The New Mexico Film Office

Name

The New Mexico Film Office

Legal name

New Mexico Film Office

Website

https://nmfilm.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Film Production Services

NAICS

Motion Picture and Video Production (512110), Administration of General Economic Programs (92611)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Tax Incentives & Rebate Monetization (MPADAAAD)

Keywords

• Film production incentives
• Production tax credits
• Filming location services
• Film crew training
• Location directory

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Film Production Tax Credit Program: The state offers refundable tax credits (25-40%) to qualifying film and television productions that shoot in New Mexico. This is an incentive program rather than a revenue generator—the Office facilitates credits that stimulate economic activity and job creation across the state's film ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The New Mexico Film Office is a state government agency that promotes and supports film, television, and media production in New Mexico. Its core offering is the Film Production Tax Credit program (25-40% refundable credits) combined with workforce development programs, production directories, location databases, and dedicated state support to attract and facilitate on-location filming.

Product overview

The New Mexico Film Office operates as a state government agency providing a comprehensive ecosystem of film production support services. The core offering is the Film Production Tax Credit program (25-40% refundable credits), supported by workforce development programs including the Film Crew Advancement Program (FCAP) and Operation Soundstage (OSS), and the Nonresident Below-the-Line-Crew Credit (NRCE). The office maintains digital platforms for the Production Directory, Location Directory, and Vendor Directory, enabling productions to connect with local crew, filming locations, and service providers. Annual programming includes the On Set in New Mexico Film & Media Conference. The Uplift Zone Map and Qualified Production Facilities listings provide geographic and infrastructure resources for productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Production Tax Credit The state's primary film production incentive program offering 25% to 40% refundable tax credits for qualifying film and television productions that shoot in New Mexico. The program has generated over $3 billion in direct economic impact over the past five years.
• Film Crew Advancement Program (FCAP) A workforce training program designed to develop and advance local film crew members' skills and careers within the New Mexico film industry.
• Operation Soundstage (OSS) A training initiative under Jobs & Training that provides opportunities for individuals to gain experience and training in soundstage production operations.
• Nonresident Below-the-Line-Crew Credit (NRCE) A specific tax credit program for nonresident crew members working on qualified New Mexico productions, designed to attract out-of-state talent while developing local workforce.
• Production Directory An online directory connecting productions with local crew, vendors, and production resources available in New Mexico.
• Location Directory A searchable database of filming locations across New Mexico, including a photo library and property listing capabilities for landowners.
• Vendor Directory A directory listing local businesses that provide services to the film industry in New Mexico.
• On Set in New Mexico: Film & Media Conference 2026 An annual conference bringing together industry professionals, emerging talent, businesses, educators, and production leaders for learning, networking, and industry engagement.
• Uplift Zone Map An interactive mapping tool showing designated Uplift Zones throughout New Mexico, areas with enhanced incentives and resources for film production.
• Qualified Production Facilities Listing A listing of approved production facilities throughout New Mexico that meet state standards for qualifying film productions.

Quantifiable outcome

• Over $5.75 billion in total production spend in New Mexico
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• NetflixflagshipStrategic or Co-development PartnerNetflix has established a major production presence in New Mexico, having spent over $250 million on local production expenditures from 2019-2021 and committing to an additional $1 billion in production spending over the next decade. Netflix has launched netflixinyourneighborhoodnm.com, the first U.S. site of its kind, showcasing filming locations to fans. Over 5,000 cast and crew jobs have been created for New Mexico residents during this partnership.
• Governor's Film CouncilcoreStrategic or Co-development PartnerEleven-member advisory council appointed by the Governor per Section 9-15-4.1 NMSA 1978. The Council serves as a resource and advisory body to the Governor and the New Mexico Film Office, promoting film, television, and emerging media across New Mexico and supporting the Economic Development Department's Film Division strategic plan.
• CNM Film and Media CollectivecoreStrategic or Co-development PartnerCentral New Mexico (CNM) Film and Media Collective at the historic Albuquerque Rail Yards hosts the annual New Mexico Film & Media Conference, bringing together industry professionals, emerging talent, businesses, educators, and production leaders for learning, networking, and industry engagement.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Georgia Film Office (Georgia Department of Economic Development): Georgia's state film commission administering a 30% transferable tax credit and overseeing a now-massive production ecosystem centered on Pinewood Atlanta Studios; competes head-to-head with New Mexico for the same feature, TV, and streaming productions and is the closest competitive comparator.
• Texas Film Commission (Office of the Governor): Texas's state film office providing location, crew, and incentive guidance plus administering the Moving Image Industry Incentive Program; structurally a direct peer to New Mexico with overlap in western U.S. location-based production (desert/mountain/rural) and infrastructure such as Austin Studios.
• Louisiana Entertainment (formerly Louisiana Film Office): Louisiana's state film and entertainment office running a tax credit program (motion picture infrastructure) and crew training initiatives; same state-government economic-development model, same target customers, and a long-standing competitor in U.S. incentive-driven production.
• California Film Commission: California's state film office administering the Film & Television Tax Credit Program (refundable, competitive) and serving as the single point of contact for productions filming in California; structurally identical mandate to the New Mexico Film Office and the most direct functional peer in the U.S. incentive landscape.
• Florida Office of Film and Entertainment: Florida's state film office promoting production incentives and locations statewide; peer in function (state-government film promotion and incentive administration) competing for the same feature, episodic, and streaming productions evaluating Sun Belt geographies.
• New York State Film Office (NYS Film, Empire State Development): New York's state film office administering the Empire State Film Tax Credit (up to 40% post-tax-credit) and serving productions shooting in NY; comparable function, comparable refundable-credit structure, and a primary competitor for major-studio work relocating from the West Coast.

Regional players

• British Film Commission: UK-wide film commission coordinating national incentives (Film Tax Relief) and inbound production support; primarily competes in a different geography, but its global incentive marketing strategy and large-scale infrastructure offerings make it a thematic comparator for how a state/regional film office operates at scale.
• Creative BC (British Columbia Film Commission): British Columbia's provincial film commission administering production tax credits and serving as the gateway to Vancouver's large production cluster; not a U.S. competitor but the dominant non-U.S. North American peer that production-location teams routinely weigh against New Mexico, especially for Vancouver-based shows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/NewMexicoFilm
• Facebookfacebook.com/NewMexicoFilmOffice
• Instagraminstagram.com/nmfilmoffice
• LinkedInlinkedin.com/company/615364

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The New Mexico Film Office