Factor Energia

What Factor Energia does

Factor Energia is a Barcelona-headquartered Spanish energy company founded in 1999 that generates, transmits, distributes, and markets electricity from renewable sources, alongside natural gas supply. The company serves more than 300,000 customers across residential households, small and medium businesses, and large enterprises, with over 26 years of operating history. Its product portfolio spans electricity tariffs (fixed, variable, and time-of-use options such as Tarifa Respira and Tarifa Variable de Luz), natural gas supply with optional maintenance add-ons, turnkey solar panel installation (Placas Solares), EV charging point installation, and mobile applications for iOS and Android. The company operates as a Spanish public limited company (FACTOR ENERGIA S.A.) following a 2026 acquisition by Japanese conglomerate Marubeni Corporation, under which it operates through the SmartestEnergy subsidiary while retaining its independent brand identity.

The company's technical differentiators include a virtual battery storage solution (Bateria Virtual) that converts surplus solar generation into non-expiring monetary bill credits, a blockchain-enabled excess energy compensation system (Compensacion de Excedentes / Blockchain product), shared solar community installations (Comunidades Solares), and a standalone intelligent battery (Bateria Solar) product marketed at up to 20% bill savings without rooftop panels. These sit alongside traditional metering and billing infrastructure and a self-serve online contracting platform paired with a toll-free phone sales channel (900 850 000). Factor Energia holds the distinction of being the first Spanish energy company to have its sustainability commitment accredited under the United Nations Sustainable Development Goals (ODS), an ESG credential used in customer and corporate procurement positioning.

The business model is primarily subscription/recurring revenue from electricity and gas supply, with transactional hardware-and-installation revenue from solar and EV charging projects and ancillary fees from maintenance and add-on services. The go-to-market is direct-to-consumer via a digital self-serve website, inside sales through a national toll-free number, mobile app onboarding, and brand-building marketing including SEO, content/blog, social media, email newsletters, and sports sponsorships such as the Barcelona Open Banc Sabadell and ITF World Tennis Masters Tour. The company has executed international expansion to Brazil and is supporting FAZT Charging, an EV charging network in Mexico, while operating across European, North American (via FAZT), and South American geographies.

Name

Factor Energia

Legal name

FACTOR ENERGIA S.A.

Website

https://factorenergia.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Factor Energia is a Barcelona-based renewable energy retailer founded in 1999, supplying electricity, gas, and solar solutions to over 300,000 residential, SMB, and enterprise customers across Spain. Acquired by Japan's Marubeni Corporation in 2026, it is now expanding into Brazil and Mexico.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electricity Supply: Residential and business electricity supply services with competitive tariffs and discount offerings
2. Gas Supply: Natural gas supply services for residential and business customers with up to 20% discount offerings
3. Solar Panel Installation: Solar energy system installations including photovoltaic panels for residential and commercial properties
4. EV Charging Solutions: Electric vehicle charging infrastructure and network solutions through partnerships and international expansion

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Factor Energia supplies electricity and natural gas to residential, business, and enterprise customers in Spain under multiple tariff options. The company also designs, sells, and installs photovoltaic solar panel systems for residential and commercial properties, and offers electric vehicle charging point installations and renewable producer services.

Product overview

Factor Energia is a Spanish energy company offering a comprehensive portfolio of energy products and services. The core offering consists of electricity and natural gas supply for residential (Hogares), business (Negocios), and enterprise (Empresas) segments. The company differentiates through solar energy solutions including solar panel installation (Placas Solares), virtual battery storage (Batería Virtual), solar communities (Comunidades Solares), and excess energy compensation. Additional services include EV charging point installation, gas maintenance, and a mobile app for account management. The company operates primarily in Spain with recent expansion into Brazil, and is part of the Marubeni Group through SmartestEnergy.

