Woodlands Senior Living

What Woodlands Senior Living does

Woodlands Senior Living is a privately held, family-owned senior care organization founded in Maine that operates 11 communities across the state, providing a three-tier continuum of care: Assisted Living (support with activities of daily living, medication management, basic nursing services, meals, housekeeping, and transportation), Memory Care (secured, purpose-built environments and specialized programming for residents with Alzheimer's disease, dementia, and related impairments, supported by the CARES Approach dementia-care training), and Independent Living through Park Residences private retirement apartments (restaurant-style dining, housekeeping, scheduled transportation, with à la carte assisted living add-ons). The platform is anchored on physically specialized real estate — purpose-built memory care facilities with open-air central atriums, video monitoring safety systems, individually zoned climate control, and dedicated secured neighborhoods — rather than on a software or AI layer. Communities range from 21 beds (Hillside Terrace, a historic 1945 mansion) to 72-bed campuses in Lewiston, Cape Elizabeth, and Brewer, with bed/apartment capacity across all 11 sites totaling roughly 600 units.

Revenue is generated on a recurring subscription-style model: residents or families pay a monthly rental fee based on a daily rate for single or double occupancy rooms under month-to-month agreements, supplemented by MaineCare subsidies accepted through Provider Agreements with the Maine Department of Health and Human Services and reimbursements from select long-term care insurance policies. GTM is sales-led and highly localized: families initiate contact via community phone lines, the website's per-location contact forms, or in-person visits, supported by referral relationships with local physicians, hospitals, and healthcare providers. Woodlands is the first organization in Maine to achieve Assisted Living Accreditation through The Joint Commission (2024), and is a member of Argentum, the national senior living industry association. The company remains under family ownership and control (founder Lon Walters, building on the Hillside Terrace home originally established in 1945), with no disclosed institutional investors or outside capital.

Name

Woodlands Senior Living

Legal name

Woodlands Senior Living

Website

https://woodlandsmaine.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Woodlands Senior Living is a family-owned operator of 11 senior living communities across Maine offering a continuum of assisted living, memory care, and independent living services to seniors and their families on a recurring monthly rental basis.

Ownership category

akta.pro rank

Product category

Senior Living and Memory Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Elder Services & Aging Support (BPAGAEAF), Senior & Assisted Living Residential Property Management (BPAJAFAE)

Keywords

• Assisted living services
• Memory care services
• Independent senior living
• Dementia care communities
• Senior residential care

Headquarters

HQ city

Waterville

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Rental Fees: Residents pay a monthly rental fee based on a daily rate for single or double occupancy rooms in assisted living, memory care, or independent living apartments. Month-to-month rental agreements offered.
2. Private Pay: Direct payment from residents or their families for care services
3. MaineCare Subsidized Care: State-funded residency subsidies through Maine's Department of Health and Human Services for eligible individuals under a Provider Agreement
4. Long-term Care Insurance Reimbursement: Some long-term care insurance policies reimburse policy holders for residential care expenses

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Woodlands Senior Living operates a portfolio of senior living communities across Maine providing a continuum of care through three core service lines: Assisted Living (support with activities of daily living, medication management, meals, housekeeping, and transportation), Memory Care (secured environments for individuals with Alzheimer's disease, dementia, or other memory impairments with specialized therapeutic programming), and Independent Living / Park Residences (private retirement apartments with optional à la carte assisted living services). Residents pay a monthly rental fee based on a daily rate under month-to-month agreements, with private pay, MaineCare subsidies, and long-term care insurance accepted.

