FRATELLI WINES

What FRATELLI WINES does

Fratelli Wines is an Indian wine producer founded in 2006 by seven brothers, headquartered in New Delhi with primary production at its 240-acre vineyard estate in Akluj, Maharashtra — described by the company as the largest vineyard holding in India. Winemaking is led under Italian technical guidance applied to Indian terroir, with French oak barrel aging for premium tiers and a state-of-the-art winery at the estate. The legal entity is Fratelli Wines Private Limited, privately held with no disclosed institutional investors and headcount in the 501–1,000 range.

The portfolio spans four price tiers — luxury (SETTE, J'NOON, Gran Cuvée Brut), super premium (Master Selection Red/White/Rosé/Late Harvest), premium classic varietals (Merlot, Shiraz, Sangiovese, Cabernet Sauvignon, Chardonnay, Chenin Blanc, Pinot Noir, Sauvignon Blanc and blends), and accessible ready-to-drink lines (NOI sparkling/spritzer, TILT RTD) — plus a complementary artisanal cheese line designed for wine pairing. The company reports a broad product catalog exceeding 25 SKUs. Pricing is unit-based with multiple tiers; specific wine prices are not publicly disclosed, while cheese is listed at approximately Rs 465 per 150g.

Revenue is generated through direct-to-consumer e-commerce on a Shopify storefront, estate direct sales at the Akluj winery, HoReCa distribution, and a growing export book now covering five new international markets including Australia, Mauritius, and the Maldives. A 40-room luxury resort at the Akluj estate is under development for opening in 2026 to anchor wine tourism. Financial signals are mixed: Q3 FY2025-26 sales of Rs 63.60 crore represented a 9.83% year-on-year increase, but Q1 saw a 16% revenue decline and the full FY2025-26 net loss reached Rs 24.91 crore, indicating persistent unprofitability despite scale and brand investment.

Name

FRATELLI WINES

Legal name

Fratelli Wines Private Limited

Website

https://fratelliwines.in

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fratelli Wines is an Indian producer of premium wines and artisanal cheeses, operating 240-acre vineyards in Akluj, Maharashtra under Italian winemaking guidance. It sells through e-commerce, HoReCa, estate visits, exports, and a planned luxury wine tourism resort.

Ownership category

akta.pro rank

Product category

Premium Wine Manufacturing

NAICS

Wineries (31213), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Wine manufacturing
• Artisanal cheese
• Wine tourism
• Premium wines
• Sparkling wines

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales: Direct-to-consumer wine sales through e-commerce website and estate visits. Premium and luxury wine products including SETTE, J'NOON, Master Selection, NOI sparkling, TILT RTD, and classic varietal wines.
2. Artisanal Cheese Sales: Sale of vineyard-inspired artisanal cheeses including Syrah Rinsed Gusto, Sangiovese Leaf Aged Cheddar, Barrel Aged Fetta, Chenin Rinsed Sunburst, and Smoked Provolone.
3. Wine Tourism and Hospitality: Wine tourism experiences including private tastings, vineyard tours, starlit dinners, and upcoming 40-room luxury resort at the Akluj estate. Room tariffs ranging between Rs 10,000 and Rs 75,000 per night.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Fratelli Wines manufactures and sells premium Indian wines produced at its 240-acre vineyard estate in Akluj, Maharashtra, using Italian winemaking techniques applied to local terroir. The portfolio spans luxury (SETTE, J'NOON, Gran Cuvée Brut), super-premium (Master Selection), classic varietals, sparkling (NOI), and ready-to-drink (TILT) wines, complemented by handcrafted artisanal cheeses and wine tourism experiences at the estate.