Differentiator

Problem solved

Functional benefit

Brands

• Tarifa Respira: Fixed electricity tariff offered by Factorenergia
• Tarifa Única
• Batería Virtual
• Factorenergia App

Products and services

• Luz (Electricity Supply) Electricity supply service for households, businesses, and enterprises with multiple tariff options including fixed, variable, and time-of-use pricing.
• Gas Supply Natural gas supply service for households and businesses with variable tariffs and optional maintenance services.
• Placas Solares (Solar Panels) Solar panel installation service for residential and commercial properties, including complete turnkey solutions from design through installation and legal permits.
• Instalación de Puntos de Recarga (EV Charging Installation) Electric vehicle charging point installation service for homes and businesses with access to government subsidies.
• Batería Solar (Solar Battery) Intelligent battery solution allowing customers to save up to 20% on their electricity bill, with installation offered without requiring solar panels.
• Comunidades Solares (Solar Communities) Shared solar energy community service allowing multiple households or businesses to benefit from a single solar installation.
• Compensación de Excedentes (Excess Energy Compensation) Service that compensates solar energy producers for excess electricity fed back to the grid, reducing their electricity bills through blockchain-based settlement.
• Servicio de Mantenimiento de Gas (Gas Maintenance Service) Optional gas maintenance service for households with gas supply contracts.

Quantifiable outcome

• Up to 12.5% discount on electricity tariffs
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FAZT ChargingcoreStrategic or Co-development PartnerFAZT Charging is a Mexican EV charging network backed by Spanish energy company FactorEnergia. Factor Energia provides financial and strategic backing to support FAZT Charging's EV charging infrastructure deployment across Mexico.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Holaluz: Holaluz is a Barcelona-based independent green electricity retailer serving Spanish households and SMEs, with a strong focus on solar self-consumption and community solar models. It directly overlaps with Factor Energia's renewable retail and solar installation offering in the same Spanish market.
• Audax Renovables: Audax Renovables is a Spanish and Iberian renewable energy retailer and generator supplying electricity and gas to residential, SME, and industrial customers. It competes head-to-head with Factor Energia in Spanish retail supply and increasingly in solar and self-consumption services.
• Octopus Energy: Octopus Energy operates a renewable-focused digital retail electricity business in Spain (and more broadly in Europe). It directly competes with Factor Energia on green tariffs, digital UX, and competitive customer-acquisition in the Spanish market.

Broad incumbents

• Endesa: Endesa is one of Spain's largest electric utilities, with a dominant share of the Spanish retail electricity market and extensive generation, distribution, and gas operations. It competes with Factor Energia in residential and SME energy supply, gas supply, and increasingly in solar and EV charging services.
• Iberdrola: Iberdrola is a global Spanish-headquartered utility leader with large-scale renewable generation, retail supply across Spain and Portugal, and a growing solar/EV ecosystem. Its Spanish residential and SME retail division competes directly with Factor Energia.
• Naturgy: Naturgy is a major Spanish gas-centric utility with growing renewable generation and retail supply across Iberia and Latin America. Its residential and SME gas and electricity offerings are directly comparable to Factor Energia's core products.
• EDP (Energias de Portugal): EDP is a major Iberian-headquartered utility with extensive renewable generation, retail supply in Spain and Portugal, and an integrated EV charging business. It competes with Factor Energia in Iberian retail energy and increasingly in solar and EV infrastructure.
• Repsol: Repsol is a major Spanish-headquartered energy company expanding into renewables, residential electricity supply, and EV charging. Its emerging retail and solar businesses compete with Factor Energia's growing non-commodity offerings.
• Cepsa (Moeve): Cepsa (rebranding as Moeve) is a Spanish integrated energy company with growing renewable generation, retail energy offerings, and EV charging infrastructure. It competes with Factor Energia in Iberian energy supply and in adjacent EV charging.

Emerging players

• Wallbox: Wallbox is a Barcelona-based EV charging hardware and software company serving residential and commercial customers in Europe and globally. It is comparable to Factor Energia's EV charging installation business as a fellow Spanish-headquartered e-mobility player.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/factorenergia
• Facebookfacebook.com/factorenergiacom
• LinkedInlinkedin.com/company/factor-energia
• Instagraminstagram.com/factorenergia_com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Factor Energia