Product overview

Woodlands Senior Living operates a portfolio of senior living communities across Maine, offering a continuum of care through three core service lines: Assisted Living (supportive services for seniors needing help with daily activities), Memory Care (secured environments for individuals with Alzheimer's disease and related memory impairments), and Independent Living (private retirement apartments with optional assisted living services). The company manages 11 distinct facilities across Maine including Woodlands Senior Living of Brewer, Bridgton, Farmington, Hallowell, Lewiston, Madison, Waterville, Rockland, Cape Memory Care, and Hillside Terrace. Facilities range from purpose-built memory care communities to historic mansion settings, with bed counts varying from 21 to 72 beds per location. All communities provide personalized care plans, trained staff available 24/7, and accept both private pay and MaineCare subsidies.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Supportive residential services and lifestyle amenities for seniors who may require assistance with activities of daily living such as bathing, dressing, mobility, medication management, and personal care. Includes room and board, daily meals and snacks, assistance with activities of daily living, medication administration, basic nursing services, therapeutic activities, housekeeping, laundry, and transportation.
• Memory Care Secured residential environment for individuals living with Alzheimer's disease, dementia, or other memory impairments. Includes specialized dementia care programming, CARES Approach person-centered staff training, secured premises to prevent wandering, individually zoned climate control, video monitoring safety systems, and therapeutic activity programming tailored to memory-impaired residents.
• Independent Living (Park Residences) Private retirement apartments for seniors seeking independent living with optional assisted living services available à la carte or as a package. Basic package includes restaurant-style dining, housekeeping, and scheduled transportation. Located at Woodlands Senior Living of Farmington.
• Woodlands Senior Living of Brewer 72-bed assisted living community combined with a 32-bed memory care community serving eastern Maine. First opened as assisted living in 2002, expanded in 2007 for memory care. Located at 53 Colonial Circle, Brewer, ME 04412.
• Woodlands Memory Care of Bridgton 48-bed purpose-built memory care community opened December 2022 in Bridgton, Maine, the first purpose-built senior living community in the Bridgton area. Features 24,000 square-foot facility with 16 private and 16 shared rooms, open-air central atrium, video monitoring, and individually zoned climate control. Located at 200 North High Street, Bridgton, ME.
• Cape Memory Care 72-bed memory care community constructed in 2010 in Cape Elizabeth, Maine, designed specifically for individuals living with Alzheimer's disease, dementia, or related memory impairments in the greater Portland area. Located at 126 Scott Dyer Road, Cape Elizabeth, ME 04107.
• Woodlands Senior Living of Farmington Multi-phase campus developed 2017-2018 in Farmington, Maine, the first purpose-built senior living community in Franklin County. Offers 37-bed memory care, 58-bed assisted living, and 22 independent living apartments (Park Residences). Located at 175 Knowlton Corner Road, Farmington, ME 04938.
• Woodlands Senior Living of Hallowell 51-bed assisted living and 31-bed memory care community situated on 11 rolling acres in Hallowell, Maine, constructed in 2006 with two individual senior living residences under one roof. Located at 152 Winthrop Street, Hallowell, ME 04347.
• Hillside Terrace 21-bed assisted living community located in a historic mansion originally established in 1945 by Mabel Choate, providing an intimate, tightly knit community with a high caregiver to resident ratio. Located at Hallowell, ME.
• Woodlands Memory Care of Lewiston 72-bed memory care community opened in 2015 in Lewiston, Maine, the first purpose-built, ground-up memory care location in the Lewiston-Auburn area. Divided into two identical but separate neighborhoods with both private and shared rooms. Located at 45 Mollison Way, Lewiston, ME 04240.
• Woodlands Memory Care of Madison 42-bed memory care community opened August 2020 in Madison, Maine, the first purpose-built, ground-up memory care facility in the Madison/Skowhegan area. 20,000 square-foot community on 7.3 acres with both private and shared rooms. Located at 110 East Madison Road, Madison, ME 04950.

Quantifiable outcome

• First organization in Maine to achieve Joint Commission Assisted Living Accreditation

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Joint CommissioncoreStrategic or Co-development PartnerWoodlands Senior Living achieved Assisted Living Accreditation through The Joint Commission, becoming the first organization in Maine to achieve this distinction. The Joint Commission is a not-for-profit and independent accreditor with over 70 years of leadership in healthcare improvement.
• Maine Department of Health and Human ServicescoreOthersWoodlands Senior Living has Provider Agreements with Maine's Department of Health and Human Services allowing acceptance of MaineCare subsidies for limited number of residents. DHHS contact: (207) 795-4300 or (800) 482-7517.
• Local Skilled Nursing and Therapy ProviderscoreStrategic or Co-development PartnerEstablished relationships with local providers offering onsite skilled nursing and therapy services for residents. Residents may also arrange services with alternate providers of their choice.
• ArgentumminorOthersProud member of Argentum, the leading industry organization for senior living providers, demonstrating commitment to industry best practices and advocacy.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Sunrise Senior Living: National senior living operator with assisted living and memory care services across the U.S. and internationally. Comparable to Woodlands as a multi-state operator offering a continuum of senior care, though significantly larger and geographically diversified.
• Brookdale Senior Living: Largest U.S. senior living operator with ~650 communities offering independent living, assisted living, and memory care. Directly comparable business model to Woodlands' continuum-of-care communities, though at much greater scale.
• Atria Senior Living: Major U.S. senior living operator with ~200+ communities focused on independent living, assisted living, and memory care. Comparable service mix and resident profile to Woodlands.
• Five Star Senior Living: National senior living and rehabilitation services provider operating ~150 communities. Comparable service mix (independent living, assisted living, memory care) and resident profile, though larger and more geographically dispersed than Woodlands.
• National HealthCare Corporation: Senior care provider operating skilled nursing and assisted living facilities, primarily in the southeastern U.S. Adjacent comparable as a multi-facility senior care operator with continuum-of-care offerings and payer mix including Medicaid.

Direct peers

• Benchmark Senior Living: New England-based senior living operator (headquartered in Massachusetts) offering assisted living, memory care, and independent living with a portfolio of 60+ communities. Highly comparable to Woodlands as a regional operator with similar service mix and New England concentration.
• Maplewood Senior Living: Senior living operator with communities in Connecticut, Massachusetts, and Ohio, emphasizing memory care and assisted living. Comparable to Woodlands in scale, continuum of care offering, and emphasis on specialized memory care programming.

Others

• Encompass Health Corporation: Post-acute care and rehabilitation services provider. Tangentially comparable through partnerships Woodlands maintains with local skilled nursing and therapy providers for resident care services.
• Genesis HealthCare: Skilled nursing and senior living operator with a large U.S. footprint. Adjacent comparable through overlapping resident profiles and therapy service partnerships; less direct overlap given Woodlands' assisted living focus.
• The Ensign Group: Provider of post-acute care services operating skilled nursing and senior living facilities across the western U.S. Adjacent comparable as a multi-state senior care operator, though with different geography and a more clinical/therapy-led focus than Woodlands.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WoodlandsMaine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodlands Senior Living