Product overview

Fratelli Wines is an Indian wine company producing wines from its Akluj estate in Maharashtra, guided by Italian winemaking expertise. The portfolio includes multiple product tiers: (1) Premium/Luxury wines including the flagship SETTE red blend, J'NOON wines, Master Selection wines, and Gran Cuvée Brut sparkling; (2) Classic varietal wines including Merlot, Shiraz, Sauvignon Blanc, Sangiovese, Pinot Noir, Cabernet Sauvignon, Chardonnay, Chenin Blanc, and blends; (3) Accessible RTD products under the NOI (celebration/sparkling wines and spritzers) and TiLT (ready-to-drink wines for vegan/gluten-free consumers) sub-brands; (4) Complementary artisanal cheeses (Syrah Rinsed Gusto, Sangiovese Leaf Aged Cheddar, Barrel Aged Fètta, Chenin Rinsed Sunburst, Smoked Provolone) designed as wine pairings; (5) Wine tourism hospitality services including a 40-room resort opening in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• SETTE: Flagship premium red wine blend; 15th anniversary limited edition launched in 2025 with Manish Malhotra collaboration
• J'NOON
• Master Selection
• NOI
• TILT
• Gran Cuvée Brut
• Classic

Products and services

• SETTE Fratelli's signature red wine, an elegant and approachable blend representing the unique terroir of Akluj; the flagship wine of the company crafted with Italian winemaking expertise. Targeted at premium wine consumers.
• SETTE 15th Anniversary Limited Edition Limited edition 15th anniversary vintage of the flagship SETTE red wine, crafted from oldest vineyard blocks and aged in French oak barrels. Launched in collaboration with designer Manish Malhotra for the luxury market segment.
• J'NOON Red Premium red wine from the J'NOON collection developed after Jean-Charles Boisset's vineyard visit in 2016, reflecting the brand's commitment to quality winemaking.
• J'NOON White Premium white wine from the J'NOON collection, reflecting the brand's commitment to quality winemaking.
• Gran Cuvée Brut

Quantifiable outcome

• 9.83% year-on-year revenue increase in Q3 FY2025-26

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Manish MalhotraflagshipGTM or Marketing Partner · 11 February 2026Designer Manish Malhotra collaborated with Fratelli Vineyards to launch a limited-edition 15th anniversary vintage of their flagship red wine SETTE. The collaboration aims to reinforce brand prestige and elevate the wine's perception among affluent consumers. The vintage is crafted from grapes in the company's oldest vineyard blocks and aged in French oak barrels.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sula Vineyards: India's largest wine producer by volume, headquartered in Nashik. Direct competitor to Fratelli across premium Indian wine segments, with similar DTC, tasting room, and resort expansion strategy. Comparable scale and product positioning make it the closest public-market reference.
• Grover Zampa Vineyards: One of India's oldest and largest wine producers, formed by the merger of Grover Vineyards and Zampa. Direct peer with similar premium positioning, multi-state production, and export presence across Indian wine market.
• Four Seasons Wines (John Distilleries): Indian wine producer controlled by John Distilleries, with vineyards in Maharashtra. Competes directly in premium and mid-tier Indian wine categories with similar distribution challenges in a regulated market.
• York Winery: Nashik-based premium Indian winery with tasting room and tourism focus. Smaller than Fratelli but comparable in DTC-led, estate-anchored premium wine positioning and wine tourism ambitions.

Broad incumbents

• Pernod Ricard India: Global spirits and wine giant with significant Indian operations including wine brands (e.g., Jacobs Creek). Broader portfolio player competing in the same on-premise and retail channels as Fratelli's premium wines.
• United Spirits (Diageo): India's largest spirits company and Diageo subsidiary, with broad alcohol portfolio including wine exposure. Incumbent in HoReCa and retail alcohol distribution that Fratelli depends on for premium placement.
• E. & J. Gallo Winery: World's largest family-owned winery with broad premium and value portfolio. Relevant for benchmarking on premium brand-building, sub-brand portfolio strategy, and international distribution architecture.
• Treasury Wine Estates: Global premium wine company (Penfolds, Wolf Blass, Beringer). Comparable in premium brand portfolio architecture and luxury-tier pricing strategy relevant to Fratelli's SETTE/J'NOON positioning.
• Accolade Wines: Global wine producer (Hardys, Banrock Station) operating across premium and mainstream tiers. Relevant peer for portfolio segmentation, export market expansion, and HoReCa-led growth strategies.

Emerging players

• Vallonné Vineyards: Boutique Indian winery in Maharashtra with DTC and wine tourism focus. Emerging premium Indian wine player competing in the same estate-visit and tasting room occasions as Fratelli.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fratelli_wines
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• LinkedInlinkedin.com/company/fratelli-wines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRATELLI WINES