card and digital payments. Targeted at merchants prioritizing secure card and digital payment acceptance.
• T2 Payment Terminal Android-powered point-of-sale device supporting multiple payment acceptance methods. Targeted at retail and hospitality merchants needing a versatile POS terminal.
• SSK Payment Device Android payment device with secure key injection for encrypted payment processing. Targeted at merchants and PSPs requiring encrypted PIN handling.
• N6 Payment Terminal Android payment terminal designed for demanding retail and forecourt environments with robust construction. Targeted at high-throughput forecourt and retail environments.
• P5 Payment Device Android-based payment device offering comprehensive payment acceptance with cloud management capabilities. Targeted at merchants wanting full cloud-managed payment acceptance.
• Cashier App Mobile application enabling merchants to take payments and manage business operations on Android devices, providing a complete point-of-sale solution. Targeted at SMB merchants and mobile operators.
• PayCloud Cloud-based platform for managing payments across multiple channels, providing centralized transaction monitoring, reporting, reconciliation, and business intelligence. Targeted at merchants needing centralized multi-channel payment oversight.
• Terminal Management System (TMS) Cloud-based Terminal Management System enabling remote management of payment devices from anywhere, including software updates, configuration, and monitoring. Targeted at merchants and PSPs managing fleets of Android terminals.
• Collections Automated recurring payment solution for managing subscription billing, installment plans, and repeatable collection transactions without manual intervention. Targeted at merchants running subscription or installment-based businesses.
• Onboarding Platform Streamlined merchant onboarding platform enabling quick and easy activation of new payment merchants onto the AddPay network. Targeted at merchants and PSPs requiring fast activation.
• E-commerce Checkout Integration Checkout and payment integration solution for online merchants, supporting secure card processing and multiple payment methods. Targeted at merchants selling through online and digital channels.
• Incubation Program (Payment Facilitator) Program for aspiring payment facilitators providing training, infrastructure, and compliance support to qualify as a Payment Service Provider (PSP). Targeted at aspiring PSPs and partners seeking to enter the payments market.

Quantifiable outcome

• R50mil+ annual transaction volume processed
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• AbsacoreStrategic or Co-development PartnerAbsa, a major South African financial institution, uses AddPay as their payment processing platform for merchants. AddPay provides customized payment solutions with seamless integration and support, positioning them as an invaluable partner in Absa's financial services journey.
• Payment Network PartnerscoreChannel Partner/ Reseller/ DistributorAddPay connects with hundreds of payment network partners on their unified payment network, enabling partners to access AddPay's infrastructure, training, and compliance requirements to become payment service providers (PSPs).
• Incubation Program PartnerscoreChannel Partner/ Reseller/ DistributorAspiring payment facilitators join AddPay's incubation program to receive training, infrastructure access, and compliance support needed to qualify as PSPs and expand the AddPay payment network.

Scale indicators5 records

Recent moves1 record

Market position

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AddpayT
• Facebookfacebook.com/addpaySA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AddPay