Analytics Association of the Philippines

What Analytics Association of the Philippines does

The Analytics & Artificial Intelligence Association of the Philippines (AAP) is a non-profit professional association founded in 2018 and headquartered in Taguig, Philippines. It serves as the country's primary enabling organization for analytics and AI practitioners, corporate members, academic institutions, NGOs, government agencies, and individual professionals seeking to advance the data and AI ecosystem in step with the 4th Industrial Revolution. AAP operates a tiered membership model with nine distinct plans: corporate bundles (Diamond at ₱100,000 PHP for up to 80 members, Platinum at ₱75,000 for 60, Gold at ₱50,000 for 40, Silver at ₱25,000 for 20), an Academic Institution tier (₱10,000 for up to 10 members), an NGO/Startup/GOCC category with custom pricing, and individual tiers for Professionals (₱2,500), Faculty (₱1,500), and Students (₱500), all on annual non-recurring subscriptions. The association generates revenue primarily through these membership fees plus event sponsorship, and channels leads between prospective buyers and member organizations via a formal referral function.

AAP does not develop proprietary technology products; instead, it provides member-exclusive services including access to proprietary analytics frameworks, priority networking and events, branding and sponsorship opportunities, and policy advocacy with Philippine legislators and regulators at both national and local government levels. Its technology footprint is limited to a Wild Apricot-powered membership portal at aap.com.ph with standard SSO login (Google, Microsoft, Apple) and a members-only content section. The association's primary growth mechanism is community- and event-driven engagement, exemplified by the National AI Prompt Design Challenge Philippines (organized in August 2025 with Singapore-based Straits Interactive) which drew nearly 600 participants from over 20 industries and 40 schools, and a 224-person Philippine delegation that placed third among seven countries at the 2026 NEOAI Olympiad. Leadership comprises President Michelle Alarcon and Executive Director Sherwin Pelayo, with a disclosed headcount of 1-10 employees.

Name

Analytics Association of the Philippines

Legal name

Analytics & Artificial Intelligence Association of the Philippines

Website

https://aap.com.ph

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Analytics & Artificial Intelligence Association of the Philippines (AAP) is a non-profit professional association serving analytics and AI practitioners, corporates, academic institutions, NGOs, and government agencies in the Philippines through tiered memberships, events, and policy advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Taguig

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Fees: The association generates revenue through tiered membership subscriptions for organizations (Diamond, Platinum, Gold, Silver, Academic Institution, NGO/Startup/GOCC) and individuals (Professional, Faculty, Student). Membership bundles range from 80 members down to individual plans, with annual subscription periods and no automatic recurring payments.
2. Event Sponsorship and Branding: The association offers branding and sponsorship opportunities as part of membership benefits and event participation, providing visibility to corporate members through association publications, e-newsletters, and social media.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Analytics & Artificial Intelligence Association of the Philippines (AAP) is a non-profit professional association that provides tiered organizational and individual memberships to analytics and AI practitioners, companies, academic institutions, NGOs, startups, and government entities in the Philippines. Members receive access to analytics frameworks, priority networking and events, branding opportunities, and participation in policy development initiatives with the public sector.

Product overview

The Analytics & Artificial Intelligence Association of the Philippines (AAP) is a professional membership organization, not a product company. AAP offers a tiered membership program consisting of Corporate memberships (Diamond, Platinum, Gold, Silver tiers with bundles of 80, 60, 40, and 20 members respectively at varying price points from ₱25,000 to ₱100,000 PHP), Individual memberships (Professional at ₱2,500, Faculty at ₱1,500, and Student at ₱500 PHP), and special category memberships for Academic Institutions (₱10,000 PHP for up to 10 members), NGOs, Startups, and GOCCs. The association also provides member-exclusive services including access to analytics frameworks, networking and events programs, and policy development initiatives. Membership supports AAP's mission to develop and promote analytics and AI practices across the data value chain in the Philippines.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Tiered annual membership program for organizations (Diamond ₱100,000 / Platinum ₱75,000 / Gold ₱50,000 / Silver ₱25,000 PHP, bundling up to 80, 60, 40, and 20 members respectively; Academic Institution ₱10,000 PHP for up to 10 members; NGO/Startup/GOCC at custom pricing) and individuals (Professional ₱2,500 / Faculty ₱1,500 / Student ₱500 PHP). Membership includes exclusive member-only privileges, priority networking and events access, analytics frameworks access, and branding and sponsorship opportunities.
• Analytics Frameworks for Organizations and Professionals Member-exclusive access to proprietary analytics frameworks developed by the association for use by member organizations and professionals to advance analytics practices across the data value chain.
• Networking and Events Program Association-initiated events and programs (such as the National AI Prompt Design Challenge Philippines, organized in partnership with Straits Interactive) that provide members opportunities to connect, expand contacts, and engage with fellow analytics and AI practitioners across industries and academia.
• Policy Development Initiatives Association activities that forge relationships with the public sector and provide inputs to legislators and regulators on matters affecting the analytics and AI industry, including engagement between the private sector and government at national and LGU levels.

Quantifiable outcome

• Philippines ranked third globally among national delegations in 2026 NEOAI Olympiad (224 participants from 7 countries)
• +1 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Straits InteractivecoreStrategic or Co-development Partner · 8 August 2025Straits Interactive, a Singapore-based company, partnered with AAP to organize the National AI Prompt Design Challenge Philippines (NAIPDC). The competition engaged nearly 600 participants from over 20 industries and 40 schools, showcasing prompt engineering as a critical skill and highlighting Straits Interactive's Capabara platform for accessible AI development without coding.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AnalyticsAssociationOfThePhilippines

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Analytics Association of the Philippines