RUMAG B.V.

Humorous Apparel and Lifestyle Merchandiserumag.nl

RUMAG B.V. is a Dutch direct-to-consumer e-commerce brand selling humor-driven apparel, home goods, and party games primarily to consumers in the Netherlands and Belgium through a Shopify storefront.

Company typePrivate
Founded2014
HeadquartersAmsterdam, Netherlands
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What RUMAG B.V. does

RUMAG B.V. (legal name RUMAG INC. B.V.) is a Dutch direct-to-consumer e-commerce company that designs and sells humor-driven lifestyle merchandise under the RUMAG brand. Founded in 2014 and registered at Vijverweg 2, 7641 LH Wierden, Netherlands, the company targets primarily Dutch and Belgian consumers with an irreverent product portfolio spanning apparel (T-shirts, sweaters, hoodies, baby rompers, bachelor/bachelorette party clothing), home and living goods (ceramic mugs, organic cotton aprons, rubber-backed doormats, decorative tiles, beach towels, padel racket covers), accessories (phone cases, canvas tote bags, calendars), and adult party games. Pricing is positioned in the affordable impulse-purchase range (€4.99-€34.95), with free shipping offered on Netherlands orders over €75.

RUMAG B.V. firmographics

Firmographics

Name: RUMAG B.V.
Legal name: RUMAG INC. B.V.
Website: https://rumag.nl
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 11–50 employees
Short description: RUMAG B.V. is a Dutch direct-to-consumer e-commerce brand selling humor-driven apparel, home goods, and party games primarily to consumers in the Netherlands and Belgium through a Shopify storefront.
Ownership category
akta.pro rank

RUMAG B.V. industry classification

Industry

Product category: Humorous Apparel and Lifestyle Merchandise
NAICS: Gift, Novelty, and Souvenir Retailers (45942), Clothing and Clothing Accessories Retailers (458110), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
SIC: Retail-Family Clothing Stores (5651), Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Shopping Goods Stores (5940)
akta.pro primary industry: Seasonal & Party Variety Stores (CRAGAJAE)

Keywords

Humorous apparel
Novelty merchandise
Casualwear ecommerce
Lifestyle gifts
Party games

Where RUMAG B.V. is headquartered

Location

Headquarters

HQ city: Amsterdam
HQ country: Netherlands
HQ region: Europe

Offices1 record

Markets served

RUMAG B.V. business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

Direct Product Sales: RUMAG generates revenue through direct-to-consumer sales of branded merchandise and apparel via their e-commerce website. Products include clothing (t-shirts, sweaters, hoodies), accessories (phone cases, bags), home/living items (mugs, doormats, tiles), and novelty items (games, bachelor party merchandise). All sales are one-time transactions with no subscription component.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard product pricing with tiered options

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

RUMAG B.V. product offering

Product offering

Core offering

RUMAG B.V. sells humor-driven, irreverent Dutch-language merchandise and casualwear direct-to-consumers through its Shopify-powered e-commerce storefront at rumag.nl. The core assortment includes T-shirts, sweaters, hoodies, baby rompers, bachelor/bachelorette party apparel, mugs, doormats, decorative tiles, phone cases, tote bags, paddle covers, beach towels, aprons, calendars, and adult party games, all branded with sarcastic, edgy Dutch slogans. Products are priced between €4.99 and €34.95 and are shipped from the Netherlands to Dutch and Belgian consumers.

Product overview

RUMAG B.V. is a Dutch merchandise and casualwear e-commerce company operating on Shopify. Their product portfolio centers on humor-driven lifestyle products with sarcastic and edgy Dutch-themed slogans. The core offering includes apparel (T-shirts, Sweaters, Hoodies, Baby rompers, Bachelor party collection) across multiple size ranges, accessories (Phone cases, Bags, Paddle covers), home/living items (Mugs, Aprons, Doormats, Tiles, Beach towels), games (drinking party games), and calendars. The WK 2026 (World Cup) collection features orange Netherlands team-themed shirts. Products are sold exclusively through their Shopify-powered Dutch-language webshop at rumag.nl, with fulfillment via GLS shipping partner. The brand targets young adults in the Netherlands and Belgium seeking irreverent, humorous consumer products.

