Better Medical

What Better Medical does

Better Medical is an Australian operator of general practice clinics founded in 2015 by a group of medical professionals and long-term investors. The company runs a network of 60+ owned-and-operated GP clinics across four Australian states (South Australia, Queensland, Victoria, and Tasmania) under a "locally managed, regionally connected, centrally supported" model. It employs more than 500 general practitioners and approximately 800 support staff, with nine doctor-owners holding equity stakes. The portfolio includes sub-brands such as SmartClinics and Medi7 alongside regional clinic brands such as AHMC Stirling, APMC, Family Health Care Medical Group, Hyde & Partners, and Doctors Tasmania.

The platform offers core GP clinic services supplemented by a Registrar Training Program that exceeds Royal Australian College of General Practitioners (RACGP) requirements, dedicated Aged Care GP Services for residential aged-care facilities, International GP Recruitment support (AHPRA registration, PESCI assessments, settlement), Locum GP services, and Nurses & Admin and Allied Health staffing. The underlying technology consists of centralized IT infrastructure, systems, and support functions (marketing, HR, finance) deployed across the clinic network, while clinical and billing autonomy is retained at the practitioner level. Revenue is generated by providing management services and facilities for GPs across the owned clinic network in exchange for management fees and practice ownership stakes.

In February 2026, Medibank Private Limited finalized its acquisition of Better Medical, integrating it into one of Australia's largest primary care networks of 168 clinics. The legal entity is Hills Medical Pty Ltd (ACN 603 549 926), trading as Better Medical, and the company continues to operate as a wholly-owned subsidiary of Medibank Private Limited (ASX: MDBPF). Leadership includes CEO Jeremy Stones, Executive General Manager Rami Kamel, Chief Marketing Officer Briar Buttfield, General Manager - GP Engagement Dan Pryor, General Counsel David Elliott, Commercial Manager James Martin, Director of Medical Services Dr Claire Broadley, and Lead Clinical Educator Dr Kasandra Melville.

Name

Better Medical

Legal name

Hills Medical Pty Ltd

Website

https://bettermedical.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Better Medical operates a network of 60+ owned-and-operated general practice clinics across four Australian states, providing centralized business, IT, HR, and finance support to 500+ GPs while preserving clinical autonomy. Following Medibank's February 2026 acquisition, it forms part of a 168-clinic Australian primary care platform.

Ownership category

akta.pro rank

Product category

Primary Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

Keywords

• General practice clinics
• Primary healthcare network
• GP support services
• Clinic management services
• Registrar training program

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. GP Clinic Network Management: Better Medical generates revenue by providing management services and facilities for GPs and other healthcare professionals across its network of 60+ owned and operated GP clinics in Australia. The company offers business expertise, administrative support, and economies of scale to affiliated practices in exchange for management fees and practice ownership stakes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Better Medical operates a network of 60+ general practice clinics across South Australia, Queensland, Victoria, and Tasmania, providing GPs with centralized management services, business expertise (IT, Marketing, HR, Finance), economies of scale, and clinical governance support while preserving practitioners' clinical and billing autonomy. The company acquires and operates GP practices and also offers specialized services including Registrar Training, Aged Care GP Services, International GP Recruitment, and Locum GP Services.

Product overview

Better Medical operates as a single unified platform offering GP clinic management services through a network of 60+ general practices across four Australian states. The core offering combines business expertise with clinical and billing autonomy for GPs, supported by centralized functions including IT, Marketing, HR, and Finance. The portfolio includes the core GP Clinic Network, supplemented by specialized services such as the Registrar Training Program (accredited training for GP registrars), Aged Care GP Services (support for residential aged-care settings), International GP Recruitment Services (migration support for overseas doctors), and Locum GP Services (temporary staffing). All services are delivered through a locally managed, regionally connected, and centrally supported model.

Differentiator

Problem solved

Functional benefit

Brands

• SmartClinics: A sub-brand of medical clinics operating under the Better Medical network, offering general practice services across multiple Queensland locations.
• Medi7

Products and services

• Better Medical GP Clinic Network A network of 60+ general practice clinics across South Australia, Queensland, Victoria, and Tasmania providing primary healthcare services. The network operates under a locally managed, regionally connected, centrally supported model offering business expertise and clinical autonomy to affiliated GPs.
• Registrar Training Program An industry-leading Registrar Training Program that provides practical training experiences exceeding RACGP requirements, with accredited training practices across Queensland, Victoria, South Australia, and Tasmania for GP Registrars from placement to Fellowship and beyond.
• Aged Care GP Services Services built to remove administrative and operational barriers for GPs working in residential aged-care facilities, providing structured, fully supported models for comprehensive medical care for RACF/RCF patients.
• International GP Recruitment Services Support services for doctors migrating from overseas to Australia, including assistance with AHPRA registration, PESCI assessments, and settlement into the Australian healthcare system until GPs are fully integrated into Australian practice.
• Locum GP Services Flexible scheduling, increased income potential, and travel opportunities for GPs providing temporary coverage across Better Medical's clinic network, ensuring continuity of patient care during GP shortages, illness, vacation, or parental leave.

Quantifiable outcome

• One of Australia's largest primary care networks with 168 clinics following Medibank acquisition
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sonic Healthcare: Diversified Australian healthcare operator (pathology, radiology, and IPN medical centres); the IPN/sonic GP network overlaps with Better Medical in primary care delivery and GP recruitment.
• HCA - Healthcare Australia: Australian healthcare workforce, recruitment and clinical services provider with a footprint in primary care staffing and clinic operations adjacent to Better Medical's GP recruitment model.
• Healius: One of Australia's largest operators of GP clinics, pathology, and imaging centres, with a national footprint that directly competes with Better Medical's multi-state primary care network.
• Myhealth Medical Centre: Privately held operator of GP and allied-health medical centres across metropolitan Australia, competing head-to-head for GPs and patients in the same primary-care category.
• ForHealth Group: Major ASX-listed operator of bulk-billing GP clinics and primary care centres across Australia; competes directly for both GP talent and patient volume.

Broad incumbents

• Healthscope: Large Australian private hospital operator with ownership transitions; competes for clinician talent and adjacent primary-care investment capital.
• Ramsay Health Care: Largest private hospital operator in Australia; competes for clinicians and adjacent primary-care spend though focused on inpatient/acute services rather than GP clinics.
• Bupa Australia: Health insurer and broader healthcare provider with overlapping insured-member economics; analogous to Medibank's strategic position relative to Better Medical.

Others

• Medibank Private: ASX-listed parent company of Better Medical; relevant as the strategic acquirer and vertically integrated health insurer that defines Better Medical's go-forward capital and partner dynamics.
• Doctors' Health Fund: Australia's only doctor-owned health fund; thematically linked as a doctor-led, health-finance entity in the same primary-care ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bettermedicalclinics
• LinkedInlinkedin.com/company/better-medical

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Medical