TBS Group

What TBS Group does

TBS Group, now operating under the "opper" brand, is a privately held French-headquartered software vendor that builds a suite of media-industry software for subscription management, advertising CRM, audience monetization, and commercial prospecting. Its core platform is organized into three software pillars — subsuite (audience centralization, segmentation, and content monetization, including the mahalo and gestri modules for subscription optimization and distribution), adsuite (advertising sales process and CRM), and marketingsuite (ID management, user engagement, audience retention, and data analytics) — plus andzup, a standalone lead and prospecting data platform. The company complements the software stack with services branded as "le lab" (strategic consulting), "retail" (title distribution), and "customer services" (subscriber relationship management), and holds Qualiopi training certification in France.

TBS Group sells primarily on a recurring subscription basis to enterprise and mid-market media buyers, using a direct enterprise field-sales motion supplemented by a self-service website channel. Its go-to-market is regional but cross-border, with headquarters in Issy-les-Moulineaux, additional French offices in Rennes, Marseille, and Toulouse, and international offices in Turin (Italy) and Brussels (Belgium); the website supports English, French, and Italian. Named customers include L'Équipe, Le Monde, Le Bon Coin, Marie-Claire, Canal+, Dailymotion, Burda, Lagardère News, Reworld Media, Skyrock, Philosophie Magazine, AdMediaGroup, and Seedtag, spanning publishing, classifieds, broadcasting, radio, and advertising.

The company is privately held with no disclosed investors beyond a 2011 Entrepreneur Venture funding event, no disclosed revenue, and a stated expert headcount of approximately 150. Leadership includes Nicolas Daniel as President, Stéphanie Bordier as Director of Sales and Marketing, and Jose Goncalves as General Manager of Technology Building & Services. The 2025 rebrand to "opper" consolidates the product universe (data / software / services) under a single identity and coincides with the Italy and Belgium expansion, the andzup product launch, and Qualiopi certification.

Name

TBS Group

Legal name

TBS Group

Website

https://tbsgroup-europe.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

TBS Group (branded "opper") is a French-headquartered enterprise software vendor that builds subscription, advertising-CRM, audience-monetization, and prospecting data tools primarily for European media publishers, broadcasters, and advertising platforms.

Ownership category

akta.pro rank

Product category

Media Publishing Software

NAICS

Software Publishers (513210)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• Media subscription software
• Audience monetization platform
• Advertising CRM software
• Publisher subscription billing
• Media marketing automation

Headquarters

HQ city

Bailly

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: Recurring subscription revenue from software solutions including subsuite, adsuite, marketingsuite, mahalo, and gestri for subscription management, advertising CRM, and audience monetization

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

TBS Group (operating as opper) sells enterprise software suites for media publishers, including subsuite for subscription management and audience monetization, adsuite for advertising sales and CRM, marketingsuite for ID management and marketing operations, and andzup for commercial prospecting and lead intelligence. These are complemented by services — le lab (marketing consulting), retail (distribution management), and customer services (subscriber relationship management) — sold to media companies across Europe.

Product overview

TBS Group (operates under the opper brand) offers a platform-plus-modules architecture comprising three core software solutions: subsuite for subscription management and audience monetization, adsuite for advertising and CRM management, and andzup for commercial prospecting and lead management. These are complemented by marketingsuite for broader marketing operations including ID management, user engagement, and analytics. The portfolio also includes service offerings (the lab, retail, customer services) that support implementation and ongoing optimization. The company serves primarily media publishers and entertainment companies, helping them optimize content, manage audiences, and monetize digital operations.

Differentiator

Problem solved

Functional benefit

Brands

• subsuite: Solution to centralize, segment the audience and monetize content
• adsuite
• marketingsuite
• andzup
• mahalo
• gestri
• qiota
• the lab
• retail
• customer services

Products and services

• subsuite Centralizes, segments the audience and monetizes content for media publishers, providing subscription management with retention-focused sub-modules mahalo and gestri.
• adsuite CRM solution that optimizes sales processes, simplifies advertising management and CRM operations for media companies, including aloha and adresa components.
• marketingsuite Marketing suite offering ID management, user engagement and monetization, audience and customer retention, and data analytics capabilities for media publishers.
• andzup Commercial prospecting and lead management platform with data intelligence for sales optimization, contact identification, and communication management for sales teams.
• le lab Consulting service focused on optimizing subscription management and developing innovative retention strategies for media clients.
• retail Service that manages, broadcasts, distributes, and analyzes magazine and publication titles for media clients.
• customer services Service that manages the entire relationship with subscribers throughout the lifecycle for media publishers.

Quantifiable outcome

• Significant improvements in subscriber management and engagement for Stratégies publication

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BlueConic: BlueConic is a customer data platform purpose-built for publishers, comparable to TBS's marketingsuite ID management and audience analytics capabilities.
• Piano: Piano is a subscription, paywall and audience monetization platform purpose-built for digital publishers and media companies — a direct competitor to TBS's subsuite, adsuite and marketingsuite in the European and global media vertical.
• Zephr: Zephr provides subscription management, identity, and personalization for publishers, directly overlapping with TBS's subsuite/mahalo/gestri subscription stack and ID management capabilities.
• Lineup Systems: Lineup Systems sells advertising sales, order management and ad-tech solutions to media companies, closely mirroring TBS's adsuite offering for advertising CRM and sales process optimization.
• Viafoura: Viafoura delivers audience engagement, registration, comments and subscription tools for publishers, intersecting with TBS's marketingsuite (user engagement and audience retention) modules.
• Sailthru (Marigold Engage): Sailthru by Marigold provides personalization, email and audience engagement for retail and media brands, comparable to TBS's marketingsuite for audience retention and user engagement.
• Chartbeat: Chartbeat provides real-time content and audience analytics for digital publishers, overlapping with the analytics layers of TBS's subsuite and marketingsuite.
• Mather Economics: Mather Economics provides subscription analytics, pricing and churn modeling for media publishers, complementing TBS's subscription management and retention modules.

Emerging players

• Permutive: Permutive is an enterprise data and audience platform for publishers, comparable to TBS's andzup and marketingsuite data/prospecting capabilities but with a stronger first-party data emphasis.

Broad incumbents

• Adobe (Experience Cloud): Adobe Experience Cloud offers broader marketing, advertising and audience solutions used by large media organizations; competes indirectly with TBS by offering wider portfolio but at higher complexity and cost.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/opper-io
• Xx.com/tbsgroup_europe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBS Group