Differentiator

Problem solved

Functional benefit

Products and services

T-Shirts
Sweaters
Hoodies
Baby Collection
Bags (Tassen)
Bachelor/Bachelorette Party Collection
Mugs (Mokken)
Aprons (Schorten)
Doormats (Deurmatten)
Tiles (Tegeltjes)
Paddle Covers (Padelhoezen)
Phone Cases
Calendars and Planners
Games (Spelletjes)
Must-Haves
Beach Towels (Strandlakens)
World Cup 2026 Collection
Gift Voucher (Cadeaubon)

Companies that use RUMAG B.V.

Customer profile

Segments1 record

Ideal customer profiles1 record

RUMAG B.V. technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration12 records

RUMAG B.V. partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights4 records

RUMAG B.V. competitors and assessment

Company assessment

Broad incumbents

HEMA: Iconic Dutch variety retailer selling apparel, homewares, gifts, and lifestyle products at value price points. Comparable to RUMAG's broad product mix targeting Dutch households, though with a more mainstream (less edgy) brand voice.
Zalando: Europe's largest online fashion platform, active in the Netherlands and Belgium with a broad apparel and accessories assortment. Competes for the same Dutch/Belgian apparel shopper as RUMAG but at massive scale and with third-party brand inventory.
Wehkamp: Large Dutch online department store selling apparel, home goods, and gifts across multiple brands. Overlaps with RUMAG's apparel + living mix and shares the NL e-commerce customer base, but at much greater scale and breadth.

Direct peers

PretZo: Dutch e-commerce brand focused on bachelor/bachelorette party merchandise and gag gifts. Direct overlap with RUMAG's 'vrijgezellenfeest' (bachelor party) collection of 41 SKUs.
Shirtcity: German custom apparel and gift retailer offering printed t-shirts, hoodies, mugs, and accessories. Same product architecture as RUMAG with European-market focus.
Spreadshirt: European print-on-demand apparel and accessory platform selling user-generated and brand-designed humorous apparel, mugs, and accessories. Directly comparable to RUMAG's customizable/novelty apparel-plus-lifestyle model, though operates as a marketplace rather than a single DTC brand.
Redbubble: Global print-on-demand marketplace for independent artists' designs on apparel, mugs, phone cases, and home goods. Conceptually identical to RUMAG's humor-led apparel and lifestyle product model, though artist-led rather than a single branded DTC house.
CafePress: Online retailer of customized apparel, mugs, and novelty gifts featuring user-submitted and brand-curated humorous designs. Closely comparable to RUMAG's print-on-demand lifestyle gift and apparel offerings.
Life of Da Party: Dutch specialty retailer of bachelor/bachelorette party outfits, games, and themed accessories. Comparable to RUMAG's bachelor party collection and party games category.
247customs: Dutch print-on-demand platform for custom apparel, gifts, and accessories targeting the Netherlands and Belgium. Operates in the same NL/BE market with a similar product mix to RUMAG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

RUMAG B.V. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RUMAG B.V. leadership team

Management profile

Number of profiles

Profiles1 record

RUMAG B.V. funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RUMAG B.V. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RUMAG B.V.

What does RUMAG B.V. do?

Is RUMAG B.V. a public or private company?

RUMAG B.V. is a private company. It is classified as venture growth investor backed and is currently operating.

When was RUMAG B.V. founded?

RUMAG B.V. was founded in 2014. It employs 11 to 50 people.

Where is RUMAG B.V. based?

RUMAG B.V. is headquartered in Amsterdam, Netherlands, in the Europe region.

How does RUMAG B.V. make money?

One revenue line is on record: direct Product Sales.

Who are RUMAG B.V.'s main competitors?

Broad incumbents on record are HEMA, Zalando and Wehkamp. Direct peers are PretZo, Shirtcity, Spreadshirt, Redbubble, CafePress, Life of Da Party and 247customs.

Does RUMAG B.V. have an API?

No public API is recorded for RUMAG B.V..

What industry is RUMAG B.V. in?

RUMAG B.V.'s product category is Humorous Apparel and Lifestyle Merchandise. Its primary akta.pro industry code is CRAGAJAE, Seasonal & Party Variety Stores. Its NAICS code is 45942 and its SIC code is 5651.